Understand How Meta Advertising Actually Works

Update: 2025-11-26

Description

Conspiracy theories about Meta advertising spread because most advertisers don't understand how things actually work, making them vulnerable to believing anything. Jon challenges you to invest time learning Meta's actual mechanics, not theory or opinion, and explains why building this foundation of fact is the only way to cut through the noise and confusion.

Comments

In Channel

Stop Blaming Andromeda for Your Results

2025-12-0307:59

Understand How Meta Advertising Actually Works

2025-11-2607:42

Embrace the Grays of Meta Advertising

2025-11-1906:49

Focus on the What and Why, Not the How

2025-11-1206:47

Let Go of the Excuses

2025-11-0506:37

What Should You Do When Your Ads Aren't Working?

2025-10-2907:23

Embrace Your Lack of Control

2025-10-2206:16

The Learning Phase Is Just a Label

2025-10-1507:15

Avoid the Bottomless Pit of Despair

2025-10-0808:32

When Does Remarketing Actually Make Sense?

2025-10-0108:30

Frequency Is Not Your Problem

2025-09-2407:19

How the Meta Ad Auction Works

2025-09-1708:05

Incremental Attribution Explained

2025-09-1006:35

Creative Diversification Is the New Targeting

2025-09-0307:28

Why Aren't People Acting on Your Ads?

2025-08-2706:08

Don't Do What I Tell You to Do

2025-08-2007:11

Your Cost Per Lead Is Mostly Meaningless

2025-08-1306:46

Why 'It Depends' Is the Right Answer

2025-08-0606:42

How to Pick the Ideal Ads Client

2025-07-3005:43

Targeting Isn't What It Used to Be

2025-07-2307:30

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Understand How Meta Advertising Actually Works

#box-pro-ellipsis-176533767149551{-webkit-line-clamp:2;}Understand How Meta Advertising Actually Works

Understand How Meta Advertising Actually Works

Understand How Meta Advertising Actually Works