Algorithms vs. Curators: YouTube’s Role in Breaking Through The Noise
Description
It’s harder than ever to breaking through the noise, but navigating YouTube may be a prerequisite to even have a chance.
In this episode, I’m joined by YouTube’s Director of Black Music & Culture, Tuma Basa. He returns to reflect on the platform’s evolution and the ongoing relationship between curators and the algorithms they rely on to reach the masses.
03:23 The YouTube Advantages
12:42 Global Music Trends
16:29 Community Engagement on Platforms
18:42 Music videos: Hype Williams and Dave Meyers
Our partners at Chartmetric just released a new report you should check out, 2025 Make Music Equal Report.
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This episode is presented by State Farm, the home for your small business needs. Like a good neighbor, State Farm is there.
Listen in for our Chartmetric Stat of the Week.
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