eCommerce MasterPlan

Liat Karpel Gurwicz is the Chief Revenue Officer at DeviantArt. A digital art marketplace and community. Founded in 2000 they pivoted completely to the marketplace model in 2023, and in 2025 had over 265,000 buyers spending £23million via their platform. In this episode, Liat shares how DeviantArt is turning its huge community of artists and art lovers into a thriving creator economy, while keeping the community at the heart of the business. She also reveals how they approach monetisation, global expansion and AI without losing sight of their core values. Hit PLAY to hear: 🎨 How DeviantArt turned a huge community into a thriving marketplace 💰 Why DeviantArt removed programmatic ads to put creators first 📈 The “stairway to growth” helping creators unlock new revenue streams 🔄 Why 55%+ of first-time buyers return to the same creator 🌍 How DeviantArt is tackling global growth through localisation 🤖 DeviantArt’s practical approach to AI-generated art Key timestamps to dive straight in: [04:37] Balancing community and eCommerce [08:22] Supporting creators with new sales options [10:44] Supporting Artists on DeviantArt [15:27] Community growth and creator tools [18:47] Expanding localization efforts [23:44] AI art policies and user options [26:43] Listen to Liat’s Top Tips! [36:17] Episode sponsored by DeviantArt. Find out more here >>> https://www.deviantart.com/        Full episode notes here: https://ecmp.info/615 Episode sponsored by DeviantArt. Find out more here >>> https://www.deviantart.com/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Ciaran Crean is the co-founder & CEO at Mick’s Garage a car parts & accessories store. Founded in 2004 they now sell regularly via their custom website into over 34 countries. With over 10 million listings the range has expanded way beyond just car parts now including far more categories like outdoor sports equipment, camping gear, and roof racks – all meaning they ship a whopping 25,000 orders a month on average.  Mick’s Garage has built its growth around keeping its technology and development in-house, allowing the team to experiment quickly with new verticals, improve the customer experience and test new ideas. In this episode, Ciaran shares how they approach AI, product data, international expansion and the operational challenges of running a 10-million-product eCommerce business.  Hit PLAY to hear: 🚀 How Mick’s Garage scaled to 25,000 orders a month 🛠️ Why custom tech became essential for 10M+ product listings 🌐 How dedicated websites helped unlock new growth opportunities 📈 The playbook for taking new verticals from paid ads to SEO growth 📦 Why Mick’s Garage moved away from direct supplier fulfilment 🤖 How they’re using AI to help customers find the right products  Key timestamps to dive straight in: [04:30] Building custom eCommerce solutions [07:06] Launch of dedicated UK website [10:16] Launching and Growing New Verticals [14:11] Revenue sources and supply chain management [20:18] Efficient order processing system [22:35] Using AI for customer engagement [24:20] Listen to Ciaran’s Top Tips!  Full episode notes here: https://ecmp.info/614--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Jay O’Neill was Product Manager of Product Discovery at Next, one of the UK’s most successful high street retailers focused on fashion and homewares. Jay specialises in growth through digital marketing, CRO, and tech stack optimisation. He scaled soak.com from £2 to £80million, drove digital growth at Holland & Barrett, and took Bathroom Mountain from £0 to £40million in 18 months.  In this episode, returning guest Jay shares what he learned from leading Product Discovery at Next, from getting the foundations of product data right to using AI and search insights to uncover new growth opportunities. He also explains how eCommerce teams can make product discovery work harder across SEO, PPC, onsite search and the wider customer journey.  Hit PLAY to hear: 🔎 Why product discovery is now much bigger than onsite search 📊 The 20% of product attributes that deserve your attention 🤖 How AI can uncover valuable insights hidden in search data 🛍️ Why better product data should come before better tech 📈 How to turn emerging product trends into SEO and sales opportunities 🧹 The surprising reason you should regularly clean up your search rules  Key timestamps to dive straight in: [03:09] AI in product discovery [06:16] Dealing with data silos [10:34] Using AI to analyze search data [14:42] Improving search and utilizing chatbots [16:27] Choosing the right chatbot provider [19:26] Leveraging domain authority for SEO [23:33] Listen to Jay’s Top Tips!  Full episode notes here: https://ecmp.info/613 --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Janis Thomas is the CMO at Clothes Doctor, a fast-growing UK clothing-care brand selling premium laundry and fabric-care products. Founded in 2017, they are now a 7 figure business selling via wholesale, Amazon and their Shopify store.  Janis shares how Clothes Doctor has built a multi-channel growth engine while staying focused on making clothing care easier and more sustainable. She also reveals the marketing lessons, challenges and opportunities that come with scaling a fast-growing eCommerce brand beyond its Shopify store.  Hit PLAY to hear: 🔄 Why adding a subscription isn’t enough — and the question you should ask first 📈 How to attract higher-quality customers who stick around 🤖 How Clothes Doctor uses AI to do more with a small team 💡 Janis’s approach to getting better results from ChatGPT 🌱 Why sustainability alone may not be enough to win new customers 📦 How two very different subscription products can drive growth in the same business  Key timestamps to dive straight in: [03:55] Challenges in media subscriptions [07:04] Caring for clothes longevity [11:28] Using Sidekick with Shopify [14:35] Launching Seasonal Care Subscription Box [17:30] Discussing laundry product varieties [20:38] Joining a sustainable brand [24:29] Listen to Janis’s Top Tips!  Full episode notes here: https://ecmp.info/612--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Mark Howell is the Director Retailers EMEA at Rithum, where they help the world’s leading brands and retailers list, market, fulfill, and optimise products across every major commerce channel – from catalog to consumer. Rithum’s single connected network now has over 40,000 brands, suppliers and retailers including Walmart, Marks & Spencer, Samsung, and many more. Before his decade at Rithum Mark spent 10 years at Tesco supporting all drop ship and marketplace sellers to list and launch on Tesco.com. In this episode, Chloe and Mark unpack the hidden engine behind modern eCommerce growth: product data. They explore how brands can get products to market faster, manage listings across multiple marketplaces, and prepare their data for the next wave of AI-powered shopping and search.  Hit PLAY to hear these 5 big wins: 🤖 Why AI search is making product data more important than ever ⚡ The “time to online” metric that directly affects revenue 🛒 How to sell on multiple marketplaces without managing 20 separate stores 🔍 The product data mistakes that lead to costly returns 🧠 How leading brands structure data for both humans and AI shoppers 🚨 Why retailers are becoming stricter about claims like “sustainable”  Key timestamps to dive straight in: [05:53] Describing products with evidence [08:06] Managing different retail platforms [12:19] Brands asserting eCommerce guidelines [15:21] Negotiating retail brand guidelines [17:20] Handling Marketplace Customer Expectations [22:33] AI implementation challenges and oversight [23:22] Legal challenges in agentic commerce [29:34] Storing and sharing business data [32:04] Listen to Mark’s Top Tips! [36:17] Episode sponsored by Rithum. Find out more about Rithum >>> https://ecmp.info/rithum Full episode notes here: https://ecmp.info/611  Episode sponsored by Rithum. Find out more about Rithum >>> https://ecmp.info/rithum--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy