Business Development: How to Win Big by Focusing Small
Description
Prospecting shouldn’t feel like spinning plates. Yet too many agencies waste hours blasting out generic LinkedIn messages, chasing hundreds of 'leads' that never convert. The truth? More prospects don’t equal more sales. They equal more noise, more wasted time, and fewer wins.
In this episode, Tracey Burnett shares her proven '20 Prospect Rule', a focused, account-based approach that helps you build genuine relationships and win better clients.
Tracey explains why cutting your bloated list down to 20 dream companies creates clarity, consistency, and results. She also shares creative, audacious outreach examples from sending prospects £1m to custom-fitted shirts and doves!
If you want to book more meetings, win more clients, and stop wasting time on dead-end outreach, this episode gives you the recipe for smarter prospecting.
CHAPTERS
00:00 The Power of Focused Prospecting
02:37 The 20 Prospect Rule
05:42 Creative Outreach Strategies
08:31 Building Meaningful Relationships
ABOUT THE HOST
Connect with Tracey on LinkedIn: www.linkedin.com/in/traceyburnett
Got a question? Give me a call: 0044 7877 042 804
Email: tracey@leadstosuccessglobal.com
Websites: www.leadstosuccessglobal.com
www.marketingmomentumforagencies.com
Wix Studio is a platform built for all web creators to design, develop, and manage exceptional web projects at scale. www.Wixstudio.com/
United States
