How MTV Lost Its Way
Description
People say they miss when MTV played music videos, but their viewing habits say otherwise!
We revisited one of our most popular episodes from 2023, but trimmed it down to include the best parts. I’m joined by Zack O’Malley Greenburg to unpack MTV’s rise from a scrappy video platform to a cultural powerhouse. We break down breakthrough moments like Michael Jackson’s “Billie Jean”, the rise of reality TV, the networks influence, rise, fall, and what’s next?
CHAPTERS
01:04 The Birth of MTV
04:45 MTV's Business Model
13:01 Cultural Impact of Influence
21:28 Rise of Reality TV
29:59 MTV ‘s Decline
SPONSORS
Chartmetric: Listen in for our Stat of the Week
beatBread : A music funding platform that empowers independent artists to access advances on their streaming income while keeping 100% ownership of their music.
Splice, a cloud-based music creation platform offering millions of royalty-free samples, plugins (via rent-to-own), and AI-powered tools to inspire creators everywhere
GUEST
Zack O’Malley Greenburg, Author, Empire State of Mind
TRAPITAL
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United States
