There is no doubt in my mind that we are in a trust recession in the online world. People have been burned by fake urgency, fake scarcity and bro style sales tactics that promised the moon and then underdelivered. The result is that your audience is more discerning than ever and they need a deeper level of trust before they say yes to your offers, whether they are low ticket, mid ticket or high ticket.

In this episode, I share seven specific ways I am rebuilding and accelerating trust in my own business as we move into 2026 and how you can do the same. We talk about turning up your credibility and authority through your story, using powerful social proof and client case studies, showing your face on camera so people can feel your real energy, building genuine community, collaborating with aligned leaders, saying yes to more in-person rooms and being intentional about client retention and loyalty.

I also invite you to look honestly at your own values, ethos and personal brand so that your content reflects what you truly stand for. When you lead with a whole heart, focus on connection rather than pressure and respect the timeline of your client's decision-making, you become the person they trust to walk with them long term. This is how you move through the trust recession and build a sustainable, profitable sales ecosystem that feels good for everyone involved.

Key takeaways from this episode

• Why we are in a trust recession and how it is affecting buying decisions at every price point.
  

• Seven practical ways to rebuild trust, from sharing your story and social proof to using face-to-camera video and community building.
  

• How collaborations, in-person rooms and real relationships speed up trust far more than complicated funnels.
  

• The importance of retention, loyalty and creating next step offers for clients who want to stay in your world.
  

• How leading with heart, clear values and genuine care positions you as the mentor your audience can rely on in 2026 and beyond.
  

Ready to Embrace Your Inner Online Sales Queen™?

Each week, I record an episode designed to help you grow your online business and step into your power! Make sure you subscribe so you don't miss any tips/ advice!

Feeling stuck or that business is too hard? Reach out to me directly on Instagram, my inbox is always open! https://www.instagram.com/rachhowourth/