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Trapital

Trapital
Author: Dan Runcie
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Trapital is where technology meets culture. Hear breakdowns on the most important trends in tech, media, and entertainment. Trapital founder Dan Runcie and various guests break down the moves that shape the rest of society. Learn more
293 Episodes
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We’re continuing our Trapital Summit series. In this episode, we’re with Kakul Srivastava, CEO of Splice, to discuss how technology is reshaping music. From Splice’s acquisition of Spitfire Audio to the rise of AI-powered tools, we explore innovation, M&A lessons learned, and more.
03:51 Acquiring Spitfire Audio
10:24 Product and Data-Driven Growth
16:47 Royalty-Free Tradeoffs
20:22 Future of AI
This episode is brought to you by Splice, a cloud-based music creation platform offering millions of royalty-free samples, plugins (via rent-to-own), and AI-powered tools to inspire creators everywhere
Listen in for our Chartmetric Stat of the Week.
We’re continuing our Trapital Summit recap series. In today’s episode, you’ll hear my conversation with Oliver Schusser, VP of Apple Music and International Content, to explore Apple’s journey in music. We dive into the state of music streaming, AI ‘s impact , and Apple’s partnerships in sports and live content.
02:46 From iTunes to Apple Music
01:39 Focusing on Music
08:41 Apple Music Growth and Subscribers
11:40 AI
14:49 Halftime Show, MLB, MLS and more
This episode is presented by TooLost, a platform empowering artists with tools to manage, distribute, and grow their music independently.
Listen in for our Chartmetric Stat of the Week.
We’re kicking off our Trapital Summit recap series. In today’s episode, you’ll hear my conversation with Elliot Grainge, CEO of Atlantic Music Group.
This was Elliot’s first public talk since becoming CEO in October 2024.
We discuss his response to the fanfare around the Warner Music Group transition, Elliot’s experience selling 10K Projects, and adapting the 10K playbook for superstars like Bruno Mars and Ed Sheeran. We dig into Elliot’s view on leadership, entrepreneurship, and the future of AI.
02:41 The New CEO
03:44 Selling 10K Projects
09:35 Adapting 10K Playbook to Established Stars
14:08 The AI Generation
Listen in for our Chartmetric Stat of the Week.
In this episode, we take you behind the scenes of last week’s second annual Trapital Summit.
Listen to me and Tati Cirisano from MIDiA Research break down what went into the event. From the NeueHouse bankruptcy to speaker selection, key moments, feedback from guests, curating the right room, and plenty more.
01:13 A Last-Minute Surprise
09:40 Curating the Room
12:05 Programming Decisions
25:45 AI and Industry Trends
36:43 2026 Summit
Listen in for our Chartmetric Stat of the Week.
Our Trapital Summit is Wednesday, September 10 in Los Angeles! Get your tickets here.
Today's mini-episode is a breakdown on The Weeknd's $1 billion music rights financing goals and whether it is worth that massive price tag. I also share a few words on the late Peter Sinclair, CEO and co-founder of beatBread.
How Much Is The Weeknd's Music Really Worth? - Trapital
Trapital Summit 2025
Trapital Summit is on Sep 10 in LA. Join us! Get your tickets here.
The major record labels are adapting for the modern era. Lately, that shift has them looking less like RCA and more like KKR. These companies have invested less in signing new artists and more in acquiring the legendary back catalog of music. With streaming driving steady royalties, the music rights of proven hits are valuable. Music companies have teamed up with private equity firms to cash in.
I also break down how this changes artist deals, lowers risk-taking, and opens the door for global investors and even artists to buy in.
00:33 The Shift to Private Equity
03:45 The Back Catalog Boom
09:24 A&R Reductions
12:14 What The Future Holds
This episode is presented by State Farm, the home for your small business needs. Like a good neighbor, State Farm is there.
Listen in for our Chartmetric Stat of the Week.
Trapital Summit is on Wednesday September 10 in LA. Join us!
In this solo episode, we dive into the most valuable music catalogs in the world, and what makes them stand out. From Queen and Michael Jackson’s deals and more, we explore why the top catalogs fetch massive multiples and how they operate at unique financial and cultural assets.
03:19 Iconic Catalogs
07:07 Music Biopics
08:32 How Genres Imoact Catalog Value
13:07 Future of Music Rights
Trapital Summit is on Wednesday September 10 in LA. Join us!
This episode is presented by State Farm, the home for your small business needs. Like a good neighbor, State Farm is there.
Listen in for our Chartmetric Stat of the Week.
In this episode, we’re revisiting our deep dive on James Dolan’s Sphere in Las Vegas. The Backstreet Boys residency at the Sphere. As we predicted on our 2025 Live Music Draft, the boy band’s apperance at the Vgas spectacle would exceed expectations. So I talk about that before I jump into the episode.
Then I’m joined by MIDiA Research’s Tati Cirisano for our deep dive on the mult-billion dollar vision and future of The Sphere.
04:05 Sphere’s Backstory
10:33 Business Model
19:21 Financial Hurdles
28:40 Expansion Plans
33:11 Future Prospects
Early bird ticket sales to the Trapital Summit end on Thursday July 24! Get your tickets today before prices go up! Join us on Wednesday September 10 in LA.
This episode is presented by State Farm, the home for your small business needs. Like a good neighbor, State Farm is there.
Listen in for our Chartmetric Stat of the Week.
It’s harder than ever to breaking through the noise, but navigating YouTube may be a prerequisite to even have a chance.
In this episode, I’m joined by YouTube’s Director of Black Music & Culture, Tuma Basa. He returns to reflect on the platform’s evolution and the ongoing relationship between curators and the algorithms they rely on to reach the masses.
03:23 The YouTube Advantages
12:42 Global Music Trends
16:29 Community Engagement on Platforms
18:42 Music videos: Hype Williams and Dave Meyers
Our partners at Chartmetric just released a new report you should check out, 2025 Make Music Equal Report.
Our Trapital Summit is Wednesday, September 10 in LA! Get your early bird tickets here before July 24.
This episode is presented by State Farm, the home for your small business needs. Like a good neighbor, State Farm is there.
Listen in for our Chartmetric Stat of the Week.
This is the room for the leaders shaping what's next in music, entertainment, and technology. It's Wednesday, September 10 at NeueHouse Hollywood in Los Angeles, CA.
Register now. Early bird pricing ends July 24, two weeks from today.
You'll hear from:
Elliot Grainge, CEO, Atlantic Music Group
Steve Pamon, CEO, Verzuz | Board Member, IMAX
Erin Teague, CPO, Character.ai
Kakul Srivastava, CEO, Splice
Andrew Sanchez, Co-Founder and CEO, Udio
...More to be announced soon
Special thanks to our partners who helped make the summit possible:
Platinum: The Raine Group
Gold: Splice, Warner Music Group
Bronze: SoundCloud, Too Lost
Early bird pricing ends July 24. Come join us!
This episode’s a bit different, no guests. I’m going solo to break down a big topic. For record labels, the market share they have relative to peers drives major decisions both macro and micro. They spend a lot to maintain that position. Is it all worth it?
01:33 Market Share’s Financial Impact
05:49 Challenges & Critiques
07:21 Cross-Industry Parallels
12:54 Indies vs. Majors
Trapital Summit is on Wednesday September 10 in LA. Join us!
This episode is presented by State Farm, the home for your small business needs. Like a good neighbor, State Farm is there.
Listen in for our Chartmetric Stat of the Week.
Now that the dust has settled on Taylor Swift’s music rights saga, what’s next?
We unpacked the financial impact of all the transactions on key players like Scooter Braun, Scott Borchetta, Shamrock Capital, and Swift herself. While all of those parties made a lot more money, we took a deeper look into the potential losers over the years. And lastly, we tackle an important question: how will history remember this?
Join me and Tati Cirisano as we break it all down.
00:47 Scooter Braun’s Legacy
03:34 Taylor Swift Fans
07:12 Artists Reclaiming Their Music Rights
11:42 Superstar Leverage
24:25 Ticketmaster and the Eras Tour
This episode is presented by State Farm, the home for your small business needs. Like a good neighbor, State Farm is there.
Listen in for our Chartmetric Stat of the Week.
Trapital summit
We’re joined by AWAL CEO Lonny Olinick. In the episode, we broke down why artist development still matters, how AWAL merges traditional record label services with its distribution business, giving artists creative freedom, global reach, and real ownership to AWAL’s artist-first approach often beats major label deals, what it means to be part of the Sony Music family, and how the future of music is being rewritten—deal by deal.
00:13 AWAL Business Model
03:57 Artist Development Focus
10:19 Sony’s Acquisition of AWAL
13:40 Global Expansion and Team Building
25:13 Industry Insights and Future Outlook
This episode is presented by State Farm, the home for your small business needs. Like a good neighbor, State Farm is there.
Listen in for our Chartmetric Stat of the Week.
Hip-hop’s has had an outsized impact in fashion for decades, but where are we today? In this episode, I am joined by Fashion Killa author
Sowmya Krishnamurthy. We unpack hip-hop’s relationship with fashion, how these partnerships have evolved, where they stand in 2025, and what we want to see more of.
01:41 Hip-Hop’s Cultural Impact vs. Sales Metrics
11:37 Nostalgia and the Evolution of Celebrity
23:22 The Future of Hip-Hop in High Fashion
This episode is presented by State Farm, the home for your small business needs. Like a good neighbor, State Farm is there.
Listen in for our Chartmetric Stat of the Week.
American music still dominate the global stage, despite the world going local.
In this episode, I am joined by former chief economist at Spotify, Will Page. We explore the powerful global influence of American music and what it reveals about culture, commerce, and control in the streaming era.
From top-down industry power to bottom-up grassroots movements, we unpack how hits spread, why the U.S. music market is still growing despite predictions of global decentralization, and more.
00:28 American Music’s Global Influence
03:40 Glocalization and Market Dynamics
09:42 Hip-Hop an Country Music Trends
13:24 Economic Factors
27:50 Will Page’s Mixcloud
This episode is presented by State Farm, the home for your small business needs. Like a good neighbor, State Farm is there.
Listen in for our Chartmetric Stat of the Week.
For Will’s 2025 DJ mix, here’s the full link
There are billions of videos uploaded to the internet daily. They all need the right music or sound effect. Many of them rely on Epidemic Sound to make that happen.
In this episode, I’m joined by Oscar Hoglund, co-founder and CEO of Epidemic Sound. We dive into how Epidemic Sound uses AI to enhance music discovery while ensuring fair compensation for artists through a unique revenue model. Oscar also shares valuable insights on industry trends, the growth of the creator economy, and where the next wave of value will come from.
01:50 Evolution of Content Creation
06:59 Epidemic Sound's Four-Pillar Model
21:01 The Acceleration of the Creator Economy
24:22 AI in Music Adaptation and Generation
28:18 Data and Distribution
36:24 Future Aspirations
This episode is presented by State Farm, the home for your small business needs. Like a good neighbor, State Farm is there.
Listen in for our Chartmetric Stat of the Week.
Is the global market headed for another shake-up?
In this episode, we unpack the rising uncertainty in international trade and finance—from shifting geopolitical alliances to unexpected tariffs and policy pivots. What does this mean for businesses, investors, and everyday consumers? Tune in as Billboard’s Senior Finance Correspondent, Liz Dilts Marshall and I break down the trends, the tensions, and what might come next in the global economy.
00:31 Investor Interest in Music Assets
01:49 Earnings Reports and Market Reactions
09:04 Potential Impact of Tariffs
11:39 Touring and Live Music Challenges
17:12 Hipgnosis and Music Royalties
23:59 Comparing Music Value: 1999 vs. Today
This episode is presented by State Farm, the home for your small business needs. Like a good neighbor, State Farm is there.
In this episode, we’re shaking things up with our very first Live Music Draft 2025!
Joined by MIDiA Research’s Tati Cirisano, we’re drafting our top music festivals, stadium tours, arena tours, concert residencies, over-performers, and under-performers of the year!
02:30 Music Festivals
09:21 Stadium Tours
14:04 Arena Tours (First Timers)
22:00 Vegas Residencies
25:07 Overperformers
28:53 Underperformers
29:51 Market Moves
This episode is presented by State Farm, the home for your small business needs. Like a good neighbor, State Farm is there.
Listen in for our Chartmetric Stat of the Week.
There are millions of companies worldwide that use personal music streaming accounts for their businesses’ music. But if those companies had the business-level streaming they should, it would add billions of annual revenue to the industry. So why isn’t this a priority?
Well, it’s a priority for today’s guest, Ola Sars. He’s the founder and CEO of Soundtrack, which has been solving this problem for ten years. His business spun out of Spotify to tackle the SMB opportunity. He brought us under the hood to talk about how he convinces business to use his service, his revenue, churn, and plans for the future.
03:49 How Big is the B2B Market
13:04 Soundtrack’s Products and GTM
21:58 B2B vs Consumer Streaming Economics
25:54 How Labels Feel About Soundtrack
Trapital Summit: September 10 in LA. Get your tickets here!
This episode is presented by State Farm, the home for your small business needs. Like a good neighbor, State Farm is there.
Everyone’s talking about “superfans,” but artist management companies have been focused on their top fans for quite some time. We sat down with Jonathan Daniel from Crush Music. They manage Green Day, Miley Cyrus, Sia, Weezer, Fall Out Boy, Train, and others.
We talk about Coachella, touring strategies, how they use data, business ventures and more. I also ask JD about acquisition offers, why they focus on rock and pop acts, and a whole lot more.
We dive into the realities of managing creatives, building trust within teams, and striking the balance between creative freedom and structure.
We also introduced a new segment to the show called “Market Moves” with our producer, Eric!
00:28 Coachella highlights
08:12 Touring Strategies and Challenges
19:12 Business Ventures and Sync Opportunities
33:45 Why Crush focuses on Rock and Pop
35:40 Market Moves
This episode is presented by State Farm, the home for your small business needs. Like a good neighbor, State Farm is there.
Listen in for our Chartmetric Stat of the Week.
Trapital Summit - Super Early Bird Tix Available Until 4/30.
loved this interview!
this podcast is extra dope.