How Flare Audio Survived Meta Ad Chaos and Still Grew to £5M+
Description
Davies Roberts is co-CEO and co-founder of Flare Audio, the sound technology company who retail headphones, earplugs, and ear tools. Founded in 2010 they now sell globally via their Shopify store, Amazon, and a few retail partners, and are achieving around £5million in sales a year.
Back on the show for the third time, Davies shares the biggest challenges and breakthroughs Flare Audio has faced — from Meta ad chaos to game-changing sound innovation. A fast-paced episode packed with sharp lessons on resilience, product focus, and scaling a standout eCommerce brand.
Hit PLAY to hear:
· 🚨 How Flare Audio’s Meta ads collapsed overnight — and the surprising fix that halved their CPA.
· 🧩 Why your website wording might be sabotaging your ad performance without you knowing it.
· 🎧 The science behind how your ears distort sound… and how Flare turned that into a breakthrough product.
· 🌍 What tariff and customs changes REALLY mean for eCommerce brands selling globally in 2025.
· 💡 Why niche audiences can spark growth — but can never be your whole strategy.
· 🔧 How an inventor-founder balances deep R&D with fast-moving eCommerce realities.
Key timestamps to dive straight in:
[04:00 ] Business Challenges and Economic Strain
[07:49 ] Meta Ads Surge & Strategy Shift
[09:56 ] "Flare's Sound Revolution"
[14:02 ] "Invisible Sound Solution Marketing"
[17:16 ] "Innovative Sound Solutions Expanding"
[22:39 ] "Unlocking Music's True Clarity"
[23:48 ] "Holographic Audio Revolution"
[29:19 ] Listen to Davies’ Top Tips!
Full episode notes here: https://ecmp.info/573
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