What Would You Do if growth at your eCommerce brand has stalled? – with Janis Thomas
Description
Janis Thomas is an eCommerce & Subscriptions Expert, recently named in the Top 100 UK Marketing Influencers list.
In this episode of the special WWYD? (What Would You Do?) series, Janis answers the big question:
What would you do as a Head of eCommerce tasked with massively improving operational efficiency — especially when growth at your brand has stalled?
Hit PLAY to hear:
- 🚨 Why stalled growth is actually a wake-up call for your eCommerce brand
- 🧾 The ruthless audit every Head of eCom should do on costs, teams & tech
- ⚡ Quick wins that free up cash and time to spark new growth
- ⏳ How to stop wasting hours on admin & turn time into your secret weapon
- 🤖 The smart way to use AI for creative output (without losing your brand DNA)
- 🎯 Why an inspiring vision — not cost-cutting fear — gets teams on board with change
Key timestamps to dive straight in:
[04:42 ] Streamline and Audit for Growth
[07:19 ] Evolving Design and Business Practices
[12:31 ] Strategic Prioritization for Quick Impact
[15:46 ] Experimentation Drives Business Improvement
[19:18 ] Team Meetings: Encouraging Experiments
[22:28 ] Focus on Brand Consistency
[26:22 ] AI Design Needs Specificity
[28:17 ] Listen to Janis’ Top Tips!
Full episode notes here: https://ecmp.info/566
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