In this episode, I share my personal pricing journey, the mistakes I made, and the lessons I learned. 

I’ve worked with a variety of clients, from law firms to coaching programs, and in the beginning, I undercharged significantly. If you’ve ever felt uncertain about pricing your services or feel like your rates are too high or too low, I’ve been there.

Pricing is more than just a strategy. It’s deeply tied to your self-worth and confidence. 

In this episode, I help you overcome those self-doubt barriers, understand how to price based on the results your clients get, and the proximity they have to you.

If you're a coach, service provider, or VA, this episode will help you rethink your pricing strategy, whether you're struggling with client objections or you're simply unsure if your rates align with the value you provide.

• Price for results, not time: Stop using your old salary to determine your pricing. It's about the transformation you provide.
  

• Proximity is key: Your clients pay not just for your time, but for how close they get to you—whether that’s through live calls, coaching, or resources.
  

• Avoid undercharging: Underpricing can lead to burnout, resentment, and poor client relationships. Price based on the outcome they’ll achieve with you.
  

• Understand the value of your time: Stop charging based on hours worked and start charging for the value and impact you create for your clients.
  

• Use pricing to build self-belief: Boost your confidence in your pricing and set boundaries to ensure you're getting paid what you're worth.

  
  

If you have any questions about pricing your services, my DM’s are always open! Click the link below and send me a DM on Instagram https://www.instagram.com/rachhowourth