Thanks to our sponsor WorldPac and the WorldPac Training Institute (WTI)! TOUCH HERE for the latest in auto parts distribution and HERE to explore training programs that can take your career to the next level. 

In this episode, Michael Doherty dives into the mindset shift required for service advisors to truly make a difference beyond just processing repair orders. Michael emphasizes the importance of building genuine client relationships, educating rather than pressuring customers, and the need for advisors to see their daily work as a craft rather than a grind.

00:00 "Beyond Service Advisor: Difference Maker"

05:24 Purpose Beyond Paychecks

09:23 "Client Education Over Pressure"

11:56 Attitude Shapes Your Success

14:14 Navigating Challenges in Automotive Marketing

19:39 "Customer Feelings Drive Success"

20:54 Seasonal Transition and Appreciation Message

Stay connected with us on social media:

• Facebook: AutoFix Auto Shop Coaching
• YouTube: AutoFix Auto Shop Coaching Channel
• Twitter: @AutoFixCoaching

Don't forget to tune into The Weekly Blitz with Chris Cotton on your favorite podcast platform for more tips and tricks on managing your auto repair shop. If you're interested in auto shop coaching or our NEW service advisor coaching program, TOUCH HERE!

If you have any suggestions or would like to be a guest on the AutoFix AdvisorCast, please email us at michael@autofixsos.com. We look forward to connecting with you!