As online business owners, we often get caught up in complex funnels, complicated strategies, and chasing the algorithm. But sometimes, going back to basics is the best thing we can do for our sales. In this episode, I’m talking about the art of conversation and how to use DMs and voice notes to build genuine connections with your audience.It’s not about sending a pitch or trying to sell instantly. Instead, it's about making real human connections that foster trust, loyalty, and eventual sales.I share how I personally reach out to new followers on Instagram without talking about my offers… and how this simple gesture creates a sense of community and trust. The result? More people engage with my content and eventually reach out to work with me.The key takeaway? Authenticity. When you reach out in a warm, personal way, you will see a major shift in your business. Start sending voice notes to your new followers and connections -it doesn’t take long, but it can make all the difference in turning followers into paying clients.In this episode, you’ll learn:The most effective (and simplest) sales strategy that’s fail-proof: connection through DMs & voice notes.How to engage with new followers authentically without pushing sales.Why sending 30-60 second voice messages can help you build long-term relationships and convert sales.Real-life results from my clients who’ve used this strategy and seen a return on their efforts.Why focusing on genuine conversations is more powerful than any automated system.Ready to go back to basics and build connections? This strategy will help you create lasting relationships that lead to sales. Tune in!Connect with Your Inner Online Sales Queen™! Don't miss a weekly episode! Subscribe to grow your online business and step into your power.If business is feeling hard and you need to go back to basics, reach out to me on Instagram https://www.instagram.com/rachhowourth/
In this episode of Becoming an Online Sales Queen™, we are talking about the real reason so many entrepreneurs stay stuck: excuses. It is comfortable to delay the things that stretch you, but if you want to grow your business and sign more clients, you need to stop letting excuses lead the way.I share simple mindset shifts, real-life examples, and two practical tools that will help you stop procrastinating and start taking confident action. If you are ready to move forward, build momentum, and grow your online business with clarity, this episode is for you.Key Takeaways: • Why your brain seeks comfort and how to break the habit • How small actions create big results in your business • Simple steps to stop procrastinating • How to build confidence and move towards your goalsSubscribe for weekly episodes that help you grow your online business and embody your inner Online Sales Queen™.Follow on Instagram: https://www.instagram.com/rachhowourth/
In this episode of Becoming an Online Sales Queen, we’re diving into the three pillars that create instant authority online: credibility, consistency, and confidence.Because here’s the truth… authority changes everything.It’s the difference between feeling like you’re shouting into the void and becoming that woman… the one people trust, buy from, and recommend.But authority isn’t about posting more or showing up everywhere all the time. It’s about trust. It’s about your audience feeling safe in your energy, confident in your expertise, and seeing you as the go-to in your niche.Inside this episode, I’m sharing how to communicate your results with clarity, how to position yourself with confidence, and how to create content that instantly builds credibility so your audience leans in instead of scrolling past.We’ll also talk about one of my favourite topics: ROI. Because when you can clearly communicate the transformation and tangible results of your work, that’s when selling feels effortless.If you’re ready to boost your visibility, feel stronger in your sales conversations, and fully step into your next level of authority, this one’s for you.And if you’re craving that next level in real life too, there’s something so powerful about being in the room. Attending live events and retreats is one of the fastest ways to expand your confidence and embody your authority. Send me a message on Instagram @rachhowourth https://www.instagram.com/rachhowourth and I’ll share what events I’ve got coming up. I’d love to help you step into that version of you who leads with ease and sells with certainty.
Sales objections can feel intimidating, especially when you are face-to-face with a potential client. But what if I told you they are actually a good thing?In this episode of Becoming an Online Sales Queen™, I share how I went from corporate boardrooms to online sales calls and mastered the art of handling objections with confidence and ease. You will learn how to respond when someone says “I can’t afford it” or “I need to think about it” using powerful, natural scripts that never feel pushy.I’ll walk you through the psychology behind objections, how to position your offer as the obvious solution, and how to shift from pressure to partnership in your sales conversations.Plus, I’m giving you my free Sales Objection Playbook, packed with step-by-step scripts and power phrases to help you turn conversations into “yeses.”Whether you are selling in person, on Zoom, or in the DMs, this episode will help you build trust, boost conversions, and feel confident closing sales without ever feeling salesy.✨ DM me on Instagram @rachhowourth the word PLAYBOOK and I’ll send it straight to you.💎 What You Will Learn:Understand Sales Objections: Why objections are not personal and how to handle them calmly.Scripts that Work: My go-to phrases that help you close with confidence.Psychology Behind Objections: How to lead with empathy and show your offer as the perfect fit.Overcome “I Can’t Afford It”: Reframe price concerns into value-driven conversations.Boost Your Confidence: Learn to sell with ease and integrity every single time.✨ Follow or subscribe for weekly episodes that help you grow your business, boost your confidence, and step fully into your power as the Online Sales Queen™.👑 Connect with me on Instagram @rachhowourth for more sales strategies, business coaching tips, and behind-the-scenes insights to help you sell with confidence and authenticity.
Discover the mindset shift that millionaires and billionaires use to overcome self-doubt. Learn how to turn fear into fuel and step fully into your power as the Online Sales Queen™.Self-doubt does not disappear when you hit your first six-figure month or even your first million. In fact, it often gets louder the more you grow.In this episode of Becoming an Online Sales Queen, I share a powerful realisation I had during a business retreat in Dubai, surrounded by incredible women at every stage of business. Some were just starting out, while others were running multi-million-pound empires. What struck me most was that every single one of them experienced self-doubt.You will learn why even the most successful entrepreneurs face moments of uncertainty, what this really means for your business journey, and how to use it as fuel for growth. I will show you how to bridge the gap between your potential and your current results, and how to increase your self-belief so you can lead, sell, and show up with unshakable confidence.If you have ever questioned whether you are “there yet”, this episode will remind you that doubt is not a sign of failure. It is a sign that you are expanding.💎 What You Will Learn:The Universal Struggle: Why self-doubt affects every entrepreneur, regardless of their income or experience.Growth Mindset: How to reframe self-doubt as a natural and essential part of business growth.The Self-Belief Dial: Practical ways to increase your confidence when you need it most.Daily Practices: A simple morning ritual to strengthen your mindset. Write a list of twenty things you have achieved or love about yourself to build your sense of self-worth.Stop Shrinking: How to step into your power and show up with authority in your business every single day.✨ Follow or subscribe for new episodes every week. I will help you grow your business, boost your confidence, and step fully into your role as the Online Sales Queen.👑 Connect with me on Instagram @rachhowourth for more sales strategies, entrepreneur mindset tips, and business confidence inspiration to help you sell with ease and alignment.💎 What You Will Learn:
It’s my birthday, and I’m giving YOU the presents! 🎉 This episode is packed with exclusive offers on my most popular courses to help you grow your business without the stress and overwhelm. If you’ve ever felt stuck or unsure of your pricing, or if you’ve struggled to create engaging content that converts, then this episode is for you.In addition to celebrating my special day, I’m offering juicy savings on self-study courses designed to solve specific business challenges. These courses are perfect if you're looking to fix a specific issue in your business, from selling on Instagram to mastering sales calls.Here's what you'll get in today's birthday episode:50% off the Lazy Girl Sales System75% off the Selling in the DMs course50% off the Convert Calls Like a Pro courseAnd more birthday surprises!🎁I’ll also share a behind-the-scenes look at the value these courses provide and how they can help you get to the heart of the problem you're facing. Plus, you’ll hear about the upcoming Black Friday sales and how you can get ahead of the game.💸Remember, these birthday discounts are limited, so don’t miss out.Head over to my Instagram @RachHowourth and DM me the word BIRTHDAY, and I’ll send you all the info Instagram: https://www.instagram.com/rachhowourth/
In this episode, I share my personal pricing journey, the mistakes I made, and the lessons I learned. I’ve worked with a variety of clients, from law firms to coaching programs, and in the beginning, I undercharged significantly. If you’ve ever felt uncertain about pricing your services or feel like your rates are too high or too low, I’ve been there.Pricing is more than just a strategy. It’s deeply tied to your self-worth and confidence. In this episode, I help you overcome those self-doubt barriers, understand how to price based on the results your clients get, and the proximity they have to you.If you're a coach, service provider, or VA, this episode will help you rethink your pricing strategy, whether you're struggling with client objections or you're simply unsure if your rates align with the value you provide.Price for results, not time: Stop using your old salary to determine your pricing. It's about the transformation you provide.Proximity is key: Your clients pay not just for your time, but for how close they get to you—whether that’s through live calls, coaching, or resources.Avoid undercharging: Underpricing can lead to burnout, resentment, and poor client relationships. Price based on the outcome they’ll achieve with you.Understand the value of your time: Stop charging based on hours worked and start charging for the value and impact you create for your clients.Use pricing to build self-belief: Boost your confidence in your pricing and set boundaries to ensure you're getting paid what you're worth.If you have any questions about pricing your services, my DM’s are always open! Click the link below and send me a DM on Instagram https://www.instagram.com/rachhowourth
In part two of our series on Evergreen group coaching, I share the final four tips for structuring your scalable coaching program. If you're looking to leverage your time and build a business that grows organically without the stress of constant launches, you’ll definitely want to listen to this episode!From creating a peer support system to developing smooth onboarding processes, I emphasise how these foundational elements can make your Evergreen group truly scalable. I’m also answering common questions about pricing strategies, including why offering payment plans and a pay-in-full discount is essential to getting the right students into your program without overburdening yourself.Plus, I stress the importance of building community within your program. It's not just about you being the expert - your students should feel empowered to learn from each other, share insights, and support one another. Community-driven coaching is a game-changer for building lasting results and reducing client churn.Community & Peer Support: Encourage interaction and accountability through breakout rooms, Slack threads, or Telegram groups to help clients share their experiences and solve challenges together.Smooth Onboarding Process: Automate as much as possible with welcome emails, contracts, and orientation videos to ensure a seamless experience for new clients.Pricing Your Evergreen Group: Offer a pay-in-full discount and payment plans to make it easier for potential clients to enroll while ensuring your business remains profitable.Scalability: Build a program structure that can support unlimited enrollments without compromising the quality of your coaching or client experience.If you’re ready to scale and create a group coaching program, I’d love to invite you to book a FREE sell-out & scale up call with me on the link below (USUALLY £597) about how I can support you with thishttps://calendly.com/mysalesmentor/personal_scale_up_strategy_call?month=2025-10&date=2025-10-09 Perfect for: Female entrepreneurs, coaches and service-based business owners looking to improve their sales strategy, master online marketing, and grow their entrepreneurial mindset.🎧 For actionable sales, marketing, and business tips, listen and subscribe to Becoming an Online Sales Queen and empower your entrepreneurial journey!For more tips on growing your business and creating irresistible offers, follow me on Instagram @RachHowourth.
In today’s episode of Becoming an Online Sales Queen, I'll share how to structure a highly effective Evergreen group coaching program. Whether you're looking to build your first Evergreen program or optimise an existing one, this episode is packed with actionable steps, including tips for creating a signature framework, building on-demand content, and leveraging Evergreen sales funnels. Tune in for strategies that will help you scale your coaching business without the exhaustion of constant launches.If you're a coach looking to scale your business with a sustainable, Evergreen group coaching program, this episode is for you! 🎙️ I’ll break down my 7-step strategy for structuring your Evergreen coaching program, designed to help you generate consistent income while avoiding the rollercoaster of launches.From building a signature framework that ensures your clients get results to creating on-demand content for your group to consume, I’ll share insights that will take the overwhelm out of launching and delivering. Learn why Evergreen programs paired with automated sales funnels are the most effective way to scale, offering leverage, freedom, and predictable growth.Not only will I dive into the logistics of delivering your program, but I will also discuss the mindset needed to keep you aligned with your business goals and help your clients succeed.Plus, I’m answering common questions about scaling, creating live coaching touchpoints, and fostering a strong community.Evergreen Group Programs: The #1 way to scale your coaching business without burnout.Signature Framework: How to create a transformational framework that’s simple, clear, and powerful for your clients.On-Demand Content: Setting up your course portal to ensure clients get immediate access and value.Live Coaching: Why you don’t need weekly calls — bi-weekly is key for sustainable growth.Building Community: How to create a network that supports both your business and your clients’ growth.Sign up for my FREE Coaching Framework Builder:https://www.rachaelhowourth.com/f/how-to-build-a-coaching-frameworkYour fast-track blueprint for creating a coaching framework that elevates your offer, boosts your authority, and delivers transformative results for your clients.Perfect for: Coaches, mentors, and service-based entrepreneurs who want to build a scalable, profitable coaching business, craft world-class programs, and elevate their reputation as an industry leader.🎧 For actionable sales, marketing, and business tips, listen and subscribe to Becoming an Online Sales Queen and empower your entrepreneurial journey!For more tips on growing your business and creating irresistible offers, follow me on Instagram @RachHowourth.
In today’s episode, Catriona and I dive into the truth behind the saying: "Your clients will become your friends faster than your friends will become your clients." 🧠As entrepreneurs, it can be disheartening when friends and family don’t fully understand the journey we’re on. But as Catriona shares, there’s a key lesson in this… your ideal clients are more likely to support you in ways friends might not. They get it. They’re on a similar path. 🙌Catriona, the founder of Level Up Socials, shares her personal experiences with the misunderstanding that often arises between entrepreneurs and their close circle, and how she navigated those tricky conversations. From growing your business network to creating authentic relationships with clients, this episode is packed with strategies for building lasting, supportive business friendships.Listen in as we discuss:Why your friends don’t always get your business and why that’s okay!How to create a network of like-minded people who truly support your business growth.The importance of boundaries in business, especially when clients become friends.Tips on making your business relationships more fulfilling while maintaining professionalism.Grab Cat’s Magnetic Messaging Manual here: https://www.levelupsocials.co.uk/f/magnetic-messaging-method Connect with Cat on Instagram: https://www.instagram.com/levelupsocialsuk If you’re interested in ways we can work together, head over to my Instagram and drop me a message https://www.instagram.com/rachhowourth
If your September launch feels off—low live attendance, weak email opens, or “not the right time/can’t afford it” DMs—this episode gives you a clear, practical turnaround plan.Drawing on launches up to £107K and client wins that jumped from £7K to over £20K, Rachael shares the exact steps to rescue momentum mid-launch without scrapping your strategy.You’ll learn how to:📌Use personal outreach (especially voice notes) to warm buyers and restart conversations.📌Add timely, relevant bonuses (templates, trackers, mini-workshops) that address the exact sticking points your audience mentions during launch week.📌Introduce a down-sell offer (shorter timeframe, lower price, quicker win) that matches buyer readiness—so you still monetise warm traffic you’ve worked hard to build.Expect tactical scripts, practical timing, and messaging prompts to keep energy high, deliver with authority and certainty, and focus on tangible outcomes (not just features). Whether you’re mid-cart or planning your next promo, these rescue moves help you hit revenue goals, boost conversions, and protect ROI on ads and team costs.On Wednesday, 17th September at 8PM BST I’m hosting a FREE live workshop Idea to Income:https://www.rachaelhowourth.com/courses/idea-to-passive-income/ Your fast-action blueprint for creating and selling a profitable digital offer in 48 hours and I’d love for you to join!!Perfect for: Female entrepreneurs, coaches and service-based business owners looking to improve their sales strategy, master online marketing, and grow their entrepreneurial mindset.🎧 For actionable sales, marketing, and business tips, listen and subscribe to Becoming an Online Sales Queen and empower your entrepreneurial journey!For more tips on growing your business and creating irresistible offers, follow me on Instagram @RachHowourth.
In this episode of Becoming an Online Sales Queen, we uncover the three massive content mistakes that are holding you back from signing more clients on social media. If you’ve been struggling with empty DMs, or worse, clients who inquire but quickly back out due to price objections or uncertainty, this episode is for you.You’ll learn how to overcome these content pitfalls by showcasing authority, certainty, and a focus on tangible outcomes. Whether you’re a coach, mentor, or service provider, the strategies shared will help you build trust, create irresistible offers, and ultimately convert more followers into paying clients.We’ll cover how to:✨Speak with authority and why it’s crucial to highlight your expertise.✨Instill certainty in your offer to create urgency and demand.✨Shift from focusing on features to emphasizing the tangible outcomes clients will achieve.Plus, I’m sharing how you can take immediate action by joining my Content Club, where you’ll receive templates, trending audios, and guidance to create content that actually converts. Ready to step up your content game and start seeing more inquiries? Let’s dive in!▶️https://www.rachaelhowourth.com/courses/content-clubPerfect for: Female entrepreneurs, coaches and service-based business owners looking to improve their sales strategy, master online marketing, and grow their entrepreneurial mindset.🎧 Listen now and subscribe to Becoming an Online Sales Queen for more actionable tips on sales, marketing and building a thriving business.Follow me on Instagram @RachHowourth for more tips on growing your business and creating irresistible offers.
Have you ever felt stuck on a plateau in your business?I’ve been there. I’ve danced around income levels that I just could not seem to push past. But today I am sharing the real turning point that shifted everything for me, and it all came down to copywriting.In this episode of Becoming an Online Sales Queen, I reveal the breakthrough that helped me go from stagnant income to multi five figure months. It is not about fancy sales strategies, funnels or paid ads. It is about learning to write emotionally aligned copy that connects with your audience’s deepest desires, pain points and motivations.When you can write words that truly resonate, you position yourself as the solution your ideal client has been searching for, and that is when the magic happens.You will learn: ✨ The power of copywriting – how emotionally aligned copy can convert more leads and take your online business success to the next level. ✨ The difference between sharing and selling – why guiding your audience from their pain to your solution is essential for business growth. ✨ Market research – how to use surveys and conversations to understand your audience deeply. ✨ Vulnerability in copy – why authentic and open storytelling builds trust and connection. ✨ Building demand – how to create urgency and desire for your offer so your audience takes action now.Whether you are stuck at £2K months or £10K months, this episode will show you the exact shift that can help you scale with confidence.Sign Up to my FREE Masterclass in September Idea to Income:https://www.rachaelhowourth.com/courses/idea-to-passive-income/ Your fast-action blueprint for creating and selling a profitable digital offer in 48 hoursPerfect for: Female entrepreneurs, coaches and service-based business owners looking to improve their sales strategy, master online marketing, and grow their entrepreneurial mindset.🎧 Listen now and subscribe to Becoming an Online Sales Queen for more actionable tips on sales, marketing and building a thriving business.
If you’ve been putting in the work to create content and not seeing the results you desire, this episode is for you! I’m breaking down the real reason why some women succeed at building their online business and others don’t. The key is not the latest strategy or secret tip but understanding how to sell your offer effectively.In this episode, I’ll explain the difference between sharing information and leading your audience through the buying process. When you sell, you guide your audience from their problem state to the solution your offer provides, creating urgency and demand for your services.I’ll also share the biggest blind spot that many entrepreneurs have: believing that simply sharing content will get them sales. But it’s only selling that will attract inquiries, leads, and clients. By positioning your offer as the clear solution to their pain points and building authority, you can start generating sales consistently.If you’re ready to stop just sharing and start selling with confidence, you’ll want to listen to this episode.✨Selling vs. Sharing – Understand the difference between sharing information and selling your offer effectively.✨Create Demand – Learn how to build urgency and desire for your product or service.✨Position Yourself as an Expert – Discover how to position your offer as the solution your audience needs.✨Move Your Audience to Action – How to lead your audience from their current pain points to the solution you provide.✨Shift Your Mindset – How shifting from sharing to selling can impact your business growth and profitability.If you would like to work with me as a CASE STUDY all you need to do is head over to Instagram and DM me CASESTUDY and I will send you a voice note to see if it’s right for you.https://www.instagram.com/rachhowourthDon’t forget to like this episode, subscribe, and leave a review to help spread the word to more women ready to become sales queens!Follow me on Instagram @RachHowarth for more behind-the-scenes, tips, and inspiration.
So many women in business are searching for the secret sauce to success… but here’s the truth, lovely. It’s not about the perfect strategy, endless free time, or even having the “right” connections. The real difference between the women who build thriving, profitable online businesses and those who don’t? Resilience.In this episode of Becoming an Online Sales Queen, I’m lifting the lid on my own journey from corporate career to building a multi-six-figure online business success story and sharing the mindset shift from employee to CEO that completely changed the game for me.You’ll hear: 💫 Why resilience in business matters more than the strategy you’re using. 💫 How self-belief fuels resilience and gives you the courage to keep going. 💫 The role of a strong CEO mindset in overcoming setbacks. 💫 How to stop blaming circumstances and start taking ownership of your results. 💫 Simple steps to bounce back faster when things don’t go as planned.Whether you’re just starting your entrepreneurial journey or scaling to your next income level, this episode will help you build the business growth mindset that keeps you moving forward no matter what life throws your way.Because here’s the thing. The women who succeed are the ones who keep showing up, keep iterating, and keep building their resilience every single day.🎯 Perfect for: Female entrepreneurs, coaches, and service-based business owners ready to step into their CEO leadership role and grow a sustainable online business with confidence.📅 Want to take your sales and marketing to the next level? Join my Post to Get Paid workshop TODAY. You’ll receive a replay of day one and you can join day 2 of the workshop LIVE 🔗 https://www.rachaelhowourth.com/courses/posts-to-get-paid
Are you stuck in the employee mindset - working all hours, constantly managing other people’s expectations, and feeling burnt out without the business growth you want? It’s time to stop overworking and start leading with a true CEO mindset.In this episode of Becoming an Online Sales Queen, I will shares how to confidently transition from being “just” the doer in your business to stepping into your role as a visionary leader. You’ll discover the exact entrepreneur tips she used to go from corporate career to building a multi-6-figure online business success story that aligns with her values and lifestyle—without hustle, burnout, or compromise.You’ll learn how to: ✨ Stop overfilling your diary and focus on the time management for entrepreneurs strategies that actually move the needle. ✨ Set clear business boundaries to protect your time, energy, and mental space. ✨ Build a sustainable, values-driven business that supports your long-term entrepreneurship mindset. ✨ Make bold, unapologetic decisions without fear of stepping into your CEO role. ✨ Identify and stop tolerating anything in your business that no longer serves you.I also opens up about her own journey - from corporate pressures and missed family milestones to creating freedom and work-life balance for entrepreneurs through her Lazy Girl Sales™ Strategy.Whether you’re an online business owner, a female entrepreneur ready to scale, or a coach wanting to master sales coaching techniques for consistent results, this episode will give you the mindset shifts and practical steps to lead like a true CEO.🎯 Perfect for: Female entrepreneurs, online coaches, and service-based business owners who want business growth for women without the burnout.📅 Want to boost your sales and marketing? Join my Post to Get Paid workshop – 19th & 20th August 🔗https://www.rachaelhowourth.com/courses/posts-to-get-paid💬 If this episode resonated, please leave a review - it helps other like-minded entrepreneurs discover the podcast and start their own journey towards scaling an online business with confidence.Watch this episode on video too;🎥 Watch the video version: YouTube📲 Let’s connect: Instagram: @rachhowourth TikTok: @rachhowourth Facebook: Rach Howourth LinkedIn: Rachael Howourth Pinterest: Rachael Howourth
Welcome back to Becoming an Online Sales Queen! 👑Struggling to grow your Instagram audience and turn followers into paying clients? You're not alone—and this episode is exactly what you need. I’m pulling back the curtain on my signature F.A.N.S. content framework that’s helped me scale my business (and my clients' too!) with ease, simplicity, and strategy.✨ In this episode, you’ll learn how to:1️⃣Attract engaged, high-quality followers who are ready to buy2️⃣Position yourself as the go-to expert in your niche3️⃣Build authentic connections that lead to trust and conversions4️⃣Create sales content that gets your audience taking actionHere’s the full breakdown of the F.A.N.S. framework:⭐Follower Growth Content – Attract the right people into your world⭐Authority Content – Become the trusted expert they can’t stop watching⭐Nurture Content – Build deeper connections and prime your audience to buy⭐Sales Content – Convert your content into consistent incomeThis method works whether you're a coach, service provider, or online educator. So if you’ve ever felt like you’re pouring energy into content with zero return—this episode is a must-listen.🔥 PLUS: Get an exclusive sneak peek at my upcoming 2-day workshop “Posts to Get Paid” happening August 19th–20th.Inside, I’ll hand you the exact templates, strategies, and tools to help you create content that actually brings in sales.💻 Grab your spot here → rachaelhowourth.com/courses/posts-to-get-paid
In today’s episode of Becoming an Online Sales Queen, I’m diving into a topic I rarely talk about—niching down. While most sales and marketing experts tell you to nail your niche before anything else, I’m here to challenge that belief. Yes, a niche helps guide your messaging, but it’s not the be-all and end-all of making consistent sales.I share my personal experience working with both corporate clients and women entrepreneurs who seek a freedom-based lifestyle. Even though my marketing is dedicated to women coaches and service providers, I still work with corporate businesses for leadership coaching, communication skills, and resilience training at the executive level.Here’s the truth: once you build your reputation, your niche can expand. When you’re just starting, niche down and focus on who gets the most benefit from your offer and how to communicate the tangible result you deliver. It’s about showing potential clients how their life will change after working with you—not just listing generic benefits.I’ll walk you through my Worth Model and show you how to tap into the five core motivators—Wealth, Opportunity, Relationships, Time, and Health—that drive people to invest in your offer.This episode will help you shift your messaging from broad and vague to focused and specific, so you can stop blending in and start standing out.📚The Niche Myth – You don’t have to obsess over demographics to succeed in sales. Focus on who benefits the most from your offer and the transformation it creates.📚Worth Model Framework – Learn about the five core motivators—Wealth, Opportunity, Relationships, Time, and Health—that should guide your messaging and copy.📚Sell the Transformation – It’s not about the service or product you provide; it’s about the emotional shift your clients will experience.📚Move Beyond Demographics – Forget age, location, and gender. The real selling power comes from the emotional journey you take your clients on.📚Empathy in Sales – Understand your ideal client’s struggles deeply by walking through a “day in their life” and tapping into the language they use when confiding in trusted friends.Tune into Becoming an Online Sales Queen for proven strategies to scale your sales, elevate your authority, and land dream clients. Subscribe now and start seeing the results you deserve!Stay connected on Instagram @RachHowarth for daily insights, business hacks, and real-world strategies to step into your sales authority and attract clients who are ready to invest!👑🎧 Listen to the full episode here: 🔗Spotify: https://open.spotify.com/show/3nNATgxeaaptKNEYBgW0C3 🔗Apple Music: https://music.apple.com/us/podcast/becoming-an-online-sales-queen/id1602916931 🔗Amazon Music: https://music.amazon.com/podcasts/d1a19e3a-45e6-4b8d-9c06-20e2d7e8d994Access FREE resources here;🔗https://www.rachaelhowourth.com/freeresourcesFollow me on other platforms;🔗Instagram: https://www.instagram.com/rachhowourth🔗Tik Tok: https://www.tiktok.com/@rachhowourth?_t=8XSXJbsUB3F&_r=1🔗Facebook Page: https://www.facebook.com/rachhowourth 🔗Linked In: https://www.linkedin.com/in/rachael-howourth-sales-coach-trainer-mentor/🔗Pinterest: https://www.pinterest.co.uk/rachaelhowourth/_created/ Watch my FREE TrainingThe Proven 7-Step Sales System for Scaling your Coaching or Service Business to 100-200K a YearIn just 28-minutes, you'll discover how my clients are;🍾 Celebrating 55K sales in 3 months🍾 Making 37K from group offers in a week🍾 Building their audience and authority🍾 Generating multi 6-figures on auto-pilot🍾 Working less hours and travelling the world🔗 https://www.rachaelhowourth.com/f/online-sales-queen-7-step-system
Struggling to sell your program or service? In today’s episode, I’m sharing the #1 reason why most entrepreneurs fail to sell their programs and how my Worth Model can transform your messaging. If you’re ready to stop just talking about what you do and start selling the result, this episode is for you. Let’s dive in!In this episode of Becoming an Online Sales Queen, I’ll share the biggest mistake most entrepreneurs make when selling their offers — and that’s focusing on the wrong thing. Whether you’re offering coaching, a VA service, or a course, the secret to selling more is in selling the result, not the service itself.I see many entrepreneurs talking about their service as if it's the end all — for example, selling social media management or weight loss coaching. But what they should be talking about is the outcome that their service provides.I’m introducing you to The Worth Model, a framework that I’ve developed to tap into the 5 key buying motivators that make people say yes to your offer. These include:✨Wealth: Creating financial freedom and abundance.✨Opportunity: The new doors your service opens.✨Relationships: Improving personal connections and community.✨Time: Giving your clients more time for the things that matter most.✨Health: Boosting well-being and vitality.Understanding these motivators helps you speak directly to your client’s deepest needs — and when you do, sales follow. I’ll explain why selling the result isn’t just about making a transaction, it’s about creating transformations.Subscribe to "Becoming an Online Sales Queen" for weekly tips on mastering sales, building authority, and attracting your dream clients. If you're ready to take your business to the next level, hit subscribe and start seeing real results!Follow me on Instagram @RachHowarth for daily inspiration, behind-the-scenes content, and actionable tips to help you scale your online business, attract dream clients, and step fully into your authority as a sales queen!👑🎧 Listen to the full episode here: 🔗Spotify: https://open.spotify.com/show/3nNATgxeaaptKNEYBgW0C3 🔗Apple Music: https://music.apple.com/us/podcast/becoming-an-online-sales-queen/id1602916931 🔗Amazon Music: https://music.amazon.com/podcasts/d1a19e3a-45e6-4b8d-9c06-20e2d7e8d994Access FREE resources here;🔗https://www.rachaelhowourth.com/freeresourcesFollow me on other platforms;🔗Instagram: https://www.instagram.com/rachhowourth🔗Tik Tok: https://www.tiktok.com/@rachhowourth?_t=8XSXJbsUB3F&_r=1🔗Facebook Page: https://www.facebook.com/rachhowourth 🔗Linked In: https://www.linkedin.com/in/rachael-howourth-sales-coach-trainer-mentor/🔗Pinterest: https://www.pinterest.co.uk/rachaelhowourth/_created/ Watch my FREE TrainingThe Proven 7-Step Sales System for Scaling your Coaching or Service Business to 100-200K a YearIn just 28-minutes, you'll discover how my clients are;🍾 Celebrating 55K sales in 3 months🍾 Making 37K from group offers in a week🍾 Building their audience and authority🍾 Generating multi 6-figures on auto-pilot🍾 Working less hours and travelling the world🔗https://www.rachaelhowourth.com/f/online-sales-queen-7-step-system
In this episode of Becoming an Online Sales Queen, I dive deep into how stepping into your authority can completely transform your business and attract the right clients. If you’ve been struggling to show up with confidence and believe in your expertise, this episode is for you. Tune in to learn how embracing your authority will not only boost your credibility but also make sales feel effortless. 🌟Are you struggling to own your expertise and show up confidently as the authority in your niche? In today’s episode, I’ll share the key to building trust with your audience and the needle mover that has allowed me to achieve 107K in a launch. It’s all about authority—showing up unapologetically as the expert and letting your audience know that you have the solution to their problems.As I reflect on my journey, I recall how I started, how I used to shy away from showing up on video, and how I eventually embraced my authority to attract high-ticket clients and create life-changing launches. Your mindset and belief in your expertise are everything when it comes to growing your business and stepping into your sales queen era.If you’ve been hesitating to fully claim your authority, or if you feel imposter syndrome creeping in, I want you to know you’re not alone. I’ve been there, but I made a shift. Now, I teach you how to own your brilliance and attract your dream clients effortlessly.💫Authority is the key to client attraction – Learn how to show up with confidence and let your audience see you as the expert.💫Overcome imposter syndrome – The difference between feeling unsure and feeling like an expert.💫Own your unique genius – What makes you different and better than others in your niche?💫How a shift in mindset and confidence can lead to more sales – The mindset practices you need to implement today.💫Practical tip – Set aside 5 minutes every morning to celebrate your authority and what you bring to the table.Subscribe to the Becoming an Online Sales Queen podcast to continue learning how to own your authority and make sales effortless in your business.Follow me on Instagram @RachHowarth for daily inspiration on building your business and stepping into your sales queen era with unapologetic confidence. 👑🎧 Listen to the full episode here: Spotify: https://open.spotify.com/show/3nNATgxeaaptKNEYBgW0C3 Apple Music: https://music.apple.com/us/podcast/becoming-an-online-sales-queen/id1602916931 Amazon Music: https://music.amazon.com/podcasts/d1a19e3a-45e6-4b8d-9c06-20e2d7e8d994Watch this episode on video too;You Tube: https://www.youtube.com/@RachHowourthAccess FREE resources here;https://www.rachaelhowourth.com/freeresourcesFollow me on other platforms;Instagram: https://www.instagram.com/rachhowourthTik Tok: https://www.tiktok.com/@rachhowourth?_t=8XSXJbsUB3F&_r=1Facebook Page: https://www.facebook.com/rachhowourth Linked In: https://www.linkedin.com/in/rachael-howourth-sales-coach-trainer-mentor/Pinterest: https://www.pinterest.co.uk/rachaelhowourth/_created/ Watch my FREE TrainingThe Proven 7-Step Sales System for Scaling your Coaching or Service Business to 100-200K a YearIn just 28-minutes, you'll discover how my clients are;🍾 Celebrating 55K sales in 3 months🍾 Making 37K from group offers in a week🍾 Building their audience and authority🍾 Generating multi 6-figures on auto-pilot🍾 Working less hours and travelling the worldhttps://www.rachaelhowourth.com/f/online-sales-queen-7-step-system