Let Go of the Excuses

Update: 2025-11-05

Description

Experienced advertisers who've spent millions often blame Meta when results tank, but they're missing something crucial. Jon explains why humility might be the most overlooked trait in advertising and why new advertisers often have an advantage over veterans.

Comments

In Channel

Embrace the Grays of Meta Advertising

2025-11-1906:49

Focus on the What and Why, Not the How

2025-11-1206:47

Let Go of the Excuses

2025-11-0506:37

What Should You Do When Your Ads Aren't Working?

2025-10-2907:23

Embrace Your Lack of Control

2025-10-2206:16

The Learning Phase Is Just a Label

2025-10-1507:15

Avoid the Bottomless Pit of Despair

2025-10-0808:32

When Does Remarketing Actually Make Sense?

2025-10-0108:30

Frequency Is Not Your Problem

2025-09-2407:19

How the Meta Ad Auction Works

2025-09-1708:05

Incremental Attribution Explained

2025-09-1006:35

Creative Diversification Is the New Targeting

2025-09-0307:28

Why Aren't People Acting on Your Ads?

2025-08-2706:08

Don't Do What I Tell You to Do

2025-08-2007:11

Your Cost Per Lead Is Mostly Meaningless

2025-08-1306:46

Why 'It Depends' Is the Right Answer

2025-08-0606:42

How to Pick the Ideal Ads Client

2025-07-3005:43

Targeting Isn't What It Used to Be

2025-07-2307:30

It's Time to Revisit Creative Testing

2025-07-1610:06

Don't Get Emotionally Attached to Your Ads

2025-07-0907:31

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#box-pro-ellipsis-176394200025313{-webkit-line-clamp:2;}Let Go of the Excuses

Let Go of the Excuses

Let Go of the Excuses