Elliot Grainge on Atlantic’s Future, AI, and Selling 10K Projects
Update: 2025-09-18
Description
We’re kicking off our Trapital Summit recap series. In today’s episode, you’ll hear my conversation with Elliot Grainge, CEO of Atlantic Music Group.
This was Elliot’s first public talk since becoming CEO in October 2024.
We discuss his response to the fanfare around the Warner Music Group transition, Elliot’s experience selling 10K Projects, and adapting the 10K playbook for superstars like Bruno Mars and Ed Sheeran. We dig into Elliot’s view on leadership, entrepreneurship, and the future of AI.
02:41 The New CEO
03:44 Selling 10K Projects
09:35 Adapting 10K Playbook to Established Stars
14:08 The AI Generation
Listen in for our Chartmetric Stat of the Week.
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