iFIT’s 4-Bucket Framework: How to Build a Subscription Business That Lasts
Description
Jeremy McCarty is the Chief Subscription and Content Officer of iFIT, a global leader in connected fitness via their NordicTrack, Pro-form, and Freemotion brands.
In this episode, Jeremy reveals the proven framework he uses to build and scale subscription success at iFIT — a strategy that helps attract the right customers, keep them engaged, and grow loyalty over time.
He shares how iFIT blends product, content, and customer insight to create a subscription experience that keeps people coming back month after month.
Listen in to discover the key pillars behind his approach (including the 4-Bucket Framework) — and how you can apply them to your own eCommerce business.
Hit PLAY to hear:
- 🎯 The exact 4-bucket framework Jeremy uses to grow iFIT’s subscription business.
- 🚀 Why retention is the real growth driver (and how to stop churn before it starts).
- 🏃 How “magical firsts” can keep new customers hooked from day one.
- 🌍 The bold content strategy that makes iFIT stand out from every other fitness brand.
- 🤖 How AI personalizes the user experience — and why it matters for engagement.
- 💡 The simple mindset shift every eCommerce brand needs to build loyal subscribers.
Key timestamps to dive straight in:
[03:05 ] Building Long-Term Customer Relationships
[06:42 ] "Start with the Customer"
[12:44 ] Expanding Fitness Innovations to All
[16:26 ] Jeremy's 4-Bucket Framework
[17:55 ] "Delivering Value in First Impressions"
[23:27 ] Listen to Jeremy’s Top Tips!
Full episode notes here: https://ecmp.info/563
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