In this episode, Tracey Burnett talks to Andrew Jenkins, CEO of Volterra, discussing the complexities of measuring social media ROI through the three Cs: Community, Content, and Conversion. They explore the importance of authenticity, the role of AI in enhancing creativity, and the significance of personal branding on platforms like LinkedIn. The conversation emphasizes the need for consistency in content creation and the importance of understanding the customer journey to effectively leverage social media for business success.

CHAPTERS

00:00 Introduction to Social Media ROI

09:44 The Importance of Community in Social Media

19:47 Building Trust and Engagement on Social Media

29:57 The Balance of Personal and Professional Content

30:35 The Power of Serendipitous Connections

32:04 Automation vs. Autopilot in AI Usage

34:26 Leveraging AI for Content Creation

39:06 Maximizing LinkedIn Company Pages

45:00 Creating Content Efficiently with Leaders

46:31 Consistency is Key for LinkedIn Success

51:14 Setting Realistic Expectations with Clients

57:02 Essential Tools for Social Media Management

LinkedIn: www.linkedin.com/in/traceyburnett

Website: www.leadstosuccessglobal.com

Got a question? Give me a call: 0044 7877 042 804

Book a call: https://bit.ly/leadstosuccess-book 

Email: tracey@leadstosuccessglobal.com 

Want to grow your business? https://this.leadstosuccessglobal.com/leadsandsales 

Find out if you are ready to get leads from LinkedIn - https://this.leadstosuccessglobal.com/linkedin

Connect with Andrew:https://www.linkedin.com/in/andrewjjenkins/

Buy the Book, Social Media Marketing for Business - https://volterradigital.com/book/ 

The Low Production High Value Show: https://open.spotify.com/show/38Yn9gdwLtm3jwkLHC1e0a?si=53ae2de85220490b