Systemized Media is redefining home-service marketing by using TikTok to generate higher-quality leads and measurable business growth for HVAC and home service clients. President Gabriela Castelao shares how leaning into creative testing and lead generation campaigns, her team turned TikTok into a core growth driver for both their clients and their own business.

Gabriela explains how Systemized Media leverages TikTok’s creator ecosystem and ad solutions to help traditional industries reach new audiences in more authentic, human ways. Through systematic testing, creative scaling, and participation in the TikTok Creator Challenge, the agency consistently achieves 10–20x ROI on campaigns while lowering client churn and improving retention across their portfolio.

What You’ll Learn in This Episode:

• How Systemized Media achieved 10–20x ROI for HVAC and home-service clients through TikTok

• The creative testing process that drives high-performing TikTok lead generation campaigns

• How the TikTok Creator Challenge helps agencies scale content when clients can’t produce assets

• How TikTok positioning strengthened Systemized Media’s brand and client retention

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This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.