Net Conversion Analytics Manager, Alex Edwards, shares how the agency turned TikTok into both a growth engine for clients and a catalyst for stronger partnerships. By pairing creator-driven content through TikTok’s TikTok One with automation tools like Smart+, the team scaled creative output, reduced ad fatigue, and achieved 3x higher spend efficiency and 20%+ stronger CPA performance.

Alex also breaks down how TikTok’s unique discovery mindset unlocked incremental audiences not found elsewhere, and how testing, data integration, and machine learning now power the agency’s approach to full-funnel success.

What You’ll Learn in This Episode:

• How Net Conversion scaled creative production through TikTok One
• How testing and data-driven automation with Smart+ delivered 20%+ efficiency gains
• How creator-led content lowered CPAs and eliminated ad fatigue
• How TikTok’s discovery-based audience unlocked incremental reach and conversions
• How success on TikTok deepened client relationships and expanded the agency’s book of business

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This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.