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Becoming an Online Sales Queen
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Becoming an Online Sales Queen

Author: rachaelhowourth

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If you're growing an online business as a Coach or Service Provider then you'll love this show with UK Sales Expert Rachael Howourth.
Rach has taught over 9,200 people to sell and used to manage a corporate sales team of 60, who smashed targets of £100 million pounds. You could say she's got the t-shirt but she's actually got the matching joggers too!
Tune in for tried and tested strategies to help with challenges like attracting leads on social media, creating authoritative content, selling in your Insta stories, converting sales in the DMs and on discovery calls and how to handle objections.
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As the new year approaches, it's the perfect time to take a step back, reflect on your journey, and start planning for success in 2026. In this episode, I share seven transformative journaling prompts to help you activate your sales success, identify what worked in 2025, and set clear goals for the year ahead. Whether you're looking to launch new offers, build stronger habits, or make more money, this episode will guide you in creating a methodical and intentional approach for 2026.These journaling prompts will help you:Reflect on the wins and growth you’ve had in 2025Set strategic goals and identify the actions that will drive growth in 2026Create a clear path to becoming the confident, powerful CEO of your businessBreak through your limiting beliefs and fears that may be holding you backSo, if you're ready to enter the new year with confidence and clarity, grab a pen and paper and let’s make 2026 your best year yet!Key Takeaways:Reflect on your wins from 2025 and celebrate both the visible and unseen successes.Set your monthly minimum income goal and determine your financial safety net.Identify any money leaks from last year and strategise ways to close them for greater growth.Embrace new habits and behaviours that will help you show up as a powerful, magnetic CEO in 2026.Establish boundaries that will protect your energy and ensure you prioritise what matters most.Ready to really own your role as an Online Sales Queen™?Make sure you send me a message on Instagram of the 3 things you’re scared of doing that you know will get you to your next level. I’d LOVE to talk about it with you.https://www.instagram.com/rachhowourth
In this special Christmas Eve episode, I’m speaking directly to all the women out there who have been giving, serving, and juggling it all. If you’re the woman who has spent 2025 pouring into others - whether that’s through your business, your family, or your friends - this episode is a reminder that you deserve to pause, reflect, and celebrate your own brilliance.Today, we dive into the art of self-appreciation and why acknowledging your wins and setting clear boundaries is crucial for your mental health and future success. We’ll walk through simple yet powerful ways to honour yourself during the festive season - no guilt, just rest, reflection, and renewal.I’ll guide you through a series of exercises to help you reflect on your growth and achievements this year. You’ll learn why saying ‘no’ to emotional drains and protecting your energy is the best gift you can give yourself. By embracing your self-worth and owning your brilliance, you’ll be prepared to step into 2026 with confidence, self-love, and clarity.Whether you’re taking a break, spending time with loved ones, or just indulging in some much-needed rest, this episode will remind you that you are enough, you are brilliant, and you deserve the space to recharge for a new year of growth and impact.Key Takeaways Reflect on your personal and business growth throughout 2025.Honour your wins and embrace your resilience.Set clear boundaries to protect your rest and emotional wellbeing.Learn how saying “no” can open space for better opportunities.Understand the power of self-appreciation and why you should embrace your brilliance.Ready to truly embrace your role as an Online Sales Queen™?Hit subscribe now! You won't want to miss future episodes, which are designed to help you step into your power and grow your online business.
In this episode, I’m answering a question that pops up every December: Should you sell over Christmas? Many business owners believe the holiday season is a no-go for sales, but that couldn’t be further from the truth. The trust recession is real, and it’s impacting all types of offers - from low-ticket to high-ticket sales, online courses, and membership programs.I’m dispelling the myths that nobody is buying during Christmas, nobody is on social media, and selling feels icky. In fact, over the holidays, buyers are ready and actively looking for solutions to their problems. So how do you tap into this? With value-driven content, curiosity-building posts, and using automated systems like the Lazy Girl Sales System.Join me as I share how I’ve successfully made sales on Christmas Day and Boxing Day and how you can do it too. I’ll also walk you through how to sell without being salesy, why face-to-camera content works, and how to use social proof to build trust with your audience during the festive season.Bust the Myths: People are still buying during Christmas! The desire for solutions doesn't stop for the holidays.Curiosity-Driven Content: Lead with value and give a call to action without being salesy.Face-to-Camera and Live Videos: Show up with your face- connection matters, and your audience wants to see YOU!Automated Sales Flow: Learn how to set up the Lazy Girl Sales System to make passive sales over the holidays.Stay Authentic: Be a problem solver, not just a salesperson, and avoid using tactics that could harm trust.DM me the word LAZY on Instagram, and I’ll show you exactly how my funnel/ automation is set up so you can make sales whilst taking time off over Christmas!https://www.instagram.com/rachhowourth
The Trust Recession

The Trust Recession

2025-12-0927:05

There is no doubt in my mind that we are in a trust recession in the online world. People have been burned by fake urgency, fake scarcity and bro style sales tactics that promised the moon and then underdelivered. The result is that your audience is more discerning than ever and they need a deeper level of trust before they say yes to your offers, whether they are low ticket, mid ticket or high ticket.In this episode, I share seven specific ways I am rebuilding and accelerating trust in my own business as we move into 2026 and how you can do the same. We talk about turning up your credibility and authority through your story, using powerful social proof and client case studies, showing your face on camera so people can feel your real energy, building genuine community, collaborating with aligned leaders, saying yes to more in-person rooms and being intentional about client retention and loyalty.I also invite you to look honestly at your own values, ethos and personal brand so that your content reflects what you truly stand for. When you lead with a whole heart, focus on connection rather than pressure and respect the timeline of your client's decision-making, you become the person they trust to walk with them long term. This is how you move through the trust recession and build a sustainable, profitable sales ecosystem that feels good for everyone involved.Key takeaways from this episodeWhy we are in a trust recession and how it is affecting buying decisions at every price point.Seven practical ways to rebuild trust, from sharing your story and social proof to using face-to-camera video and community building.How collaborations, in-person rooms and real relationships speed up trust far more than complicated funnels.The importance of retention, loyalty and creating next step offers for clients who want to stay in your world.How leading with heart, clear values and genuine care positions you as the mentor your audience can rely on in 2026 and beyond.Ready to Embrace Your Inner Online Sales Queen™?Each week, I record an episode designed to help you grow your online business and step into your power! Make sure you subscribe so you don't miss any tips/ advice!Feeling stuck or that business is too hard? Reach out to me directly on Instagram, my inbox is always open! https://www.instagram.com/rachhowourth/
Are you sending out emails to your list but still struggling to convert your audience into paying clients? I’ve been there, and I’ve got a game-changing tip to help you move your subscribers from passive readers to committed buyers. In this episode, I explain how creating a 10-minute video can make all the difference.If you're already sending great content to your email list, but they’re not taking action, it might be time to switch things up. Showing your face on camera and speaking directly to your audience can create a stronger, more authentic connection. I break down exactly how to create a short, powerful video that will lead to increased sales and bookings.I’m not talking about scripted, perfectly polished content. This is all about showing up authentically and delivering real value with actionable steps that will help your audience solve a problem. And then, you’ll smoothly transition into a call to action, whether it’s booking a call with you or making a purchase.Key takeaway:The Power of Video: A 10-minute video can do what emails alone can’t. Show up on camera and connect with your audience authentically.Deliver Real Value: Share actionable tips, mindset shifts, or journal prompts to position yourself as the expert.Effective Call to Action: Learn how to smoothly transition from value into a clear call to action—either book a call or make a purchase.Action Over Perfection: Don’t wait for the perfect video. Just take action and get started, even if it’s messy.Momentum is Key: Fast action leads to fast results. Take action today and see the difference.If you’ve been frustrated with your email list’s lack of conversion, this episode will give you the tools to finally see results!Or if you’re listening to this and realising your messaging might not be calling in the right clients from your emails - it’s not too late to join me on the 8th December for Money Making Messaging Live Sprint. It’s the perfect place to learn how to communicate your value clearly and confidently so your audience feels ready to take the next step with you.👉 Join Money Making Messaging here.https://www.rachaelhowourth.com/courses/money-making-messaging/buy 
As online business owners, we often get caught up in complex funnels, complicated strategies, and chasing the algorithm. But sometimes, going back to basics is the best thing we can do for our sales. In this episode, I’m talking about the art of conversation and how to use DMs and voice notes to build genuine connections with your audience.It’s not about sending a pitch or trying to sell instantly. Instead, it's about making real human connections that foster trust, loyalty, and eventual sales.I share how I personally reach out to new followers on Instagram without talking about my offers… and how this simple gesture creates a sense of community and trust. The result? More people engage with my content and eventually reach out to work with me.The key takeaway? Authenticity. When you reach out in a warm, personal way, you will see a major shift in your business. Start sending voice notes to your new followers and connections -it doesn’t take long, but it can make all the difference in turning followers into paying clients.In this episode, you’ll learn:The most effective (and simplest) sales strategy that’s fail-proof: connection through DMs & voice notes.How to engage with new followers authentically without pushing sales.Why sending 30-60 second voice messages can help you build long-term relationships and convert sales.Real-life results from my clients who’ve used this strategy and seen a return on their efforts.Why focusing on genuine conversations is more powerful than any automated system.Ready to go back to basics and build connections? This strategy will help you create lasting relationships that lead to sales. Tune in!Connect with Your Inner Online Sales Queen™! Don't miss a weekly episode! Subscribe to grow your online business and step into your power.If business is feeling hard and you need to go back to basics, reach out to me on Instagram https://www.instagram.com/rachhowourth/
In this episode of Becoming an Online Sales Queen™, we are talking about the real reason so many entrepreneurs stay stuck: excuses. It is comfortable to delay the things that stretch you, but if you want to grow your business and sign more clients, you need to stop letting excuses lead the way.I share simple mindset shifts, real-life examples, and two practical tools that will help you stop procrastinating and start taking confident action. If you are ready to move forward, build momentum, and grow your online business with clarity, this episode is for you.Key Takeaways: • Why your brain seeks comfort and how to break the habit • How small actions create big results in your business • Simple steps to stop procrastinating • How to build confidence and move towards your goalsSubscribe for weekly episodes that help you grow your online business and embody your inner Online Sales Queen™.Follow on Instagram: https://www.instagram.com/rachhowourth/ 
In this episode of Becoming an Online Sales Queen, we’re diving into the three pillars that create instant authority online: credibility, consistency, and confidence.Because here’s the truth… authority changes everything.It’s the difference between feeling like you’re shouting into the void and becoming that woman… the one people trust, buy from, and recommend.But authority isn’t about posting more or showing up everywhere all the time. It’s about trust. It’s about your audience feeling safe in your energy, confident in your expertise, and seeing you as the go-to in your niche.Inside this episode, I’m sharing how to communicate your results with clarity, how to position yourself with confidence, and how to create content that instantly builds credibility so your audience leans in instead of scrolling past.We’ll also talk about one of my favourite topics: ROI. Because when you can clearly communicate the transformation and tangible results of your work, that’s when selling feels effortless.If you’re ready to boost your visibility, feel stronger in your sales conversations, and fully step into your next level of authority, this one’s for you.And if you’re craving that next level in real life too, there’s something so powerful about being in the room. Attending live events and retreats is one of the fastest ways to expand your confidence and embody your authority. Send me a message on Instagram @rachhowourth https://www.instagram.com/rachhowourth  and I’ll share what events I’ve got coming up. I’d love to help you step into that version of you who leads with ease and sells with certainty.
Sales objections can feel intimidating, especially when you are face-to-face with a potential client. But what if I told you they are actually a good thing?In this episode of Becoming an Online Sales Queen™, I share how I went from corporate boardrooms to online sales calls and mastered the art of handling objections with confidence and ease. You will learn how to respond when someone says “I can’t afford it” or “I need to think about it” using powerful, natural scripts that never feel pushy.I’ll walk you through the psychology behind objections, how to position your offer as the obvious solution, and how to shift from pressure to partnership in your sales conversations.Plus, I’m giving you my free Sales Objection Playbook, packed with step-by-step scripts and power phrases to help you turn conversations into “yeses.”Whether you are selling in person, on Zoom, or in the DMs, this episode will help you build trust, boost conversions, and feel confident closing sales without ever feeling salesy.✨ DM me on Instagram @rachhowourth the word PLAYBOOK and I’ll send it straight to you.💎 What You Will Learn:Understand Sales Objections: Why objections are not personal and how to handle them calmly.Scripts that Work: My go-to phrases that help you close with confidence.Psychology Behind Objections: How to lead with empathy and show your offer as the perfect fit.Overcome “I Can’t Afford It”: Reframe price concerns into value-driven conversations.Boost Your Confidence: Learn to sell with ease and integrity every single time.✨ Follow or subscribe for weekly episodes that help you grow your business, boost your confidence, and step fully into your power as the Online Sales Queen™.👑 Connect with me on Instagram @rachhowourth for more sales strategies, business coaching tips, and behind-the-scenes insights to help you sell with confidence and authenticity.
Discover the mindset shift that millionaires and billionaires use to overcome self-doubt. Learn how to turn fear into fuel and step fully into your power as the Online Sales Queen™.Self-doubt does not disappear when you hit your first six-figure month or even your first million. In fact, it often gets louder the more you grow.In this episode of Becoming an Online Sales Queen, I share a powerful realisation I had during a business retreat in Dubai, surrounded by incredible women at every stage of business. Some were just starting out, while others were running multi-million-pound empires. What struck me most was that every single one of them experienced self-doubt.You will learn why even the most successful entrepreneurs face moments of uncertainty, what this really means for your business journey, and how to use it as fuel for growth. I will show you how to bridge the gap between your potential and your current results, and how to increase your self-belief so you can lead, sell, and show up with unshakable confidence.If you have ever questioned whether you are “there yet”, this episode will remind you that doubt is not a sign of failure. It is a sign that you are expanding.💎 What You Will Learn:The Universal Struggle: Why self-doubt affects every entrepreneur, regardless of their income or experience.Growth Mindset: How to reframe self-doubt as a natural and essential part of business growth.The Self-Belief Dial: Practical ways to increase your confidence when you need it most.Daily Practices: A simple morning ritual to strengthen your mindset. Write a list of twenty things you have achieved or love about yourself to build your sense of self-worth.Stop Shrinking: How to step into your power and show up with authority in your business every single day.✨ Follow or subscribe for new episodes every week. I will help you grow your business, boost your confidence, and step fully into your role as the Online Sales Queen.👑 Connect with me on Instagram @rachhowourth for more sales strategies, entrepreneur mindset tips, and business confidence inspiration to help you sell with ease and alignment.💎 What You Will Learn:
It’s my birthday, and I’m giving YOU the presents! 🎉 This episode is packed with exclusive offers on my most popular courses to help you grow your business without the stress and overwhelm. If you’ve ever felt stuck or unsure of your pricing, or if you’ve struggled to create engaging content that converts, then this episode is for you.In addition to celebrating my special day, I’m offering juicy savings on self-study courses designed to solve specific business challenges. These courses are perfect if you're looking to fix a specific issue in your business, from selling on Instagram to mastering sales calls.Here's what you'll get in today's birthday episode:50% off the Lazy Girl Sales System75% off the Selling in the DMs course50% off the Convert Calls Like a Pro courseAnd more birthday surprises!🎁I’ll also share a behind-the-scenes look at the value these courses provide and how they can help you get to the heart of the problem you're facing. Plus, you’ll hear about the upcoming Black Friday sales and how you can get ahead of the game.💸Remember, these birthday discounts are limited, so don’t miss out.Head over to my Instagram @RachHowourth and DM me the word BIRTHDAY, and I’ll send you all the info Instagram: https://www.instagram.com/rachhowourth/ 
In this episode, I share my personal pricing journey, the mistakes I made, and the lessons I learned. I’ve worked with a variety of clients, from law firms to coaching programs, and in the beginning, I undercharged significantly. If you’ve ever felt uncertain about pricing your services or feel like your rates are too high or too low, I’ve been there.Pricing is more than just a strategy. It’s deeply tied to your self-worth and confidence. In this episode, I help you overcome those self-doubt barriers, understand how to price based on the results your clients get, and the proximity they have to you.If you're a coach, service provider, or VA, this episode will help you rethink your pricing strategy, whether you're struggling with client objections or you're simply unsure if your rates align with the value you provide.Price for results, not time: Stop using your old salary to determine your pricing. It's about the transformation you provide.Proximity is key: Your clients pay not just for your time, but for how close they get to you—whether that’s through live calls, coaching, or resources.Avoid undercharging: Underpricing can lead to burnout, resentment, and poor client relationships. Price based on the outcome they’ll achieve with you.Understand the value of your time: Stop charging based on hours worked and start charging for the value and impact you create for your clients.Use pricing to build self-belief: Boost your confidence in your pricing and set boundaries to ensure you're getting paid what you're worth.If you have any questions about pricing your services, my DM’s are always open! Click the link below and send me a DM on Instagram https://www.instagram.com/rachhowourth
In part two of our series on Evergreen group coaching, I share the final four tips for structuring your scalable coaching program. If you're looking to leverage your time and build a business that grows organically without the stress of constant launches, you’ll definitely want to listen to this episode!From creating a peer support system to developing smooth onboarding processes, I emphasise how these foundational elements can make your Evergreen group truly scalable. I’m also answering common questions about pricing strategies, including why offering payment plans and a pay-in-full discount is essential to getting the right students into your program without overburdening yourself.Plus, I stress the importance of building community within your program. It's not just about you being the expert - your students should feel empowered to learn from each other, share insights, and support one another. Community-driven coaching is a game-changer for building lasting results and reducing client churn.Community & Peer Support: Encourage interaction and accountability through breakout rooms, Slack threads, or Telegram groups to help clients share their experiences and solve challenges together.Smooth Onboarding Process: Automate as much as possible with welcome emails, contracts, and orientation videos to ensure a seamless experience for new clients.Pricing Your Evergreen Group: Offer a pay-in-full discount and payment plans to make it easier for potential clients to enroll while ensuring your business remains profitable.Scalability: Build a program structure that can support unlimited enrollments without compromising the quality of your coaching or client experience.If you’re ready to scale and create a group coaching program, I’d love to invite you to book a FREE sell-out & scale up call with me on the link below (USUALLY £597) about how I can support you with thishttps://calendly.com/mysalesmentor/personal_scale_up_strategy_call?month=2025-10&date=2025-10-09 Perfect for: Female entrepreneurs, coaches and service-based business owners looking to improve their sales strategy, master online marketing, and grow their entrepreneurial mindset.🎧 For actionable sales, marketing, and business tips, listen and subscribe to Becoming an Online Sales Queen and empower your entrepreneurial journey!For more tips on growing your business and creating irresistible offers, follow me on Instagram @RachHowourth.
In today’s episode of Becoming an Online Sales Queen,  I'll share how to structure a highly effective Evergreen group coaching program. Whether you're looking to build your first Evergreen program or optimise an existing one, this episode is packed with actionable steps, including tips for creating a signature framework, building on-demand content, and leveraging Evergreen sales funnels. Tune in for strategies that will help you scale your coaching business without the exhaustion of constant launches.If you're a coach looking to scale your business with a sustainable, Evergreen group coaching program, this episode is for you! 🎙️ I’ll break down my 7-step strategy for structuring your Evergreen coaching program, designed to help you generate consistent income while avoiding the rollercoaster of launches.From building a signature framework that ensures your clients get results to creating on-demand content for your group to consume, I’ll share insights that will take the overwhelm out of launching and delivering. Learn why Evergreen programs paired with automated sales funnels are the most effective way to scale, offering leverage, freedom, and predictable growth.Not only will I dive into the logistics of delivering your program, but I will also discuss the mindset needed to keep you aligned with your business goals and help your clients succeed.Plus, I’m answering common questions about scaling, creating live coaching touchpoints, and fostering a strong community.Evergreen Group Programs: The #1 way to scale your coaching business without burnout.Signature Framework: How to create a transformational framework that’s simple, clear, and powerful for your clients.On-Demand Content: Setting up your course portal to ensure clients get immediate access and value.Live Coaching: Why you don’t need weekly calls — bi-weekly is key for sustainable growth.Building Community: How to create a network that supports both your business and your clients’ growth.Sign up for my FREE Coaching Framework Builder:https://www.rachaelhowourth.com/f/how-to-build-a-coaching-frameworkYour fast-track blueprint for creating a coaching framework that elevates your offer, boosts your authority, and delivers transformative results for your clients.Perfect for: Coaches, mentors, and service-based entrepreneurs who want to build a scalable, profitable coaching business, craft world-class programs, and elevate their reputation as an industry leader.🎧 For actionable sales, marketing, and business tips, listen and subscribe to Becoming an Online Sales Queen and empower your entrepreneurial journey!For more tips on growing your business and creating irresistible offers, follow me on Instagram @RachHowourth.
In today’s episode, Catriona and I dive into the truth behind the saying: "Your clients will become your friends faster than your friends will become your clients." 🧠As entrepreneurs, it can be disheartening when friends and family don’t fully understand the journey we’re on. But as Catriona shares, there’s a key lesson in this… your ideal clients are more likely to support you in ways friends might not. They get it. They’re on a similar path. 🙌Catriona, the founder of Level Up Socials, shares her personal experiences with the misunderstanding that often arises between entrepreneurs and their close circle, and how she navigated those tricky conversations. From growing your business network to creating authentic relationships with clients, this episode is packed with strategies for building lasting, supportive business friendships.Listen in as we discuss:Why your friends don’t always get your business and why that’s okay!How to create a network of like-minded people who truly support your business growth.The importance of boundaries in business, especially when clients become friends.Tips on making your business relationships more fulfilling while maintaining professionalism.Grab Cat’s Magnetic Messaging Manual here: https://www.levelupsocials.co.uk/f/magnetic-messaging-method Connect with Cat on Instagram: https://www.instagram.com/levelupsocialsuk  If you’re interested in ways we can work together, head over to my Instagram and drop me a message https://www.instagram.com/rachhowourth
If your September launch feels off—low live attendance, weak email opens, or “not the right time/can’t afford it” DMs—this episode gives you a clear, practical turnaround plan.Drawing on launches up to £107K and client wins that jumped from £7K to over £20K, Rachael shares the exact steps to rescue momentum mid-launch without scrapping your strategy.You’ll learn how to:📌Use personal outreach (especially voice notes) to warm buyers and restart conversations.📌Add timely, relevant bonuses (templates, trackers, mini-workshops) that address the exact sticking points your audience mentions during launch week.📌Introduce a down-sell offer (shorter timeframe, lower price, quicker win) that matches buyer readiness—so you still monetise warm traffic you’ve worked hard to build.Expect tactical scripts, practical timing, and messaging prompts to keep energy high, deliver with authority and certainty, and focus on tangible outcomes (not just features). Whether you’re mid-cart or planning your next promo, these rescue moves help you hit revenue goals, boost conversions, and protect ROI on ads and team costs.On Wednesday, 17th September at 8PM BST I’m hosting a FREE live workshop Idea to Income:https://www.rachaelhowourth.com/courses/idea-to-passive-income/ Your fast-action blueprint for creating and selling a profitable digital offer in 48 hours and I’d love for you to join!!Perfect for: Female entrepreneurs, coaches and service-based business owners looking to improve their sales strategy, master online marketing, and grow their entrepreneurial mindset.🎧 For actionable sales, marketing, and business tips, listen and subscribe to Becoming an Online Sales Queen and empower your entrepreneurial journey!For more tips on growing your business and creating irresistible offers, follow me on Instagram @RachHowourth.
In this episode of Becoming an Online Sales Queen, we uncover the three massive content mistakes that are holding you back from signing more clients on social media. If you’ve been struggling with empty DMs, or worse, clients who inquire but quickly back out due to price objections or uncertainty, this episode is for you.You’ll learn how to overcome these content pitfalls by showcasing authority, certainty, and a focus on tangible outcomes. Whether you’re a coach, mentor, or service provider, the strategies shared will help you build trust, create irresistible offers, and ultimately convert more followers into paying clients.We’ll cover how to:✨Speak with authority and why it’s crucial to highlight your expertise.✨Instill certainty in your offer to create urgency and demand.✨Shift from focusing on features to emphasizing the tangible outcomes clients will achieve.Plus, I’m sharing how you can take immediate action by joining my Content Club, where you’ll receive templates, trending audios, and guidance to create content that actually converts. Ready to step up your content game and start seeing more inquiries? Let’s dive in!▶️https://www.rachaelhowourth.com/courses/content-clubPerfect for: Female entrepreneurs, coaches and service-based business owners looking to improve their sales strategy, master online marketing, and grow their entrepreneurial mindset.🎧 Listen now and subscribe to Becoming an Online Sales Queen for more actionable tips on sales, marketing and building a thriving business.Follow me on Instagram @RachHowourth for more tips on growing your business and creating irresistible offers.
Have you ever felt stuck on a plateau in your business?I’ve been there. I’ve danced around income levels that I just could not seem to push past. But today I am sharing the real turning point that shifted everything for me, and it all came down to copywriting.In this episode of Becoming an Online Sales Queen, I reveal the breakthrough that helped me go from stagnant income to multi five figure months. It is not about fancy sales strategies, funnels or paid ads. It is about learning to write emotionally aligned copy that connects with your audience’s deepest desires, pain points and motivations.When you can write words that truly resonate, you position yourself as the solution your ideal client has been searching for, and that is when the magic happens.You will learn: ✨ The power of copywriting – how emotionally aligned copy can convert more leads and take your online business success to the next level. ✨ The difference between sharing and selling – why guiding your audience from their pain to your solution is essential for business growth. ✨ Market research – how to use surveys and conversations to understand your audience deeply. ✨ Vulnerability in copy – why authentic and open storytelling builds trust and connection. ✨ Building demand – how to create urgency and desire for your offer so your audience takes action now.Whether you are stuck at £2K months or £10K months, this episode will show you the exact shift that can help you scale with confidence.Sign Up to my FREE Masterclass in September Idea to Income:https://www.rachaelhowourth.com/courses/idea-to-passive-income/ Your fast-action blueprint for creating and selling a profitable digital offer in 48 hoursPerfect for: Female entrepreneurs, coaches and service-based business owners looking to improve their sales strategy, master online marketing, and grow their entrepreneurial mindset.🎧 Listen now and subscribe to Becoming an Online Sales Queen for more actionable tips on sales, marketing and building a thriving business.
If you’ve been putting in the work to create content and not seeing the results you desire, this episode is for you! I’m breaking down the real reason why some women succeed at building their online business and others don’t. The key is not the latest strategy or secret tip but understanding how to sell your offer effectively.In this episode, I’ll explain the difference between sharing information and leading your audience through the buying process. When you sell, you guide your audience from their problem state to the solution your offer provides, creating urgency and demand for your services.I’ll also share the biggest blind spot that many entrepreneurs have: believing that simply sharing content will get them sales. But it’s only selling that will attract inquiries, leads, and clients. By positioning your offer as the clear solution to their pain points and building authority, you can start generating sales consistently.If you’re ready to stop just sharing and start selling with confidence, you’ll want to listen to this episode.✨Selling vs. Sharing – Understand the difference between sharing information and selling your offer effectively.✨Create Demand – Learn how to build urgency and desire for your product or service.✨Position Yourself as an Expert – Discover how to position your offer as the solution your audience needs.✨Move Your Audience to Action – How to lead your audience from their current pain points to the solution you provide.✨Shift Your Mindset – How shifting from sharing to selling can impact your business growth and profitability.If you would like to work with me as a CASE STUDY all you need to do is head over to Instagram and DM me CASESTUDY and I will send you a voice note to see if it’s right for you.https://www.instagram.com/rachhowourthDon’t forget to like this episode, subscribe, and leave a review to help spread the word to more women ready to become sales queens!Follow me on Instagram @RachHowarth for more behind-the-scenes, tips, and inspiration.
So many women in business are searching for the secret sauce to success… but here’s the truth, lovely. It’s not about the perfect strategy, endless free time, or even having the “right” connections. The real difference between the women who build thriving, profitable online businesses and those who don’t? Resilience.In this episode of Becoming an Online Sales Queen, I’m lifting the lid on my own journey from corporate career to building a multi-six-figure online business success story and sharing the mindset shift from employee to CEO that completely changed the game for me.You’ll hear: 💫 Why resilience in business matters more than the strategy you’re using. 💫 How self-belief fuels resilience and gives you the courage to keep going. 💫 The role of a strong CEO mindset in overcoming setbacks. 💫 How to stop blaming circumstances and start taking ownership of your results. 💫 Simple steps to bounce back faster when things don’t go as planned.Whether you’re just starting your entrepreneurial journey or scaling to your next income level, this episode will help you build the business growth mindset that keeps you moving forward no matter what life throws your way.Because here’s the thing. The women who succeed are the ones who keep showing up, keep iterating, and keep building their resilience every single day.🎯 Perfect for: Female entrepreneurs, coaches, and service-based business owners ready to step into their CEO leadership role and grow a sustainable online business with confidence.📅 Want to take your sales and marketing to the next level? Join my Post to Get Paid workshop TODAY. You’ll receive a replay of day one and you can join day 2 of the workshop LIVE 🔗 https://www.rachaelhowourth.com/courses/posts-to-get-paid
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