Super Clinic Project Podcast

Host Jennifer Gligoric welcomes Anthony Amen, founder and CEO of Redefine Fitness, to the Super Clinic Project Podcast. Anthony shares his powerful journey from childhood bullying and life-threatening injuries to building a premium, rapidly growing fitness brand. This episode delivers deep insights into overcoming adversity, redefining industry standards, building trust, and creating a client-centric, luxury experience—without ego. Clinic owners and healthcare entrepreneurs will find practical frameworks for staff retention, sales, branding, and building a business that truly delivers. Key Topics & Takeaways Overcoming Adversity and Mental Health Challenges Anthony’s journey began with childhood bullying and a near-suicide attempt. He shares how a personal decision to “kill the old Anthony” and become more outgoing changed his life. After a catastrophic sports injury and years of chronic pain, Anthony was told by over 25 doctors that he couldn’t be helped. He chose to take control, started working out, and found healing through movement and fitness. Fitness as Medicine & the Power of Resilience Fitness was Anthony’s path to recovery, leading him to become deeply passionate about the human body and wellness. He stopped relying on pain medications and muscle relaxers, and now champions fitness as a primary form of medicine and antidepressant. Redefining the Fitness Industry with Standards & Trust Anthony saw a crisis of trust in the fitness industry—trainers with minimal education, high staff turnover, and a lack of credibility with medical professionals. Redefine Fitness was created to set new standards: trainers undergo rigorous written and practical testing, receive ongoing education, and are paid as professionals (salary + benefits). Anthony was instrumental in launching New York’s first Department of Labor apprenticeship for fitness instructors, bringing new credibility to the field. Staff Retention & Career Pathways Redefine Fitness pays staff salaries (not just hourly), offers benefits, and provides clear pathways for raises and advancement, resulting in a 3+ year average staff tenure (vs. 3-6 months industry norm). Trainers are required to get at least one referral per month, ensuring high performance and client satisfaction. Human Connection vs. Technology Fads Anthony is adamant that the fitness industry will never be replaced by AI or technology because people crave human touch, connection, and accountability. Fads come and go, but the basics—strength training, real relationships, and personalized care—are timeless. Building a Premium, Client-Centric Brand Every detail matters: from uniforms to clean facilities to greeting clients by name, Redefine Fitness creates a luxury experience. Anthony’s “sell the destination, not the journey” sales philosophy focuses on how clients will feel after working with him, not the technical process. Price yourself as a premium brand and deliver at every touchpoint—people will pay more for real value and trust. Risk-Free Guarantees & Retention Redefine Fitness offers an unconditional 28-day money-back guarantee—no forms, no hassle, just a text. Flexible billing and no-commitment policies result in an unheard-of 4-5% monthly churn rate (vs. 18-20% industry standard). Actionable Insights for Clinic Owners Turn Pain into Purpose: Your personal struggles can be your greatest asset—use them to drive empathy, authenticity, and innovation in your business. Set & Enforce High Standards: Raise the bar for staff education, accountability, and ongoing learning to build trust and credibility. Invest in Your Team: Pay salaries, offer benefits, and create real career pathways—staff stability leads to better client results and business growth. Focus on Human Connection: Technology can’t replace the value of in-person care, accountability, and emotional support. Deliver a Premium Experience: Sweat the small stuff—client experience starts before they walk in the door and continues after they leave. Sell the Outcome, Not the Process: Focus your sales and marketing on how clients will feel and the transformation they’ll achieve—not just the steps to get there. Don’t Race to the Bottom: Be the most expensive in your market, but back it up with exceptional value and service. Offer Risk-Free Guarantees: Stand behind your product with a strong money-back guarantee to build trust and reduce barriers to entry. Track & Celebrate Referrals: Make referrals a core expectation for your team to fuel organic growth. Memorable Quotes “Fitness is the biggest form of antidepressant in the world.” — Anthony Amen “Sell the destination, not the journey. People want to know how they’ll feel, not the technical details.” — Anthony Amen “Don’t be afraid to be the most expensive—just deliver on it.” — Anthony Amen “Human connection will never be replaced by AI.” — Anthony Amen “Every detail matters. Client experience is everything.” — Anthony Amen Exclusive Resources for Listeners Access more resources, worksheets, and episodes at superclinicproject.com How to Support the Show Like, follow, share, and leave a 5-star review—your support helps us bring on more world-class guests and deliver actionable strategies for clinic growth. Get worksheets and bonus content for this episode at superclinicproject.com. About Our Guest Anthony Amen is the founder and CEO of Redefine Fitness, a premium fitness brand on Long Island. After overcoming bullying, life-threatening injuries, and industry skepticism, he built a business with 50% year-over-year growth, redefining what it means to deliver results, trust, and client experience in health and wellness.

Episode Summary Host Jennifer Gligoric welcomes Rob Wentz, founder of the Unstuck Movement, Christian entrepreneur, best-selling author, media marketer, strategist, and award-winning radio personality. Rob shares his journey from awkward, introverted broadcaster to master communicator and coach, unveiling his Six Attitudes of Brilliant Communicators. This episode is packed with actionable strategies for clinic owners and leaders on intentional communication, authentic relationship-building, and how to create lasting impact in business and life. Key Topics & Takeaways The Six Attitudes of Brilliant Communicators Be Bold: Address difficult conversations head-on. Avoiding uncomfortable truths only creates more negativity and missed opportunities for growth. Be Fresh: True listening is rare—be genuinely curious, ask questions, and focus on understanding others rather than waiting to speak. Be Pliable: Adapt your communication style to your audience without losing your own identity. Authenticity attracts trust and respect. Be Precise: Communicate with clarity and brevity. The most powerful messages are delivered with few, well-chosen words. Be Confident: Confidence is rooted in knowing your vision, values, and why you do what you do. Self-awareness and integrity are key. Be Remarkable: Seek to create win-win situations and serve others. Remarkable communicators build relationships, not just transactions. Authenticity & Relationship-Building Authenticity is magnetic—people are drawn to those who are real and consistent in their values. Building real connections with patients and clients leads to loyalty, referrals, and long-term business growth. Systemize personal touch: Document patient stories and motivations in your EHR to ensure every visit feels personal. Business Impact for Clinic Owners Go beyond surface-level interactions. Ask about each patient’s “why” and tailor your care to their true motivations. Presence and curiosity can transform not only patient outcomes, but also your clinic’s reputation and referral base. Not every provider wants deep relationships, but those who do can build a loyal, steadily growing client base. Balancing Volume and Connection Some practitioners focus on high volume, while others prioritize deeper, longer-lasting relationships—even if it means seeing fewer patients per day. There’s no one-size-fits-all, but intentional, authentic communication always creates more value. Actionable Insights for Clinic Owners Be Intentional: Treat every conversation as an opportunity for impact—don’t just “get through” your day. Listen Actively: Ask questions that get to the heart of your patients’ needs and motivations. Document Personal Details: Use your EHR or notes to remember what matters most to each patient. Serve First: Approach every interaction with the mindset of creating value and service, not just making a sale. Build Win-Win Relationships: Focus on creating mutual benefit—in patient care, networking, and business partnerships. Memorable Quotes Being bold is the hardest but most important part. — Rob Wentz   If you don’t know who you are, it’s hard not to break when you bend. — Rob Wentz Precision in speaking is everything. The most powerful speakers are quote-worthy because they say so much in fewer words. — Rob Wentz Imagine the difference I can make in that person’s life if I pay attention. — Rob Wentz A great conversation and meeting people is never a waste of time if you’re open to all the other possibilities. — Jennifer Gligoric How to Support the Show Like, follow, share, and leave a 5-star review—your support helps us bring on more world-class guests and deliver actionable strategies for clinic growth.   Want a handout or companion worksheet? Visit superclinicproject.com and check out the free Skool community for downloads and episode extras. About Our Guest Rob Wentz is the founder of the Unstuck Movement, a Christian entrepreneur, best-selling author, strategist, and award-winning radio personality. He specializes in helping leaders and organizations level up their communication, build authentic relationships, and create lasting impact through intentional, value-driven strategies. Connect with Rob at LeadImpactTransform.com or on social media as Rob Z. Wentz. 

Episode Summary Host Jennifer Gligoric welcomes tech innovator and secure communications expert Josh Taylor—founder of TechSquad and co-host of the “Talking Maiden” podcast—to the Super Clinic Project Podcast. Josh unpacks why traditional patient communication methods are failing clinics, how two-way texting and AI are reshaping patient engagement, and what the future holds for healthcare interactions. From practical tech upgrades to a vision of AI-powered, frictionless clinic experiences, this episode is packed with actionable strategies and real-world insights for clinic owners ready to elevate both patient care and operational efficiency. Key Topics & Takeaways Why Traditional Communication Falls Short Josh reveals why patient portals and custom apps are losing relevance—patients crave simplicity, not more logins and downloads. The “lightbulb moment”: If you text your family and friends, why not your clinic? The Rise of Two-Way Texting & AI How switching to secure, HIPAA-compliant two-way texting dramatically boosts engagement and satisfaction. AI’s role: Automating routine questions, bookings, and follow-ups—while keeping human oversight for sensitive issues. Guardrails & Personalization in AI Guardrails ensure the AI only answers within set boundaries; if it’s unsure, it escalates to a real person. AI is a tool to help—not replace—the human touch in healthcare. From Apps to AI-Driven Experiences The future: Patients will use their phone’s AI assistant to book, reschedule, and manage appointments—no app required. Clinics that start with texting and simple AI now will be ready for seamless, voice-activated systems soon. Real-World Implementation & Advice Start with two-way texting as a bridge to future AI capabilities. Don’t wait for “perfect” tech—implement what works now and build from there. Focus on systems that reduce friction for patients and staff, freeing up your team for higher-value work. Actionable Insights for Clinic Owners Rethink patient engagement: Move away from clunky apps and portals. Implement secure, two-way texting as your primary communication channel. Choose solutions that are HIPAA-compliant and have AI plugins for future scalability. Use AI to automate routine tasks, but always ensure there’s a human fallback for complex or sensitive issues. Don’t let perfect be the enemy of better—start improving now with the tools you have. Prepare for a future where AI handles much of the admin, allowing your team to focus on personal, high-impact care. Memorable Quotes “Don’t wait for the perfect software. Start with what works, and let your systems evolve alongside your clinic.” — Josh Taylor “The biggest challenge is friction. AI and texting remove barriers and make the experience seamless for patients and clinics.” — Josh Taylor “Don’t let perfect be the enemy of better. Start improving patient communication now, even if it’s not perfect.” — Josh Taylor “If you’re waiting for the ‘right time’ to start with AI and texting, you’re already behind. Start now, learn fast, and lead your market.” — Josh Taylor Exclusive Resources for Listeners Learn more about Josh’s work: txtsquad.com Super Clinic Project Free Skool: Bonus content, quizzes, and downloadable resources for this episode at superclinicproject.com How to Support the Show Like, follow, share, and leave a 5-star review—your support helps us bring on more world-class guests and clinic growth experts!   Have a challenge? Book a free session with Jennifer via superclinicproject.com—just click her picture! About Our Guest Josh Taylor is the founder of TechSquad, Canada’s leading app-free, secure healthcare communications platform. He’s a recognized tech leader with degrees in mathematics, physics, computer science, and an MBA in finance. Josh has helped transform patient engagement for clinics across North America—delivering frictionless, scalable solutions that blend cutting-edge tech with the human touch.

Episode Summary Host Jennifer Gligoric welcomes CPA and Certified Tax Coach Kyle Beltle—founder of Proactive CPA Co.—to the Super Clinic Project Podcast. Kyle shares his proactive approach to tax strategy, helping business owners uncover tens of thousands in tax savings while reclaiming their time. From entity selection to retirement planning, Kyle breaks down the most overlooked tax opportunities for clinic owners, shares real-world success stories, and explains why being proactive with your tax plan is one of the highest-ROI moves you can make for your clinic and your family. Key Topics & Takeaways The Power of Proactive Tax Strategy Why tax planning isn’t just for April—how year-round strategy can unlock $29,000+ in annual savings. Most business owners miss out on major deductions simply by failing to plan ahead or revisit their entity structure. Top 4 Tax-Saving Strategies for Clinics Entity Selection: The right business structure can save you thousands each year—review it regularly as your clinic grows. Example: Switching to an S-corp saved one client $5,000/year, every year. Qualified Business Income Deduction (QBI): Many business owners can deduct up to 20% of their profits—but only if they know how to claim it. Real-world miss: One owner lost a $25,000 deduction by self-preparing their return. Pass-Through Entity Tax: For states with income tax, this strategy can shift taxes to the business for a federal deduction—potentially saving tens of thousands. Retirement Contributions: Use profit-sharing 401(k)s and even hire your kids for tax-deductible contributions that can set them up for life. Example: Modest annual contributions can grow to hundreds of thousands—or millions—over a lifetime. Year-Round Tax Planning & Timing Why timing purchases and deductions (even by a few weeks) can make a huge difference, especially when laws change. The best time to start planning? Yesterday. The next best time: right now. Choosing the Right Tax Advisor Look for a personality fit, a clear process, and proven success stories. Ask about their approach to audits, documentation, and risk management—not just savings. Audit Anxiety & Risk Management Audits are rare (0.2% chance for most), but higher for certain strategies or higher incomes. Good documentation and a proactive CPA are your best defense. Understand the risk profile of advanced strategies like captive insurance. Why Big Tax Refunds Are Not a Win A large refund means you’ve given the IRS an interest-free loan—better to keep and use that capital in your business throughout the year. Actionable Insights for Clinic Owners Review your entity structure every year or as your clinic grows—don’t “set and forget.” Ask your CPA about QBI and pass-through entity tax opportunities. Use retirement accounts for yourself, your family, and your staff—start early for exponential growth. Schedule at least one mid-year tax planning meeting (more if your clinic is scaling fast). Keep thorough, cloud-based records and document your tax decisions. Don’t judge your tax advisor by the size of your refund—focus on optimizing cash flow year-round. When evaluating a tax professional, ask about their process, communication style, and track record with businesses like yours. Memorable Quotes “Tax planning isn’t just about reporting the score; it’s about influencing the score.” — Kyle Beltle “A big tax refund isn’t a win—it means you gave the IRS an interest-free loan.” — Kyle Beltle “The right entity structure can save you thousands, every single year.” — Kyle Beltle “Don’t wait for an audit to get organized—good documentation is your best defense.” — Kyle Beltle “Start your tax planning now. The best time was yesterday; the next best time is today.” — Kyle Beltle Exclusive Resources for Listeners Connect with Kyle Beltle: Website: proactivecpaco.com (Blog, LinkedIn, and calendar links available on the site) Super Clinic Project Free Skool: Bonus content and resources at superclinicproject.com How to Support the Show Like, follow, share, and leave a 5-star review—your support helps us bring on more world-class guests and deliver actionable strategies for clinic growth.   Want a personal intro to Kyle or a quick consult with Jennifer? Visit superclinicproject.com and click on Jennifer’s picture. About Our Guest Kyle Beltle is a CPA, Certified Tax Coach, and founder of Proactive CPA Co. He specializes in helping business owners and clinic owners identify tax-saving opportunities, optimize their entity structure, and reclaim both time and money. Kyle’s clients average an 1,800% ROI on his services, and he’s passionate about making tax strategy approachable, actionable, and high-impact for busy entrepreneurs.

Host Jennifer Gligoric spotlights Dr. Rehan Lakhani, naturopathic doctor, entrepreneur, and Regional Educator for Nature’s Way Integrative Therapeutics. Dr. Lakhani shares his journey from high school side hustles to building Georgian Bay Integrative Medicine, a thriving multidisciplinary clinic focused on preventative, root-cause care. He opens up about entrepreneurial pivots, lessons from scaling, and the value of patient-centered protocols and integrated teams. This episode is packed with actionable strategies for clinic owners on growth, patient engagement, and building resilient, collaborative healthcare businesses. Key Topics & Takeaways Entrepreneurial Journey in Healthcare Dr. Lakhani’s entrepreneurial roots began with consulting in nutrition and fitness during high school, leveraging his “hot market” to build confidence and early client results. After experiencing the limitations of public health, he founded his own clinic for greater autonomy and patient impact. “Owning your own business is just solving one problem after another—they just evolve over time.” Patient-Centered Protocols & Preventative Care Dr. Lakhani emphasizes dedicating time to thoroughly review assessments and lab results, empowering patients to understand and act on their health risks. He shares a powerful story of a patient who was motivated to make life-changing decisions after understanding her lab results and family history. This detailed approach improves patient buy-in and outcomes, especially in preventative health. Building a Multidisciplinary, Integrated Clinic Georgian Bay Integrative Medicine centers care around a team: naturopathic doctors, nurse practitioners, therapists, and more. “All the spokes are different practitioners providing input in an integrated treatment plan.” Collaboration is fostered through monthly case reviews and a mix of salary and billing-split compensation, supporting innovation and continuity of care. Growth, Advanced Therapies & Business Structure The clinic is expanding into advanced therapies (IVs, exosomes, PRP) for health optimization, but maintains a laser focus on functional medicine and root-cause care as the foundation. Growth is managed to avoid overwhelming the core message or diluting patient experience—every new service is integrated with intention. “Everyone has to go through our transformational protocol before accessing advanced treatments—so we know their body can handle it.” Vision for the Future Dr. Lakhani’s long-term goal is to expand Georgian Bay Integrative Medicine into new cities, starting with Toronto, to bring integrated, patient-centered care to more communities. Actionable Insights for Clinic Owners Start with your strengths—let results and your network drive early growth. Communicate clearly and thoroughly with patients, especially about assessments and lab work, to build trust and engagement. Build a multidisciplinary team to address the full spectrum of patient needs, and foster collaboration through structured case reviews. Maintain a laser focus on root-cause care before expanding into advanced therapies or new business lines. Structure compensation and collaboration to support innovation, continuity, and a seamless patient experience. Memorable Quotes “ If you’re listening in as a clinician and you’re teetering on the edge—do I want to start my own thing?—I would always say yes. Now is such a good time. There is consumer awareness, and you can be the gap between awareness and action.” — Dr. Rehan Lakhani “Start with your passion and your network—let your results speak for themselves and growth will follow.” — Dr. Rehan Lakhani “Take a chance on yourself. That’s how you make the biggest impact in your life and for your patients.” — Jennifer Gligoric How to Support the Show   Like, follow, share, and leave a 5-star review—your support helps us bring on more world-class guests and deliver actionable strategies for clinic growth. Want a handout or quick consult? Visit superclinicproject.com and click on the host’s picture. About Our Guest   Dr. Rehan Lakhani is a naturopathic doctor, educator, entrepreneur, and founder of Georgian Bay Integrative Medicine. He specializes in preventative, root-cause health, integrated care, and patient-centered protocols. Dr. Lakhani’s mission-driven approach is redefining healthcare delivery and setting new standards for multidisciplinary clinics. 

Episode Summary Host Jennifer Gligoric welcomes Nicky Billou—two-time New York Times bestselling author, advisor, podcaster, and founder of E-Circle Academy—to the Super Clinic Project Podcast. Nicky shares his remarkable journey from escaping tyranny in Iran to building a legacy of freedom and entrepreneurial success in North America. Drawing on lessons from nearly 700 podcast interviews and decades of coaching, Nicky reveals how clinic owners can break out of comfort zones, clarify their purpose, and add $30,000 to their income in just 30 days. Through inspiring stories and actionable frameworks, this episode is a masterclass in focus, pricing, and building a business around your true calling. Key Topics & Takeaways Why Freedom Matters for Entrepreneurs Nicky’s origin story: Fleeing religious persecution in Iran for a new life in Canada. The connection between entrepreneurship and the universal human desire for freedom. “Inside every human breast beats the living heart of freedom.” The Power of Purpose and Legacy Entrepreneurs are driven not just by profit, but by a sense of purpose and responsibility—to their families, communities, and the world. The sacrifices parents make for a better future are a powerful motivator for generational success. Escaping the Comfort Zone Many clinic owners get stuck in “comfortable misery”—they’re doing okay, but know they’re capable of more. Real growth starts when you step outside your comfort zone and commit to a bigger vision. The Ideal Client Exercise: The Foundation for Growth Nicky’s “Ideal Client Exercise” helps clinic owners pinpoint who they serve best by listing: Clients they get the best results for, Clients they enjoy working with most, Clients who are easiest to do business with. The intersection of these lists reveals your true ideal client. Case study: “Dr. Vicky” focused on women over 45 seeking vitality and beauty, creating the “Get Your Sexy Back” program—doubling her business year after year. The Power of Focus Sustainable growth comes from doing what you do best, scaling it, and only then considering new offerings. Many businesses stall when they try to add unrelated services too soon, diluting their impact. Elite Coaching and Client Curation Elite coaches only work with clients who are committed to results and willing to follow through. Nicky curates his clients, nominating only those ready to play at the highest level. “If you’re not willing to do the work, we won’t work together for long.” Raising Your Value: The Pricing Breakthrough Case Study: A Manhattan acupuncture clinic owner’s business exploded after raising prices—attracting high-profile clients and referrals. Don’t be afraid to charge what you’re worth; premium pricing attracts premium clients and accelerates growth. The Danger of Being a Generalist Nicky recounts working with Dan, a fitness coach stuck at $1,200/month because he tried to serve everyone. After finding his purpose-driven niche—helping people with missing limbs—Dan signed up 400 clients in just six weeks and skyrocketed to $120k/month. The Lesson: Money Follows Purpose, Not the Other Way Around Chasing money rarely works; serving a real, specific need with passion and expertise is what creates explosive growth. When you become the go-to expert for a unique group, your business grows fast and your work becomes deeply meaningful. Actionable Insights for Clinic Owners Use the Ideal Client Exercise to clarify your true target market—build all your messaging and offers around them. Focus on doing your best work for your best clients before adding new services or products. Don’t be afraid to raise your prices—charging what you’re truly worth attracts higher-quality clients and accelerates growth. Work with coaches and mentors who challenge you and expect results, not just those who make you feel good. Curate your client base—work only with those who are committed to growth and ready to take action. Let your purpose and unique experience guide your niche, not just financial opportunity. When you solve a real problem no one else is addressing, you become indispensable and attract clients effortlessly. Memorable Quotes “Inside every human breast beats the living heart of freedom.” — Nicky Billou “If you try to be all things to all people, you’re nothing to nobody.” — Nicky Billou “The power of focus is everything. Do what you do best, do it as much as you can, and only then consider something new.” — Jennifer Gligoric “Money follows purpose, not the other way around.” — Jennifer Gligoric Exclusive Resources for Listeners E-Circle Academy: ecircleacademy.com — Book a free 45-minute success call with Nicky. The Thought Leader Revolution Podcast: Hosted by Nicky Billou Connect with Nicky: @nickybillou on all major social platforms How to Support the Show Like, follow, share, and leave a 5-star review—your support helps us bring more world-class guests and actionable clinic growth strategies! About Our Guest Nicky Billou is a two-time New York Times bestselling author, renowned business advisor, and host of The Thought Leader Revolution Podcast. As founder of E-Circle Academy, he specializes in helping entrepreneurs and clinic owners break out of comfort zones, clarify their purpose, and rapidly increase their income and impact.

Episode Summary Host Jennifer Gligoric welcomes back Randolph Love—founder, chartered financial consultant, certified IUL master, franchise consulting partner, and host of the Entrepreneurist Podcast—to the Super Clinic Project Podcast. In this episode, Randolph unpacks the essentials of planning your business exit, from building value today to ensuring a smooth transition for tomorrow. Clinic owners and service-based entrepreneurs will learn how to avoid common pitfalls, structure their teams for maximum value, and create exit strategies that work—whether you plan to sell, pass down, or simply step back. This episode is packed with practical advice, real-world scenarios, and actionable steps to help you exit with dignity and profit. Key Topics & Takeaways When to Start Exit Planning The best time to plan your exit is before you start the business—but the second-best time is now. Ideally, begin formal planning 2–3 years before you want to exit, allowing time to clean up finances and operations. Avoid Commingling Funds Keep business and personal finances separate. Mixing them can devastate your sale price and make due diligence a nightmare. Discipline and transparency in your financials are non-negotiable for a successful exit. Turn Services Into Products Create recurring revenue and increase your business’s value by packaging services as products (e.g., memberships, wellness plans, subscription packages). Buyers value businesses with predictable, long-term customer relationships. Who to Hire (and When) Build value by hiring in this order: admin/operations, fulfillment, marketing, then sales. The goal: Structure your team so the business can run without you—this increases its attractiveness to buyers and reduces your own burnout. Succession & Earn-Outs Most businesses don’t sell, and many owners assume their children want to take over (often, they don’t). Don’t rely solely on an earn-out (where you’re paid over time based on business performance after the sale). Instead, structure your business for a clean transition. Incentivize Employees to Stay Use deferred compensation or profit-sharing plans to encourage key staff to stay post-sale, making your business more valuable and stable. Exit Even If You Don’t Sell Consider strategies like deferred comp plans that let you extract value and fund your retirement, even if your business isn’t acquired. Know Your Numbers The most important step: Know exactly where you are now (valuation, revenue, expenses, assets, staff). Regularly review and report on your numbers—transparency drives improvement and confidence. Actionable Insights for Clinic Owners Start now: Don’t wait—begin exit planning today, even if you’re years away from selling. Separate finances: Keep business and personal accounts completely separate. Productize services: Build recurring revenue streams and customer loyalty. Build your team: Systematically hire so your business can function without you. Ask your family: Don’t assume your kids want to take over—have the conversation early. Value your business: Get an unofficial valuation to understand your current position and identify opportunities for growth. Be transparent: Know your numbers and share them with your advisors and team. Memorable Quotes “Transparency isn’t just good business—it’s your safety net.” — Randolph Love “Keep your business and personal finances separate—discipline here pays off in the end.” — Jennifer Gligoric “Most buyers want a business that runs without the owner. Build your team and systems now.” — Randolph Love “What gets monitored gets better. What gets monitored and reported gets exponentially better.” — Randolph Love “Don’t let fear keep you from knowing your numbers. Transparency is true security.” — Jennifer Gligoric Exclusive Resources for Listeners Free Community & Training: Get bonus content, worksheets, and action items for this episode at superclinicproject.com (Free Skool section). Business Valuation: Visit shieldwolfstrong.com for a free unofficial business valuation from Randolph How to Support the Show Like, follow, share, and leave a 5-star review—your support helps us bring on more world-class guests and deliver actionable strategies to help you become a Super Clinic! About Our Guest Randolph Love is a founder, chartered financial consultant, certified IUL master, franchise consulting partner, and host of the Entrepreneurist Podcast. He specializes in helping business owners plan successful exits, maximize value, and secure their financial futures.  

Episode Summary Host Jennifer Gligoric welcomes Nick Garofalo—faith-centered founder of Open-Handed Wealth, financial advisor, and specialist in helping Christian clinic owners simplify their finances—to the Super Clinic Project Podcast. Nick unpacks why so many clinic owners unintentionally “steal” from themselves, how to break free from financial chaos, and why profit isn’t just a number—it’s a tool for fulfilling your purpose. With practical systems like Profit First, a new perspective on sales, and a faith-driven approach to money, this episode delivers the mindset and strategies every clinic owner needs to create more freedom, impact, and abundance. Key Topics & Takeaways Why Most Clinic Owners Are “Stealing” From Themselves The hidden dangers of blending business and personal finances—why treating your clinic like a piggy bank leads to chaos and stress. The biggest mistake: Focusing on cutting staff instead of auditing all expenses and contracts. The Profit First System & Cash Flow Clarity How Nick uses the Profit First method to help clinic owners pay themselves first, slim down unnecessary expenses, and create lasting profitability. Why every dollar in your business needs a job—and how to make your money work for you, not the other way around. Faith, Purpose, and Profit Why Christian entrepreneurs struggle with the idea of wealth—and how to reframe profit as a tool for serving more people and fulfilling your divine calling. The importance of aligning your investments and business operations with your values. Avoiding Shiny Object Syndrome & Scope Creep The danger of chasing new revenue streams before optimizing your core service. Jennifer’s three-step clinic growth formula: Do it better, do more, then add more—never skip steps. Redefining Sales & Patient Advocacy Sales isn’t about being pushy—it’s about building relationships, solving problems, and advocating for your patients’ best outcomes. True advocacy means challenging patients to confront what’s really holding them back, involving families, and guiding them to real transformation. The RIGHT Framework for Clinic Owners Nick’s five-point plan: Retirement, Investment, Insurance, Taxes, and Estate planning—plus cash flow and continuity planning for long-term security. Why every clinic owner needs a plan for what happens if they can’t run the business. Actionable Insights for Clinic Owners Separate your business and personal finances for clarity and peace of mind. Implement a cash flow system (like Profit First) to ensure you’re always paying yourself first. Audit all expenses—don’t just cut staff when money is tight. Focus on optimizing your core services before adding new ones. Embrace profitability as a way to serve your purpose and community. Redefine sales as advocacy and relationship-building, not persuasion. Ensure your estate and continuity plans are up to date for your business and family. Memorable Quotes “We’re not our own boss—God is. We’re stewards of our business, not owners.” — Nick Garofalo   “Every dollar in your business needs a job—don’t let money just sit there.” — Nick Garofalo   “Profit isn’t selfish—it’s what allows you to serve more people and fulfill your calling.” — Nick Garofalo   “If you’re not optimizing your core service, adding more just means more chaos.” — Jennifer Gligoric Exclusive Resources for Listeners Nick’s website: openhandedwealth.com Connect with Nick on LinkedIn: Nick Garofalo Super Clinic Project Community: Get bonus content, worksheets, and action steps at superclinicproject.com (Free Skool section). How to Support the Show Like, follow, share, and leave a 5-star review—your support helps us bring more world-class guests and clinic growth experts! About Our Guest Nick Garofalo is the founder of Open-Handed Wealth, where he helps faith-driven entrepreneurs and clinic owners find clarity, reduce stress, and align their money with their values. Nick’s approach blends practical financial systems with a deep understanding of Christian stewardship, helping clients thrive in business and life.

Host Jennifer Gligoric spotlights Dr. Julie Siemers, patient safety consultant, industry nurse leader, TEDx speaker, and founder of LifeBeat Solutions. Dr. Siemers draws on decades of ER, trauma, and flight nursing experience to expose why patient safety remains a critical concern in modern healthcare. She shares eye-opening stories from the front lines, the systemic roots of medical harm, and her mission to empower both clinicians and patients with practical education and tools. This episode is packed with actionable strategies for clinic owners to improve communication, foster a culture of safety, and drive systems-level change. Key Topics & Takeaways The Persistent Challenge of Patient Safety Despite 70+ years of research, patient harm is still common in hospitals—often due to system breakdowns, not “bad people.” Communication failures account for up to 70% of patient harm events. Transparency and open dialogue are essential for root cause analysis and learning from mistakes. Empowering Patients and Families Patients and families must become active, informed participants—not passive bystanders—in care decisions. Education and courage are required to speak up, ask questions, and advocate for loved ones. Dr. Siemers is developing an app with scripts, guides, and checklists to help patients and families engage confidently with healthcare teams. Hospital Safety Grade Matters: Dr. Siemers advises all patients and families to check hospitalsafetygrade.org before choosing a hospital. “Look up your hospital and see if it’s A, B, C, D, or F for safety and quality. There are 32 metrics you can review.” She shares a story of a pregnant woman who switched from a C-rated hospital to an A-rated one just 30 minutes away. Research shows that going to a D or F-rated hospital increases your risk of bad outcomes by 91%. Clinician Education & Systems Thinking LifeBeat Solutions offers courses for nurses that fill critical knowledge gaps on patient safety, vital signs, and clinical judgment. Even experienced clinicians must continually refresh their knowledge and embrace a mindset of vigilance and curiosity. Critical thinking and anticipating complications—especially in high-risk scenarios—can save lives. Technology & Communication AI and digital tools can support both clinicians and patients by flagging red flags, compiling symptom journals, and improving recall of discharge instructions. Language barriers and rushed communication are persistent challenges; technology can help bridge these gaps, but human expertise remains irreplaceable. Entrepreneurship and Vision for the Future Dr. Siemers is expanding her impact through education, digital tools, and partnerships with rural and EMS providers. Her vision includes scaling patient safety education and technology to clinics, hospitals, and families nationwide. Actionable Insights for Clinic Owners Foster a culture of safety and open communication—encourage both staff and patients to speak up. Invest in ongoing education for your team, especially in the basics of patient safety and clinical judgment. Leverage technology to streamline communication, symptom tracking, and patient education. Empower patients and families with clear instructions, checklists, and permission to be active partners in care. Regularly review and update your systems and protocols—what worked before may not work now. Check Hospital Safety Grades: Encourage patients to review their hospital’s safety grade before elective procedures or hospitalizations. Memorable Quotes “Most harm isn’t caused by bad people—it’s caused by broken systems. But that doesn’t mean you’re powerless.” — Dr. Julie Siemers “Patients and families need the tools to empower themselves by being educated and informed.” — Dr. Julie Siemers “Transparency and conversations are our biggest obstacles, but also our biggest opportunities.” — Dr. Julie Siemers How to Support the Show   Like, follow, share, and leave a 5-star review—your support helps us bring on more world-class guests and deliver actionable strategies for clinic growth. Want a worksheet or resources from this episode? Visit superclinic.com and click on the free school or host’s picture. About Our Guest   Dr. Julie Siemers is a patient safety consultant, nurse leader, educator, TEDx speaker, and founder of LifeBeat Solutions. With over 30 years in trauma, ER, and flight nursing, she is dedicated to transforming healthcare through education, systems improvement, and empowering patients and families. Her best-selling book, Surviving Your Hospital Stay, and upcoming app are changing the conversation around patient safety.

Episode Summary Host Jennifer Gligoric welcomes cash flow expert and “anti-financial advisor” Chris Miles—founder of Money Ripples and host of the Money Ripples Podcast—to the Super Clinic Project Podcast. Chris reveals why traditional financial advice often fails clinic owners, how to break free from the “retire late, live cheap” trap, and actionable strategies for building true passive income and time freedom. From creative real estate deals to lending and raw land partnerships, this episode is packed with real-world stories and investment tips for clinic owners ready to scale their wealth with confidence and ethics. Key Topics & Takeaways Challenging Traditional Financial Advice Chris explains why most financial advisors are stuck in outdated thinking—and how his own father’s retirement struggles inspired him to do things differently. The “anti-financial advisor” mindset: Why saving more and spending less isn’t enough for real freedom. Passive Income & Real Estate: The Real-World Playbook How to leverage real estate, private lending, and partnerships for consistent, hands-off income. Real-life case study: A Gen Z investor house-hacks his way to property ownership and financial independence using Airbnb and creative strategies. Why quality property management and ethical investing matter—for your peace of mind and your tenants’ well-being. Diversification, Not Just “More Rentals” Why the old “buy rentals and hold forever” advice doesn’t always work in today’s market. Alternative investments: Lending, industrial, and raw land opportunities that can outperform traditional rentals. The power of diversification: Don’t park your wealth in one place—spread risk and maximize returns. Ethical & Impactful Investing How to invest with integrity, creating win-win situations for both investors and tenants. Why investing in Main Street (not just Wall Street) can help you align your money with your values. Market Realities & Forecasts Chris’s take on the current market: What’s changed since the last financial crisis, why the stock market is overvalued, and where clinic owners should look for real opportunities right now. Actionable Insights for Clinic Owners Question “standard” financial advice—seek out strategies that work for your goals and values. Consider creative, hands-off investments like private lending and land partnerships. Diversify your assets: Don’t rely solely on rentals or the stock market. Work with experienced partners for property management and investment deals. Focus on investments that give you both financial and time freedom—so you can work by choice, not necessity. Memorable Quotes “Most people retire late and live cheap—not because they want to, but because they followed the wrong advice.” — Chris Miles “Passive income isn’t just for the ultra-wealthy. With the right strategy and team, anyone can build it.” — Chris Miles “Diversification is your best friend—don’t put all your eggs in one basket, especially now.” — Chris Miles ““The best investments are the ones that give you both financial and time freedom.” — Chris Miles Exclusive Resources for Listeners Chris’s Free Resources: Get cash flow tips, investment guides, and more at moneyripples.com Super Clinic Project Free Skool: Bonus content, quizzes, and downloadable resources for this episode at superclinicproject.com How to Support the Show Like, follow, share, and leave a 5-star review—your support helps us bring on more world-class guests and clinic growth experts! About Our Guest Chris Miles is a nationally recognized cash flow expert, founder of Money Ripples, and host of the Money Ripples Podcast. He’s helped clients increase their cash flow by over $300 million in the last 13 years and specializes in helping business owners and professionals create true financial and time freedom through creative, values-driven investing. Want this adapted for soci

Host Jennifer Gligoric spotlights Dr. Walter Bennett, a pioneering regenerative medicine specialist, Air Force veteran, national bench press champion, and author of End Your Pain Nightmare Now. With over two decades of experience and a background working with NFL athletes, Dr. Bennett shares his journey from military medical technologist to chiropractic, nurse practitioner, and ultimately a focused leader in regenerative medicine. This episode explores the power of specialization, the evolution of his clinic, the science and application of advanced stem cell therapies, and how a streamlined, ownership-driven team can transform clinic culture and results. Key Topics & Takeaways Entrepreneurship & Specialization Dr. Bennett’s journey began in the Air Force as a medical technologist, followed by chiropractic school and nurse practitioner training. Early in private practice, he offered a wide range of services: chiropractic, spinal decompression, aesthetics, hormone therapy, PEMF, vitamin IVs, and regenerative medicine. Spreading himself thin led to exhaustion and limited financial success—being “busy” didn’t equal being profitable. The turning point: Dr. Bennett decided to focus exclusively on regenerative medicine, referring chiropractic patients to other providers. This unexpected move led to a surge in referrals for stem cell cases and greater business growth. Key lesson: “You can’t be everything to everyone. It’s better to specialize and be the best at one thing.” Clinic Transformation, Team, & Community Impact Specialization freed up Dr. Bennett’s schedule, increased capacity for the patients who most needed his expertise, and created space for business growth—even in a rural area. Collaboration with local providers fostered a referral network, supporting both his practice and the community. Clinic staff embraced the change, with easier scheduling, greater focus, and increased bonuses (1% of gross collections). Staff ownership and clear communication led to higher morale, more productivity, and a sense of shared success—even when Dr. Bennett is traveling to other clinics. Science of Regenerative Medicine Dr. Bennett focuses on PRP (platelet-rich plasma), bone marrow stem cells, and adipose-derived stem cells. PRP: Platelets from blood are injected into joints to stimulate regeneration—fast results (about 2 weeks), then tapering off. Stem Cells: Bone marrow or adipose-derived cells offer longer-lasting regenerative effects (months to a year). Adipose-derived stem cell procedures are less invasive and have a shorter recovery time than bone marrow procedures. No clear evidence that bone marrow is superior to adipose or vice versa; choice depends on patient’s body type and preferences. Typical patients are older adults with chronic joint pain (knees, hips, shoulders), often told they are “bone on bone” and have suffered for over a year. Dr. Bennett serves multiple clinics, traveling two days a week and open to expanding his partnerships. Leadership, Systems, & Operations Regimented scheduling and clear lists empower the team to deliver even when Dr. Bennett is off-site. Staff are incentivized and empowered to take ownership of patient journeys and clinic success. Dr. Bennett recommends starting with daily lists and committing to them—move unfinished items to the next day until completed. Marketing & Growth Quarterly marketing campaigns (including referral campaigns) are planned and executed to keep the clinic growing and engaged with both new and existing patients. Actionable Insights for Clinic Owners Specialize for Impact: Focusing on a core service can boost growth, referrals, and satisfaction—even if it feels risky to let go of other offerings. Build Referral Networks: Collaborate with local providers instead of competing—referring out can bring new opportunities back. Educate Patients on Options: Clearly explain the science and benefits of each regenerative therapy, and tailor recommendations to individual needs. Streamline Operations: Simplified service offerings can make your team’s work easier, improve morale, and create opportunities for performance-based bonuses. Empower Your Team: Tie bonuses to clinic performance, communicate clear expectations, and encourage ownership at every level. Systemize Your Workflow: Use regimented lists and clear communication to keep everyone on track, even when you’re not on site. Memorable Quotes You can’t be everything to everyone. Pick your thing, and just be the best at it. — Dr. Walter Bennett Specialization freed me up to do what I actually want to do. — Dr. Walter Bennett The clinic does better, then everybody does better. — Dr. Walter Bennett It’s no longer “me.” It’s “we.” — Dr. Walter Bennett How to Support the Show Like, follow, share, and leave a 5-star review—your support helps us bring on more world-class guests and deliver actionable strategies for clinic growth.   Want a handout or companion worksheet? Visit superclinicproject.com and check out the free Skool community for downloads and episode extras. About Our Guest Dr. Walter Bennett is a regenerative medicine specialist, Air Force veteran, national bench press champion, and author of End Your Pain Nightmare Now. He is recognized for his pioneering work with stem cell therapies and commitment to advancing pain relief and healing for patients nationwide. Contact him at drwalterbennett@gmail.com.

Episode Summary Host Jennifer Gligoric welcomes Eric Mitchell—America’s most connected mortgage professional, real estate tax expert, and certified master practitioner in neuro-linguistic programming—to the Super Clinic Project Podcast. Eric dives deep into the psychology of decision-making, the real “why” behind money, and how clinic owners can use emotional intelligence and strategic questioning to inspire real change in their patients and themselves. From overcoming money objections to mastering the art of motivation, this episode delivers practical, mindset-shifting insights for any clinic owner ready to lead with purpose and results. Key Topics & Takeaways Neuro-Linguistic Programming (NLP) in Healthcare & Business Why Eric studied NLP after a life-changing Tony Robbins event—and how it transformed his approach to business and life. NLP as the “Home Depot of the brain”—a toolkit for rapport, motivation, and even chronic pain relief. Emotional Decision-Making & Overcoming Objections Money objections are rarely logical—real decisions are made emotionally, then justified with logic. How to ask “unreasonable” questions that cut through surface objections and reveal what truly motivates patients and clients. The Four-Part Brain Sequence for Influence Structure the conversation: Set an agenda to create safety and predictability. Ask probing, emotionally-driven questions before presenting solutions. Present your offer only after understanding the patient’s real needs. Test close by addressing hidden objections and limiting beliefs. Motivation, Change, and Commitment Why real change requires more than a quick fix—it’s about lifestyle, values, and readiness for transformation. The difference between “closing” and “unclosing”—discovering if someone is truly committed before moving forward. The Why of Money: Unlocking Lasting Motivation Eric’s journey from chasing money to discovering the five core motivators that drive lasting success. Why top performers never focus on money alone—and how finding your “why” leads to unstoppable drive and fulfillment. Actionable Insights for Clinic Owners Don’t settle for surface-level objections—dig deeper to find your patients’ true motivations. Use a structured, emotionally intelligent approach to consultations: agenda, probing questions, present, and test close. Avoid “why” questions that put people on the defensive; use “what,” “how,” “where,” and “when” instead. Focus on outcomes and transformation, not just transactions or quick wins. Clarify your own “why” for running your clinic—purpose fuels perseverance. Memorable Quotes “Money is a logical objection, but decisions are always emotional.” — Eric Mitchell “Lasting success comes from knowing your why, not just your number.” — Eric Mitchell “You don’t change lives by selling—you change lives by caring enough to ask the tough questions.”— Eric Mitchell “Real change requires commitment, not just a prescription.” — Eric Mitchell Exclusive Resources for Listeners Eric’s website: eric-mitchell.com Super Clinic Project Community: Get bonus content, worksheets, and action steps at superclinicproject.com (Free Skool section). How to Support the Show Like, follow, share, and leave a 5-star review—your support helps us bring more world-class guests and clinic growth experts! About Our Guest Eric Mitchell is a nationally recognized mortgage and real estate tax expert, voted America’s most connected mortgage professional for 10 years running. He’s also a certified master practitioner in neuro-linguistic programming and the author of “The Why of Money.” Eric helps professionals unlock the motivations and strategies that drive lasting wealth and impact.

Host Jennifer Gligoric sits down with Dr. Zachary Price—founder of Athleterx Chiropractic and Recovery, one of only 67 doctors worldwide with a fellowship from the American Board of Brain Injury and Rehab—for an inspiring Clinic Spotlight on the Super Clinic Project Podcast. Dr. Price shares how he built a thriving, differentiated clinic in Charlotte, NC, even launching during the pandemic. He reveals the mindset, systems, and clinical innovations that set his practice apart, how to avoid shiny object syndrome, and why relentless focus on relationships and outcomes is key to long-term success. Whether you’re scaling up, considering franchising, or just want to create more impact in your community, this episode is packed with actionable wisdom for every clinic owner. Key Topics & Takeaways From ER Medicine to Entrepreneurial Freedom Why Dr. Price left the “fix and discharge” ER model for a holistic, relationship-driven approach. The power of pivoting—even after years invested in a single career path. Building in Crisis: Launching During COVID How Athleterx opened its doors during the pandemic and grew by focusing on safety, trust, and deep community relationships. “Keep hustling, keep grinding—someone’s always working harder.” Time Management for Clinic Owners Why faith and family are non-negotiable priorities—and how to make them sacrosanct in your schedule. The value of focused work sprints, active breaks, and purposeful routines to maximize energy and productivity. World-Class Differentiation in Any Market What it means to be one of only 67 doctors globally with advanced neurology credentials—and how Dr. Price makes this expertise accessible to everyone from pro athletes to weekend warriors. Integrating advanced modalities (dry needling, red light, hyperbaric oxygen, shockwave) only when they directly serve your core patient outcome. Key marketing insight: Tie every service to your promise and patient avatar; avoid chasing “shiny objects.” Preparing to Franchise Athleterx’s expansion journey: Two locations and plans to franchise. The importance of tracking, data, and duplicatable systems for scaling. Why ultimate responsibility for every outcome—good or bad—rests with the owner, and how overcommunication and clear protocols drive success. Leadership Mindset Take responsibility for every detail, from patient complaints to staff performance. Overcommunicate to eliminate confusion—“Is it clear, double clear, crystal clear?” Focus on making a real impact in your community. Actionable Insights for Clinic Owners Schedule faith and family time as non-negotiables—protect your core values. Use focused work sprints and active breaks to maintain high energy and productivity. Only add new services or technology if they directly improve your core outcome for patients. Track everything—systems and data are critical for scaling and franchising. Take full ownership of every clinic outcome; leadership starts and ends with you. Overcommunicate expectations and protocols to your team. Build your clinic’s reputation on relationships, results, and community impact. Memorable Quotes ““The real impact comes from helping people live fuller, healthier lives—not just treating pain.” — Dr. Zachary Price “Only add what’s needed to get your patients to an even better end result. It’s not about shiny objects—it’s about serving your purpose and your promise.” — Dr. Zachary Price “If you can’t prove the model, you can’t scale.” — Jennifer Gligoric “Mentorship is about helping the next generation avoid your mistakes and repeat your successes.” — Dr. Zachary Price Exclusive Resources for Listeners Athleterx Chiropractic and Recovery: athleterxcairoandrecovery.com Contact Dr. Price: Cell: 919-21-9441 Email: athleterxwest@gmail.com Super Clinic Project Community: Get bonus content, worksheets, and action steps at superclinicproject.com (Free Skool section). How to Support the Show Like, follow, share, and leave a 5-star review—your support helps us bring more world-class guests and clinic growth experts! About Our Guest Dr. Zachary Price is the founder of Athleterx Chiropractic and Recovery in Charlotte, NC. With advanced expertise in brain injury and rehab, Dr. Price is passionate about helping patients—from athletes to everyday families—achieve life-changing results. He’s committed to mentoring new clinic owners, scaling his impact through franchising, and serving his community with purpose and integrity.

Episode Summary Host Jennifer Gligoric welcomes digital marketing and SEO expert Brandon Leibowitz, founder of SEO Optimizers, to the Super Clinic Project Podcast. Brandon reveals the most effective, up-to-date SEO strategies for clinic owners who want to boost their online visibility, attract more patients, and make their websites work harder—without getting lost in technical jargon. From content tips to backlink strategies and the latest AI trends, this episode is packed with actionable insights for any clinic owner ready to scale smarter and outpace the competition. Key Topics & Takeaways Content: The Foundation of SEO The #1 quick win: Add more relevant text to each page, especially at the bottom—Google reads everything, even if your patients don’t. Use AI tools to create concise, accurate content, but always review for accuracy and clarity. Backlinks: Building Trust with Google Backlinks (links from other websites to yours) are the single most important ranking factor. Focus on earning links from relevant, authoritative sites—think industry blogs, news outlets, event sponsorships, or podcast guesting. Relevancy is more important than sheer volume; aim for quality over quantity. Social Media: Post Where (and When) Your Audience Is Don’t try to be everywhere. Identify your audience’s habits (e.g., late-night for pain clinics, weekends for med spas) and post strategically. Study competitors’ posting times and engagement to find your sweet spot. AI & SEO: The New Frontier Google no longer cares if content is written by humans or AI—accuracy and usefulness are what matter. AI can help with content and social media calendars, but you still need expertise to guide and verify outputs. Tracking & Analytics: Know What’s Working Google Analytics and Google Search Console are must-haves for tracking website performance and keyword rankings. Set up conversion tracking for leads, calls, and sign-ups so you know your true ROI. Choosing the Right SEO Partner Ask about their backlink strategy, client longevity, reviews, and case studies. Make sure they’re focused on high-quality, relevant backlinks and can show real results. Actionable Insights for Clinic Owners Add more relevant text to every web page—especially at the bottom. Earn high-quality backlinks through guesting, partnerships, and press releases focused on your niche. Focus your social media: Post where your audience is most active, not everywhere. Leverage AI for content and social media—but always review and edit for accuracy. Install Google Analytics and Search Console right away to track your SEO progress. Vet your SEO partners: Ask for case studies, client references, and specifics on backlink building. Memorable Quotes “AI is a tool, not a replacement. Use it to speed up your content, but never skip the human touch.” — Brandon Leibowitz   “Relevancy is king in backlinks. One great link from your industry beats a hundred random ones.” — Brandon Leibowitz   “SEO isn’t magic—it’s about consistency, quality content, and building relationships online.” — Brandon Leibowitz   “Google Analytics is great, but can be overwhelming. Focus on the metrics that matter for your clinic.” — Brandon Leibowitz Exclusive Resources for Listeners Brandon’s Free SEO Resource Library: Step-by-step guides, classes, and more at seooptimizers.com/gift Super Clinic Project Free Skool: Bonus content, quizzes, and downloadable resources for this episode at superclinicproject.com How to Support the Show Like, follow, share, and leave a 5-star review—your support helps us bring on more world-class guests and clinic growth experts! About Our Guest Brandon Leibowitz is a digital marketing entrepreneur and founder of SEO Optimizers. With decades of experience helping businesses grow through smart SEO, Brandon specializes in practical, results-driven strategies for healthcare and service-based clinics. 

Episode Summary Host Jennifer Gligoric spotlights Dr. Bergina Isbell, a Mayo Clinic and Johns Hopkins-trained psychiatrist, speaker, author, and founder of Lead Life, LLC. Dr. Isbell specializes in helping patients with treatment-resistant mental health conditions and special needs, using innovative interventions like Spravato and TMS. She shares her entrepreneurial pivots, lessons from setbacks, and her bold vision for a first-of-its-kind retreat and respite center for families with special needs. This episode is filled with actionable strategies for clinic owners on branding, education, resilience, and mission-driven growth. Key Topics & Takeaways Innovation in Mental Health Care Dr. Isbell’s clinic focuses on patients who have tried everything—multiple medications, even ECT—with no success. Spravato (S-ketamine) and TMS (transcranial magnetic stimulation) have helped many patients go from disabling depression to functional, fulfilling lives. The clinic’s “3R” approach centers on restoring patients’ lives through holistic, process-driven care. Education and Breaking Through Stigma Educating both patients and providers is essential, especially in a field overshadowed by pharmaceutical advertising and stigma. Dr. Isbell adapts her message for each audience—using TikTok for younger patients, Facebook and Instagram for parents, LinkedIn for providers, and even comedic skits to make mental health more approachable. Entrepreneurial Pivots & Lessons Learned Dr. Isbell’s journey into entrepreneurship was driven by family needs and the desire to serve patients more fully. She has pivoted from corporate medicine to telehealth, consulting, and ultimately to building her own branded clinic. Key milestones included the Goldman Sachs 10K Small Business program, Entrepreneurs Organization, and strategic partnerships to refine her branding and marketing. Resilience in the Face of Setbacks When social media ad accounts were hacked, Dr. Isbell’s team pivoted to direct provider outreach and community engagement, ensuring the message stayed consistent. Support from a diverse accountability group and her faith were crucial in navigating challenges. Consistent, Audience-Specific Messaging The clinic’s core message remains the same, but is tailored for patients, providers, or organizations. Consistency in the “perfect client journey” ensures all outreach aligns with the clinic’s mission and values. Vision for the Future: Retreat & Respite Center Dr. Isbell’s big hairy audacious goal (BHAG) is to build a retreat seminar serving at least 6,000 families in the DMV, with a focus on autism and special needs. The first phase launches next year: a pilot home providing both Spravato treatments and overnight respite care for families—a first of its kind in the nation. Plans include expanding to serve more complex needs, with skilled nursing and mind-body wellness retreats. Actionable Insights for Clinic Owners Innovate for Your Niche: Don’t be afraid to use groundbreaking treatments or approaches if they serve your patients best. Educate Relentlessly: Adapt your message and platform to reach different audiences—patients, parents, providers, and the community. Pivot with Purpose: When setbacks happen, lean on your network and values to find new paths forward. Brand Consistency: Keep your core message and client journey at the heart of all communication, even as you adapt for different audiences. Think Big: Set bold goals that align with your mission and community needs, and be willing to seize opportunities as they arise. Memorable Quotes “Consistency in your message and process is what builds trust and impact.” — Dr. Bergina Isbell “I never wanted to be an entrepreneur, but I realized I wasn’t doing myself, my patients, or my family a service by staying in corporate medicine.” — Dr. Bergina Isbell “The most valuable thing I can give is not a gift bag—it’s saving your patients.” — Dr. Bergina Isbell “If your message is clear, you can adapt it for any audience—patients, providers, or organizations.” — Dr. Bergina Isbell How to Support the Show Like, follow, share, and leave a 5-star review—your support helps us bring on more world-class guests and deliver actionable strategies for clinic growth. Want a handout or quick consult? Visit superclinicproject.com and click on the host’s picture. About Our Guest Dr. Bergina Isbell is a Mayo Clinic and Johns Hopkins-trained psychiatrist, speaker, author, and founder of Lead Life, LLC. She specializes in care for treatment-resistant mental health conditions and special needs, and is a pioneer in holistic, interventional psychiatry. Her mission-driven approach is transforming lives and setting new standards for mental health and family support.

Episode Summary Host Jennifer Gligoric welcomes Manny Skevofilax—banker, consultant, speaker, and author—to the Super Clinic Project Podcast. Manny draws on decades of experience helping business owners grow profitably without falling into the debt trap. He shares the 5 essential methods clinic owners can use to maximize value, avoid burnout, and scale smart—plus his 6 secrets for raising prices with confidence and integrity. This episode is packed with actionable insights and real-world examples for any clinic owner ready to break the cycle of underpricing and build a sustainable, thriving business. Key Topics & Takeaways The Growth Trap & How to Escape Why chasing rapid growth can lead to debt, stress, and burnout—even for profitable clinics. The difference between healthy, sustainable growth and risky, unsustainable expansion. How to “get off the hamster wheel” by pacing growth and focusing on profitability. The 5 Methods to Enhance Clinic Value Don’t Underprice Your Services Confidence is key—charge what you’re worth and avoid the race to the bottom. Real-world story: A clinic that restructured its packages and pricing saw a $30K revenue jump in one month. Target Bigger Clients & Expand Payment Options For B2B: Go upmarket—larger clients have bigger budgets and are more willing to invest. For B2C: Offer flexible payment and financing options (CareCredit, HFA, Creedy, etc.) so more patients can say “yes” to care. Increase the Value of Existing Services Don’t compete on price alone (e.g., “Botox by the vial”). Focus on unique, outcome-driven packages. Personalize offers by listening to patient goals and bundling services for transformation. Create New, Higher-Value Offers Ask your clients what they need—not just today, but in the future. Example: Manny developed a “bank relations” service after realizing clients feared talking to bankers. Secrets to Successful Price Increases Be transparent and direct about price hikes. If nervous, start by raising prices for new clients only. Include annual increase clauses in contracts. Time increases thoughtfully—avoid raising prices during client challenges or sensitive periods. Always add or communicate new value with price increases. Be willing to walk away—never negotiate from desperation or reduce your value. Actionable Insights for Clinic Owners Review your pricing and value proposition—are you undercharging or undervaluing your services? Explore opportunities to serve higher-value clients or expand payment options for patients. Bundle and personalize your offers to focus on outcomes, not just transactions. Regularly ask patients about their evolving needs—today and tomorrow. Plan for regular, well-communicated price increases and always add value. Stand firm in your value—don’t be afraid to walk away from deals that don’t serve your business. Memorable Quotes “Confident pricing isn’t just about numbers; it’s about believing in the value you deliver.” — Manny Skevofilax “Slow and steady wins the race—grow at a pace that works for you and your team.” — Manny Skevofilax “Your best new offers are often right under your nose—just ask your clients what they need next.” — Manny Skevofilax   Exclusive Resources for Listeners Free Financial Visibility Checklist: Download Manny’s 1-page tool to spot margin leaks and blind spots in your clinic at portalcfo.com. Super Clinic Project Community: Get bonus content, worksheets, and action steps at superclinicproject.com (Free Skool section). Masterclass Trial: Try our Masterclass free and discover the systems top clinics use to scale to 7-figures. How to Support the Show Like, follow, share, and leave a 5-star review—your support helps us bring on more world-class guests and deliver powerful growth strategies for your clinic. About Our Guest Manny Skevofilax is a banker, consultant, speaker, and author who specializes in helping business owners maximize profits, avoid common growth pitfalls, and build sustainable, thriving companies. With a proven track record guiding entrepreneurs through every stage of the business lifecycle, Manny is passionate about empowering clinic owners to charge what they’re worth and grow with confidence.

In this Coach’s Corner episode, Jennifer Gligoric and neuroscience expert Tracey Sundkvist tackle a hidden challenge for clinic owners: self-gaslighting. Are you unknowingly sabotaging your own success by doubting your reality, ignoring red flags, or settling for comfort zones that aren’t serving you? This episode breaks down the psychology behind self-gaslighting and delivers practical strategies to help you get radically honest, make better decisions, and reclaim your power as a SuperClinic owner. Key Topics & Takeaways: What is Self-Gaslighting? Tracey Sundkvist defines gaslighting as emotional or mental abuse—and explains how we can do it to ourselves, not just in relationships but in business, too. Classic Signs You’re Gaslighting Yourself: Jennifer recalls the movie Gaslight and how self-doubt creeps in when we say things like, “Why does this always happen to me?” or “I’m not a salesperson, I don’t need to be good at sales.” Tracey highlights how normalizing red flags or making excuses for others’ behavior (staff, partners, or even ourselves) keeps us stuck. Why We Fall Into This Trap: Your brain wants to keep you “safe,” even if that means denying uncomfortable truths. “Delusion is easier to live with than the reality that you’ve settled for an easier path.” – Jennifer Gligoric (quoting S. Alder) How to Break the Cycle: Radical honesty and acceptance are essential: ask yourself if your comfort zone is really serving you, or just familiar. Get comfortable with discomfort—growth often feels awkward or even painful, especially if chaos is your “normal.” Seek external input: Coaches and mentors can help you spot blind spots and challenge your limiting beliefs. The Power of External Perspective: Sometimes you need someone else—a coach, mentor, or even a tough friend—to help you see where you’re self-sabotaging. “Sometimes you have to call yourself out, and you have to have the courage to do that.” – Tracey Sundkvist Don’t Just “Stop It”—Get the Right Tools: A humorous nod to the classic Bob Newhart “Stop it!” sketch—but Jennifer and Tracey know real change takes more than just willpower. Action Steps: Pause and ask: Are you telling yourself stories that keep you stuck? Practice radical honesty—identify your comfort zones and challenge if they’re truly healthy. Reach out for external perspective: book a free 15-minute session with Jennifer or Tracey at superclinicproject.com. Don’t ignore the red flags—address issues head-on before they become bigger problems. Get comfortable with being uncomfortable—real growth happens outside your comfort zone. Connect with Us: Questions, stuck in a rut, or want to break free from self-sabotage?   Book a free 15-minute brainstorming session with Jennifer Gligoric or Tracey Sundkvist at superclinicproject.com—just click on our pictures! If you found value in this episode, please like, follow, share, and leave us a 5-star review.   Let’s help you build a healthier, more empowered clinic—and a happier you!

Episode Summary   Host Jennifer Gligoric welcomes Amy Koford—clinical hypnotist, motivational speaker, and bestselling author—to the Super Clinic Project Podcast. Amy shares her journey from overcoming personal struggles with depression and anxiety to building a thriving practice helping others conquer fear and unlock their healthiest, happiest lives. She reveals how hypnosis works, busts common myths, and provides actionable tools for clinic owners and entrepreneurs to manage stress, reframe fear, and embrace growth. Clinic leaders will discover how mindset shifts, calculated risk-taking, and enjoying the journey are essential for business and personal success. Plus: Amy’s most powerful client stories, simple stress-busting exercises, and a free resource for listeners! Key Topics & Takeaways Facing Fear & Building Resilience Amy’s personal story: From stay-at-home mom to sought-after hypnotist, inspired by her own quest to “find what works.” The difference between necessary and unnecessary fear—and how most anxiety is rooted in the latter. Why calculated risks and learning from failure are essential for growth in business and life. The Power & Practice of Hypnosis How hypnosis truly works: Empowering the subconscious, not “losing control.” Amy’s approach: Combining motivational speaking with live hypnosis to entertain and transform. The science behind suggestion—why believing you can do something is often the key to actually doing it. Actionable Mindset Tools for Clinic Owners “What would I do if I weren’t afraid?”—Jennifer’s favorite question for overcoming worry and indecision. Amy’s “Stress Eliminator” technique: Reframe stress by imagining the most optimistic outcome and trusting the process. The importance of looking back at past challenges that worked out—proof that you can handle what’s ahead. Growth, Change & Enjoying the Journey Amy’s evolution: From $25 sessions to international seminars and a new book, “Hardwired to Rise.” Why continuous learning, mentorship, and celebrating milestones matter—no matter your ambition level. The reality of balancing business growth with family and life changes. Transformational Client Stories Real-world example: Helping a client release deep-seated anxiety and fear, leading to dramatic improvements in health and happiness. How letting go of fear can result in both emotional and physical healing—often as a “side effect” of mindset work. Actionable Insights for Clinic Owners Use “What would I do if I weren’t afraid?” to guide bold, smart decisions. Trust that things often work out better than you expect—look for evidence in your own past. Share real, personal stories (from yourself and your patients) to connect and inspire. Invest in your own growth—seek out new learning, mentorship, and opportunities. Celebrate your progress and remember: enjoying the journey is as important as reaching the next milestone. Memorable Quotes “The power of suggestion is real—believe you can, and you will.” — Amy Koford “Celebrate each milestone, but remember to enjoy the journey.” — Jennifer Gligoric “Calculated risks and learning from failure are essential for success.” — Amy Koford “True growth happens when you release fear and trust the journey.” — Amy Koford Exclusive Resources for Listeners Free Community & Training: Get bonus content, downloads, and action guides for this episode at superclinicproject.com (Free Skool section). Episode Companion Guides: Find worksheets, quizzes, and implementation tools for every episode at superclinicproject.com. How to Support the Show   Like, follow, share, and leave a 5-star review—your support helps us bring on more world-class guests like Amy and deliver the latest breakthroughs to your clinic! About Our Guest   Amy Koford is a clinical hypnotist, motivational speaker, and bestselling author dedicated to helping people conquer fear, manage stress, and live their healthiest lives. Her upcoming book, “Hardwired to Rise,” distills decades of experience and proven techniques for personal and professional transformation. Connect with Amy on social media as @AmyKoford and @AmyTheHappyHypnotist.

Episode Summary Host Jennifer Gligoric welcomes Dr. William Ho—biochemist, MBA, biotech veteran, and President/CEO/Co-founder of Innate Bio—to the Super Clinic Project Podcast. Dr. Ho shares his remarkable journey from the lab bench to Wall Street and then to the cutting edge of cancer therapy innovation. He reveals the lessons learned from career pivots, surviving market crashes, and leading a pioneering cell therapy company through the pandemic and beyond. Clinic owners and entrepreneurs will discover how resilience, curiosity, and strategic communication are key to thriving in uncertain times. Plus: actionable insights on leveraging testimonials, navigating industry pitfalls, and embracing next-generation therapies. Key Topics & Takeaways Career Resilience & Reinvention Dr. Ho’s non-linear path: From biochemistry to investment banking, venture capital, and biotech leadership. Surviving layoffs, market crashes, and the pandemic by moving forward and learning from each challenge. The power of hindsight: Success often only makes sense when you look back. Innovation in Cancer Therapy Innate Bio’s mission: Developing cell therapies for solid tumors, including glioblastoma—a devastating cancer with little progress in decades. The promise and challenge of bringing new therapies to market: Clinical trials, FDA approval, and the importance of peer-reviewed data. The biotech industry’s current crossroads: Capital scarcity, the need for ongoing innovation, and the strategic importance of U.S.-based research. Modern Marketing & Communication Why authentic, person-centered testimonials outperform polished ads in today’s healthcare marketing. Leveraging every channel—social media, podcasts, and short-form video—to educate and connect with patients and investors. The importance of storytelling and human connection in building trust and driving innovation adoption. Investor Insights & Industry Caution Lessons from Theranos: The importance of due diligence, intuition, and not relying solely on “brand name” endorsements. Even savvy investors can be fooled—trust your gut and always ask deeper questions. The role of “black swans” and asking the right questions in sales, negotiation, and patient care. Sales, Negotiation & Patient Motivation The art of asking, not telling: Uncovering the true motivations behind patient decisions. Real-world clinic example: A patient’s desire to attend her son’s wedding was the key driver for seeking care. Sales is about finding unique, win-win solutions—not just closing deals. Looking Ahead Hope for a revitalized biotech sector as the FDA and investors embrace innovation. The critical role of listening, humility, and removing personal bias in leadership and business growth. Innate Bio’s upcoming milestones: New data releases, FDA engagement, and the ongoing push for accelerated approval. Actionable Insights for Clinic Owners Embrace resilience: Every clinic owner faces setbacks—keep moving forward and look for the lessons in each challenge. Use authentic testimonials: Short, real, and personal stories resonate most with today’s patients. Diversify your marketing: Meet your audience where they are—social, video, podcasts, and beyond. Always do your due diligence: Whether investing, hiring, or adopting new tech, dig deeper and trust your intuition. Ask better questions: Whether in sales or patient care, uncover the “why now” to deliver real value. Stay informed: Innovative therapies are on the horizon—be proactive in learning and preparing your clinic for the future. Memorable Quotes “Ask the right questions and the answers will reveal the true motivation behind every decision.” — Dr. William Ho “You don’t have to see the whole path. Sometimes, you just need to take the next step.” — Dr. William Ho “Sometimes, the most powerful thing you can do is simply listen.” — Dr. William Ho “If you want to build something that lasts, focus on connection, not just transaction.” — Dr. William Ho Exclusive Resources for Listeners Free Community & Training: Get bonus content, downloads, and action guides for this episode at superclinicproject.com (Free Skool section). Episode Companion Guides: Find worksheets, quizzes, and implementation tools for every episode at superclinicproject.com. How to Support the Show Like, follow, share, and leave a 5-star review—your support helps us bring on more world-class guests like Dr. Ho and deliver the latest breakthroughs to your clinic! About Our Guest Dr. William Ho is a biochemist, MBA, and biotech industry leader with over 24 years of experience spanning research, investment banking, venture capital, and executive leadership. As President, CEO, and Co-founder of Innate Bio, he is pioneering new cell therapies for some of the toughest cancers. Dr. Ho is passionate about resilience, innovation, and using authentic communication to advance healthcare for all.

In this Coach’s Corner episode, Jennifer Gligoric and neuroscience expert Tracey Sundkvist break down the budgeting secrets of strategic clinic owners. Discover why accountability starts with your budget and how a disciplined, profit-first approach can transform your hiring, investments, and day-to-day decisions. Whether you’re a solo practitioner or running a growing clinic, this episode delivers practical tactics you can use to build a healthier, more profitable business—starting today. Key Topics & Takeaways: Budgeting: The Strategic Advantage Tracey Sundkvist demystifies budgeting for practice owners, revealing why it’s less scary (and more powerful) than you think. Most small clinics run on tight margins—Jennifer shares that the average chiropractor takes home just $40k/year after expenses. The Golden Ratio for Staffing Historically, staff costs should be about 40% of your budget. Big corporations have pushed this lower, but for most clinics, sticking to 40% is key to hiring and retaining great talent. Don’t fall for the “35% myth”—small clinics can’t compete if they underpay. Profit First Method: Your New Best Friend Jennifer outlines the profit-first system: split every dollar into envelopes for profit, taxes, owner’s pay, and operating expenses. This envelope system takes the guesswork out of spending and ensures you’re always investing in the right areas. Discipline = Freedom Sticking to your budget gives you the power to hire for true fit, avoid “shiny object” syndrome, and make smarter investments. Thinking strategically is a discipline. You have to be disciplined to get the outcomes you want. – Jennifer Gligoric Budgeting & Daily Decisions Tracey Sundkvist explains how your daily choices either support your budget or blow it up. A budget isn’t just a plan—it’s a roadmap for every decision you make in your clinic. Hiring with Confidence When you know your numbers, you can hire the best people without second-guessing or overextending. Use your budget to guide hiring, not just gut feeling or desperation. Action Steps: Review your current budget (or start one!). Separate all incoming revenue into profit, taxes, owner’s pay, and operating expenses—no commingling! Stick to the 40% rule for staffing to attract and retain high-quality team members. Use your budget to guide every major business decision, from hiring to equipment purchases. Need help? Book a free 15-minute session with Jennifer or Tracey at superclinicproject.com—bring your toughest challenge! Connect with Us: Ready to make friends with your budget and level up your clinic’s finances?   Head to superclinicproject.com, click on Jennifer’s or Tracey’s picture, and get expert guidance (no sales pitch, just solutions). If you found value in this episode, please like, follow, share, and leave us a 5-star review.   Let’s help you build a more strategic, profitable clinic—one smart decision at a time!