DiscoverAutoFix AdvisorCastSTOP Being Transactional!! - Start Growing Lasting Relationships with Every Customer
STOP Being Transactional!! - Start Growing Lasting Relationships with Every Customer

STOP Being Transactional!! - Start Growing Lasting Relationships with Every Customer

Update: 2025-08-08
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Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level. 


In this episode, Michael Doherty dives into why the sale isn’t the end—it’s just the beginning for service advisors. Michael shares actionable tips on turning satisfied customers into loyal advocates, like making personal follow-up calls instead of relying solely on automated surveys. He emphasizes the importance of building genuine relationships, sharing positive feedback with technicians, and always looking for ways to improve the customer experience. 

Timestamps:
00:00 Overcoming Sales Obstacles

04:52 Beyond Transactions: Show You Care

07:25 Customer Experience and Feedback Matters

11:54 "Service Advisor Confidence Boost"



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Don't forget to tune into The Weekly Blitz with Chris Cotton on your favorite podcast platform for more tips and tricks on managing your auto repair shop. If you're interested in auto shop coaching or our NEW service advisor coaching program, TOUCH HERE!

If you have any suggestions or would like to be a guest on the AutoFix AdvisorCast, please email us at michael@autofixsos.com. We look forward to connecting with you!

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STOP Being Transactional!! - Start Growing Lasting Relationships with Every Customer

STOP Being Transactional!! - Start Growing Lasting Relationships with Every Customer

Michael Doherty