Better Human Business

Episode Description Sign up for the newsletter here: https://jerred.com  Time-Stamped Show Notes [00:00:30] Introduction to the episode and the concept of "Boring Ops" [00:01:30] Discussion of Building a StoryBrand by Donald Miller and the importance of the grunt test [00:02:30] My personal story of applying Miller's principles [00:03:30] Identifying and addressing the specific operational challenges in your business [00:04:30] The PT Biz example: Prioritizing traffic over complex website features [00:05:30] The importance of continuous improvement in business operations [00:06:30] Closing thoughts on the value of mastering the basics in business

Episode Description Sign up for the newsletter here: https://jerred.com  Time-Stamped Show Notes [00:00:30] Introduction to the concept of "burning the ships" [00:01:30] Historical background and significance of the metaphor [00:02:30] How "burning the ships" applies to modern business practices [00:03:30] The dangers of overcommitment in business and personal life [00:04:30] Strategies for balancing intense focus in business with personal life [00:05:30] The efficiency game: setting work-hour limits [00:06:30] Practical tips for becoming more efficient in business [00:07:30] Conclusion: Embracing a balanced approach to commitment and focus

Episode Description Sign up for the newsletter here: https://jerred.com  Time-Stamped Show Notes [00:00:30] Introduction to the Value to Income Ratio and its significance. [00:01:00] Explanation of why hourly rates don't reflect true income. [00:02:00] Breakdown of calculating your working days and hours. [00:03:00] How to calculate your personal hourly income. [00:04:00] Discussion on the difference between business value creation and personal income. [00:05:00] Detailed steps on calculating the Value to Income Ratio (VIR). [00:06:00] Strategic ways to improve your VIR. [00:07:00] Personal insights and experiences with tracking VIR. [00:08:00] Closing thoughts on financial freedom and the importance of tracking VIR.

Episode Description Sign up for the newsletter here: https://jerred.com  Time-Stamped Show Notes [00:00:30] Introduction to the new podcast format for 2025. [00:01:30] Launch of the first marathon session with Danny Matta. [00:02:30] Discussion on the evolution of our annual snowboarding trips and their significance in our business partnership. [00:03:30] Insights into developing a business culture organically through shared experiences. [00:04:30] Danny’s perspective on balancing perseverance with flexibility in business planning. [00:05:30] In-depth exploration of personal development themes and their impact on business success. [00:06:30] Danny’s journey from a constrained financial mindset to a more expansive approach. [00:07:30] The role of financial literacy in enhancing both personal satisfaction and business efficacy. [00:08:30] Closing thoughts on the intertwining of business acumen and personal growth. [00:09:30] Preview of upcoming topics and guest features for the podcast in 2025.

Episode Description Sign up for the newsletter here: https://jerred.com  Time-Stamped Show Notes [00:00:30] Introduction to the Daily Over Decades challenge. [00:01:00] Overview of the challenge and its origins. [00:02:00] Detailed explanation of the challenge levels. [00:03:00] The significance of maintaining weekly training minutes. [00:04:00] Transitioning from weekly to daily discipline in the challenge. [00:05:00] Tips for successful completion of the challenge. [00:06:00] How the challenge impacts personal and professional life. [00:07:00] My commitment to the 2025 challenge and invitation for listeners to join. [00:08:00] Closing remarks and ways to connect for the challenge.

Episode Description Sign up for the newsletter here: https://jerred.com  Time-Stamped Show Notes [00:00:30] Introduction to the concept of annual planning and its importance. [00:01:30] Analogy of spear sharpening to explain business focus and optimization. [00:02:30] Discussion on balancing optimization and the need for new strategies. [00:03:30] Advice on identifying when to enhance current strategies or seek new opportunities. [00:04:30] Strategic considerations for effective annual planning. [00:05:30] Closing thoughts on using annual planning as a tool for significant business improvement.

Episode Description Sign up for the newsletter here: https://jerred.com  Time-Stamped Show Notes [00:00:30] Introduction: Rethinking success metrics for entrepreneurs. [00:01:30] The pitfalls of chasing vanity metrics and redefining success. [00:02:30] How personal health plays a crucial role in sustainable wealth building. [00:03:30] Observations from hotel gyms and their implications on wealth and health. [00:04:30] The impact of physical fitness on professional success and income potential. [00:05:30] Strategies for integrating health into your business and personal life for long-term success. [00:06:00] Closing thoughts on aligning health and business goals for holistic success in 2025.

Episode Description Sign up for the newsletter here: https://jerred.com  Time-Stamped Show Notes [00:00:30] Introduction: Discussing the importance of focusing on the right performance indicators for 2025. [00:01:30] Explaining the pitfalls of vanity metrics and why they can mislead entrepreneurs. [00:02:30] Key performance indicators to focus on for real business success. [00:03:30] Strategies for balancing business optimization with personal and family well-being. [00:04:30] Using tools like HubSpot for tracking and improving business performance. [00:05:30] Wrap-up: Encouraging entrepreneurs to refine their focus and optimize for meaningful growth in the coming year.

Episode Description Sign up for the newsletter here: https://jerred.com  Time-Stamped Show Notes [00:00:30] Introduction: Insights into the end-of-year strategic review process. [00:01:30] The critical role of data in expanding business and planning for the new year. [00:02:30] Detailed analysis of customer data and how it influences our growth strategies. [00:03:30] Application of the Start, Stop, Keep methodology in our strategic planning. [00:04:30] Examples of what we’re stopping, keeping, and starting in our efforts to expand the business. [00:05:30] The significance of strategic agility in sustaining and expanding business growth. [00:06:00] Wrap-up: Preparing for the upcoming annual planning meeting and setting the stage for 2025.

Episode Description Sign up for the newsletter here: https://jerred.com  Time-Stamped Show Notes [00:00:30] Introduction to the new free coursework available on the website. [00:01:30] Explanation of the strategic business reasons behind offering free courses. [00:02:30] Insights into the specific courses offered and their potential impact on personal and business growth. [00:03:30] Discussion on how tracking engagement from these courses influences future content and product development. [00:04:30] The role of trust and authority in scaling a business through free value offerings. [00:05:30] Closing thoughts on the importance of providing real value in content marketing for business scaling.

Episode Description Sign up for the newsletter here: https://jerred.com  Time-Stamped Show Notes [00:00:30] Introduction to the Three P Framework for leadership. [00:01:30] Discussion of a real-world leadership challenge involving an employee affected by external events. [00:02:30] Importance of communication in leadership and understanding personal perceptions. [00:03:30] Detailed explanation of the Three P Framework: Person, Problem, Performance. [00:04:30] How to apply the framework to ensure team alignment and address performance issues. [00:05:30] Discussion on the implications of leadership decisions on company culture and team dynamics. [00:06:00] Closing thoughts on the responsibilities of a leader and the impact of their decisions on the company’s performance.

Episode Description Sign up for the newsletter here: https://jerred.com  Time-Stamped Show Notes [00:00:30] Introduction: My journey with online advertising and initial reluctance. [00:01:30] Early struggles with tracking and the pivotal lesson learned. [00:02:30] Exploring tools that transformed my advertising approach. [00:03:30] Detailed breakdown of the three types of ads every business should run. [00:04:30] The power of never turning off your ads. [00:05:30] How continuous optimization leads to sustained success in advertising. [00:06:00] Conclusion: Embracing online advertising as a core business strategy.

Episode Description Sign up for the newsletter here: https://jerred.com  Time-Stamped Show Notes [00:00:30] Introduction: When is the right time to go full-time with your side hustle? [00:01:30] The challenge of balancing a full-time job with a side hustle. [00:02:30] Setting financial goals and thresholds before taking the plunge. [00:03:30] Introduction to the 3-2-1 method for transitioning to full-time. [00:05:30] The importance of financial consistency and having a safety net. [00:07:30] The mental shift required when moving to a full-time business focus. [00:08:00] Closing thoughts: Making the final decision to focus solely on your business.

Episode Description Sign up for the newsletter here: https://jerred.com  Time-Stamped Show Notes [00:00:30] Introduction to distinguishing a job from a business. [00:01:30] The role of systems and teams in scaling your business. [00:02:30] How to prepare your business for significant growth. [00:03:30] The importance of documenting and automating customer acquisition processes. [00:04:30] Final thoughts on transitioning from self-employment to true business ownership.

Episode Description Sign up for the newsletter here: https://jerred.com  Time-Stamped Show Notes [00:00:30] Introduction to the topic of productivity and task management. [00:01:30] Overview of focus and buffer days and their role in maintaining productivity. [00:02:30] Explanation of the Eisenhower Decision Matrix and its application. [00:03:30] Detailed breakdown of how to categorize tasks using the matrix. [00:04:30] Discussion on the importance of delegation and task elimination. [00:05:30] Summary and final thoughts on enhancing productivity.

Episode Description Sign up for the newsletter here: https://jerred.com  Time-Stamped Show Notes [00:00:30] Introduction to the importance of feedback loops in scaling a business. [00:01:30] Discussion on the challenges of scaling and extending market reach. [00:02:30] Strategies for quick lead qualification and the benefits of rapid feedback. [00:03:30] Tips on setting up effective communication systems for internal and external feedback. [00:04:30] How to ensure data collected is actionable and directly impacts business growth.

Episode Description Sign up for the newsletter here: https://jerred.com  Time-Stamped Show Notes [00:00:30] Introduction to the power of momentum in daily activities. [00:01:30] Explanation of static and kinetic friction as it applies to productivity. [00:02:30] The benefits of small wins in maintaining momentum. [00:03:30] Practical tips for integrating momentum into your daily routine. [00:04:30] How to apply these principles in business for continuous improvement. [00:05:30] Closing thoughts on the importance of mindset in sustaining momentum.

Episode Description Sign up for the newsletter here: https://jerred.com  Time-Stamped Show Notes [00:00:30] Introduction to Black Friday strategies and personal experiences. [00:01:30] Insights into the potential revenue from Black Friday and why it's essential to participate. [00:02:30] Detailed discussion on strategies for attracting new business and selling unique offerings. [00:03:30] Steps to effectively segment and communicate with your audience for Black Friday. [00:04:30] Email strategy specifics for maximizing Black Friday sales. [00:05:30] Closing thoughts on the importance of ethical marketing and maintaining customer trust during sales events.

Episode Description Sign up for the newsletter here: https://jerred.com  Time-Stamped Show Notes [00:00:30] Introduction to the personal branding journey and current status. [00:01:30] Overview of tools and strategies initially used for building a personal brand. [00:02:30] Discussion on the shift of focus from core objectives to content perfection. [00:03:00] Strategies employed to realign focus towards growing the newsletter. [00:04:00] Advice for entrepreneurs on maintaining focus and aligning strategies with business goals. [00:05:00] Conclusion and reminder to stay focused on what truly matters in brand building.

Episode Description Sign up for the newsletter here: https://jerred.com  Time-Stamped Show Notes [00:00:30] Introduction to entrepreneurial burnout and personal experiences. [00:01:30] Discussion on the causes of burnout and the difference between college life and entrepreneurial challenges. [00:03:00] Detailed strategy on how to audit and analyze daily tasks to manage burnout. [00:04:00] Explanation of color coding tasks and its importance in managing energy and enthusiasm. [00:05:00] Steps to delegate, automate, or eliminate draining tasks. [00:06:00] Closing thoughts on achieving an "all green" schedule and maintaining long-term passion in your work.