Retention-First eCommerce: Inside Allure’s $2M Bricks-and-Clicks Strategy with Klim Yadrintsev
Description
Klim Yadrintsev is the founder and CEO at Allure, a luxury multi-brand fashion boutique based in the south of France. They sell via their physical store, and WooCommerce website. Founded in 2020 they now do around $2 million in sales a year, with annual growth at 20-30%.
In this episode, Klim breaks down the 3 strategies behind Allure’s rapid growth—and why retention, not ads, is their real secret weapon.
Hit PLAY to hear:
- The 3 retention strategies that power a $2M luxury eCommerce brand 💡
- Why Klim believes your physical store might be your best ad channel 🏬
- How Allure builds personal relationships with shoppers using WhatsApp 📲
- What happens when you watch customers shop on your website 👀
- How a lean team of 7 runs a global boutique brand 💪
- The unusual trick Allure uses to boost repeat purchases (without discounts) 🔁
Key timestamps to dive straight in:
[04:04 ] Fashion eCommerce Opportunity in France
[07:10 ] Personalized Wardrobe Consultation Service
[11:39 ] Retention-Focused Business Strategies
[14:02 ] Retail Operations and Marketing Strategy
[19:24 ] Personal Touch in eCommerce Segmentation
[22:03 ] Optimising Customer Purchase Journey
[23:59 ] Listen to Klim’s Top Tips!
Full episode notes here: https://ecmp.info/555
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
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