Podcast Growth Tools: Podcast Marketing, SEO, and Monetization for Female Entrepreneurs

In this episode of Podcast Growth Tools, I sat down with Cait Howard—founder of the Podcast Strategy Academy and longtime podcast producer for high-level entrepreneurs. She’s the go-to ops brain behind many of the podcasts you probably already know and love.Cait shares the real story of how she went from burnout and over-delivering to building a sustainable, thriving business—thanks to well-documented SOPs, team systems, and efficient workflows that scale.Whether you’re a podcast manager or a podcaster with a team, this episode is packed with actionable insights to help you streamline your production, scale with integrity, and create a business that supports your life.What we cover:The SOPs Cait refuses to run her business withoutWhat most podcasters do that causes burnout (and how to fix it)The exact system she uses to serve clients consistentlyWhy treating a podcast like a product is a game changerHow to use systems to elevate your client experienceTimestamps:04:13 - Why niching down matters09:45 - When it’s time to rebrand your podcast14:12 - Simplifying podcast production18:35 - Using and benefitting from private podcasts22:36 - Pricing your products successfully24:55 - Introducing The Mom Friends Network30:20 - Lessons from motherhood and entrepreneurshipThis one’s for anyone building a podcast-based business who’s ready to scale with integrity—and finally breathe again.🔗 Explore more: https://www.podcastmarketinghub.comLearn more about Cait and the links mentioned in today's episode: Amplify Boutique: https://www.amplifyboutique.comCait on Instagram: https://www.instagram.com/heycaithowardAmplify Boutique on Instagram: https://www.instagram.com/amplify.boutiqueLearn more and join Mom Friends Media Collective: https://www.momfriendsmedia.com/collective-kyleechandlerJoin the 2026 Podcast Success Blueprint workshop happening 12/4: https://www.momfriendsmedia.com/2026-workshop-kylee-chandler 

In this episode of Podcast Growth Tools, I’m sharing one of the most fun and effective strategies I’ve tested this year: the podcast swap (with a strategic twist).Forget the traditional “I’ll go on yours if you come on mine.”This is a smarter approach that allows you to record one collaborative episode, add your own intro/outro, and publish it on both feeds.Here’s why this works:You're reaching new, aligned audiences in an authentic way—without chasing algorithms or overbooking your calendar. One recording. Two pieces of content. Double the visibility.Inside this episode, I cover: What a podcast swap really looks like (and how it’s different from a regular guest interview) How it builds stronger connections and drives organic listenership My 3-step framework for pitching, recording, and publishing the swap Whether or not you should release the episode on the same day How to keep it casual and collaborative while still being strategicTimestamps:1:45 - Importance of guest podcasting3:15 - Targeting ideal podcast audiences5:20 - Success stories from recent guest spots7:45 - Explanation of a podcast swap10:10 - Benefits of podcast swaps12:50 - Steps to prepare for a podcast swapThis strategy has been lighting me up lately, and the results have been amazing.If you're looking for a way to grow your audience without burning out—or scheduling more interviews—this one's for you.🔗 Explore more at: https://www.podcastmarketinghub.com📥 Get your free toolkit: https://www.podcastmarketinghub.com/free

Is your podcast working as hard as you are?In this episode of Podcast Growth Tools, I sat down with Brie Groves, host of the Drink Less Lifestyle podcast and founder of the 5-Star Funnel™ method, to talk about how she turned her podcast into her number one lead generator, community-builder, and revenue driver.We walk through the exact strategies she used to grow her podcast downloads by 5x, double her email list with a quiz funnel, and build a business that’s aligned with her values (not just hustle).Brie’s story is a masterclass in what happens when you stop treating your podcast like a passion project—and start treating it like a powerful growth tool.If you’re a coach, course creator, or online business owner with an established podcast, this episode will help you shift from “just creating content” to building a funnel that works on autopilot.What We Cover:How Brie grew her downloads by 5x without chasing algorithmsThe secrets to building a loyal listener baseUsing the 5-Star Funnel™ to drive email list growthCreating podcast episodes that convert to high-quality leadsWhy your show should reflect your values—not just your nicheThe importance of repurposing, SEO show notes, and automationHow to make your podcast sustainable (and not a source of burnout)Timestamps05:10 – How podcasting became Brie’s biggest trust-builder07:33 – The ripple effect of consistent podcast content09:45 – Brie's process for turning episodes into visibility12:18 – Why repurposing isn’t just copy/paste15:06 – Using podcast SEO to fuel blog traffic17:45 – Her 3 favorite ways to reuse podcast content20:10 – Mistakes she sees podcasters make with repurposing22:55 – The mindset shift that made podcasting sustainableIf you're ready to turn your podcast into your biggest marketing asset, you’ll want to hear every minute of this one.Explore more at: https://www.podcastmarketinghub.comGet your free toolkit: https://www.podcastmarketinghub.com/free

If your podcast and your email list feel like two totally separate things… you’re not alone. But they shouldn’t be.In this episode of Podcast Growth Tools, I’m breaking down how to actually make your newsletter part of your podcast growth strategy—and how to flip it so your podcast grows your list too.What we cover in this episode:Building a content rhythm that connects your podcast and your newsletterUsing your newsletter to highlight podcast episodes (without feeling like you’re repeating yourself) Ways to get your podcast working harder for your listTurning podcast listeners into subscribers—and subscribers into listenersThe marketing rhythm that keeps everything sustainableTimestamps:03:02 – How your newsletter is a podcast growth tool06:40 – Finding a sustainable rhythm between podcast + newsletter10:55 – Using newsletter to highlight podcast episodes14:30 – Driving traffic between your podcast and email list19:45 – Quick ideas for writing podcast-aligned newsletter contentThis isn’t about adding more to your plate. It’s about creating a smarter, more streamlined system that gets both your podcast and email list working harder (and together). You’re already creating great content, now let’s make it go further!💻 More strategies: https://www.podcastmarketinghub.com

What if your podcast could fuel your email list growth every single week—without burning you out or relying on social media?In this episode of Podcast Growth Tools, I’m joined by the brilliant Holly Haynes, a business strategist and podcast host who’s mastered the art of using podcasting as her top-of-funnel lead generator.Holly shares how she uses her show as a central piece of her marketing strategy, from driving traffic to her weekly newsletter to building out simple, sustainable systems that convert.Inside this episode, we talk about:How Holly's podcast became her #1 list-building machineHer simple 3x/week strategy that doesn’t require 3x the workWhy email + podcast synergy matters more than ever in 2025How to build podcast content that re-engages cold subscribers (without ads)Growing your business with sustainable, rinse-and-repeat systemsTimestamps:03:10 - How podcasting became Holly’s lead-gen powerhouse05:45 - Simple strategies to drive newsletter growth08:30 - Why your podcast should work harder for your biz11:20 - Creating a 3-episode-per-week system that doesn’t burn you out14:00 - Email + podcast synergy16:15 - Behind-the-scenes of Holly’s re-engagement strategy18:40 - How podcasting fuels evergreen offers22:00 - Building sustainable momentum with a small teamWhether you're a seasoned podcaster or just starting to treat your show like the business asset it is—this episode is your roadmap to smarter growth.

If you're using AI to name your podcast episodes—and those titles aren’t bringing in new listeners—you’re not alone. But here’s the truth: a vague or overly polished title could be the reason your show isn’t growing the way it should.In this episode of Podcast Growth Tools, I’m walking you through a smarter, more strategic way to use AI for your podcast episode titles—without sounding like a robot wrote them. If your show has incredible content but your titles aren't searchable, it's time to fix that.🎯 What we cover:Why your podcast episode titles matter way more than you thinkThe keyword bank strategy I use with my 1:1 clientsAI prompt tips that deliver click-worthy resultsWhen to include your guest’s name in the title (and when not to)If you should go back and rename your old episodes—and how to do itReal talk on what to avoid so your titles stand out in Apple & Spotify searchTimestamps:03:05 - Why your title is everything for discoverability05:28 - How to use The Podcast Growth Toolkit08:15 - Creating your keyword/phrase bank10:42 - Writing AI prompts that actually work12:55 - Guest names in episode titles: yes or no?14:30 - Naming episodes that convert clicks16:20 - Editing old episode titles: worth it?18:00 - AI-generated title fails (and how to fix them)🔗 Grab the Podcast Growth Toolkit: https://www.podcastmarketinghub.com/toolkit📥 Subscribe for weekly strategies: https://www.podcastmarketinghub.com/subscribe

Not sure if your podcast still reflects the business you’re building today?You’re not alone. A lot of female entrepreneurs and coaches are shifting, evolving, and asking: “Do I rebrand my podcast… or start fresh?”In this episode, podcast growth strategist Kylee Chandler breaks down the difference—and gives you a step-by-step framework to decide which move is right for your show, your audience, and your next chapter.We cover: How a podcast rebrand impacts discoverability and SEOWhen it makes sense to start from scratchHow to keep your podcast aligned as your business growsWhat most podcasters forget when rebranding (and why it matters!)Tips to communicate changes clearly and bring your audience with youTimestamps:03:05 - Rebranding impact on discoverability and audience05:28 - The Podcast Growth Toolkit08:15 - Framework for rebranding decisions10:42 - When to rebrand or start new12:55 - Informing audience about changes14:30 - Engaging your audience16:20 - Changing podcast names for searchability18:00 - Aligning your podcast with personal growthThis is a must-listen if you’re growing fast, shifting focus, or feel like your podcast is starting to feel like an old pair of jeans that just don’t fit anymore.Want to grow your podcast, turn listeners into subscribers, and use your content as a lead-gen machine? Hit subscribe and come hang out every week.

Is your email list starting to feel like a ghost town?You’re not alone. Even the best email marketers have cold subscribers—people who haven’t opened your emails in weeks (or months). But here’s the good news: you don’t need to start from scratch or toss them off your list just yet.In this episode of Podcast Growth Tools, I’m showing you how to use your podcast—the content you’re already creating—to wake those subscribers back up and bring them back into your world.I’m sharing:What “cold” really means (and why it matters for list health & deliverability)How to warm people up with a short pre-90-day sequenceMy exact 5-email re-engagement flow that actually worksHow to pair your podcast episodes and nurture bundles with email to boost reactivation (no new content required!)Timestamps:1:20 - Importance of re-engagement campaigns2:45 - What makes a subscriber "cold" 4:10 - Strategies for re-engaging subscribers5:35 - Making re-engagement emails feel like a gift rather than a chore7:00 - Technical tips for tracking subscriber inactivity9:50 - The reality of losing subscribers and the benefits of focusing on engaged ones11:15 - Using your podcast as a bridge to reconnect with cold subscribersIf your email list is growing but your engagement is tanking—or you're tired of paying for inactive subs—this episode gives you a podcast-first plan to clean things up and re-spark connection.

What if your podcast could be the growth engine behind your business? In this episode of Podcast Growth Tools, I sit down with Joanne Bolt—founder of PodcastHer and host of Million Dollar Breakthrough—to talk about the real, behind-the-scenes journey of turning a passion into a platform that drives both impact and income.Joanne shares how she went from a career in real estate to building a business that elevates female voices in podcasting. Along the way, she opens up about the mindset shifts, authenticity, and community-building strategies that helped her grow a podcasting brand that’s changing the game for women entrepreneurs.Here’s what you’ll learn in this episode:How Joanne transitioned from real estate to podcasting (and what she wishes she’d known sooner)Why authenticity is the #1 growth strategy for podcastersThe mindset shifts that can spark major breakthroughs in your businessHow to grow a podcast and email list at the same timeWhy building a community around your show matters more than downloadsA peek at Joanne’s upcoming app for female entrepreneursTimestamps:09:30 - The creation of "Podcast Her" and its mission12:50 - Discussing the biggest myths in female podcasting16:10 - Insights on building an engaged audience19:25 - The importance of authenticity and mindset22:40 - Balancing family and business29:15 - Finding your own voice32:30 - The impact of mindset on success35:45 - Joanne's reflections on her journey and lessons learned39:00 - The role of family in staying groundedWhether you’ve been podcasting for years or you’re just getting started, this conversation will give you practical ideas and fresh inspiration to grow your audience, attract the right listeners, and use your podcast as a tool for business growth.Don’t forget to subscribe for more strategies on podcast growth, marketing, and turning listeners into paying customers.

Are you tracking the right podcast metrics? Because download numbers only tell part of the story.In this episode, I’m breaking down the exact podcast analytics I watch like a hawk—for my own show and for the 7-figure clients I consult with. These are the same metrics that help us:Increase podcast visibility on Apple + SpotifyGrow email lists directly from episodesUnderstand what episodes are converting (and which ones fall flat)Make smarter decisions about episode formats, length, and promosTimestamps:01:15 - Importance of tracking followers03:30 - Understanding "plays" metric05:00 - Value of "engaged listeners"07:20 - Contextual role of downloads09:45 - Tracking email list health12:00 - Advanced metrics and funnels14:30 - Focus on meaningful metricsThis isn’t about vanity metrics—it’s about actual ROI.Whether you're podcasting for your business, trying to get more listeners, or finally ready to connect your podcast to your revenue... you'll love this one.

In this episode of Podcast Growth Tools, I’m joined by Jennifer Spivak, co-founder of Ads Girls, to break down exactly how podcasters can use Meta and YouTube ads to drive visibility, grow their email lists, and generate real ROI — without wasting money on campaigns that don’t work for podcast-first businesses.We cover:What kind of podcast and funnel setup works best with adsHow to use Facebook, Instagram, and YouTube ads to grow both your list and your listener baseWhat most podcasters get wrong with paid traffic (and how to fix it)How much to budget if you’re just testing adsThe type of creative + targeting that leads to better resultsHow paid ads fit into an organic-first podcast growth strategyTimestamps:02:15 – Do ads really work for podcasters?05:30 – Jennifer’s journey into marketing08:45 – What’s working in ad strategy right now12:00 – The “trust recession” and how it affects ad performance15:15 – Why messaging makes or breaks your ads18:30 – Using podcasts inside your ad funnels21:45 – Jennifer’s favorite ad formats for visibility + conversions25:00 – The biggest challenges in audience targeting31:30 – Jennifer’s best advice for podcasters + entrepreneurs testing adsIf you’re in the middle of a launch, trying to grow your audience, or want to know when (and how) ads make sense in your funnel → this episode will give you the clarity and strategy you need.🔗 Full show notes: https://www.podcastmarketinghub.com/podcast/jenniferspivak\🛠️ Free podcast growth toolkit: https://www.podcastmarketinghub.com/toolkit 📩 Weekly podcast growth tips: https://www.podcastmarketinghub.com/subscribe

Want to get booked on more podcasts—or land aligned guests who actually convert? Start here.In this episode of Podcast Growth Tools, I’m joined by Sam Brake Guia, host of Mic to Millions and co-founder of a podcast booking agency that helps creators grow their visibility with intentional podcast outreach. With almost 10 years of podcasting under his belt, Sam shares real, tested strategies for pitching yourself, landing guest interviews, and using podcasting as a powerful business growth tool.🎯 You’ll learn:How to write a standout podcast pitch that actually gets a “yes”Creative ways to use your podcast as a strategic networking toolHow Sam landed 100+ podcast guest spots (without sending cold DMs)The connection between podcast guesting and lead generationHow to use your podcast as a networking machine (not just a content machine)Timestamps:06:59 - Niche podcasts vs. broad podcasts10:30 - Credentials aren’t as important as value18:45 – Communicating value beyond listenership24:10 – Finding hidden value in guest content33:05 – Building long-term relationships after interviewsIf you’re podcasting to grow your business—not just to have conversations—this one’s packed with real strategies you can implement right away.🎧Listen In Now!🔗 Full show notes: https://www.podcastmarketinghub.com/podcast/sambrakeguia🛠️ Free podcast growth toolkit: https://www.podcastmarketinghub.com/toolkit 📩 Weekly podcast growth tips: https://www.podcastmarketinghub.com/subscribe

Let’s be real — nobody wants to listen to another interview that sounds like every other episode out there.If you're a podcast host who’s ready to stand out, build real relationships with your guests, and actually grow your audience, this episode is for you.I’m sharing my favorite way to craft guest questions that feel personalized, spark better conversations, and get people talking about (and sharing!) your show. This is how you build episodes that are binge-worthy and drive results.What’s inside: How to write better podcast guest interview questions Where to find content goldmines using Instagram Reels How to use AI to enhance your interview prep What makes an episode actually worth sharing A behind-the-scenes look at how I prep for high-converting episodesTimestamps: 2:30 – Why unique interview questions matter 3:45 – How to use Instagram Reels to guide your content 5:00 – What I look for in high-performing Reels 6:20 – Turning trending content into standout podcast questions 7:45 – How AI can help you prep smarter, not harder 10:30 – Why this makes you a guest’s favorite host 12:00 – My final thoughts (and what to try this week!)This isn’t about being clever for clever’s sake. It’s about using your interviews to deepen your brand, grow your podcast, and move your listeners to take action.Ready to become that host? Let’s go.🔗 Full show notes: https://www.podcastmarketinghub.com/podcast/unique-guest-questions 🛠️ Free podcast growth toolkit: https://www.podcastmarketinghub.com/toolkit 📩 Weekly podcast growth tips: https://www.podcastmarketinghub.com/subscribe

How do you turn a successful service-based business into a scalable coaching and digital product empire?In this episode of Podcast Growth Tools, host Kylee Chandler sits down with Carissa Woo — a former wedding photographer turned sales coach, course creator, and podcast host — to talk about how she scaled her brand, grew her podcast audience, and made space for motherhood without losing momentum.Through their grounded chat, Carissa shared her journey of transforming her service-based business into a multi–six-figure coaching and digital product brand. Kylee adds her own insights from the podcasting and marketing world along the way. The result? An idea-packed, real-talk discussion on growth, branding, and balance.Inside this episode:How Carissa transitioned out of 1:1 wedding photography and into online coursesThe role podcasting played in her brand visibility and community buildingHow to launch a podcast that supports your digital products and programsWhy personal branding and storytelling are key to converting dream clientsWhat it looks like to grow a business with a baby (and build workflows that support it)Timestamps:02:15 - Work-life balance and entrepreneurship05:30 - Carissa’s  journey from wedding photography to digital marketing15:20 - The benefits of affiliate marketing20:10 - The importance of using podcasts for business growth25:35 - Insights on starting a podcast and overcoming challenges30:50 - Balancing motherhood and entrepreneurship35:00 - Advice on maintaining creativity and passion in work40:15 - Closing thoughts and where to find more from Carissa and KyleeWhether you're a podcaster looking to scale, a course creator navigating visibility, or a mompreneur figuring out how to do both — this episode is packed with growth strategies, mindset shifts, and honest behind-the-scenes insights.🔗 Helpful Links: • Connect with Carissa → carissawoo.com • Listen to her podcast → Get a Heck Yes • Free Podcast Growth + Email List Guide → podcastmarketinghub.com/freeguide • Subscribe to Podcast Growth Tools → https://www.youtube.com/@PodcastMarketingHub • Work with Kylee → podcastmarketinghub.com

Tired of scrambling to record, edit, and publish your podcast each week? Learn how to create SOPs and systems to streamline your production, stay consistent, and scale your show — without burning out.In this episode of Podcast Growth Tools, I’m taking you behind the scenes of the exact systems and SOPs I use (and teach my clients) to run a smooth, consistent, and scalable podcast — without reinventing the wheel every week.You’ll Learn:How to build a podcast project management system that saves hours each monthWhat SOPs you actually need (and how to create them without starting from scratch)My favorite AI-powered hack for building SOPs fastTools I use for batching, task delegation, and tracking progressHow to create a podcast creation guide that keeps your team (or future team) on the same pageWhy SOPs are the secret weapon for podcast scalabilityTimestamps:00:30 - Introduction to SOPs and systems for podcasting02:15 - Importance of systems to avoid burnout05:30 - Explanation of SOPs and their role in podcast management08:45 - Using templates to streamline podcast production12:00 - Creating a podcast creation guide for efficiency15:00 - Encouragement to implement systems for long-term successWhether you’re a solo podcaster or managing a small content team, this episode will help you turn your podcast into a well-oiled machine that runs on systems — not stress.If your podcast feels like a time-suck instead of a growth engine, this episode is going to change the game.

Ready to grow your audience, boost brand visibility, and turn media features into real business growth?In this episode of Podcast Growth Tools, host Kylee Chandler interviews Selena Soo — renowned PR and publicity strategist for online entrepreneurs, coaches, and course creators. Selena has helped hundreds of clients land dream podcast interviews, top-tier media features (like Forbes, Business Insider, and Entrepreneur), and visibility that actually converts.In this episode, you'll learn:How to get featured on podcasts and position yourself as a go-to expertThe biggest visibility mistake online entrepreneurs are makingWhy podcast interviews are the most effective trust-building strategyHow to pitch yourself clearly and confidently — no PR team neededWhere to start if you’re new to publicity and personal brandingHow Selena combines evergreen sales funnels with PR to scale her business (without being online 24/7)Timestamps:02:58 - The Concept of Rich Relationships06:08 - The Six Circles of Connection08:58 - Energy Management and Prioritizing Relationships11:52 - Navigating Introversion in Networking23:15 - Curating Community Through Podcasting27:07 - The Art of Asking for Help32:11 - Leveraging Social Media for Rich Relationships37:31 - The Importance of Sharing Your JourneyIf you’re building a podcast, growing a personal brand, or ready to finally get visible in a strategic and profitable way — this episode is packed with value.💌 Want weekly podcast marketing strategies in your inbox?podcastmarketinghub.com/subscribe

Are podcast downloads really the best way to measure success? Not even close.In this episode of Podcast Growth Tools, I’m breaking down the 5 podcast results that actually move the needle — the ones that help you grow your email list, generate qualified leads, and turn listeners into paying customers.If you’re tired of refreshing your analytics and wondering why your download numbers aren’t translating into business growth, this episode is going to change how you look at your podcast.Inside this episode:Why podcast downloads are a vanity metric (and what to track instead)How to grow your email list directly from your podcast episodesUsing lead magnets like quizzes and playlists to convert listenersAttracting qualified leads (not just more listeners)Re-engaging a cold email list with strategic podcast contentThe most important podcast metrics to measure: listener retention, opt-ins, conversions, and moreTimestamps:01:18 - Building Your Email List Through Podcasting06:08 - Attracting Qualified Leads for Your Business08:31 - Mapping the Customer Journey10:24 - Revitalizing Your Email List12:49 - Understanding Meaningful MetricsWhether you’re an experienced podcaster or just starting to treat your show like a marketing tool, this episode gives you the framework to start tracking what actually works.Want to go deeper? Grab my $47 Podcast Metrics Training to get my exact framework for measuring growth, conversions, and ROI.Helpful Links:Grab the Podcast Metrics Training: https://stan.store/kyleechandler/p/podcast-metrics-made-easyGet my newsletter with weekly podcast growth tips: podcastmarketinghub.com/subscribeReady to grow your podcast and your revenue? Work with me at podcastmarketinghub.com

In this episode of Podcast Growth Tools, Kylee sits down with top business growth advisor Jessica Marx for a deep dive into what it really takes to build a scalable, sellable company as a female founder.Jessica shares:Why most founder-led businesses aren’t actually positioned for sale (and how to fix that)How to audit your business for scalability, valuation, and long-term sustainabilityThe connection between building a personal brand and creating wealth beyond the businessHow she built a media and podcast company that supports both wealth creation and lifestyle flexibilityReal-world shifts you can make today to reduce founder burnout and increase operational efficiencyTimestamps:01:46 - Jessica's transition to mentoring women entrepreneurs 03:46 - Business Strategy and Personal Branding08:16 - Role of personal branding alongside business branding12:31 - Challenges in Female Entrepreneurship17:01 - Importance of having a strong team and systems in place21:46 - Jessica's podcast journey and its role in her business26:01 - Setting up a media company for strategic growth and separation30:16 - Jessica's insights on entrepreneurship trends post-COVIDJessica has helped 7- and 8-figure women entrepreneurs build infrastructure, increase valuation, and prepare their businesses for scale, sale, or step-back— all while protecting their energy and amplifying their impact.Whether you're growing your podcast or building an empire, this episode will challenge how you think about growth, ownership, and freedom.Connect with Jessica Marx: @TheJessicaMarx💌 Want weekly podcast marketing strategies in your inbox?podcastmarketinghub.com/subscribe

Most podcasters are incredible creators—but they struggle to find a strategy that connects their content to their business goals.In this episode of Podcast Growth Tools, I’m walking you through my step-by-step framework for building an evergreen podcast funnel that actually works—without the burnout of constant launching or chasing vanity metrics.We’ll dive into:Why your podcast needs to lead somewhere—and how to make sure it doesHow to create strategic episodes that drive listeners toward your offerWhat to include in your lead magnet and nurture emails (without overwhelm)Creative ways to drive traffic to your funnel—using dynamic ads, social media, and guest podcastingHow to track your funnel’s performance and tweak it as you growTimestamps:01:55 – The #1 reason you need a trackable evergreen funnel03:20 – Breaking the myth: Evergreen doesn’t mean “set it and forget it”05:45 – Why your podcast should be the engine of your funnel07:05 – How to choose (or create) the right lead magnet for your show10:20 – Podcast episodes that bridge the gap between value and conversion13:40 – How to set up a high-converting landing page for your lead magnet17:10 – The anatomy of an effective nurture sequence (including what to send!)23:30 – Where to drive traffic from (dynamic ads, social, guesting, and more)Whether you sell a course, digital product, or coaching offer—your podcast can absolutely become your best lead generator. It just needs the right funnel behind it.🎯 Want help implementing it? Grab the free Evergreen Funnel Checklist: podcastmarketinghub.com/evergreen#PodcastFunnel #PodcastGrowthTools #ListBuildingTips #EvergreenMarketing #EmailMarketingStrategy #PodcastMarketing #LeadGenerationForPodcasters #ContentThatConverts

So much has changed in podcasting this year… and honestly, not all the advice out there is helpful.In this episode of Podcast Growth Tools, I sat down with Emily Holland—strategist, podcaster, and founder of Podcode—to talk about what actually works when it comes to growing your podcast in 2025. If you’ve been feeling overwhelmed, burned out, or unsure how your show fits into your bigger business strategy, this episode is a reset.We unpack:Why podcast followers are more valuable than downloads right nowWhat’s changing with Apple Podcasts and how to improve discoverabilityBehind-the-scenes of rebranding a podcasting businessHow to avoid burnout as a creator while staying consistent and energizedPractical systems for growth that won’t leave you overwhelmed or overextendedTimestamps:04:25 - The importance of email and podcasts working together09:12 - The role of social media in podcast awareness10:30 - Why an email list is crucial for brand partnerships12:05 - Podcast metrics and why downloads aren’t everything16:01 : Tracking consumption rates and audience engagement18:01 - How quizzes can drive email list growth with podcasts25:41 - Dynamic ads and using MiniChat for email list growth35:49 - Advice on guesting on podcasts to grow your email listEmily shares real, sustainable podcast marketing strategies that help you grow without sacrificing your energy or your voice. Whether you’re podcasting for lead generation, audience growth, or content repurposing—this episode will help you build a system that supports the long game.