Marketing Momentum for Agencies

In this conversation, Dominic Bonaker emphasizes the importance of practical experience in sales, particularly through cold calling, as opposed to theoretical knowledge gained from books. He advocates for embracing discomfort and learning from mistakes as a crucial part of personal and professional growth. CHAPTERS Introduction and Background
- 00:00:00 Pivoting the Business Model
- 00:03:00 The Role of AI and Data
- 00:09:00 Marketing Strategies and Client Relations
- 00:15:00 Advice for Agency Founders
- 00:21:00 ABOUT THE GUEST Dominic Bonaker is the Founder and CEO of Lunar. A data reporting and insights company working with marketing agencies to give their clients better data and clearer next steps. Throughout his time at Lunar he has taken the company from a WordPress agency and pivoted into a successful data and insights company that is now working for clients in 5 countries. LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Book a call: https://bit.ly/leadstosuccess-book Email: tracey@leadstosuccessglobal.com Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin https://lunarwp.co.uk/free-data-report/ https://www.linkedin.com/in/dominic-bonaker//

If you’re feeling the squeeze right now with a slower pipeline, cost-cutting clients, AI noise everywhere, this episode is for you. In this episode of “Agency Success Stories. The Inside Track”, I’m joined by Jaye Cowle, founder of performance agency Launch, who has grown her business from high six figures to multi-million revenue in a tough market. We get into: Why so many agencies are “successful despite themselves” The mindset she leans on when the numbers look scary and the practical actions to take when the pipeline is looking empty The unsexy but vital bits you need to run a successful agency : How she builds a people-first, performance-obsessed culture that clients trust and where the team is happy If you want to build and run a secure and successful agency that can handle hard times and still grow, plug in and take notes from Jaye. CHAPTERS 1:20 The COVID Comeback 6:35 Marketing in a Choppy Market 13:17 Navigating The Human Element in Business 20:18 The Power of Mindset 43:16 Surviving COVID With Strong Financial Systems 53:43 The Cancer Diagnosis & Business Impact ABOUT THE GUEST Jaye Cowle is the Founder and CEO of Launch, a performance marketing agency that grows ecommerce and travel brands. Over the past 13 years, she's helped businesses break through growth plateaus by rebalancing short-term performance with long-term brand building, proving you don't have to sacrifice ROAS to build sustainable growth. Launch works with marketing leaders who need a smarter approach to create demand, not just capture it. She's also built Launch on the belief that happy teams deliver better results and the agency's growth and client successes proves it. VALUABLE RESOURCES LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Book a call: https://bit.ly/leadstosuccess-book Email: tracey@leadstosuccessglobal.com. Connect with Jaye: https://www.linkedin.com/in/jayecowle/ and https://launchonline.co.uk/

The third in the limited series, ‘Agency Success Stories. The Inside Track.  Most agencies chase leads, pump money into ads, and still feel like they’re pushing uphill. Damon Burton built SEO National into a multi-million agency without ads, without cold outreach, and without sacrificing his sanity. In this episode, Damon shares how he: Turned a side project into an in-demand SEO agency built on results and reputation Uses simple systems, clear positioning and a ‘no chasing’ rule to attract the right clients Thinks about SEO and AI now and what really matters over the next few years Retains and attracts clients  If you want a calmer, more profitable agency that clients come looking for, this conversation will give you a very different playbook for growth. CHAPTERS 0:31: Introduction of Damon Burton 6:38: The story of outranking a billion-dollar company (ABC/The Bachelor) 14:04: The pivotal decision to document processes (SOPs) 17:34: The value of writing 'Outrank' 28:50: The impact of AI/ChatGPT on SEO LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Book a call: https://bit.ly/leadstosuccess-book Email: tracey@leadstosuccessglobal.com  Damon Burton www.linkedin.com/damonburton www.SEONational.com SEO Book: https://www.freeseobook.com/get-outrank Nearly twenty years ago, this husband and father of three beat a billion dollar company by outranking their website on Google. Since then, he knew he was onto something and went on to author a best selling SEO book, and build an international search engine marketing company that’s worked with Tony Robbins, Russell Brunson, NBA teams, and Inc 5000 & Shark Tank featured businesses. In the two decades+ of running a global team, Burton can speak on how to manage a remote team, as well as dedicating time to family and balancing it all; encouraging his team to prioritize family-first, too. Since founding his company SEO National in 2007, he has been featured in publications including Entrepreneur Magazine, Forbes, BuzzFeed and USA Weekly, and has helped high-profile clients make more in a month than they used to in a year.

Have you ever fired big-name clients or let go of 80% of your team… on purpose?                                             In this episode of the series 'Agency Success Stories - The Inside Track', I sit down with Gilad Bechar, founder & CEO of world-renowned, mobile-first growth agency Moburst, with clients including Google, YouTube, Uber, Dropbox, Samsung and more. On the outside, Moburst looks like the dream: global brands, awards, acquisitions. But Gilad takes us behind the scenes to the messy middle: the year they were quietly bleeding cash, and the brutal decisions that followed. Firing big brand clients and cutting the team from 50 to 12 so the agency could survive and  the painful reset that led to 230% YOY growth and then triple digit growth using startups as a lab to test ideas fast before rolling them out to giants like Google and Samsung If you’re an agency or consultancy founder wrestling with profit, positioning, visibility or the pressure to ‘go bigger’, this conversation is a very real look at what it actually takes to scale an agency that lasts. The Uncomfortable Truth: Losing Money and Finding the Leak 00:00:44 Moburst Today: A Dynamic Digital Transformation Agency 00:08:16 Building Authority: Conferences, Relationships, and Pipeline 00:17:34 The Digital Strategy: Automating vs. Human Connection 00:36:58 What Makes a Good Acquisition? 00:48:47 90-Day Plan & Final Advice 00:54:19 ABOUT THE GUEST Gilad Bechar is the visionary founder and CEO of Moburst, a world-renowned, mobile-first digital agency that has become a trusted growth partner to some of the most recognizable tech brands on the planet. Over the last eleven years, Gilad has scaled Moburst into a global powerhouse, working with industry leaders such as Google, YouTube, Uber, Discovery, Robinhood, Playtika, Dropbox, and Samsung to unlock breakthrough results in user acquisition, retention, and mobile innovation. With more than 14 years of hands-on experience in brand management, media strategy, consultancy, and startup ecosystems, Gilad is a force in digital marketing. He combines creative ingenuity with deep technical insight. His approach to full-funnel mobile growth is comprehensive, encompassing strategy and creative content as well as performance marketing, product optimization, and growth hacking. His ability to see around corners sets Gilad apart. He identifies the trends, tools, and tactics that give brands a strategic edge in a saturated digital landscape. ABOUT THE HOST LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Book a call: https://bit.ly/leadstosuccess-book Email: tracey@leadstosuccessglobal.com                    Connect with Gilad Bechar: https://www.linkedin.com/in/begilad/ https://www.moburst.com/

Thirteen years of easy inbound… then silence, no new business for six months. Trenton Moss didn’t chase more leads; he built ICP communities that created no-pitch, huge wins, trained his team to lead clients, developed commercial awareness within the team, and added real accountability for himself. This is a playbook for founders who want resilience over roulette, and revenue without the circus. This is the first of a mini series, 'Agency Success Stories: The Inside Track'. CHAPTERS Introduction and Early Days - 00:00:00 Motivation and Starting the Agency - 00:02:18 Content Marketing and Growth - 00:05:50 Building Company Culture - 00:15:02 Client Leadership Program - 00:17:14 Challenges and Resilience - 00:29:36 Advisory Board and External Accountability - 00:41:38 Expanding into the US Market - 00:48:58 Reflections and Future Insights - 00:53:02 ABOUT THE GUEST Trenton Moss built one of the UK’s first UX agencies from scratch, scaled it to £3m, sold it and lived to tell the tale. Then he wrote a bestselling book and started helping agency teams be brilliant with clients. He puts his agency’s success down to one thing - making everyone a leader. As CEO, he built a culture of trust, empowerment and high performance. And it worked. Now at Team Sterka, he helps agency teams lead with more impact - strengthening client relationships, handling tough conversations and growing revenue by up to 35%. What sets Trenton apart is his mix of emotional intelligence and commercial nous, shaped by his experience as a qualified executive coach and former Samaritan. In 2023, he took his kids backpacking across Asia and Africa for six months. He survived hunting in Tanzania, paint fights in India and leech attacks in Borneo. ABOUT THE HOST LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Book a call: https://bit.ly/leadstosuccess-book Email: tracey@leadstosuccessglobal.com Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin

What would you do if your child’s life depended on money, not science? Aria Flynn is four years old and one-in-8-billion: she has a unique LONP1 mitochondrial mutation with no UK NHS treatment path. Her parents, Chris and Adriana, are looking for solutions. They know exactly where to go to get Aria the help she needs when they have the necessary funds. In this conversation, Chris (founder of Flynn Product Design) shares Aria’s story, and the plan that could change her trajectory: drug repurposing now, ASO development next, and gene therapy in the longer term. The blocker? Funding. If you’re in the ideas business - creatives, founders, producers, researchers, philanthropists - this episode is your brief. We’re looking for: • Introductions to labs, foundations, or major donors • Creative ideas to reach the people who can move millions • Media opportunities to amplify Aria’s story And time matters. CHAPTERS 1 Introduction and Aria's Story
- 00:00:00 2 Understanding Aria's Condition
- 00:03:00 3 Challenges with the NHS
- 00:09:00 4 Global Treatment Options
- 00:15:00 5 The Role of Community Support
- 00:21:00 6 Call to Action and Future Hopes
- 00:27:00 ABOUT THE HOST LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Book a call: https://bit.ly/leadstosuccess-book Email: tracey@leadstosuccessglobal.com Donate to Aria: https://www.justgiving.com/campaign/solesurvivor Learn about LONP1: https://www.curelonp1.com/ curelonp1@gmail.com Connect with Chris: https://www.linkedin.com/in/flynnproductdesign/

In this episode, Tracey Burnett talks about reducing the reliance on networking and referrals, and how to effectively use human to human, personalised outreach. She emphasises the importance of having a clear target audience to enhance marketing effectiveness and how to gain control over sales and revenue. LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Book a call: https://bit.ly/leadstosuccess-book  Email: tracey@leadstosuccessglobal.com  Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales  Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin

Random acts of marketing won’t build a pipeline. Tracey shows you how to turn clear business goals into clients—by knowing your numbers first. You’ll map projected revenue from existing clients and referrals, track real conversion points (inbound, outreach, proposals, wins, lifetime value), and decide whether your targets are realistic with your current resources. We’ll also cover smart levers: repositioning, repackaging services, adjusting fees, and crafting a brand story that beats “sea of same” sameness. Strategy before tactics. Predictable over hopeful. Listen in and make growth a choice, not a wish. LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Book a call: https://bit.ly/leadstosuccess-book Email: tracey@leadstosuccessglobal.com Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin

In this episode, Tracey Burnett talks to Andrew Jenkins, CEO of Volterra, discussing the complexities of measuring social media ROI through the three Cs: Community, Content, and Conversion. They explore the importance of authenticity, the role of AI in enhancing creativity, and the significance of personal branding on platforms like LinkedIn. The conversation emphasizes the need for consistency in content creation and the importance of understanding the customer journey to effectively leverage social media for business success. CHAPTERS 00:00 Introduction to Social Media ROI 09:44 The Importance of Community in Social Media 19:47 Building Trust and Engagement on Social Media 29:57 The Balance of Personal and Professional Content 30:35 The Power of Serendipitous Connections 32:04 Automation vs. Autopilot in AI Usage 34:26 Leveraging AI for Content Creation 39:06 Maximizing LinkedIn Company Pages 45:00 Creating Content Efficiently with Leaders 46:31 Consistency is Key for LinkedIn Success 51:14 Setting Realistic Expectations with Clients 57:02 Essential Tools for Social Media Management LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Book a call: https://bit.ly/leadstosuccess-book  Email: tracey@leadstosuccessglobal.com  Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales  Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin Connect with Andrew:https://www.linkedin.com/in/andrewjjenkins/ Buy the Book, Social Media Marketing for Business - https://volterradigital.com/book/  The Low Production High Value Show: https://open.spotify.com/show/38Yn9gdwLtm3jwkLHC1e0a?si=53ae2de85220490b

In this episode of the Marketing Momentum for Agencies podcast, Tracey Burnett discusses how to market smarter by focusing on clarity and trust rather than simply increasing the volume of marketing efforts. She emphasises the importance of clear messaging, building trust through consistency, and preparing for leads effectively. The conversation highlights the need for agencies to create a seamless client journey and to ensure that their marketing efforts are aligned with their overall messaging and branding. CHAPTERS 00:00 Introduction to Marketing Smarter 02:45 The Importance of Clarity in Marketing 05:03 Building Trust Through Consistency 07:58 Creating a Cohesive Messaging Strategy 10:22 Preparing for Leads and Sales 13:11 Conclusion and Call to Action LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Book a call: https://bit.ly/leadstosuccess-book Email: tracey@leadstosuccessglobal.com Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin

What if your next big growth opportunity isn’t in winning new clients but keeping the ones you already have? In this episode of Marketing Momentum for Agencies, I talk with Remeny Armitage, founder of Brilliant & Human, who has spent 20+ years helping agencies uncover what their clients really think and turning that insight into loyalty, advocacy, and profit. We talk about: - The three biggest mistakes that quietly kill client relationships - How one agency went from 22% to 77% client satisfaction - Why price isn’t why you’re losing pitches and what actually is - The art of onboarding, expectation-setting, and being human in a digital world This is your no-fluff guide to client retention, packed with stories, humour, and actionable ideas you can use right away. CHAPTERS 00:00 The Importance of Client Retention 02:52 Understanding Client Advocacy 05:28 Proactive Client Engagement Strategies 08:16 The Scope of Client Advocacy Services 11:09 Challenges in Client Relationships 13:56 Transformational Impact of Client Feedback 16:30 Building Human Relationships with Clients 19:16 The Role of Communication in Client Retention 22:10 Best Practices for Onboarding Clients 24:38 Addressing Client Expectations 27:20 The Role of AI in Client Relationships 30:03 Final Thoughts on Client Advocacy ABOUT THE GUEST Remeny Armitage is the founder of Brilliant & Human, which she started in 2017 with a mission to humanise business. With nearly two decades of in-house agency experience behind her, she now helps agencies strengthen client relationships, improve performance, and grow with confidence by uncovering what clients really think. She is also the author of the Agency–Client Benchmark Report, a major piece of research based on interviews with agency leaders and clients, exploring the gaps between what agencies believe and what clients truly think and want. ABOUT THE HOST LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Email: tracey@leadstosuccessglobal.com Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin The Agency - Client Benchmark Report, download at www.brilliantandhuman.com Connect with Remeny at https://www.linkedin.com/in/remeny/

In this episode, Tracey Burnett delves into the intricacies of the LinkedIn algorithm, sharing insights from recent research to help listeners enhance their post visibility and engagement. She discusses common pitfalls that can hinder reach, such as emoji overload and engagement bait, and offers practical strategies for creating engaging content. Tracey emphasizes the importance of authenticity and building genuine connections on LinkedIn, encouraging listeners to focus on clarity and consistency in their posts. CHAPTERS 00:00 Understanding the LinkedIn Algorithm 02:32 Maximizing Post Visibility 05:16 Engagement Strategies for LinkedIn 07:36 Building Authentic Connections on LinkedIn CONTACT DETAILS LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Email: tracey@leadstosuccessglobal.com Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin

In this episode, Tracey Burnett speaks with sales strategist Aleasha Bahr about the Black Sheep Sales Method, which emphasizes authentic selling without pressure or sleaze. Aleasha shares insights on how to create high-converting sales conversations, the importance of objection prevention, and the role of proposals in the sales process. They discuss when founders should step back from sales, the significance of client retention, and how to build a sales culture in growing companies. The conversation emphasises the importance of communicating value over price and the need to identify your ideal audience to enhance sales outcomes. CHAPTERS 00:00 Introduction to Authentic Sales Strategies 00:59 Understanding the Black Sheep Sales Method 03:48 The Importance of Authenticity in Sales Conversations 07:08 Creating High-Converting Sales Conversations 11:42 Objection Prevention vs. Handling 13:19 The Role of Proposals in Sales 15:35 When to Step Back from Sales as a Founder 23:50 The Importance of Retention in Sales 30:21 Building a Sales Culture in Growing Companies 37:54 Communicating Value Over Price 39:17 Identifying Your Anti-Audience GUEST BIO Aleasha Bahr is the world's #1 authority on Black Sheep Sales. As a sales strategy and messaging expert with 15 years of experience, her proven method has helped sell tens of millions in offers - without acting like a douchebag.   Her approach ditches mainstream sales tactics and helps clients convert up to 80% of leads without pressure or pretending to be someone else. LinkedIn: www.linkedin.com/in/traceyburnett Website: www.leadstosuccessglobal.com Got a question? Give me a call: 0044 7877 042 804 Email: tracey@leadstosuccessglobal.com  Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales  Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin  Aleasha Bahr - www.linkedin.com/in/aleashabahr Book: https://blacksheepsalesbook.com

Prospecting shouldn’t feel like spinning plates. Yet too many agencies waste hours blasting out generic LinkedIn messages, chasing hundreds of 'leads' that never convert. The truth? More prospects don’t equal more sales. They equal more noise, more wasted time, and fewer wins. In this episode, Tracey Burnett shares her proven '20 Prospect Rule', a focused, account-based approach that helps you build genuine relationships and win better clients. Tracey explains why cutting your bloated list down to 20 dream companies creates clarity, consistency, and results. She also shares creative, audacious outreach examples from sending prospects £1m to custom-fitted shirts and doves! If you want to book more meetings, win more clients, and stop wasting time on dead-end outreach, this episode gives you the recipe for smarter prospecting. CHAPTERS 00:00 The Power of Focused Prospecting 02:37 The 20 Prospect Rule 05:42 Creative Outreach Strategies 08:31 Building Meaningful Relationships ABOUT THE HOST Connect with Tracey on LinkedIn: www.linkedin.com/in/traceyburnett Got a question? Give me a call: 0044 7877 042 804 Email: tracey@leadstosuccessglobal.com Websites: www.leadstosuccessglobal.com www.marketingmomentumforagencies.com Wix Studio is a platform built for all web creators to design, develop, and manage exceptional web projects at scale. www.Wixstudio.com/

In this episode, I am talking to Alice Heiman, the number one authority on what CEOs need to know about sales about the gamechangers in sales, mending a faltering sales process, the importance of mindset, the role of the CEO in sales, and bringing the creativity back into sales to make it fun for you and to increase your sales success. In short, how to revolutionise your sales! CHAPTERS 00:00 Introduction to Sales Dynamics 05:33 The CEO's Role in Sales 11:13 Sales Prevention: The CEO's Mindset 16:45 Overcoming Sales Challenges in Modern Times 27:22 Targeting the Right Customers 33:20 Utilizing Intent Data for Sales 41:28 Building Consistency in Sales Practices 46:41 Integrating AI in Sales Effectively 53:00 Understanding Your Customer Deeply ABOUT THE GUEST As Chief Sales Energizer, Alice is internationally known for her expertise in elevating sales to increase valuation for companies with a B2B sale that have exceptional growth potential. Spending her time strategizing with CEOs, company leaders and their sales leadership to build the strategies that find new business and grow existing accounts is her passion. She's also the host of the popular podcast, Sales Talk for CEOs. Alice also serves on the board of several growing companies to energize and elevate their sales. Connect with Tracey on LinkedIn: www.linkedin.com/in/traceyburnett Got a question? Give me a call: 0044 7877 042 804 Email: tracey@leadstosuccessglobal.com Websites: www.leadstosuccessglobal.com www.marketingmomentumforagencies.com Sales Talk for CEOs Podcast - https://aliceheiman.com/podcast/ https://www.linkedin.com/in/aliceheiman/ Wix Studio is a platform built for all web creators to design, develop, and manage exceptional web projects at scale. www.Wixstudio.com/

If you are a website designer, or aspiring website designer, then this episode is for you. Tracey Burnett speaks with Karima Williams, the owner of Dreamworth and Co, about her journey in website design and digital marketing. Karima shares her passion for transforming digital spaces. She explains her preference for Wix Studio over other platforms, highlighting its ease of use, functionality, and support. The conversation also covers the benefits of Wix Studio for both designers and clients, including email automation, video hosting, and community resources. Karima emphasises the importance of sharing work and building connections in the industry, and she offers insights into becoming a Wix Legend Partner and the advantages it brings. CHAPTERS 00:00 Karima's Journey to Dreamworth 03:48 Challenges of Entrepreneurship 05:34 Passion for Website Design 09:38 Why Choose Wix Studio? 12:04 Wix Studio's Functionality and Features 15:39 Support and Hosting in Wix Studio 17:18 Email Automation and Marketing 19:21 Video Hosting and Training Resources 23:54 Community and Collaboration 28:46 Becoming a Wix Legend Partner 32:14 Benefits for Designers and Clients 37:46 High Leverage Actions for Designers 42:00 Special Offers and Closing Thoughts GUEST BIO Karima Williams is the owner of Dreamworth and Company formerly known as Dreamworth PR, Philadelphia's leading digital marketing and web design agency. With a passion for elevating online ventures in photography, coaching, and wellness, she specializes in transforming digital spaces into thriving business assets. Since founding Dreamworth  2017, Karima has become a Certified Wix Legend Partner, successfully launching over 100 Wix websites that reflect her commitment to digital innovation. In July 2024, she earned a SEMrush certification for Crafting a Winning SEO Strategy: A Guide for In-House Marketers.  Outside of her work, Karima enjoys active involvement in her church through services and Bible study, and she treasures quality time with family and friends. Connect with Tracey on LinkedIn: www.linkedin.com/in/traceyburnett Got a question? Give me a call: 0044 7877 042 804 Email: tracey@leadstosuccessglobal.com Websites: www.leadstosuccessglobal.com www.marketingmomentumforagencies.com Karima Williams - https://www.linkedin.com/in/karimawilliams/ Link for any Wix website template using code: MM2025 for up to $200 USD off at https://www.dreamworth.co/website-templates Wix Studio is a platform built for all web creators to design, develop, and manage exceptional web projects at scale. www.Wixstudio.com/

AI is changing the marketing landscape. Tracey Burnett speaks with Chris Bolton, a marketing expert and founder of Diviner agency. They discuss this evolving landscape of marketing, particularly the impact of AI and the importance of brand differentiation. Chris shares insights on agency growth strategies, the significance of client reviews when trust is more important than ever and introduces his new platform, Prompt Reviews, designed to help businesses gather and manage reviews effectively. The conversation emphasises the need for agencies to adapt to changes in consumer behaviour and the digital marketing environment. CHAPTERS 00:00 Navigating the Changing Marketing Landscape 02:35 The Evolution of Chris Bolton's Career 04:35 The Impact of AI on Marketing Strategies 07:07 SEO vs. Paid Advertising: Making the Right Choice 10:11 The Importance of Brand Differentiation 12:42 Building Trust in Marketing 15:33 Positioning and Passion in Agency Growth 18:08 The Secret Sauce of Diviner.agency 20:56 Key Elements for Agency Success 25:26 Embracing AI in Agency Operations 28:33 The Shift to Fractional Work Models 29:01 The Importance of Client Reviews 34:47 Leveraging Technology for Review Management 40:52 The Challenges of Building an App 45:41 Optimizing Your Google Business Profile ABOUT THE GUEST Chris Bolton has been working at the intersection of brand and digital for over 20 years. First as an SEO strategist at a music startup and then as an executive at a 26 person creative agency that he grew with his brother. In 2024, with the media and marketing environment changing so rapidly, he felt he could be more nimble on his own and founded Diviner, a digital strategy consultancy. More recently, he launched Prompt Reviews, the only review management platform that helps customers and clients write, and publish reviews. Both efforts are focused on helping small businesses win in an environment where the cards are often stacked against them. Connect with Tracey on LinkedIn: www.linkedin.com/in/traceyburnett Got a question? Give me a call: 0044 7877 042 804 Email: tracey@leadstosuccessglobal.com Websites: www.leadstosuccessglobal.com www.marketingmomentumforagencies.com Chris Bolton -  https://www.linkedin.com/in/chris-bolton-a7b146a/ https://promptreviews.app https://diviner.agency Wix Studio is a platform built for all web creators to design, develop, and manage exceptional web projects at scale. www.Wixstudio.com/

In this engaging conversation, Marcus Brown shares his journey from a successful career in communication to founding The Great Pitch Company. Marcus offers valuable insights and practical advice for agencies, to improve their pitching strategies and overall success. He discusses the challenges agencies face in pitching, the importance of emotional connections, and the need for thorough preparation and rehearsals. The conversation also explores the mental health aspects of pitching and the importance of involving the entire team in business development. CHAPTERS 00:00 Introduction and Podcast Success 02:43 Marcus Brown's Journey to The Great Pitch Company 05:17 Understanding The Great Pitch Company 07:50 Challenges in Creative Pitches 10:37 The Pitch Process and Client Engagement 12:57 Preparing for a Winning Pitch 15:39 The Importance of Rehearsals 18:21 Emotional Connection in Pitches 20:44 Prospecting and Qualification Strategies 23:20 Advice for Smaller Agencies 26:10 Mental Health in Pitching 28:23 Final Thoughts and Agency Health Check ABOUT THE GUEST Marcus Brown, Global CEO of The Great Pitch Company, is known as the 'pitch winner', having won some of the toughest pitches in the business during a business development career at some of the world's most prestigious agencies (Saatchi & Saatchi, WPP, Publicis Groupe). In 2018, he founded The Great Pitch Company, specialising in business development, and has rapidly become globally recognised as the experts that independent agencies, networks, or holding companies turn to when looking to win pitches/repitches, both now and over the long term, and achieve profitable business growth. The Great Pitch Company offers a complimentary business development health check for agencies on a first-come, first-served basis. The health check is based on The Great Wheel of Fortune, a proprietary strategic approach used to evaluate an agency's priorities across three Power Growth Drivers: 'existing business', 'marketing', and 'new business'. To apply, please email Marcus@thegreatpitchcompany.com. CONTACT DETAILS Connect with Tracey on LinkedIn: www.linkedin.com/in/traceyburnett Got a question? Give me a call: 0044 7877 042 804 Email: tracey@leadstosuccessglobal.com Websites: www.leadstosuccessglobal.com www.marketingmomentumforagencies.com Marcus Elliot Brown - https://www.linkedin.com/in/marcuselliottbrown/ Wix Studio is a platform built for all web creators to design, develop, and manage exceptional web projects at scale. Wixstudio.com/

In this engaging episode, we welcome back Dan Sanchez to explore the fascinating world of Custom GPTs. Discover how these tailored AI models can revolutionize your workflow by automating repetitive tasks and enhancing creativity. Dan shares his expertise on setting up Custom GPTs, offering step-by-step guidance and real-world applications that can benefit marketers and entrepreneurs alike. This episode provides the insights you need to harness the power of Custom GPTs effectively. Tune in to unlock new possibilities with AI-driven innovation. CHAPTERS 01:01: Exploring Custom GPTs with Dan Sanchez 11:44: Leveraging AI for Content Creation and Process Optimisation 16:12: Efficient Podcast Episode Packaging with AI 24:51: Creating a Custom GPT for Podcast Episode Packaging 29:51: Creating Effective Thumbnail Guidelines for Podcasts 37:08: Creative Uses for Custom GPTs in Marketing and Business ABOUT THE GUEST Dan Sanchez is a marketer, educator, and podcast host who helps marketing teams figure out where AI fits, and where it doesn’t. He’s known for breaking down complex ideas into practical strategies and for asking the questions most people are too busy to ask. Through his podcast The AI-Driven Marketer, Dan shares real-world experiments, smart workflows, and honest conversations about what it actually takes to thrive as a marketer in the age of AI. CONTACT DETAILS Connect with Tracey on LinkedIn: www.linkedin.com/in/traceyburnett Got a question? Give me a call: 0044 7877 042 804 Email: tracey@leadstosuccessglobal.com www.leadstosuccessglobal.com Contact Dan Sanchez at www.danchez.com and https://www.linkedin.com/in/digitalmarketingdan/ Wix Studio is a platform built for all web creators to design, develop, and manage exceptional web projects at scale. Visit Wixstudio.com

In this episode, we dive into the transformative world of AI agents and their pivotal role in marketing automation. Join us as Dan Sanchez, an AI marketing strategist, unravels the complexities of AI agents, explaining how they streamline workflows, enhance productivity, and revolutionize marketing strategies. Discover practical steps to set up AI agents and explore their potential to autonomously handle tasks, bridging gaps in traditional automation with intelligent solutions. Whether you're a seasoned marketer or new to AI, this episode offers actionable insights to elevate your marketing game. Tune in to learn how AI agents can take the load off your team and drive efficiency in your marketing efforts. CHAPTERS 00:00 Introduction to AI-Driven Marketing 00:57 Dan's Journey into Digital Marketing 04:18 Launching Solo Scaled: Helping Solopreneurs 06:27 Understanding AI Agents 11:19 Practical Applications of AI Agents in Sales and Marketing 23:26 Getting Started with AI Agents 25:44 The Importance of Play in Learning AI 26:49 Establishing Control and Safeguards with AI 28:34 Editing and Refining AI-Generated Content 30:45 Iterating Workflows for Better AI Output 33:49 Training AI: Lessons from Internships 34:12 Understanding AI's Memory: Short-term vs Long-term 41:42 Expanding AI's Role in Marketing and Lead Generation 45:50 Anticipating the Future: ChatGPT-5 and Beyond ABOUT THE GUEST Dan Sanchez is a marketer, educator, and podcast host who helps marketing teams figure out where AI fits, and where it doesn’t. He’s known for breaking down complex ideas into practical strategies and for asking the questions most people are too busy to ask. Through his podcast The AI-Driven Marketer, Dan shares real-world experiments, smart workflows, and honest conversations about what it actually takes to thrive as a marketer in the age of AI. CONTACT DETAILS Connect with Tracey on LinkedIn: www.linkedin.com/in/traceyburnett Got a question? Give me a call: 0044 7877 042 804 Email: tracey@leadstosuccessglobal.com www.leadstosuccessglobal.com Contact Dan Sanchez at www.danchez.com and https://www.linkedin.com/in/digitalmarketingdan/ Free tool: https://go.danchez.com/instapost Wix Studio is a platform built for all web creators to design, develop, and manage exceptional web projects at scale. Visit Wixstudio.com