eCommerce MasterPlan

Miracle Inameti-Archibong is an online marketer who’s been deep in SEO since 2010. Now working at a very large UK retailer, after stints in other verticals and agency side.  In this WWYD episode, Miracle tackles one of the biggest questions facing eCommerce right now: what would you do as AI search reshapes visibility, traffic, and growth? She shares a clear, practical view on where brands should focus, what still works, and how to move forward with confidence.  Hit PLAY to hear: Why good SEO still wins in an AI-search world 🤖 What GEO really means for eCommerce (and what you can ignore) How AI search is changing clicks, traffic, and conversion rates 📉📈 Where eCommerce brands should focus in 2026 to drive growth Why brand trust matters more than keywords than ever before ⭐ WWYD: the smartest move if leadership is pushing for “AI everything”  Key timestamps to dive straight in: [05:59] GEO-Focused Retail Search Strategy [08:58] "Focus on Brand, Not Algorithms" [11:08] "Focus Content Where Value Exists" [14:48] Cohesive Content Strategy Focus [18:48] "Trust and Quality Over Quantity" [22:50] Preparing for Agentic AI Integration [23:57] SEO, Accessibility, and AI Efficiency [29:04] "eCommerce Success Through Clicks" [30:49] Listen to Miracle’s Top Tips!  Full episode notes here: https://ecmp.info/578--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Steven Sashen is the co-founder and Chief Barefoot Officer of Xero Shoes. Selling via their international Shopify stores, Amazon, and wholesale. They launched in November 2009 and in 2024 did just under $68 million.  Steven returns to the show to reveal how Xero Shoes jumped to nearly $68M — and the real decisions behind that growth.  Hit PLAY to hear: How Xero Shoes leapt from $6M to $68M — and why it still feels like a startup 🔥 The real reason they moved from WooCommerce to Shopify (and what went wrong 👀) Why “best practices” are often bad practices — and what Steven tests instead 📊 The surprising truth about wholesale vs. DTC and where real scale actually comes from 🚀 How Xero Shoes got NBA + WNBA players training in their footwear 🏀 The product philosophy that fuels their growth: make shoes that truly change lives 👣  Key timestamps to dive straight in: [05:00] "Data-Driven, Opinion-Free Marketing" [09:07] Platform Choice Doesn't Drive Conversion [11:42] "Website Launch: A Workable Rush" [14:56] "Scaling Footwear Through Retail Doors" [16:39] Global Privacy Challenges Expand [21:34] "Life-Changing Shoes Inspire Basketball Innovation" [23:39] "Impact of Barefoot-Inspired Footwear" [25:40] Listen to Steven’s Top Tips!  Full episode notes here: https://ecmp.info/577--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Carter Eve is the founder and designer at Carter Eve Jewelry, a brand committed to sustainability and ethical practices creating delicate fine jewelry and distinctive designs. Founded in 2020 they now have annual sales of $1.2M with a 25% year-over-year growth rate. Selling exclusively via their Shopify site.  In this episode, Carter reveals how she scaled her luxury jewelry brand to $1.2M using a made-to-order model, high-touch service, and smart offline pop-ups. A must-listen for anyone selling high-value products online.  Hit PLAY to hear: ⭐ How Carter scaled a $1.2M luxury jewelry brand with zero full-time staff. 💎 Why made-to-order products can outperform traditional inventory in eCommerce. 📲 The high-touch customer service strategy that turns buyers into lifelong fans. 🎪 How offline pop-ups and events drive massive online sales (and trust!). 🌱 Why ethical sourcing is now a must-have for modern jewelry buyers. 🚀 The growth tactics that helped Carter hit 25% YoY growth—while still designing every piece.  Key timestamps to dive straight in: [03:43] Hands-On Jewelry Design Process [08:39] Ethical Gemstone Sourcing Insights [12:22] "Future Plans for Outsourcing" [15:04] "In-Person Events: Essential Connection" [16:28] Pop-Up Events and Collaborations [19:45] Listen to Carter’s Top Tips!  Full episode notes here: https://ecmp.info/576--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Caleb Slater is the managing director at Cards2Cash a platform enabling customers to sell unwanted gift cards. Founded in 2022 (when Caleb was just 16) it operates on a custom website, has recently expanded into Ireland, and has already grown to over £500k in annual sales.  In this episode, Caleb reveals how he scaled Cards2Cash with smart SEO, clever payment optimisation, and a huge focus on trust and customer experience. It’s a fast, practical conversation full of insights any eCommerce brand can apply right away.  Hit PLAY to hear: 🚀 How a 16-year-old founder built a £500k+ gift card marketplace from scratch. 🔍 The SEO strategy that now brings in 99% of Cards2Cash’s customers. 💸 The payment change that saved the business over £20,000 in fees. 🛍️ Why customer service became Caleb’s secret weapon for growth. 🤖 How he’s using AI (the right way) to cut workload without hurting CX. 🌍 The big expansion plans taking Cards2Cash across Europe next.  Key timestamps to dive straight in: [03:37] Building a Website's Challenges [07:43] Exceptional Customer Service Priority [10:48] Gift Card Trading Trends [15:11] Ensuring Effective AI Support [17:56] Overcoming Payment Provider Challenges [19:42] Global Expansion: Ireland to Germany [20:24] Listen to Caleb’s Top Tips!  Full episode notes here: https://ecmp.info/575  --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Hilary Large is the owner at Wardrobe at The Cross, a women’s fashion boutique. Launched in 2023, they sell via their physical high street store, and via their Shopify website and have already built to 100s of orders a week.  In this episode, Hilary shares how she’s blending the best of in-store service with online scale — from personally calling first-time customers to building a brand rooted in trust, experience, and genuine connection.  Hit PLAY to hear:  💡 How Hilary Large built a women’s fashion brand that blends bricks and clicks — and why it works. ☎️ The surprising reason she personally calls every first-time online customer (and what it does for retention). 🛍️ How a small boutique competes with big brands by delivering luxury-level service. 📦 The simple systems that keep her returns low and repeat purchases high. 👗 Why having a physical store still matters — even in a digital-first world. 🔑 The one thing Hilary refuses to give up as her business scales (and why it could change yours too).  Key timestamps to dive straight in: [03:56] eCommerce Marketing Growth Journey [08:19] "Brand Growth Through Retail Presence" [12:46] Customer Trust Epiphany [14:40] "Optimizing eCommerce Customer Support" [18:56] "Protecting the Business's Foundation" [20:14] Listen to Hilary’s Top Tips!  Full episode notes here: https://ecmp.info/574--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Davies Roberts is co-CEO and co-founder of Flare Audio, the sound technology company who retail headphones, earplugs, and ear tools. Founded in 2010 they now sell globally via their Shopify store, Amazon, and a few retail partners, and are achieving around £5million in sales a year.Back on the show for the third time, Davies shares the biggest challenges and breakthroughs Flare Audio has faced — from Meta ad chaos to game-changing sound innovation. A fast-paced episode packed with sharp lessons on resilience, product focus, and scaling a standout eCommerce brand.Hit PLAY to hear: ·      🚨 How Flare Audio’s Meta ads collapsed overnight — and the surprising fix that halved their CPA.·      🧩 Why your website wording might be sabotaging your ad performance without you knowing it.·      🎧 The science behind how your ears distort sound… and how Flare turned that into a breakthrough product.·      🌍 What tariff and customs changes REALLY mean for eCommerce brands selling globally in 2025.·      💡 Why niche audiences can spark growth — but can never be your whole strategy.·      🔧 How an inventor-founder balances deep R&D with fast-moving eCommerce realities.Key timestamps to dive straight in:[04:00] Business Challenges and Economic Strain[07:49] Meta Ads Surge & Strategy Shift[09:56] "Flare's Sound Revolution"[14:02] "Invisible Sound Solution Marketing"[17:16] "Innovative Sound Solutions Expanding"[22:39] "Unlocking Music's True Clarity"[23:48] "Holographic Audio Revolution"[29:19] Listen to Davies’ Top Tips!Full episode notes here: https://ecmp.info/573--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Ben Boughton-White is the Operations Director at Dorwest, experts in herbal pet care since 1948. Selling globally via wholesale, marketplaces, Crufts! and their own Shopify store, they now do over 50,000 order a year, and were recently named Online Business of the Year at the Pet Industry Federation Awards.  Ben shares how Dorwest — a 75-year-old family-run pet care brand — brought its heritage into the digital age. From a smart Shopify migration to building efficient systems and strong partnerships, he reveals how they’ve kept quality, trust, and growth at the heart of their eCommerce success.  Hit PLAY to hear:  🚀 How Dorwest turned a 75-year-old pet care brand into a thriving Shopify success story 🧩 The smart, slow-and-steady approach that made their Shopify migration truly work ⚙️ Why documenting every process became their secret weapon for efficiency and growth 🤝 The power of choosing partners who actually “get” your brand — and how to find them 🏡 Why Dorwest refuses to outsource fulfillment (and how that decision boosts quality) 💬 How a husband-and-wife team keeps communication flowing and the business growing  Key timestamps to dive straight in: [04:59] "Morning Walks and Business Success" [09:00] "End-to-End Quality Control" [10:40] Trusted Partners Shape Our Brand [13:38] "Focused Loyalty Approach" [17:25] Evolving Loyalty Rewards Strategy [20:53] Listen to Ben’s Top Tips!  Full episode notes here: https://ecmp.info/572  --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Julie Macken is the Deputy Queen Bee of Neve’s Bees a family business turning the produce of their bee hives and local beekeepers into products that are now certified 100% natural. Founded in 2017, they switched focus to eCommerce in 2021. They now sell via their WooCommerce store, wholesale, and a couple of events, and have now reached £100,000 a year and have just sold their 80,000th product. She shares how focusing on what truly works — and saying no to what doesn’t — helped her turn a local gifting brand into a six-figure sustainable skincare business. Hear how she refined her eCommerce strategy, built a lean but powerful team, and is now leading a mission to make the skincare industry more honest and eco-friendly. It’s always a treat when a past guest returns, and Julie’s comeback episode is packed with even more insights you can apply immediately to grow smarter and operate more sustainably.Hit PLAY to hear: 💡 The simple shift that helped Neve’s Bees double down on what really drives sales 🐝 Why splitting one brand into two strategies unlocked major eCommerce growth 💬 How Julie turned sustainability into a standout marketing story (not just a value) ⚙️ The key roles she outsourced — and how it boosted profits and freed up her time 🛍️ The brand placement mistake that nearly hurt their image — and how they fixed it 🌍 Julie’s bold mission to take on the skincare industry’s “ultra-processed” problem  Key timestamps to dive straight in: [04:32] Skincare Definition: Face vs Body [06:39] Skin Care eCommerce Revolution [12:17] "Skincare Website Revamp Focus" [16:09] Finding Income Through Quick Solutions [17:27] Small Business Operations Explained [22:23] "Pure Ingredients, No Water" [23:13] Skincare Industry Reform Needed [27:32] Listen to Julie’s Top Tips!  Full episode notes here: https://ecmp.info/571  --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In this WWYD episode, eCommerce Director Jaime Hill – whose career spans Monsoon, FatFace, Jack Wills, Oak Furnitureland, Hurtigruten, and more – joins host Chloe Thomas to share how she’d approach one of the biggest challenges facing eCommerce leaders today.   Jaime dives into where to start, how to prioritise quick wins vs. long-term impact, and why real efficiency begins with your people, not your processes.   Expect practical ideas, real-world examples, and plenty of inspiration for anyone trying to do more with less.  Hit PLAY to hear:  🎯 How Jaime would tackle a “make us more efficient” brief as Head of eCommerce 🧠 Why your team (not your tech stack) is the first place to look for efficiency gains 💸 Smart ways to shift ad spend between SEO, paid search, and social without hurting results ⚙️ How a 2-week payments project boosted conversions in Germany by 35% 🤝 The simple cross-team conversations that can save you time, money, and stress 🌱 A quick sustainability win: the one website check that can cut your carbon footprint  Key timestamps to dive straight in: [04:59] Streamlining Operations and Team Efficiency [06:47] Team Optimization and Process Review [13:09] Prioritizing Efficiency in Evolving Industries [14:15] Optimizing Spend and Data Accuracy [19:58] Improving Processes Through Experimentation [21:44] Breaking Silos Through Communication [23:31] Listen to Jaime’s Top Tips!  Full episode notes here: https://ecmp.info/570--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Chris Forbes is the co-founder at Cheeky Panda, leading the bamboo revolution selling toilet paper, period products, kitchen roll and more. Founded in 2016 they now sell via multiple international Shopify sites, and a plethora of wholesale and marketplace locations. Turnover is now £15,000,000 a year, and did I mention they’re a B Corp?  In this episode, Chris Forbes reveals how The Cheeky Panda turned a bold eco idea into a £15M brand loved by customers and retailers alike. From smart scaling moves to making sustainability fun, Chris shares the mindset and marketing strategies behind their incredible growth.  Hit PLAY to hear:  🚀 How The Cheeky Panda grew from a bedroom idea to a £15M sustainable brand 🧠 Chris Forbes’ biggest lesson: what to focus on (and what to outsource) when scaling 🌿 Why sustainability alone isn’t a USP anymore — and what actually sells now 😂 How a giant panda costume helped them win fans and supermarket deals 🛒 The secret behind their omnichannel growth across Shopify, Tesco, and more 💡 What it really takes to turn purpose into profit — and stay ahead of the competition  Key timestamps to dive straight in: [04:24] "Sustainable Innovation with Purpose" [07:36] Expanding Bamboo Product Range [12:01] Supermarkets Prioritizing Sustainable Suppliers [13:47] Pricing and Quality Drive Success [16:12] "Cheeky Panda: Fun & Friendly" [21:14] Channel Strategies: Pros and Challenges [22:36] Listen to Chris’s Top Tips!  Full episode notes here: https://ecmp.info/569--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Isobel Ridley is the founder at Lavender Hill, a women’s fashion brand focused on ethically made luxurious staples. Founded in 2013 then now sell exclusively via their Shopify store, turning over around £500,000 a year.  In this episode, Isobel shares how she built a profitable, sustainable fashion brand by focusing on what works—core products, smart use of AI, and old-school PR that still delivers.  Hit PLAY to hear:  💡 How focusing on fewer products made Lavender Hill more profitable 🧠 The clever ways Isobel uses AI (including ChatGPT!) to run her store smarter 🛍️ Why she ditched 3PLs and still fulfills every order in-house ✂️ The surprising reason she cut product lines and boosted brand value 📰 How traditional PR still drives sales in a digital-first world 🔍 The data-driven mindset behind every major business decision she’s made  Key timestamps to dive straight in: [04:50] "Sustainability Over Excess Colors" [07:03] In-House Operations Over 3PL [10:40] "Shifting PR: Magazines to Influencers" [14:25] Early Struggles of a Business [18:05] "Adapting Strategies for Profitability" [21:17] Listen to Isobel’s Top Tips!  Full episode notes here: https://ecmp.info/568 --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Bert van Son is the founder at MUD Jeans, the first and only circular jeans company in the world. Founded in 2012 they’ve been a BCorp since 2013. Selling via their Shopify store, their own store in Amsterdam, and over 250 stockists across Europe.  In this episode, Bert shares how MUD Jeans is redefining what it means to be a sustainable fashion brand — from leasing jeans to turning old denim into new. Get ready to learn how circular design, smart eCommerce strategy, and genuine purpose can work together to build a brand that lasts.  Hit PLAY to hear:  👖 How Mud Jeans turns old denim into brand-new jeans — and makes it profitable 🌍 Why sustainability alone won’t sell (and what really drives customers to buy) 🔄 The smart circular model that keeps customers coming back 💡 How mindset-based segmentation helps Mud Jeans target the right audience ⚙️ The surprising tool helping them sell secondhand jeans online 🚫 Why ultra-fast fashion is hurting us all — and what eCommerce brands can do differently  Key timestamps to dive straight in: [03:51] "Intern Turnover and Inspiration" [08:22] Leisure Jeans: A Global Sensation [13:23] Customer Sustainability Segments [15:55] Fast Fashion's Economic Impact [17:21] Tech Hubris & Brexit Concerns [18:44] Listen to Bert’s Top Tips!  Full episode notes here: https://ecmp.info/567--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Janis Thomas is an eCommerce & Subscriptions Expert, recently named in the Top 100 UK Marketing Influencers list.  In this episode of the special WWYD? (What Would You Do?) series, Janis answers the big question: What would you do as a Head of eCommerce tasked with massively improving operational efficiency — especially when growth at your brand has stalled?  Hit PLAY to hear:  🚨 Why stalled growth is actually a wake-up call for your eCommerce brand 🧾 The ruthless audit every Head of eCom should do on costs, teams & tech ⚡ Quick wins that free up cash and time to spark new growth ⏳ How to stop wasting hours on admin & turn time into your secret weapon 🤖 The smart way to use AI for creative output (without losing your brand DNA) 🎯 Why an inspiring vision — not cost-cutting fear — gets teams on board with change  Key timestamps to dive straight in: [04:42] Streamline and Audit for Growth [07:19] Evolving Design and Business Practices  [12:31] Strategic Prioritization for Quick Impact [15:46] Experimentation Drives Business Improvement [19:18] Team Meetings: Encouraging Experiments [22:28] Focus on Brand Consistency [26:22] AI Design Needs Specificity [28:17] Listen to Janis’ Top Tips!  Full episode notes here: https://ecmp.info/566--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Andrew Steel is the eCommerce Director at Charles Bentley. Founded 160 years ago as manufacturer of chimney sweeping brushes, they now balance selling brushes and cleaning products via wholesale and dropshipping to some of the UK’s largest retailers and running their own home and garden eCommerce store. Annual Sales are now at around £30million across the group.  In this episode, Andrew shares the hard-won lessons behind managing 20+ sales channels, mastering stock control, and scaling a heritage brand in today’s competitive eCommerce landscape.  Hit PLAY to hear: 🎯 How Charles Bentley sells on 20+ channels (without going crazy) 📦 The clever stock-splitting system that prevents overselling nightmares 🧹 Why cutting SKUs from 1,300 to 600 actually boosted growth 📊 How Andrew uses data, weather trends & search terms to forecast sales 💸 The truth about price scraping & keeping prices consistent across marketplaces 🤝 Why fractional experts can be your secret weapon for eCommerce scaling  Key timestamps to dive straight in: [03:57] Optimizing Retail Channels for Growth [07:44] Stock Management and Channel Optimization [12:08] Challenges in Retail Price Control [16:00] Evolving Expertise Through Technology Partnership [16:57] Longstanding Trusted Business Partnership [23:16] eCommerce Challenges and Recovery [24:54] Expanding Charles Bentley's European Market [25:35] Listen to Andrew’s Top Tips!  Full episode notes here: https://ecmp.info/565 --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

James Rutter is the Chief Strategy Officer at COOK, home of award-winning frozen meals and puddings. Founded in 1997, and a BCorp since 2013! COOK now sell via their bespoke website, 111 shops across the UK, and via wholesale. And in the last 15 years they’ve grown from £30million to being on track for £150million in annual sales this year, of which about 1/5 are online.  In this episode, James reveals the three pillars that power COOK’s incredible growth — and how you can apply them to your business.  Hit PLAY to hear: 💡 Why culture is the ultimate competitive advantage in eCommerce 📝 James’ 7 Laws of Strategy (and why your strategy must fit on ONE page) 🛠️ How to make every team member feel like an “insider” 👥 Cook’s bold hiring program that brings in talent others overlook — and why it works 📈 The simple rhythm Cook uses to keep strategy, budgeting, and execution aligned 🔥 How to turn internal culture into external brand energy that customers love  Key timestamps to dive straight in: [03:57] "Vertically Integrated Retail Food Chain" [08:18] "Empowering People in Business" [12:54] "Balancing Recruitment with Social Impact" [15:55] Simplifying Strategy for Clarity [18:57] Painful Choices Ensure Strategic Clarity [21:21] Annual Strategic Planning Process [24:14] Cultivating Authentic Brand Connection [26:50] Confronting Brutal Facts [29:27] Listen to James’ Top Tips!  Full episode notes here: https://ecmp.info/564--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Jeremy McCarty is the Chief Subscription and Content Officer of iFIT, a global leader in connected fitness via their NordicTrack, Pro-form, and Freemotion brands. In this episode, Jeremy reveals the proven framework he uses to build and scale subscription success at iFIT — a strategy that helps attract the right customers, keep them engaged, and grow loyalty over time.He shares how iFIT blends product, content, and customer insight to create a subscription experience that keeps people coming back month after month.Listen in to discover the key pillars behind his approach (including the 4-Bucket Framework) — and how you can apply them to your own eCommerce business.Hit PLAY to hear: 🎯 The exact 4-bucket framework Jeremy uses to grow iFIT’s subscription business. 🚀 Why retention is the real growth driver (and how to stop churn before it starts). 🏃 How “magical firsts” can keep new customers hooked from day one. 🌍 The bold content strategy that makes iFIT stand out from every other fitness brand. 🤖 How AI personalizes the user experience — and why it matters for engagement. 💡 The simple mindset shift every eCommerce brand needs to build loyal subscribers.  Key timestamps to dive straight in: [03:05] Building Long-Term Customer Relationships [06:42] "Start with the Customer" [12:44] Expanding Fitness Innovations to All [16:26] Jeremy's 4-Bucket Framework [17:55] "Delivering Value in First Impressions" [23:27] Listen to Jeremy’s Top Tips!  Full episode notes here: https://ecmp.info/563  --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Abhishek Chandra is the Chief Revenue Officer at GoKwik. Founded in 2020 their focus is on helping eCommerce brands unlock their growth by solving crucial challenges across the eCommerce funnel. Which is exactly what he’s here to help us all with in this episode!  Listen to discover why WhatsApp is the future of eCommerce — and how to use it to boost sales before your competitors catch on!  Hit PLAY to hear: 💬 What conversational commerce really means (and why it’s a game-changer for DTC brands) 📲 How WhatsApp can take customers from “Hi” to “Buy” in under 2 minutes 🚀 Why now is the perfect time to get on WhatsApp before BFCM 🔑 The 30–40 day “warm-up” strategy that turns customers into eager buyers 📊 Real-life results (including how one brand made £1M in a single day!) 🛠️ Abhishek’s top tips for setting up WhatsApp marketing quickly & effectively  Key timestamps to dive straight in: [03:14] GoKwik: Empowering DTC Against Marketplaces [08:32] India's First E-Wallet Pioneer [12:06] Conversational Commerce Boosts Quick Sales [14:23] WhatsApp-Integrated Shopify Checkout Process [18:20] WhatsApp: Essential for DTC Brands [23:06] WhatsApp's Innovation and Growth [24:53] Streamlining WhatsApp Marketing Setup [28:48] Listen to Abhishek’s Top Tips! [32:09] Get 25% off GoKwik’s annual subscription with the code MASTERCLASS  https://www.gokwik.co/   Episode sponsored by GoKwik. Use the code MASTERCLASS to get 25% off their annual subscription. https://www.gokwik.co/  --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Ian Leslie is an eCommerce CMO who’s also done stints in SaaS marketing, journalism, and education. Probably best known for his 10 years driving 15x eCommerce revenue growth at B2B eCommerce furniture brand Industry West, where (as regular listeners to this show will know) he was always up to something different with his marketing budget – that usually paid off! WWYD is a brand new format for the show - where we ask some of our favourite and most knowledgable eCommerce friends... "What would you do?". In this new WWYD? episode, Ian shares his roadmap for scaling fast—bootstrapped growth, nonstop testing, lean operations, and breaking the beliefs that hold brands back.  Hit PLAY to hear:  🚀 Ian’s playbook for driving hockey stick growth in a $10–25M ecommerce brand 🧪 Why constant testing across the funnel is the real growth engine 💸 How cutting overheads frees up cash to fuel marketing and product 🧠 The limiting beliefs holding back ecommerce businesses (and how to break them) 🤝 How to balance agency support with in-house agility for faster results  Key timestamps to dive straight in: [05:52] "Pragmatic Growth in SaaS Marketing" [07:52] Always Be Testing and Optimizing [12:08] Reevaluate Post-Retheme Testing Practices [13:03] Overcoming Imposter Syndrome in Testing [18:08] Dynamic Testing: Leadership's Role [19:19] Listen to Ian’s Top Tips!  Full episode notes here: https://ecmp.info/561  --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Charles Chakkalo is the Founding partner of Joey’z, an Amazon-first homewares brand. Since 2010, he’s been building a lean, everything-in-house Amazon operation focused on practical, everyday consumer goods. They also now sell across Walmart and eBay and even have a Shopify store too. In total, annual sales are now over $10million with growth at 20% year on year.  In this episode, Charles shares the real behind-the-scenes of scaling on Amazon—covering the wins, the struggles, and the lessons every eCommerce owner can use to grow smarter and faster.  Hit PLAY to hear:  How Joey’s grew into a $10M Amazon-first brand with 20% YoY growth 🚀 Why Amazon makes life easy—but also traps sellers in dependency The pros and cons of keeping warehousing and logistics in-house 🏭 Why retail arbitrage is fading and how private label builds stability The hidden role of logistics mastery in beating competitors What Charles sees as the next big growth move for Joey’s 🔑  Key timestamps to dive straight in: [05:22] "AI Boom Reflects Shifting Focus" [08:46] "Addicted to Amazon's Ease" [12:20] Outsource Advertising and Software [13:53] DTC Brand Growth Challenges [17:19] Pivot to Private Label Products [21:35] "Outsource Ops, In-House Amazon Fulfillment" [24:32] Listen to Charles’ Top Tips!  Full episode notes here: https://ecmp.info/560  --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Elina Panteleyeva is the founder of Dood Woof, a dog brand focused on Doodles. Founded in 2023, they hit $600k in year one, and are on track for sales of $2million this year. They’re already multichannel selling on their Shopify store, TikTok Shop, and Amazon.  In this episode, Elina reveals the exact strategies she used to grow fast, build a loyal community, and sell premium products without competing on price.  Hit PLAY to hear:  🚀 How a first-time founder turned a layoff into a $2M eCommerce brand in under 2 years 🐶 The niche marketing strategy that made Dood Woof dominate the Doodle dog market 📧 Why email (not discounts) is the secret weapon driving repeat sales and loyal fans 🛒 The unconventional reason Elina sends ALL ad traffic to Amazon instead of her website 💰 How to sell premium products on Amazon without joining the price war 🤖 The AI tools and automation ideas she’s exploring to scale without a big team  Key timestamps to dive straight in: [04:29] "Doodle Detangler Idea Journey" [08:24] Trusting EA with Daily Operations [10:47] Building Trust with VIP Customers [13:58] Maximizing Amazon Sales via Traffic [17:22] "Nurturing Customers Beyond Amazon" [20:00] Listen to Elina’s Top Tips!  Full episode notes here: https://ecmp.info/559  This podcast uses the following third-party services for analysis:Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy