100 Ways To Grow On TikTok

Topicals didn’t just run ads on TikTok, they built a growth engine. President Sochima Mbadugha and Head of Growth Helena Youhana share how the brand tapped into TikTok’s creator community to spark awareness, opened their affiliate program to let the flywheel spin, and then used GMV Max and TikTok Shop to turn that momentum into record-breaking sales. The result: 50% month-over-month growth and ROAS that beat their goals.What makes their story stand out is how human it feels. They started with trusted experts to build credibility, then let affiliates tell real stories with before/afters and routines, and finally retargeted warmed-up shoppers with conversion campaigns. That mix not only drove efficiency but unlocked new audiences, including men who had never been part of the conversation before.What You’ll Learn in This Episode:How Topicals staged the funnel step by step: experts → affiliates → GMV MaxThe creative hooks that actually move buyers (before/afters, ingredient deep-dives, real routines)How affiliates can turn a good product into a movement—and a growth driverWhy it pays to measure beyond ROAS, from brand search to retail liftHow TikTok opened the door to new audiences, especially men, with authentic creator-led contentHow GMV Max campaigns helped Topicals surpass their 2x ROAS targets on TikTok Shop—This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

Skinn Cosmetics turned complexity into clarity by narrowing their wide product lineup down to six hero products that became the center of their TikTok strategy. By pairing this focus with TikTok LIVE selling, affiliate seeding, and direct founder engagement, the brand built powerful momentum and drove sellouts like their Lipstick X launch in under an hour. The impact didn’t stop on TikTok, their strategy sparked a halo effect across Amazon, DTC, and retail channels, proving that the right hero products can unlock growth everywhere.What You’ll Learn in This Episode:How Skinn Cosmetics sold out Lipstick X in under one hour on TikTok LIVEWhy focusing on six hero products amplified discovery and conversionsThe role of affiliate seeding and founder engagement in building trust and momentumHow TikTok’s discovery power creates a measurable halo across other sales channels—This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

Morphe has transformed their TikTok strategy into a growth powerhouse by putting community at the center of every product launch. In Q1 2025 alone, they achieved triple-digit growth in both video views and engagement while maintaining a 54x return on their earned media value to spend ratio.Their success stems from a full-funnel approach that combines creator partnerships, real-time consumer feedback, and strategic use of TikTok Shop for direct conversions. By discovering and amplifying creators who already authentically love their products, Morphe has built a sustainable system that drives both brand awareness and sales performance.What You'll Learn in This Episode:How Morphe achieved a 54x EMV to spend ratio through strategic creator partnershipsThe full-funnel TikTok advertising approach that drove triple-digit growth in Q1 2025How to discover and nurture UGC creators who already authentically use your productsThe 360-degree launch strategy that turns product releases into viral momentsHow real-time feedback from TikTok helps improve product launches and business decisions—This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

Rhino USA turned TikTok into its fastest-growing sales channel by leaning all in on TikTok Shop and creator partnerships. Chief Revenue Officer Adam Fox and Senior Marketplace Manager Thomas Nielsen share how a single product, their retractable ratchet strap, became a viral hit, outselling 150 other SKUs across all channels in a single day and driving a 300% lift in daily sales across other channels during major TikTok campaigns. Their story proves that even traditional product categories, such as auto parts & accessories, can dominate on TikTok through smart creator seeding and data-driven campaigns.They break down how Rhino USA scaled from initial skepticism to a platform-defining success. By combining mass creator seeding, GMV Max campaigns, and Super Brand Day activations, the team sold three months of inventory in seven days and built an omnichannel halo effect that boosted both e-commerce and retail sales. Together, their playbook highlights how TikTok Shop can turn everyday products into bestsellers.What You'll Learn in This Episode:How Rhino USA sold 3 months of inventory in just 7 days after launching on TikTok ShopThe campaign strategy that drove 80% of GMV through creator affiliatesHow GMV Max and Super Brand Day activations led to a 300% lift in daily sales across other channelsWhy partnering closely with TikTok unlocked faster growth and reduced risk during major sale eventsHow TikTok content drives real halo effects across both e-commerce and retail---This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

BoomBoom achieved explosive growth by embracing TikTok Shop as both a sales engine and a creator network. Founder and CEO John Pinto explains how the brand’s large-scale creator sampling program and targeted GMV Max campaigns helped BoomBoom climb from $250K to over $4 million in annual sales, driving 4x year-over-year growth and measurable lift across TikTok, Amazon, and retail channels.Building on that momentum, BoomBoom has cultivated a thriving creator community that now produces more than 800 tagged videos every day from a network of 3,500 active partners. This always-on system keeps BoomBoom at the center of TikTok conversations and drives consistent brand awareness across platforms. Some creators now earn tens of thousands per month, while BoomBoom’s retail partners continue to benefit from the powerful halo effect of its TikTok presence.What You'll Learn in This Episode:How BoomBoom achieved 4x annual growth and scaled from $250K to $4M+ in revenue through TikTok ShopThe mass sampling strategy that built a 3,500-creator network and generated 800+ daily videos featuring BoomBoomHow to use GMV Max to amplify top-performing creator content across TikTok AdsWhy TikTok campaigns drive measurable lift across Amazon and retail sales beyond the platform itselfThe tactics BoomBoom uses to balance organic creator activity with paid optimization for blended ROAS growth---This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

Halara turned TikTok Shop into a daily growth machine, doubling GMV during back-to-back Super Brand Days. Global Brand President Jessica Thompson shares how the team saw hundreds of conversions within the first month of launch and scaled results through a high-volume creator strategy that continues to drive measurable growth.Jessica shares how Halara’s team built momentum through community and constant experimentation. By seeding products to creators and boosting over 70,000 videos that reached 150 million impressions, they turned everyday conversations into measurable growth. Each campaign blends organic insights with data-driven ad spend, creating a feedback loop where community engagement fuels creative performance and product innovation.What You'll Learn in This Episode:How Halara doubled daily GMV during Super Brand Day by boosting over 70,000 creator videos and generating 150 million impressionsHow to test and validate organic TikTok content before turning it into high-performing paid campaignsHow Halara turns community feedback and TikTok engagement data into creative and product improvements---This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

As the largest craft brewery in the U.S., New Belgium Brewing, known for Voodoo Ranger and Fat Tire, has made TikTok a key channel for reaching younger LDA-compliant drinkers. Celine Wright, Senior Manager of Paid Media, shares how her team shifted from product-focused marketing to entertainment-led storytelling that delivered a 3.5x boost in ad recall and 6.5x lift in brand preference for Voodoo Ranger.By using TikTok as both a creative testing ground and a storytelling platform, Celine and her team have redefined how alcohol brands show up on social. From testing narrative-driven mock infomercials for new products like Light Strike to collaborating with creators for fresh, authentic content, New Belgium’s success stems from taking calculated creative risks.What You’ll Learn in This Episode: How New Belgium Brewing achieved 3.5x higher ad recall and 6.5x higher brand preference through TikTokWhy entertainment-driven storytelling outperforms traditional product-focused messagingHow to use TikTok as a creative testing ground to refine messaging and formatsThe power of calculated creative risks and working with creators for authentic engagementHow TikTok partnerships and brand lift studies help measure and scale success across a portfolio---This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

Built Bar’s Ashley Pollock, Marketplace Experience Coordinator, and Ben George, Director of E-Comm Marketplaces, share how TikTok evolved from a small test into a core growth driver. By treating TikTok as both discovery and commerce, moving quickly on creator affiliates, and amplifying with GMV Max, they report stronger ROAS than other paid channels and consistent cross-channel lift when they scale on TikTok.They outline a testing-first approach that blends organic-feeling creative with paid distribution. Ashley details how GMV Max unlocked algorithmic reach using existing affiliate videos, while Ben explains their omni-channel measurement mindset, using TikTok Shop’s customer analytics to track awareness, high intent, new customers, and returning customers on weekly and monthly cadences.What You’ll Learn in This Episode:How Built Bar uses GMV Max to automatically scale top-performing affiliate videos and improve ROAS.Why treating TikTok as a discovery engine drives measurable lift across their e-commerce and retail channels, not just on-platform sales.How their team uses TikTok Shop’s customer analytics to monitor awareness, high intent, and new customer conversion in near real time.How combining organic-style creator videos with paid amplification builds trust, boosts engagement, and increases purchase intent.Why Built Bar focuses on operational readiness before scaling ads to ensure they can meet the surge in demand TikTok generates.---This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

Systemized Media is redefining home-service marketing by using TikTok to generate higher-quality leads and measurable business growth for HVAC and home service clients. President Gabriela Castelao shares how leaning into creative testing and lead generation campaigns, her team turned TikTok into a core growth driver for both their clients and their own business.Gabriela explains how Systemized Media leverages TikTok’s creator ecosystem and ad solutions to help traditional industries reach new audiences in more authentic, human ways. Through systematic testing, creative scaling, and participation in the TikTok Creator Challenge, the agency consistently achieves 10–20x ROI on campaigns while lowering client churn and improving retention across their portfolio.What You’ll Learn in This Episode:How Systemized Media achieved 10–20x ROI for HVAC and home-service clients through TikTokThe creative testing process that drives high-performing TikTok lead generation campaignsHow the TikTok Creator Challenge helps agencies scale content when clients can’t produce assetsHow TikTok positioning strengthened Systemized Media’s brand and client retention---This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

Carnegie Higher Ed connects the right prospective students with the right universities through digital strategy and enrollment marketing. In this episode, Amy Orlando, Director of Social Media Marketing at Carnegie Higher Ed, shares how her team leaned into TikTok early and built a full-funnel approach for clients that lowered cost per click by 75% while increasing clicks by 640%. Amy explains how the team integrated community interaction with traffic campaigns to unlock those results without a major budget lift.She breaks down how TikTok-specific creative workflows power their playbook, including TTO, TikTok Symphony, Spark Ads, and leveraging organic content for paid. Amy also covers how Carnegie tests new features and creative formats, helping clients reach prospective undergrads, grad students, and parents while positioning Carnegie as an innovator in higher ed advertising.What You’ll Learn in This Episode:How Carnegie Higher Ed used a full-funnel TikTok strategy to lower CPC by 75% and increase clicks by 640%.The role of a community interaction campaign alongside traffic campaigns to drive efficient performance with a minimal budget increase.How to build TikTok ad creative at scale using TTO, TikTok Symphony, Spark Ads, and organic-to-paid workflows.Why meeting audiences where they are on TikTok matters for undergrad, grad, and parent segments.---This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

From launching Barbie’s TikTok channel to generating 106 million views with a single interactive campaign, ATTN has redefined what creative storytelling looks like on the platform. The team’s transition from social publisher to full-scale TikTok studio and creative agency has produced standout campaigns that merge culture, community, and measurable performance. President Taryn Crouthers shares how ATTN’s bold, creator-led approach turned experimentation into industry-leading results.Taryn breaks down ATTN’s audience-first methodology, why niche communities are important, and how to empower creators of all sizes to lead the narrative. On the paid side, her team builds audience pools, retargets episodic viewers to future installments, and connects upper-funnel storytelling to lower-funnel outcomes through formats that can integrate commerce.What You’ll Learn in This Episode:How ATTN’s creator-led filter campaign produced 106M views, 239K engagements, and 17K earned postsHow to design briefs differently for macro and micro creatorsHow to use audience pools and retargeting to turn one strong episode into a growing viewership for an entire social showHow to set up a real two-way feedback loop with creators to improve performanceHow an audience-first, niche-community approach turns publisher learnings into repeatable TikTok playbooks for brands---This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

TubeScience President and Co-Founder Philip Buerger shares how his team built a creative-first system that turns strategy into scalable results on TikTok. By tightly aligning creative testing with media buying and measurement, TubeScience has taken brands from zero to over $1M per month in TikTok spend while maintaining control of efficiency.Philip explains why TikTok is a powerful discovery channel for filling the top and middle funnels, how messaging can be transferred across platforms while keeping concepts native, and why weekly, hypothesis-driven sprints are important. He details their Smart Plus scaling setup, view-through aware measurement, and the discipline required to let algorithms optimize without daily “day trading.”What You’ll Learn in This Episode:How TubeScience takes brands from zero to over $1M per month in TikTok spend by aligning creative, media, and measurement.How to maximize results by isolating concepts in their own ad groups, learning variations, and migrating winners to Smart Plus.How to use proven messaging from other channels while building concepts natively for TikTok to win at upper and mid funnel.Why TikTok’s view-through conversions change budgeting and attribution, and how conversion studies reveal true lift.Tactics to protect efficiency, including limiting budget changes to 20%, giving learning time, and operating in weekly hypothesis-driven sprints.---This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

The University of Phoenix is redefining how higher education connects with adult learners by tapping into TikTok’s full-funnel power. Ambeur Stevenson, Performance Marketing Manager, shares how the university reached 1 million followers by blending paid and organic strategies to authentically engage working professionals, parents, and career changers. Through strategic testing, audience expansion, and creative alignment, the University of Phoenix has seen measurable improvements in engagement, conversion rates, and cost efficiency.Ambeur explains how integrating TikTok’s brand performance testing and retargeting tools allowed the team to lower CPLs while expanding reach into new demographics, including 18–24-year-old learners exploring flexible education options. By aligning paid campaigns with organic storytelling, the brand amplified its student voices, optimized enrollment intent, and strengthened its mission to lead, inspire, and grow.What You’ll Learn in This Episode:How the University of Phoenix hit 1 million TikTok followers by combining organic and paid content strategiesThe full-funnel TikTok approach that improved conversion rates while lowering cost per leadWhy integrating retargeting and audience expansion became key growth levers for performanceHow the brand used creator-led and student-led content to authentically connect with new audiencesThe impact of reaching the 18–24 demographic on lead quality and long-term growth—This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

Net Conversion Analytics Manager, Alex Edwards, shares how the agency turned TikTok into both a growth engine for clients and a catalyst for stronger partnerships. By pairing creator-driven content through TikTok’s TikTok One with automation tools like Smart+, the team scaled creative output, reduced ad fatigue, and achieved 3x higher spend efficiency and 20%+ stronger CPA performance.Alex also breaks down how TikTok’s unique discovery mindset unlocked incremental audiences not found elsewhere, and how testing, data integration, and machine learning now power the agency’s approach to full-funnel success.What You’ll Learn in This Episode:How Net Conversion scaled creative production through TikTok OneHow testing and data-driven automation with Smart+ delivered 20%+ efficiency gainsHow creator-led content lowered CPAs and eliminated ad fatigueHow TikTok’s discovery-based audience unlocked incremental reach and conversionsHow success on TikTok deepened client relationships and expanded the agency’s book of business—This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

Aroma Concepts shattered expectations by achieving seven-figure sales within just 40 days of launching on TikTok Shop. Founder and Owner Sheraz Ishaque reveals how the key breakthrough came when Ishaque overcame initial hesitation about selling fragrances through TikTok LIVE, a category where customers typically want to try products first. His first 3 hour LIVE session generated five-figure sales, and on peak days, major LIVE sessions now deliver seven-figure sales within six to eight hours. This success was built on strategic influencer partnerships and leveraging the trust between creators and their audiences to drive authentic product reviews.What You'll Learn in This Episode:How Aroma Concepts achieved seven-figure sales within 40 days of launching on TikTok ShopThe strategy behind generating five-figure sales in the first 3 hour TikTok LIVE sessionHow to overcome category challenges by building trust through influencer partnerships and authentic reviewsThe approach to scaling TikTok LIVE sessions to deliver seven-figure sales in six to eight hours—This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

From zero to 1.3 million followers, Curio has helped brands achieve explosive growth through TikTok’s short-form power. Founder Josh Aven shares how his Los Angeles-based agency turned brands with no TikTok presence into viral engines while driving a 15:1 ROAS and 10x revenue growth for one of the top-performing TikTok Shops in the U.S.Josh breaks down how his team leverages TikTok’s trend cycles, creator-led storytelling, and data-driven planning to outperform expectations. From building a rebrand that hit 4x its impression goal to achieving an annual benchmark by May, he reveals how Curio’s agile creative process and close collaboration with TikTok have made the platform an unmatched growth channel for both Fortune 50 clients and fast-scaling DTC brands.What You’ll Learn in This Episode:How Curio grew a client’s TikTok account from 0 to 1.3M followers in 18 monthsThe strategy behind driving a 15:1 ROAS and 10x revenue growth through TikTok ShopHow to build high-performing creative by testing short-form content and following trend signalsWhy rebrands that blend music, messaging, and visual storytelling can 4x impression goalsHow strong relationships with TikTok reps and internal teams unlock ad credits and campaign advantages—This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

Sightly turned a TikTok trend into a measurable growth engine that tripled CTR and doubled a client’s followers in one campaign. Senior Director of Partnerships and Business Development Maeve Gordon shares how the team uses TikTok’s culture-first signals and APIs to help brands act fast, stay relevant, and turn real-time moments into performance results.By layering TikTok’s organic, discovery, and mentions APIs with TikTok One, Gordon and her team built a moment marketing system that captures cultural momentum before competitors do. From 3x engagement for beauty partners to 4x CTR lifts in automotive, Sightly’s agile approach shows how acting on TikTok insights can translate directly into revenue growth.What You’ll Learn in This Episode:How Sightly capitalized on a TikTok trend to align with a CPG brand’s KPIs and deliver 3x CTR and 2x follower growthHow to combine internal data with TikTok’s Organic API to spot cultural shifts early and move from insight to activationHow to use TikTok One and micro influencers around beauty trends to unlock 3x engagement with authentic contentHow to leverage Discovery and Mentions data to capture intent spikes and drive up to 4x CTR for categories like automotiveHow brand mentions and conversations can reveal real-time creative opportunities, turning cultural chatter into strategic action—This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

Lavashak founder Nima Adelkhani shares how a single organic creator moment ignited a wave of 3 billion impressions on TikTok, shifting the brand from a Persian-community niche to national demand. He breaks down the systems behind onboarding roughly 7,000 affiliates, amplifying top posts with Spark codes, and using GMV Max to accelerate what’s already working. Since that first spike, the team has shipped nearly 130,000 orders and now attributes about 80% of sales to TikTok.Nima explains how creator-led content and affiliate automation lowered customer acquisition costs into the single digits compared to the $30 to $50 range he sees on other platforms. He outlines how Lavashak evaluates when to boost with paid ads and how one passionate micro-affiliate generated about $100,000 in GMV by posting authentic, experimental content that viewers trust.What You’ll Learn in This Episode:How a creator with 5,000 followers sparked 12 million views in a week and helped kick off a path to 3 billion total impressions.The process Lavashak used to onboard around 7,000 TikTok affiliates and send samples at scale to fuel consistent posting.How to spot your top 5–10% organic performers and turn them into high-impact adsHow to launch new products with GMV Max and keep it running on autopilot while you manage operations—This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

InstaBomb founder Casey Dalton shares how a homegrown kitchen hack turned into a 90% TikTok-powered business. What started as a mom’s solution to make healthy, all-natural meals easier, vegan-friendly “food bombs” filled with global spices, quickly found its audience through creator demos, organic storytelling, and community feedback that shaped everything from packaging to product development.Casey breaks down how TikTok creators helped demystify a complex product, why real-time engagement replaced traditional focus groups, and how automation through GMV Max dropped customer acquisition costs. With TikTok serving as both launchpad and learning lab, InstaBomb built a thriving business grounded in authenticity, cultural connection, and efficiency.What You’ll Learn in This Episode:How creator-led storytelling helped customers instantly “get” a new product conceptWhy TikTok’s comment sections became InstaBomb’s live focus group for packaging and flavor innovationHow GMV Max automation lowered CPA from $30 to $4 and unlocked sustainable scaleThe role of authentic, everyday creators in driving trust and repeat purchasesWhy InstaBomb sees TikTok not as a platform but as the cultural crossroads where community meets commerce—This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

Dr. Anish Nanda, Director of E-Commerce at GuruNanda, shares how the family-run wellness company turned TikTok Shop into a powerful growth engine that bridges online discovery and offline retail. Known for its natural oral-care products and mission to “bridge the gap” between premium quality and everyday affordability. From viral creator videos and affiliate partnerships to fulfillment and retail expansion, Dr. Nanda breaks down how TikTok helped transform GuruNanda from a DTC favorite into a national retail player, even helping secure shelf space at Target.What You’ll Learn in This Episode:How GuruNanda leveraged TikTok Shop to reach hundreds of thousands of new customersThe affiliate marketing strategy that now drives more than 90% of salesWhy fulfillment by TikTok became a key unlock for operational scaleHow TikTok’s creator-driven discovery fuels both e-commerce and retail growthThe lessons behind turning viral moments into lasting brand visibility and trust—This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.