Know Like Trust for Real Estate
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Know Like Trust for Real Estate 2025©
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When real estate agents become the trusted authority in their market, everything changes: more listings, stronger relationships, and a business built on referrals, not cold calls.
On Know Like Trust for Real Estate, Christine George shares proven strategies, real-time coaching, and practical frameworks to help ambitious agents cut through the noise, clarify their brand, and attract the clients they actually want to work with.
Want to stand out and scale up without burning out? Tune in for expert insights, relatable stories, and the real challenges Christine helps agents overcome every day.
114 Episodes
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In this REPLAY episode, marketing visionary and RealScout CMO Seth Price returns to share what every real estate professional needs to know about AI, branding, and the future of the industry.Seth breaks down why personal brand matters now more than ever, how AI can 10x an agent’s output, and why strategic systems create sustainable growth. We explore:Why the only real differentiator agents have left is their brandThe mindset shift agents need to survive the AI revolutionHow to uplevel content by “atomizing” it for scaleThe AI tools Seth personally uses (and how he uses them)His predictions for how AI will reshape the role of the agentThe underrated platforms agents should be posting on right nowSeth also shares his three life principles for staying grounded and focused, including how manifestation actually works.It’s a grounded, practical, inspiring conversation for any agent looking to stand out, stay relevant, and build an unforgettable business in a rapidly evolving market.Links:Follow Seth on LinkedIn: https://www.linkedin.com/in/sethkprice/Find out more about RealScout: https://www.realscout.com/
This week, we’re replaying one of your all-time favorite episodes. In this conversation with Stephanie Alfonso and Dave Charest of Constant Contact, we dig deep into how email newsletters help you understand your clients on a deeper level.We break down what today’s data can reveal about buying and selling behavior, what types of content trigger engagement, and how to turn newsletters into a strategic advantage instead of another task on your list.
Fractional leadership is changing the way businesses and especially real estate brokerages scale, adapt, and stay profitable. In this episode, Christine talks with Laura O’Connor, collaborative strategist and co-author of The Shift to Fractional Leadership, about how part-time executives are helping organizations grow faster and smarter without the burden of full-time costs.Here's what you'll learn:What fractional leadership is (and isn’t)Why it’s taking hold in real estateHow to know when your brokerage is ready for itCommon mistakes companies make when hiring a fractional leader
When Katie Couric, Brené Brown, and Glennon Doyle all shared a post about Little Blue Cart, founders Erin Fangmann and Kate Marsh Lord knew they had something special.In this episode, I talk with Erin and Kate, two military spouses who turned frustration with the status quo into a thriving, purpose-driven business that empowers consumers to shop with their values.We dig into:How Little Blue Cart went viral (without a PR team)The power of building a brand around your beliefsWhy staying true to your mission matters more than growthLessons in partnership, perseverance, and purposeThis episode is a masterclass in leading with authenticity and proof that when your business aligns with your values, everything else falls into place.
Most agents are great at making money but not so great at keeping it. In this episode of Know Like Trust for Real Estate, Christine talks with Amy Chorew, CEO of Curated Learning, about her new program Fiscal Fitness, created with her sister, Maeda, a CPA.Together, they break down how real estate professionals can turn their closings into lasting wealth through simple, practical systems. Learn how to structure your business, plan for taxes, build a trusted financial team, and start saving, even if it’s just $50 a month.
What makes you different from every other real estate agent in your market? In this episode, I coach Ruth Gramza, an agent from Minneapolis, through creating a clear, authentic value proposition. We unpack how to move past the “icky” feeling of selling yourself, identify your dream client, and build a listing presentation that actually shows how you deliver on your promise. If you’ve struggled to explain your value in a way that resonates, this one’s for you.
A SWOT analysis isn’t just for corporations. It’s a powerful tool for real estate agents, too. In this episode of Know Like Trust for Real Estate, Christine breaks down how to uncover your strengths, confront your weaknesses, identify hidden opportunities, and prepare for threats that can impact your business. You’ll walk away with at least two actionable ideas you can implement immediately.
In this episode of Know Like Trust for Real Estate, I sit down with Hilaire Radowick, a 23-year veteran in Gig Harbor, Washington, who recently decided to niche down into senior real estate and downsizing. While 100% of her business comes from her sphere, Hilaire wanted strategies to better market to both older homeowners and the adult children often involved in these decisions.We dive into practical ways agents can:Communicate with confidence when marketing to multiple generations.Create a signature downsizing service package that sets them apart.Use community connections and storytelling to attract more of the right clients.
In this episode of Know Like Trust for Real Estate, I sit down with Beth Golden of the Golden Home Team in Baltimore, MD. Beth and her husband recently rebranded their business to focus on their niche, luxury waterfront properties, and created a new visual identity. But the challenge? Building brand awareness around it.Together, we dive into actionable strategies to create consistency, eliminate clutter, and ensure their new logo and identity stand out in a crowded market.
When real estate agents become the trusted authority in their market, everything changes: more listings, stronger relationships, and a business built on referrals, not cold calls.On Know Like Trust for Real Estate, I share proven strategies, real-time coaching, and practical frameworks to help ambitious agents cut through the noise, clarify their brand, and attract the clients they actually want to work with.Want to stand out and scale up without burning out? Tune in for expert insights, relatable stories, and the real challenges I help agents overcome every day.
Too many agents are blending in with cluttered posts, inconsistent branding, and generic content. In this solo episode, Christine breaks down the real reason you're getting scrolled past, and how to fix it. Learn how to create content that feels like you, connects with your dream clients, and actually stops the scroll. You’ll also hear real-world examples of agents who are doing it right.
What do you do when the market slows and motivation slips? In this episode, I’m joined by David Greenspan, CEO of Mindshare 101, who shares why discipline and consistency are the real drivers of success in a down market.We talk about the blind spots that hold agents back, how to build top-of-mind awareness with your sphere, and the difference between activity and progress. 👉 Follow David on Instagram @davidgreenspan101
In this first-ever live coaching session on the Know Like Trust podcast, Christine George sits down with Leanne Mitchell and Elizabeth Gatto of the Mitchell Gatto Team to tackle a challenge so many real estate professionals face: staying consistent with marketing when business (and life) is busy.Leanne and Elizabeth share how they doubled their business but still struggle with overwhelm, automation, and feeling like they're always “starting over.” Christine walks them through practical strategies to simplify, delegate, and create a plan they can actually stick to—without burning out.This episode is packed with real solutions.Follow the Mitchell Gatto Team on Instagram: @mitchellgattoteamReady for your own coaching session? Apply here: coachingwithchristinegeorge.com
You helped them find their dream home, sent a thoughtful closing gift, and stayed friends on Instagram…So why didn’t they call you when it was time to move again?In this episode, I’m sharing the real reason you're not getting the referrals you deserve—plus three powerful ways to fix it.We’ll talk about:The modern strategies that keep you top of mindWhat to say (and how to say it) without sounding salesyHow to stay consistent and actually enjoy the processThis one is practical, actionable, and a little bit of a wake-up call. Tune in and let’s make sure you never lose another referral opportunity again.
If you've ever thought, “I need expert help, but I can’t afford a full-time executive,” this episode is for you. Laura O’Connor joins me; collaborative strategist, operations expert, and co-author of The Shift to Fractional Leadership. Together, we unpack the growing trend of fractional leadership, why it's booming in real estate, and how brokerages and businesses can scale smart, fast, and with heart. You’ll learn: What fractional leadership is (and how it differs from consulting) Why mid-size brokerages are perfectly positioned to benefit How fractional executives can save costs and level up your internal talent Real-life use cases and pitfalls to avoid when hiring a fractional leader Take a listen to the full episode and download the white paper here. Connect with Laura on LinkedIn: Laura O’Connor
In this episode, I chatted with email experts Stephanie Alfonso and Dave Charest from Constant Contact to dive into what’s working (and what’s not) in email marketing right now. We cover: The biggest shifts in email marketing, including the role of AI and automation Why open rates are no longer the best metric—and what to measure instead How to use personality and storytelling to increase engagement List growth strategies that work in today’s noisy digital world The underrated power of SMS and dynamic content Why real estate agents can’t afford to be forgettable 🔗 Connect with Stephanie: LinkedIn 🔗 Connect with Dave: LinkedIn | davecharest.com
Leslie Beck had built a successful real estate brokerage in Denver, but in 2024, after a year of soul-searching and health challenges, she realized something wasn’t working. Her business no longer felt aligned with her purpose. So, she made a bold move: she closed her brokerage, joined milehimodern, and launched Divorce Curious™, a workshop series and coaching program for women navigating divorce and new beginnings. In this episode, Leslie shares: What triggered her transformation (and how a 3am wake-up call played a role) Why walking away from something successful is sometimes the most aligned decision How she combines real estate with divorce coaching to support women holistically The importance of values, messaging, and knowing who you’re meant to serve Her approach isn’t just white-glove real estate, it’s full-spectrum support: from home buying to healing to personal styling. Leslie's story is proof that you don’t have to do everything, you just have to do what’s yours to do. Connect with Leslie: Instagram: @leslielovesdenver Website: divorcecurious.icu Brokerage: milehimodern.com
What if the key to attracting your dream clients isn’t about niching harder or hustling more, but about getting radically clear on your values? In this episode, I’m joined by visionary strategist and founder of The Red Threads Collective, Debra Trappen. Debra shares why your values and passions are your energetic signature, and how showing up in alignment with them makes you magnetic to the people you’re meant to serve. We dive into how to define your core values, the connection between alignment and client attraction, and how to build boundaries that reflect who you are and what you stand for. If you’ve ever felt pulled in too many directions, or unsure of how to stand out without shouting, this conversation is for you. 🎧 Listen now and learn how to attract your dream clients by being more you. 🔗 Connect with Debra: debratrappen.com 🌐 Join the Collective: redthreadscollective.com 📥 Get Debra’s Core Values Exercise: redthreadscollective.com/corevalues
Seth Price is back! And he's not holding back. In this episode, we talk about how AI is transforming real estate, the renewed importance of personal branding, and the tools that are giving professionals an unfair advantage. As CMO of RealScout, Seth brings a thoughtful, experience-backed perspective on how to future-proof your business, amplify your brand, and navigate change with clarity and confidence. Pearls in this episode include: Why Seth says brand is your only differentiator in the AI era How agents can build scalable systems to stay top-of-mind AI tools Seth uses daily (and how he uses them effectively) What RealScout is doing with AI behind the scenes Seth’s thoughts on personal branding, productivity, and mindset Rapid fire favorites: best AI tools, personal branding tips, and more Links: Follow Seth Price on LinkedIn: linkedin.com/in/sethprice Learn more about RealScout: realscout.com Sign up for The Sunbeam newsletter: postandbeamcreative.com Reach out to Christine: christine@postandbeamcreative.com
In this high-energy episode, Keith Robinson, Chief Strategic Officer at NextHome, joins me to talk about how AI is reshaping real estate, not by replacing agents, but by empowering them. Keith breaks down the real impact of AI, why we’re not heading for a robot takeover, and how smart agents can stay ready to seize new opportunities. He explains why emotional intelligence is still your superpower, what role creativity plays in an AI-enhanced future, and how AI can help agents overcome rejection avoidance and start more meaningful conversations. Tech-savvy or tech-terrified, either way, this episode will give you a fresh, grounded perspective on how to harness AI without losing your human touch. Connect with Keith on Substack (he shares industry insights, market analysis, and smart takes weekly) Learn more about NextHome: https://www.nexthome.com
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