Scaling an Amazon-First Brand: Joey’z Journey to $10M with Charles Chakkalo
Description
Charles Chakkalo is the Founding partner of Joey’z, an Amazon-first homewares brand. Since 2010, he’s been building a lean, everything-in-house Amazon operation focused on practical, everyday consumer goods. They also now sell across Walmart and eBay and even have a Shopify store too. In total, annual sales are now over $10million with growth at 20% year on year.
In this episode, Charles shares the real behind-the-scenes of scaling on Amazon—covering the wins, the struggles, and the lessons every eCommerce owner can use to grow smarter and faster.
Hit PLAY to hear:
- How Joey’s grew into a $10M Amazon-first brand with 20% YoY growth 🚀
- Why Amazon makes life easy—but also traps sellers in dependency
- The pros and cons of keeping warehousing and logistics in-house 🏭
- Why retail arbitrage is fading and how private label builds stability
- The hidden role of logistics mastery in beating competitors
- What Charles sees as the next big growth move for Joey’s 🔑
Key timestamps to dive straight in:
[05:22 ] "AI Boom Reflects Shifting Focus"
[08:46 ] "Addicted to Amazon's Ease"
[12:20 ] Outsource Advertising and Software
[13:53 ] DTC Brand Growth Challenges
[17:19 ] Pivot to Private Label Products
[21:35 ] "Outsource Ops, In-House Amazon Fulfillment"
[24:32 ] Listen to Charles’ Top Tips!
Full episode notes here: https://ecmp.info/560
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