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AutoFix AdvisorCast

Author: Michael Doherty

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Welcome to AutoFix AdvisorCast, the podcast where automotive service advisors finally have a place to call home. Hosted by industry veteran Michael Doherty, with over 28 years of experience in the trenches, this show dives deep into the challenges, frustrations, and demands of being a service advisor in the independent auto repair world. AutoFix: AdvisorCast isn’t just about problems; it’s about solutions. Michael Doherty shares best practices, actionable tips, war stories, and fresh ideas from the front lines of advising. Michael’s mission is simple: to help service advisors and shop owners right the ship of the automotive industry by equipping them with the knowledge, community, and support they need. Michael started his journey in 1996 and has done it all—from vehicle detailing to client-guided sales, parts procurement, and managing shop workload. Based in Raleigh, North Carolina, Michael is a husband, father, and a passionate advocate for improving the service advisor role. Join him and take the first steps toward becoming a better, more profitable, and less stressed service advisor.

Thanks to WorldPac and the WorldPac Training Institute (WTI) for sponsoring AutoFix AdvisorCast. Visit worldpac.com for the latest in auto parts distribution and wtitraining.com to explore training programs that can take your career to the next level.
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Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level. In this episode, Michael Doherty breaks down the concept of “client guided sales” and how it transforms the traditional sales approach for service advisors. Michael emphasizes the importance of using detailed diagnostic information and photos to build trust with clients, as well as the need for clear communication and patience throughout the estimating process. He also discusses how prioritizing the client’s main concerns, being transparent with recommendations, and making clients feel valued can set a shop apart in a competitive market. Timestamps: 00:00 Review Info Before Estimating04:04 "Importance of Client Communication"07:53 "Review Estimates Before Sending"10:52 Client-Guided Sales Approach12:57 "Client-Guided Sales Strategies"19:19 "Client-Guided Sales Approach"20:24 "Client-Guided Sales & Rapport" Stay connected with us on social media:Facebook: AutoFix Auto Shop CoachingYouTube: AutoFix Auto Shop Coaching ChannelTwitter: @AutoFixCoachingDon't forget to tune into The Weekly Blitz with Chris Cotton on your favorite podcast platform for more tips and tricks on managing your auto repair shop. If you're interested in auto shop coaching or our NEW service advisor coaching program, TOUCH HERE!If you have any suggestions or would like to be a guest on the AutoFix AdvisorCast, please email us at michael@autofixsos.com. We look forward to connecting with you!
Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level. In this episode, Michael Doherty dives into the essentials of maintaining a healthy, positive mindset as a service advisor. He emphasizes the power of positive self-talk and how it sets the foundation for confidence and resilience, especially during challenging days. Michael also highlights the importance of self-care—like staying hydrated, taking breaks, and giving yourself grace on tough days—to avoid burnout and consistently deliver exceptional customer experiences.Timestamps: 00:00 Inner Voice Shapes Positive Mindset05:28 "Daily Self-Care for Clarity"07:13 Effort Matters, Not Perfection13:44 Cultivating Positivity in Communication15:46 Clear Communication with Customers Stay connected with us on social media:Facebook: AutoFix Auto Shop CoachingYouTube: AutoFix Auto Shop Coaching ChannelTwitter: @AutoFixCoachingDon't forget to tune into The Weekly Blitz with Chris Cotton on your favorite podcast platform for more tips and tricks on managing your auto repair shop. If you're interested in auto shop coaching or our NEW service advisor coaching program, TOUCH HERE!If you have any suggestions or would like to be a guest on the AutoFix AdvisorCast, please email us at michael@autofixsos.com. We look forward to connecting with you!
Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level. In this episode, Michael Doherty recaps his experience at the ASTA Automotive Service Tire Alliance Expo in Raleigh and dives into why ongoing learning is crucial for service advisors. He emphasizes that teachability—not just technical expertise—sets advisors apart in today’s rapidly evolving automotive industry. Michael also shares practical tips for improving communication between service advisors and technicians, as well as advice on learning from customer interactions to continually grow in the role00:00 "Adapting to Industry Changes"03:22 Teachable Advisors Triumph08:40 Enhancing Technician-Advisor Communication10:35 Effective Technician Communication Strategies15:11 Commit to Continuous Improvement Stay connected with us on social media:Facebook: AutoFix Auto Shop CoachingYouTube: AutoFix Auto Shop Coaching ChannelTwitter: @AutoFixCoachingDon't forget to tune into The Weekly Blitz with Chris Cotton on your favorite podcast platform for more tips and tricks on managing your auto repair shop. If you're interested in auto shop coaching or our NEW service advisor coaching program, TOUCH HERE!If you have any suggestions or would like to be a guest on the AutoFix AdvisorCast, please email us at michael@autofixsos.com. We look forward to connecting with you!
Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level. In this episode, Michael Doherty celebrates 50 episodes of the Autofix Advisor Cast and shares powerful advice for service advisors looking to grow in the industry. Michael stresses why direction is more important than speed, encouraging advisors to focus on heading the right way rather than rushing through tasks. He also highlights the importance of controlling what you can—like your attitude, time management, and communication—to create a positive shop environment. Finally, Michael reminds listeners that failure isn’t the end, but fuel for growth, and emphasizes how building relationships with both customers and coworkers makes all the difference in service advising.Timestamps:00:00 Attitude and Mindset Define Success03:49 "Control Feedback and Communication"08:23 Promoting Positive Workplace Communication12:01 "Address Issues, Boost Business" Stay connected with us on social media:Facebook: AutoFix Auto Shop CoachingYouTube: AutoFix Auto Shop Coaching ChannelTwitter: @AutoFixCoachingDon't forget to tune into The Weekly Blitz with Chris Cotton on your favorite podcast platform for more tips and tricks on managing your auto repair shop. If you're interested in auto shop coaching or our NEW service advisor coaching program, TOUCH HERE!If you have any suggestions or would like to be a guest on the AutoFix AdvisorCast, please email us at michael@autofixsos.com. We look forward to connecting with you!
Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level. In this episode, Michael Doherty talks about phone skills for service advisors. He emphasizes the importance of treating every incoming call as a quality lead, urging advisors to dig deeper and ask better questions rather than making quick judgments about customers. Michael also highlights that building trust and long-term relationships starts with that very first phone call, and reminds advisors that objections from customers are often just hidden opportunities to build value and confidence.Timestamps:00:00 Defining Quality Leads for Advisors03:45 Client Calls: An Advisor's Opportunity08:23 Probing Questions Boost Customer Trust10:36 "Focus on Relationships, Not Sales"15:12 "Building Relationships for Business Growth"16:59 "See You at SEMA?" Stay connected with us on social media:Facebook: AutoFix Auto Shop CoachingYouTube: AutoFix Auto Shop Coaching ChannelTwitter: @AutoFixCoachingDon't forget to tune into The Weekly Blitz with Chris Cotton on your favorite podcast platform for more tips and tricks on managing your auto repair shop. If you're interested in auto shop coaching or our NEW service advisor coaching program, TOUCH HERE!If you have any suggestions or would like to be a guest on the AutoFix AdvisorCast, please email us at michael@autofixsos.com. We look forward to connecting with you!
Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level. In this episode, Michael Doherty dives into the challenges service advisors face when it comes to avoiding uncomfortable tasks. Michael emphasizes that true growth happens when you tackle the work you tend to put off, like making follow-up calls or asking for reviews. He also highlights the importance of preparation and discipline, explaining how showing up early and consistently putting in effort builds trust with both your team and your customers.00:00 "Confront Avoidance, Achieve Success"03:33 Work Ethic in Service Advisory08:45 Responding to Customer Reviews11:23 Morning Prep Prevents Chaos15:47 "Discipline Builds Trust and Confidence"19:15 Prioritize Tasks and Build Confidence20:49 "All-Star Ensemble" Stay connected with us on social media:Facebook: AutoFix Auto Shop CoachingYouTube: AutoFix Auto Shop Coaching ChannelTwitter: @AutoFixCoachingDon't forget to tune into The Weekly Blitz with Chris Cotton on your favorite podcast platform for more tips and tricks on managing your auto repair shop. If you're interested in auto shop coaching or our NEW service advisor coaching program, TOUCH HERE!If you have any suggestions or would like to be a guest on the AutoFix AdvisorCast, please email us at michael@autofixsos.com. We look forward to connecting with you!
Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level. In this episode, Michael Doherty dives into the mindset shift required for service advisors to truly make a difference beyond just processing repair orders. Michael emphasizes the importance of building genuine client relationships, educating rather than pressuring customers, and the need for advisors to see their daily work as a craft rather than a grind.00:00 "Beyond Service Advisor: Difference Maker"05:24 Purpose Beyond Paychecks09:23 "Client Education Over Pressure"11:56 Attitude Shapes Your Success14:14 Navigating Challenges in Automotive Marketing19:39 "Customer Feelings Drive Success"20:54 Seasonal Transition and Appreciation Message Stay connected with us on social media:Facebook: AutoFix Auto Shop CoachingYouTube: AutoFix Auto Shop Coaching ChannelTwitter: @AutoFixCoachingDon't forget to tune into The Weekly Blitz with Chris Cotton on your favorite podcast platform for more tips and tricks on managing your auto repair shop. If you're interested in auto shop coaching or our NEW service advisor coaching program, TOUCH HERE!If you have any suggestions or would like to be a guest on the AutoFix AdvisorCast, please email us at michael@autofixsos.com. We look forward to connecting with you!
Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level. In this episode, Michael Doherty shares practical advice for service advisors on how to approach new customer calls as if they’re already doing business together. Michael highlights the importance of making every interaction about building relationships and trust, starting with a warm, confident greeting. He also emphasizes using language that sets your shop apart—like saying you “specialize” in certain services—to help prospects feel valued and understood. 00:00 Client-Centric Automotive Engagement03:09 Building Trust Through Personal Connection06:12 Customer Experience in Auto Repairs11:13 "Building Customer Relationships" Stay connected with us on social media:Facebook: AutoFix Auto Shop CoachingYouTube: AutoFix Auto Shop Coaching ChannelTwitter: @AutoFixCoachingDon't forget to tune into The Weekly Blitz with Chris Cotton on your favorite podcast platform for more tips and tricks on managing your auto repair shop. If you're interested in auto shop coaching or our NEW service advisor coaching program, TOUCH HERE!If you have any suggestions or would like to be a guest on the AutoFix AdvisorCast, please email us at michael@autofixsos.com. We look forward to connecting with you!
Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level. In this episode, Michael Doherty challenges Service Advisors to make a pivotal choice: remain average or strive for elite status in their careers. He breaks down the five levels of performance for service advisors and emphasizes that reaching elite status starts with mindset and relentless self-improvement. Michael also shares actionable tips for leveling up—like adopting personal accountability, seeking continuous education, and putting in extra effort when no one’s watching.00:00 "Choosing Your Service Advisor Level"03:55 Path to Personal Growth Success07:45 Maximizing Time for Success12:56 Path to Elite Service Advisor13:48 "Success Through Hard Work and Growth" Stay connected with us on social media:Facebook: AutoFix Auto Shop CoachingYouTube: AutoFix Auto Shop Coaching ChannelTwitter: @AutoFixCoachingDon't forget to tune into The Weekly Blitz with Chris Cotton on your favorite podcast platform for more tips and tricks on managing your auto repair shop. If you're interested in auto shop coaching or our NEW service advisor coaching program, TOUCH HERE!If you have any suggestions or would like to be a guest on the AutoFix AdvisorCast, please email us at michael@autofixsos.com. We look forward to connecting with you!
Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level. In this episode, Michael Doherty dives into the concept of the "Honest Agreement," inspired by Marcus Sheridan’s energetic approach to building trust with customers. Michael explains that transparency—from clear communication about costs, timelines, and risks to proactively updating clients about challenges—sets the foundation for lasting relationships in the automotive service industry. He also shares actionable tips for implementing these trust-building practices in your shop, stressing that honesty isn’t a weakness but a critical strength for long-term client loyalty.00:00 "The Honest Agreement: Building Trust"03:39 Building Trust Through Honest Agreements08:09 Transparent Communication: Building Trust11:14 Honesty as a Strength13:43 Strengthening Client Relationships Stay connected with us on social media:Facebook: AutoFix Auto Shop CoachingYouTube: AutoFix Auto Shop Coaching ChannelTwitter: @AutoFixCoachingDon't forget to tune into The Weekly Blitz with Chris Cotton on your favorite podcast platform for more tips and tricks on managing your auto repair shop. If you're interested in auto shop coaching or our NEW service advisor coaching program, TOUCH HERE!If you have any suggestions or would like to be a guest on the AutoFix AdvisorCast, please email us at michael@autofixsos.com. We look forward to connecting with you!
Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level. In this episode, Michael Doherty dives into why the sale isn’t the end—it’s just the beginning for service advisors. Michael shares actionable tips on turning satisfied customers into loyal advocates, like making personal follow-up calls instead of relying solely on automated surveys. He emphasizes the importance of building genuine relationships, sharing positive feedback with technicians, and always looking for ways to improve the customer experience. Timestamps: 00:00 Overcoming Sales Obstacles04:52 Beyond Transactions: Show You Care07:25 Customer Experience and Feedback Matters11:54 "Service Advisor Confidence Boost" Stay connected with us on social media:Facebook: AutoFix Auto Shop CoachingYouTube: AutoFix Auto Shop Coaching ChannelTwitter: @AutoFixCoachingDon't forget to tune into The Weekly Blitz with Chris Cotton on your favorite podcast platform for more tips and tricks on managing your auto repair shop. If you're interested in auto shop coaching or our NEW service advisor coaching program, TOUCH HERE!If you have any suggestions or would like to be a guest on the AutoFix AdvisorCast, please email us at michael@autofixsos.com. We look forward to connecting with you!
Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level. In this episode, Michael Doherty challenges Service Advisors to step up their game with a two-week “Service Advisor Challenge,” starting August 4th. Michael emphasizes going beyond the basics by saying “yes” to every qualifying service call and taking in vehicles on the same day, pushing advisors to step out of their comfort zones. He also shares practical strategies on maximizing shop efficiency, clear team communication, and tracking results, comparing the process to a high-stakes game of Tetris.00:00 "Returning to Service Advisor Basics"05:35 "Say 'Yes' Challenge Strategy"06:53 Prioritize Team Communication Strategies11:23 Focused Metrics and Results Alignment15:15 "Team Success and Strategic Growth" Stay connected with us on social media:Facebook: AutoFix Auto Shop CoachingYouTube: AutoFix Auto Shop Coaching ChannelTwitter: @AutoFixCoachingDon't forget to tune into The Weekly Blitz with Chris Cotton on your favorite podcast platform for more tips and tricks on managing your auto repair shop. If you're interested in auto shop coaching or our NEW service advisor coaching program, TOUCH HERE!If you have any suggestions or would like to be a guest on the AutoFix AdvisorCast, please email us at michael@autofixsos.com. We look forward to connecting with you!
Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level. In this episode, Michael Doherty talks about the power of pre-appointment estimates as a service advisor. He explains how delivering estimates before a client’s visit increases commitment, transparency, and confidence, leading to higher show rates and greater trust. Michael also highlights how these proactive estimates streamline shop efficiency, allowing parts to be ordered ahead of time and reducing wasted resources.00:00 Optimizing Client Communication Preferences04:32 "Pre-Appointment Authorization Importance"09:30 "Written Commitments Reduce No-Shows"12:29 Transparent AC Service Estimate Process14:08 Boost Business Efficiency and Reduce No-Shows Stay connected with us on social media:Facebook: AutoFix Auto Shop CoachingYouTube: AutoFix Auto Shop Coaching ChannelTwitter: @AutoFixCoachingDon't forget to tune into The Weekly Blitz with Chris Cotton on your favorite podcast platform for more tips and tricks on managing your auto repair shop. If you're interested in auto shop coaching or our NEW service advisor coaching program, TOUCH HERE!If you have any suggestions or would like to be a guest on the AutoFix AdvisorCast, please email us at michael@autofixsos.com. We look forward to connecting with you!
Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level. In this episode, Michael Doherty shares his top ten action items, highlighting the importance of greeting customers with confidence, mastering the art of active listening, and providing clear and transparent estimates. Whether you’re new to the advisor desk or looking to up your game, Michael’s practical tips and firsthand stories provide valuable takeaways for anyone in the automotive service industry. 00:00 Confident Communication is Key05:39 Effective Service Call Protocol09:39 Account for Bolt Extraction Costs13:02 Proactive Customer Service Strategy14:22 Streamlined Vehicle Pickup Process18:13 Handling Emergency Car Requests21:50 Proactive ADAS Alignment Preparations26:24 Customer Feedback Timing Tips28:52 Embrace and Learn from Feedback Stay connected with us on social media:Facebook: AutoFix Auto Shop CoachingYouTube: AutoFix Auto Shop Coaching ChannelTwitter: @AutoFixCoachingDon't forget to tune into The Weekly Blitz with Chris Cotton on your favorite podcast platform for more tips and tricks on managing your auto repair shop. If you're interested in auto shop coaching or our NEW service advisor coaching program, TOUCH HERE!If you have any suggestions or would like to be a guest on the AutoFix AdvisorCast, please email us at michael@autofixsos.com. We look forward to connecting with you!
Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level. In this episode, Michael Doherty dives into the concept of G.R.O.W.—Getting Rid of Old Ways—in the world of service advising. Michael shares how breaking free from outdated habits, such as handwritten notes and fragmented communication, can boost shop efficiency and customer satisfaction. He emphasizes the importance of embracing new technology like digital vehicle inspections, holding daily shop huddles, and proactively communicating with clients.00:00 Digital Vehicle Inspections Adoption Fears04:00 Inefficiency of Outdated Methods09:14 Proactive Client Updates Essential11:23 Proactive Client Communication13:57 Boost Efficiency with Client Engagement Stay connected with us on social media:Facebook: AutoFix Auto Shop CoachingYouTube: AutoFix Auto Shop Coaching ChannelTwitter: @AutoFixCoachingDon't forget to tune into The Weekly Blitz with Chris Cotton on your favorite podcast platform for more tips and tricks on managing your auto repair shop. If you're interested in auto shop coaching or our NEW service advisor coaching program, TOUCH HERE!If you have any suggestions or would like to be a guest on the AutoFix AdvisorCast, please email us at michael@autofixsos.com. We look forward to connecting with you!
Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level. In this episode, Michael Doherty talks about how to turn transactional phone calls into valuable opportunities for customer connection. Michael emphasizes the importance of showing empathy when prospects call with concerns, like a broken AC during a heat wave. He also emphasizes the importance of asking qualifying questions to fully understand the customer's issue, rather than immediately providing price quotes. Finally, Michael emphasizes the importance of setting clear expectations about the diagnostic process, ensuring customers understand what they're getting for their money, and building trust from the very first call.00:00 Phone Call: AC Recharge Inquiry03:54 "Empathy in Customer Service Calls"07:24 Effective Communication in Vehicle Troubleshooting09:57 Manage Customer Expectations on HVAC Issues13:22 Building Customer Confidence in Service Stay connected with us on social media:Facebook: AutoFix Auto Shop CoachingYouTube: AutoFix Auto Shop Coaching ChannelTwitter: @AutoFixCoachingDon't forget to tune into The Weekly Blitz with Chris Cotton on your favorite podcast platform for more tips and tricks on managing your auto repair shop. If you're interested in auto shop coaching or our NEW service advisor coaching program, TOUCH HERE!If you have any suggestions or would like to be a guest on the AutoFix AdvisorCast, please email us at michael@autofixsos.com. We look forward to connecting with you!
Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level. In this episode, Michael Doherty discusses how service advisors can effectively handle comebacks in the automotive repair industry. Michael emphasizes the importance of taking ownership and being transparent with customers when mistakes happen, reminding listeners that honesty helps build trust and retention. He also shares practical strategies, such as implementing checklists and team accountability, plus fostering a positive shop culture through daily "gratefuls" in morning meetings. 00:00 Rebuilding Trust After Mistakes05:00 Transparency & Accountability in Auto Work09:09 "Adapting to Unscripted Comebacks"10:36 Car Window Calibration & Maintenance13:50 "Mindset Shift Strategy"15:43 "Make It Right for Clients" Stay connected with us on social media:Facebook: AutoFix Auto Shop CoachingYouTube: AutoFix Auto Shop Coaching ChannelTwitter: @AutoFixCoachingDon't forget to tune into The Weekly Blitz with Chris Cotton on your favorite podcast platform for more tips and tricks on managing your auto repair shop. If you're interested in auto shop coaching or our NEW service advisor coaching program, TOUCH HERE!If you have any suggestions or would like to be a guest on the AutoFix AdvisorCast, please email us at michael@autofixsos.com. We look forward to connecting with you!
Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level. In this episode, Michael Doherty takes listeners through the evolution of the service advisor role in the automotive industry. Michael highlights the shift from handwritten repair orders on carbon pads to the adoption of digital tools, emphasizing how today’s advisors are not just ticket writers but relationship builders, educators, and strategists. He also discusses the growing impact of AI and digital vehicle inspections, encouraging advisors to embrace new technologies and attend industry events, such as the upcoming ASTA Expo, to stay connected, informed, and prepared for the future. Register for the ASTA Expo HERE00:00 The Evolution of Service Advisors06:32 AI Tools Enhancing Service Advisor Roles09:31 Building Client Trust Through Transparency12:14 "Eleanor Performance's Life-Changing Expo" Stay connected with us on social media:Facebook: AutoFix Auto Shop CoachingYouTube: AutoFix Auto Shop Coaching ChannelTwitter: @AutoFixCoachingDon't forget to tune into The Weekly Blitz with Chris Cotton on your favorite podcast platform for more tips and tricks on managing your auto repair shop. If you're interested in auto shop coaching or our NEW service advisor coaching program, TOUCH HERE!If you have any suggestions or would like to be a guest on the AutoFix AdvisorCast, please email us at michael@autofixsos.com. We look forward to connecting with you!
Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level. In this episode, Michael Doherty explores effective strategies for dealing with price shoppers in the service advisor role. Michael emphasizes that price inquiries are often opportunities in disguise, suggesting that you should approach these calls with curiosity, confidence, and a focus on building human connection. By asking the right questions, delivering value beyond just price, and genuinely connecting with customers, advisors can transform reluctant callers into loyal clients.00:00 Reframing Price Shoppers' Potential03:14 Converting Price Shoppers' Mindset07:29 Engaging Price-Shopping Customers11:21 Car Repair Inquiry13:55 Introvert Communication: Handling Email Requests Stay connected with us on social media:Facebook: AutoFix Auto Shop CoachingYouTube: AutoFix Auto Shop Coaching ChannelTwitter: @AutoFixCoachingDon't forget to tune into The Weekly Blitz with Chris Cotton on your favorite podcast platform for more tips and tricks on managing your auto repair shop. If you're interested in auto shop coaching or our NEW service advisor coaching program, TOUCH HERE!If you have any suggestions or would like to be a guest on the AutoFix AdvisorCast, please email us at michael@autofixsos.com. We look forward to connecting with you!
Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level. In this episode, Michael Doherty addresses the challenges related to "waiter" vehicles at repair shops. Michael provides honest insights from recent discussions with shops across the country, emphasizing the disruptions that waiters can cause to both customer service and shop workflow. He highlights the significance of establishing clear expectations with clients, promoting drop-offs over waiters to ensure thorough inspections and reduce mistakes.00:00 Customer Expectations vs. Service Efficiency03:05 Rushed Mistakes Disrupt Technician Efficiency07:01 Nearby Tire Pressure Assistance10:31 Interrupting Mechanics Mid-Task Dilemma12:45 Automotive Service Coordination Tips Stay connected with us on social media:Facebook: AutoFix Auto Shop CoachingYouTube: AutoFix Auto Shop Coaching ChannelTwitter: @AutoFixCoachingDon't forget to tune into The Weekly Blitz with Chris Cotton on your favorite podcast platform for more tips and tricks on managing your auto repair shop. If you're interested in auto shop coaching or our NEW service advisor coaching program, TOUCH HERE!If you have any suggestions or would like to be a guest on the AutoFix AdvisorCast, please email us at michael@autofixsos.com. We look forward to connecting with you!
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