The Pubcast with Jon Loomer
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© 2012-25
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Facebook ads news, strategies, and discussion in a quick 5-10 minute "Shot" format. Started in 2013, full Pubcast was originally an interview format where Jon and his guest discussed business topics over a beer. The format change, but the name has endured. Pop a bottle...
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Today's question is whether you should use 7 day click, 1 day click, or 1 day view for attribution. The best attribution setting depends entirely on what you're promoting and who you're targeting. Jon explains when to stick with Meta's defaults, when to switch to 1 day click only, and the one specific scenario where view through conversions will make your results look way better than they actually are. Want your question to be answered on a future episode? Go to JonLoomer.com/Question and record your question today.
Advertisers either oversimplify results by only looking at conversions and cost per conversion, or they get lost obsessing over secondary metrics like CPM and CTR that don't actually matter much. But conversion results have multiple layers that reveal what's really happening. Jon explains how to use attribution settings, breakdowns, and backend data to dig beyond surface-level metrics and understand what your results actually mean.
Simplified campaign construction is the foundation of good Meta advertising, but there are legitimate exceptions where complexity is necessary. The problem is knowing when to add complexity versus when you're hurting your own results. Jon explains how to thread the needle between too simple and too complicated, and why you should start simple and only add layers when they solve actual problems.
Advertisers get stuck planning the perfect campaign with 20 or 30 ads across different personas, messaging angles, and formats, only to watch Meta spend most of the budget on one ad after weeks of preparation. But all that upfront planning wastes time you could spend learning from actual results. Jon explains why you should start small with one or two ads, hit publish quickly, and build based on what's actually working instead of what you think will work.
Advertisers blame Andromeda when their results tank, treating it like a boogeyman algorithm that destroyed their performance. But most don't even understand what Andromeda actually is or how it works. Jon explains what this ad retrieval engine really does, why creative diversification doesn't mean creating 50 ads, and how to use it without drowning in unnecessary work.
Conspiracy theories about Meta advertising spread because most advertisers don't understand how things actually work, making them vulnerable to believing anything. Jon challenges you to invest time learning Meta's actual mechanics, not theory or opinion, and explains why building this foundation of fact is the only way to cut through the noise and confusion.
Advertisers want clear rules, step-by-step checklists, and universal solutions they can apply to fix their campaigns. But Meta advertising doesn't work that way, and demanding certainty means missing where real solutions are found. Jon explains why "it depends" isn't a cop-out, why the best answers live in the grays, and how to get comfortable with the uncertainty that comes with actually understanding how things work.
Advertisers list every campaign detail when their results tank, like objectives, ad sets, targeting, placements, and creative counts, hoping the right setting will fix everything. But obsessing over the "how" of Meta advertising means ignoring what actually drives performance. Jon explains why you should focus on the "what" and "why" instead, and what questions you need to ask when troubleshooting bad results.
Experienced advertisers who've spent millions often blame Meta when results tank, but they're missing something crucial. Jon explains why humility might be the most overlooked trait in advertising and why new advertisers often have an advantage over veterans.
When ads stop working, most advertisers tweak targeting or try new campaign structures. But there's a static list of things that actually matter, and it never changes. Jon walks through the exact troubleshooting process you should follow, starting with why complexity is your enemy.
Advertisers resist every Meta automation because they want control over targeting, budget distribution, and creative enhancements. But this resistance isn't just about performance. Jon explains why clinging to control will make you obsolete and what you need to embrace instead.
Adding a new ad is supposed to restart the learning phase, but Jon discovered it doesn't always happen. This revelation has him rethinking everything about what the learning phase actually means and why advertisers fear it unnecessarily.
Social media is full of advertisers blaming Meta when their results tank, creating what Jon calls the "bottomless pit of despair." They try every tactic and strategy except examining the things that actually matter. Jon explains how to escape this pit and what you should focus on instead.
Remarketing used to be 90% of Jon's budget, but it's mostly unnecessary now. However, there's one very specific business model where remarketing still makes perfect sense. Jon explains this exception and exactly how to set it up without falling into the usual remarketing traps.
Meta says performance drops 45% when frequency hits 4, but advertisers obsess over this metric without understanding the context. Jon explains why frequency isn't the villain you think it is and when a high frequency might actually help your campaigns.
The Meta ad auction isn't just about who bids the most. It's a complex system weighing three critical elements that determine which ads get shown and at what cost. Jon breaks down how the auction really works and why obsessing over bids is missing the point entirely.
Meta now offers two types of attribution: standard and incremental. With machine learning models predicting which conversions were actually caused by your ads, this sounds great in theory. Jon explains what incremental attribution really means and whether you should actually use it for optimization.
Meta keeps talking about "creative diversification" as the new key to advertising success, replacing the old focus on targeting. Jon breaks down what this actually means with Andromeda's launch and why you need to abandon the 6-ad limit mindset for something much bigger.
When ads aren't working, most advertisers blame Meta or obsess over targeting and placements. But there's one fundamental question they never ask. Jon explains why this single question changes everything and where you should actually focus your energy.
Following someone's advice step-by-step without understanding why is dangerous for your advertising. Jon explains why copying strategies word-for-word leads to trouble and what you should do instead to build your own best practices based on knowledge, not gospel.
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