Look Beyond Surface-Level Results

Update: 2025-12-24

Description

Advertisers either oversimplify results by only looking at conversions and cost per conversion, or they get lost obsessing over secondary metrics like CPM and CTR that don't actually matter much. But conversion results have multiple layers that reveal what's really happening. Jon explains how to use attribution settings, breakdowns, and backend data to dig beyond surface-level metrics and understand what your results actually mean.

Comments

In Channel

What Attribution Setting Should You Use?

2025-12-2704:57

Look Beyond Surface-Level Results

2025-12-2405:55

Simple Isn't Always Better for Meta Ads

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You're Overthinking Your Ad Setup

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Stop Blaming Andromeda for Your Results

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Understand How Meta Advertising Actually Works

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Embrace the Grays of Meta Advertising

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Focus on the What and Why, Not the How

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Let Go of the Excuses

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What Should You Do When Your Ads Aren't Working?

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Embrace Your Lack of Control

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The Learning Phase Is Just a Label

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Avoid the Bottomless Pit of Despair

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When Does Remarketing Actually Make Sense?

2025-10-0108:30

Frequency Is Not Your Problem

2025-09-2407:19

How the Meta Ad Auction Works

2025-09-1708:05

Incremental Attribution Explained

2025-09-1006:35

Creative Diversification Is the New Targeting

2025-09-0307:28

Why Aren't People Acting on Your Ads?

2025-08-2706:08

Don't Do What I Tell You to Do

2025-08-2007:11

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Look Beyond Surface-Level Results

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Look Beyond Surface-Level Results

Look Beyond Surface-Level Results