Lindsay 00:00I'm Lindsay Mustain and this is the career design podcast made for driven ambitious square pegs and round holes type professionals who see things differently and challenge the status quo. We obliterate obstacles and unlock hidden pathways to overcome and succeed where others have not stagnation feels like death. And we are unwilling to compromise our integrity and settle for being average in any way. We are the backbone of any successful business and those who overlook our potential are doomed to a slow demise. We do work that truly matters aligns with our purpose, and in turn, we make our lasting mark on the world. We are the dreamers, doers, legends, and visionaries who are called to make our most meaningful contribution and love what we do.Lindsay 00:42Welcome to the podcast, I am just so thrilled to talk to you a little bit today about how to get more money, more juice from the squeeze, as they would say, from your existing role. But I'm going to give you some caveats here that are going to be important for you to understand as you navigate this landscape, now we are operating in one of the highest inflation rates that we've ever seen the last time I checked, it was 6.8% increase. Now the average job seeker was going to take a job and probably get around a 3% pay raise. That's what the studies are showing right now. But what if I told you you didn't even need to change jobs in order to make that happen? Yes, you can do that right now. And here is the big reason, inflation and second supply and demand. The great resignation has been a major pivot point. And so this week, I actually talked to CNBC, and in partnership with acorns, they did an article where I actually give you some verbiage about how to make a pay increase happen for you in your existing role. But I need to give you a few caveats. Okay. The first thing here is that the most important thing that you need to know is that the success rate here is about 50%. Now, I come from a little small town in Missouri, and my family has a saying that's just gonna sound ridiculous, but so true. They said, they can only say No, they can't eat, which basically means is all they can do is shut you down, and you're no worse off than you were before. So that's the first understanding. And the second understanding is that if you go in and ask for a raise, two things are going to happen. They're going to say either yes or no. Now the likelihood of yes is 50% of the time, I'm gonna teach you how to make that happen a little more often for you. But either way, if it's yes or no, there's underlying challenges that are going to happen here because I liked to say the big theme underneath this is going to be resentment. And the reason why is that you're going to be resentful of either money that you could not get now. Or if you do get it the fact that you've been underpaid this entire time when they could have given it to you. So the point of needing to ask for a raise is one of the biggest challenges, I see that people are feeling that three part series of underpaid, undervalued and underappreciated. When we can't even get them to the part where they feel being paid equitably. It's actually the least important of those three things. If that doesn't happen in advance, or you have to actually ask for it. There's a sense of resentment that comes into the fact that you have not been paid fairly this whole time. And that how much have you been leaving on the table? Just because you didn't ask? This is a current theme. So just know walking into this, that the end result, regardless of if you get a yes or no might be the bubble pops, and your disillusionment will really break through, and you're going to just be tired of that employer. And you'll probably want to job search. Lindsay 03:52So when I say that, it's important to know that you do that and you have something called Walking power. Okay, now, what is walking power, the ability to walk away without being concerned about the outcome. So if you walk into the pay raise, and they say, No, you know, I'm going to be able to go find another opportunity. So that's the biggest thing now. And now the market is very hot, very, very hot. But most people are too scared, actually, to go do anything about a very hot market. So if you come into this, make sure that you're actually starting your interview process and not used as leverage in the conversation, but for your own personal power. And I like to call this your own swagger. And when you have swagger, you definitely have walking power, the ability to say, You know what, you guys won't pay me right, I'm going to go find something better because it usually will burst their bubble and you'll start to see kind of the lie that you have bought into which is that I should be grateful for a job when lots of people are willing to pay you top dollar now because there is low supply of talent, and we pay top dollar for talent and if you've been a performer in your job, you certainly deserve that. Okay, so now I want to get into, how do you actually ask for a raise? Okay, so here is your line, the rate of inflation is increasing dramatically. And I'd like to talk to you about my existing salary and how we're making sure it stays equitable to compete with the current inflation rate. Okay, so that is your there's your verbiage. There you go, you can just go ahead and use that verbiage correctly. Now, how do you build your case for this? Well, the biggest thing here is you have to be a top performer. Okay, so if you are not doing well in your job, and you've been under any kind of performance measures whether or not it was warranted or not, I have a whole other spiel on that. But we're not going to get into that today. You need to be a top performer. Because if you ask for a pay raise, and they see that you haven't been a performer, they would never give it to you first off, and they're going to likely put you on the front of the list to be the first reason that they would need to consolidate positions or make a reduction in force. So that's the first level. Okay, so top talent. Now, here's the thing, most people won't actually prepare for their performance review until you actually have it. So I'm going to give you a hack here. And you're going to hopefully, you're raise your hand and say, I solemnly swear, that I'm going to do this from here on out, Lindsay, because I understand I want to be a top performer, you're going to set a reoccurring calendar appointment every Monday and every Monday, you're going to list down everything you accomplished on the last week, okay, now, why is it every week? Well, that's about as long as we can remember. And this allows you to make the case. Okay, so going forward, you want to have this for performance reviews for negotiating raises. And bonus, it also helps you with your resume and your LinkedIn. Okay, so now that you have that, you need to make sure you keep it updated. But now for the big part, go think of you're doing a performance review, and what are the major drivers for you in the work that you've done. And what it should be is extraordinary things that you have done in your role, or whether it's extra time or extra projects, we're looking for two things really results and impact. So if you give me the scope of the impact that you've made that either saves or makes money, you have a case, okay, because then we've increased your candidacy. And I think a lot of times people are like, Well, my boss really knows the answer is no, they don't. That's why they have you write a performance review, I promise you, most of them, they're completely disconnected from the work that you do on a day to day basis. So it is on you to go do this. When you have that, then you're going to want to have that conversation. Now here's some do nots. One is that you have to walk in with zero expectations, okay, you also need to really walk in without walking power. And you want to come with a kind attitude. There's no like, even if you are deserving, if you walk in with like you owe me this, they'll never give it to you. So walk in with a gracious and kind attitude, but also come with proof that you are indeed top talent. If you do these things, you should be able to successfully negotiate a raise 50% of the time now, most companies that are really really doing the right like cutting edge of keeping their employees engaged and retain, are already taking the steps to do pay increases, but you may need Him most of the time you will give them a nudge to make that happen. And this is the way that you demand more money. But be aware that sometimes that resentment factor will come to the in the game because I've never successfully seen somebody negotiate salary and not be unhappy actually at the end and end up leaving. I've never seen that happen. So just know to proceed with caution. But if you're already thinking about leaving, why not get a little more money in the bank so you can leverage it into your next job. I hope that helps you and I'm looking forward to hearing about your pay raises this year if that helps you or if you are going to go for the pay raise or you've done it I'd love for you to email Lindsay@talent paradigm.co no M and tell me your story. I would love to share it here on the podcast. Good luck and happy hunting.
Ep. 49: 5 Minutes = $1 Million DollarsLindsay 00:00I'm Lindsay Mustain and this is the career design podcast made for driven ambitious square pegs and round holes type professionals who see things differently and challenge the status quo. We obliterate obstacles and unlock hidden pathways to overcome and succeed where others have not stagnation feels like death. And we are unwilling to compromise our integrity and settle for being average in any way. We are the backbone of any successful business and those who overlook our potential are doomed to a slow demise. We do work that truly matters aligns with our purpose, and in turn, we make our lasting mark on the world. We are the dreamers, doers, legends and visionaries who are called to make our most meaningful contribution and love what we do. Hello, hello, everyone, it is Lindsay Mustain and want to teach you guys a really powerful framework. And when I had this like framework just happen in my head, I realized how powerful this was. So what I want to teach you is how in five minutes, you can make a million dollars. And I know that sounds crazy. And it is a little bit but it's me. So we're kind of used to that. Alright, so I'm freaking out a little bit. And you guys, I mean, like hundreds of you asked if you could be taught this. And so I just wanted to go ahead and share with you this same process. So if you're joining me live, say, Hey, let me know that you're watching. We're going to be talking here. I'm going across multiple platforms right now. So I would love, love to get your your feedback. Alright, so I'm going to be talking a little bit about these frameworks. And the reason why I was like, I need to give you some basics in order for me to explain how five minutes can make a million dollars. Okay. And I hope this literally blows your mind. Because for me, I spent $500,000 learning it. So I hope you don't mind if I share with you just a little bit. Okay, so I want to talk to you the first like, let's just go lowest common denominator, I'm going to talk to you about the levels of education that we tend to go through. So the very first level of education that past Elementary School, past middle school, or whatever your corresponding country includes what happens after that point of light here? Okay, so the first level is high school, right? So high school level, I'm going to teach you a couple of things around the ideas of running business. Okay. So I want to let you know, you will run a business, I don't care if you're an employee or not, you are in a business, my business is called me meeting. Okay. All right. So if I understand that I'm in business for meeting and everything I do, needs to improve the bottom line of that business. That's the lowest common denominator, I need you to understand. So right at the chat, go ahead and type of meeting. So I know that you guys are picking up what I'm putting down, okay. All right. Now that we understand that we're in business, I want you to get out of the employment or fear based idea and I want you to operate as a business owner. So you're going to put on your business hat here. And we're going to talk a little bit about the bachelor's level. Okay. So your bachelor's level here. We need to talk about a few roles. Okay. So your bachelor's level, the first one is econ. Okay, so anybody know what econ stands for? It's economics. Okay. So I'm gonna actually I'm probably erase this this bachelor's meeting, we've covered that. The first thing is, we need to understand, why do we buy things, okay. Why do we buy things? And I think people get really confused, why the hell we buy things? We buy things, for one reason to solve a problem, okay? All right. So anytime that we spend money is to solve a problem, whether it's, we want our hair to be shiny, or we need to make more sales, or we need to put in a project management office, whatever it is, we're looking at spending money, it should be to solve a problem, okay? And that probably might be like a better an improvement or like, I want less wrinkles, okay, whatever it is, it's going to be to pursue the solution for something. Okay. That's the first goal. The second is the law of supply and demand. Okay. So how do we price things? That's where we get into the law of supply and demand. Okay. So supply and demand. Okay. And I promise you that, you know, a lot of these things, but the likelihood that you combine all them together is slim to none. I would think so. When we have, so let's just say I'm here and I'm in Seattle, it's I want to buy fresh strawberries. I go to the store and buy fresh strawberries. Oh, farmers aren't in season. If it was June, there would be plenty of them. But strawberries aren't in season. So am I going to demand a high price or a low price? What do you think okay, if supply is down, the supply price goes up, okay. And if supply is high demand is high, we can still have a price that's high. Okay? But if we have a low supply, we have high demand. Let's see here. You guys get what I'm saying here. Understand that whether if we have increased demand and low supply, we can do the man top dollar. That's really what I'm going for here. Okay. Now, the last thing that we need to understand is physics. Oh, yeah, we're getting into some heavy shit here on a Friday night. Alright, so physics, okay, so the law where's our the law of gravity? Okay, which says grab ba T. That's not it. What goes up? must come? Down. Okay. See down for me in the chat here. All right. So this is the bachelor's level. Okay, gravity, what goes up must come down. So we've covered a few things. One, you are in a business put on your business hat. It doesn't matter. If you actually operate a business with a business license you do. It's called me Inc. You definitely run a business. Okay. So now when we think about that, you need to understand econ, why do we buy things, we need to understand that we buy things to solve a problem. If we understand that supply, how we price things is when we when we have low supply and, and increased demand, we can demand top dollar. And the last is the physics which says that in gravity, the law of gravity says what comes up must come down. Okay. Alright. So now congratulations, you just graduated with your bachelor's degree. And probably that's about as much as you need from that if I'm honest. Okay, now let's go master's level, Masters level. Okay, so let's talk about the cycle of insanity. Cycle of insanity says. Okay, all right cycle of insanity says, If I do the same thing over and over again. Without a change in results, what am I likely to continue to get? What will I get? If I keep doing the same thing over and over and over again? Am I gonna get a different output every time? It's like saying, if two plus two equals, right, it's going to equal four. It doesn't matter how many times I run that equation. We do the same thing. Okay. So the whole point here, what is it called? When we do the same thing over and over and over again, and we expect this somehow to change? Okay, guess what it's called? It's called insanity. Okay. And credit like Albert Einstein with it. We don't have any proof that he actually said it. So that's the first one. Okay, so in order to change this, what do we have to do? Okay, yeah, sanity? Well, have you ever heard of? garbage in garbage out? In order for you to change the equation, you need to chain? The actual inputs, okay. So if you want this number to change, then you better change this number. So if we're shooting for five, then this number better change to three. So we can equal five. Okay, how many of you have been stuck with the whole point here is how many of you have been stuck doing the same thing over and over and over again, hoping to get a different result? Right, like we can hope? Let me give you an example here. I really, really am. Like, feeling like I really should be thinking about slimming down. I'm going to Hawaii here just a couple of days. Probably a little too late now. But I haven't really changed my eating habits. So do you think that I'm expecting that suddenly that I'm gonna feel really good walking around in a two piece swimsuit? Well, the answer is no. Because guess what? I was putting garbage in my mouth. So I got garbage on my butt. Okay, that's the answer what I'm trying to talk to you about. All right. Now, I want to talk to you about the law of advancement. This is a lot here. Okay. The law of advancement, okay. Which says if we want something to move ahead. There's actually a step we always said with gravity, right? That what must go, what goes up must come down. But if we understand this, the law says that we actually have to go down first, okay. This is where people get a little confused because they think, hey, you know what, I'm going to go to college. So I can get this result. Okay. So I'm going to go to college and I get this result. But in order to go to college, you're going to spend money to get this result, okay? Before if you want to jump higher, what do we have to do in our do that we have to been in order to go okay, if you actually want to take off on an airplane before that plane takes off, it actually sinks lower before it can go and before a bird can fly, guess what it falls out of a nest. So the thing that people seem to get confused of is that you don't start by going up you start by going down, down, okay, so like that's the most important thing. So it's down, then up. And then gravity says that light law will come back down. Okay. All right. And now, the last thing I'm going to teach you here, we're going quick, anybody? Are you picking up what I'm putting down? Is anybody getting this? Forget, if you're not getting it, I'm gonna call it good. Glue, some advanced stuff, and it's hard to follow, especially I get on a Friday afternoon. How many of you are getting what I'm picking up what I'm putting down? Alright. So in your career, there are different stages. O
Episode 48- $2.8MM Added to my Clients’ Paycheck in the Last Nine Weeks (Listen if You Want to Stop Leaving Money on the Table) Lindsay 00:00I'm Lindsay Mustain and this is the career design podcast made for driven ambitious square pegs and round holes type professionals who see things differently and challenge the status quo. We obliterate obstacles and unlock hidden pathways to overcome and succeed where others have not stagnation feels like death. And we are unwilling to compromise our integrity and settle for being average in any way. We are the backbone of any successful business and those who overlook our potential are doomed to a slow demise. We do work that truly matters aligns with our purpose, and in turn, we make our lasting mark on the world. We are the dreamers, doers, legends, and visionaries who are called to make our most meaningful contribution and love what we do. Lindsay00:43$2.8 million added to my client's paycheck in the last nine weeks. Wow. Welcome to the career design podcast. I am Lindsay Mustain and I am your host here today, and I'm recording this post-Thanksgiving, a little bit in the carb coma to tell you about what's happening in the job market. So first off, I just the reason why I tell you these stories, is because I want you to believe that it is possible for you because the more that I can instill that belief in you, the more likely you are to get up and do something about it. Because here's the deal, you can listen to me all you want, you can watch me all you want. But thinking or embodying or any of that stuff doesn't actually create the result. It's the action that creates the result. And so why I'm telling you this is that there are people who are less qualified than you with less education with less than anything that you have. And the only difference between what's happening for them in their career, and why they're being successful is that they've decided to do something about it. Okay. So when I say that it is with love, because I want to inspire you to take action. Now, most people are motivated by two things, one, the avoidance of pain. And the second is to move towards pleasure. Okay, now, we are conditioned as a society to avoid pain, right? Everything is about how do I avoid dire consequences. And when you're living at that lower end like of the poles when you're living at that in, you have a really hard time going to the other side, which is where things are in flow, and life is easier and abundance happens. But when we're so worried about getting ahead of the small things, we get really, really scared and we won't take action because we believe somehow that that's meant for everyone else. And here's the deal. The people which I just want you to take a look here are the people you most admire in the world. Did they play at that lower pole? Did they look at how do I play it safe? Or do they go out and do these big audacious things, okay, this is your calling. This is what your soul's purpose is, it's meant to do something that changes the world. It is not a coincidence that you listen to me, it's not a coincidence that you follow what I have to say. Or if you've ever listened to me before, if this is your own, never. And this is your first time, it's not a coincidence that you're hearing this message for you to know that the universe is trying to tell you to get off your ass and do something because your purpose is not a side bitch, it's actually something why you came to this planet, this is how I feel in a very spiritual way was to make a difference not to work from hand to mouth, and continue to grind for the rest of your life until you die. That is not a life, that is something people are going to be excited to tell your story at the end of your life. And I mean, when you will have all these other beautiful things about you. But I want you to like go a little bit deeper and say, What if I could do more? I want to just plant that seed in you okay? Because there are people here who I'm going to tell you, I just got a gal and she is 24 years old. And just the equity offer for her was $600,000 at 24 years old, okay, and she does not have a graduate degree. She has an undergrad. No, she isn't the tech industry. But when I say this is super easy, it really is the problem who doesn't believe it? In fact, the majority of the time, what I'm actually spending time doing with my clients is convincing you that it's not a problem. Because if you believe it's a problem, then guess who's the problem? It's you. And I say that with love because I was the problem for so long. I was the problem for so long. I had believed in this idea if I worked really hard and I gave all of my time and my energy that a company would take care of me or that if I worked really hard and went and got my education that that would actually make me more qualified when both of those things didn't get me ahead when I learned to work smart and when I learned to prioritize the business of me inc, Lindsey ink. That was when my life changed. And when I started making my money, I have a wealth mentor. And when I started using my money and making my money work harder for me, which is when I invest in my brain or my business, those are the best investment vehicles I've had in my life. And if I give you like the thought to just take a look at your life, that's likely the same thing for you. When I do those things, I take my money, and I make it work for me, instead of me working really hard to earn my money. Does that make sense to you? I'm hoping it connects. Because what I'm trying to say is when you leverage the tools of what I teach, it looks like magic. Okay, it looks like magic. And I'm gonna be honest here. We do a lot of deprogramming. So first of all, I have to get you to believe now, how do you do that? One, you join a program of mine. That's when you Okay, Lindsey, I believe enough that I'm willing to invest in myself for once, outside of the system that is literally designed to keep me poor and small and diminish my gifts. Okay, cool. We first like the first point of exiting the matrix, you took the red pill, okay. The next stage that I have to do is deprogram, the, almost the gaslighting and the brainwashing that has happened to you by being raised in the world because it happens at multiple levels. And so I have to get you to see your own gifts, be able to understand your value and be able to articulate that value. Now, this sounds pretty easy. But the chance of you being able to do this on your own is like slim to none. I have not had anybody who comes to me no matter how accomplished they are in their career. And it's like I got this, otherwise, they would be talking to me, right? Whatever your next level is, you're ready to go to it once you have clarity, and we are not very good at objectively identifying what's most valuable, what becomes the MVP? What is most valuable about what we bring to the table? And how do we have people actually bang down our doors and throw money at us, so that we can land the job that we've always been designed to do. And it's not just about the money, I use the money because guess what, that is what people want, they want the money. But what they really need underneath is to do work that fills their purpose that fills their soul that fills their cup. And so when I talk about these things, I really want you to take a little bit of a deeper look and say, Okay, can I actually get paid really well and do work that matters at a company that's going to value me? Yes. Yes, okay, this is exactly what I teach. It's the dream jobs. Um, but if you already in your heart and your gut, you go, oh, and I can feel it guys, I can feel even as I'm saying it, even me go, Oh, but I was told this and this and this, and this, and this, and this, and this, okay. And you know, what I'm gonna tell you, the education system is here to make sure that you stay small, to get in debt to always be fighting to live when you're finally 6575 95, when you finally can take a break before you drop dead because that makes us when we're at the top of the food chain, the most amount of money. Now I am in a business here, and I'll be really clear here. This is not a business I wish I was in. And what I mean by that is I love changing lives. I love transforming lives. I love watching people come back and say I got $100,000 increase, which by the way, is like the basement level of what I'm doing. At the other end, we're talking the one that graduated this last week at $350,000. Okay, so $100,000 $350,000 When I get those stories, I know it's gonna change your life. And what I'm also looking for is that I feel purpose in what I do. It's just not about the money. It's not just about the money, but the money is how I breakthrough. Because if you go oh, well, that sounds exciting. Let me hear more. There's a reason why I do that. Okay. So here's what I want you to know. $2.8 million added in our client's paychecks in the last nine weeks. How well I have a proprietary system that looks like magic. But really when you understand how to articulate your gifts, and then you understand how to navigate the most broken process that exists in my opinion, for job searching to elevate and ascend your career to the next level. That is how we land it. Okay, so it's not that hard, honestly. But granted, I've had 20 years of experience, I've helped over 15,000 people do it now. Your story at all of the things is unique, but your struggle is 100% Not you are not that different. And I don't mean that in a bad way. I mean, that's a good thing, because that means we can fix it. You don't want to be like the weird random medical case that nobody has a cure for. I have the cure. The problem is, is most people won't do anything about it. And you know what that is okay for most of my life, that is how I operated. And when I finally came, and obviously like from the dark to the light, that was when my life absolutely transformed.
Ep. 47: $1.9MM in 7 weeks - The Secret to Wealth in the Corporate WorldLindsay 00:00I'm Lindsay Mustain and this is the career design podcast made for driven ambitious square pegs and round holes type professionals who see things differently and challenge the status quo. We obliterate obstacles and unlock hidden pathways to overcome and succeed where others have not stagnation feels like death, and we are unwilling to compromise our integrity and settle for being average in any way. We are the backbone of any successful business and those who overlook our potential are doomed to a slow demise. We do work that truly matters aligns with our purpose, and in turn, we make our lasting mark on the world. We are the dreamers, doers, legends, and visionaries who are called to make our most meaningful contribution and love what we do.Lindsay 00:42Welcome to the career design Podcast. I'm Lindsay Mustain and I'm here to tell you that we have just blown out the results in the last seven weeks at the point of this recording, I just got notification of another job offer from one of my clients, which makes $1.9 million added to the bottom line of my client's paychecks in the last seven weeks, folks, seven weeks. Now I'm going to tell you that this person who just recently graduated, I'm going to tell you that she actually went to the corporate cash machine masterclass. And this is where I'm going to tell you we're going to have another one coming up. So go ahead and go to corporatecashmachine.com, because you'll get to find out about our next masterclass. And she went through this, she actually is inside of my dream job hack program and applied to work with me inside of the corporate cash machine mastermind, which is my next level program who are all about six-figure raises or more in nine weeks, she applied to work with me but let me tell you, the moment that she showed up on camera, in my Zoom conversation, which I'm really just vetting whether or not, you're really ready to take to the next level. And she absolutely had the capability, the capacity, everything needed to land that $100,000 raise. But the person that she needed to heal first was her. So when I have a conversation with somebody, I 100%, I'm not, I don't really need you to invest with me in order for my life to get better. And I mean that in the kindest way that I'm so very fortunate, so very abundantly blessed, that I don't need someone to invest in me, it's not going to change my life. However, for the person sitting across the table from me, if they're ready, it could absolutely change their life if they're ready to uplevel if they want to get that six-figure raise. But this person has stuck this person when I looked at her, I saw amazing potential but she was so scared. She told me everything that was going wrong, and how awful the circumstances were at that moment, and I 100%respect that vulnerability, that transparency. And my daughter likes to say this thing, the only way to bring something out of the dark is to shine it in the light. Everything that goes from dark comes to light. That's what she says it's so cute. She's seven folks, by the way, she gives a lot of life lessons very powerful for someone her age. And the biggest way we can look at pain and things that are going badly in our life is when we look at them honestly and say, here's what's happening. Here's what's going on. And we just look at it in the eye because the only way to get rid of darkness is to shine a light on it. And we created a game plan. And for the next week, I said I want you to do this. And it is not., it was not let me be really clear here. It was not about doing stuff except for self-care. Say self-care for me. If you're listening, say self-care, because I'm going to tell you the most important investment vehicle in your life is the person listening to me right now? It is you. It is you like tap your chest and feel your heart and breathe. The most important investment vehicle in your life is you baby, it's you. And so until you take care of that investment vehicle, you cannot create a return with it. You cannot go out into man what you're worth because you have to embody it first. Okay, zig Zig Ziglar says, excuse me, the order that people most have is that they believe they have to have the thing in order to be the thing like I can only have wealth when I am wealthy. And therefore it's a paradox. Because if you can only have wealth when you are wealthy, therefore you'll never be wealthy unless you already have had it to start with you might see this is also the entry-level paradox where we talk about you must have three to five years to come of experience to come into an entry-level job. Well, somebody's got to give here. Okay, and most of the time we're either going to change that job or hire people who are more experienced at a higher level or will say, oh, actually we're willing to lower the bar so that we can become the thing to in order to reach that next level. So that is The entry-level paradox. Now Stephen Covey has two ways that we actually create results in the world. He said there are two steps of creation. And if you are, if you're not listening, tune in right now because I'm gonna change your life right now. Stephen Covey, one of the most powerful mindset shifts that I've ever had seven habits of highly effective people was one of the biggest professional development plans that I went through at a really remarkable organization that truly honored their people. This is why I can teach you guys what to do. Because I lived it was the very first foundational anchoring corporate experience I had in my life. And he said, This, begin with the end in mind. Okay, now what was that means and there's if you haven't picked up Seven Habits of Highly Effective People, go do it, run, don't walk, go order it, because it will change your life. It was such a powerful mindset. So what he talked about was that in order for something to be conceptualized in the tangible world meaning of the matter, the first step of creation mid it had to happen in our mind. Okay, so right now I'm sitting in front of me and I can have a balloon animal paperweight, okay. I don't know who thought of this. But in order for me to purchase it, somebody had to think of it, and then somebody had to bring it into creation in the actual physical manufacturing, in order to put it on the shelf to buy it. So the order of what Zig Ziglar said was that you have to be in order to do the thing to have the thing I'm showing you this in action. So somebody conceptualized it, Stephen Covey said in their mind that this balloon animal paperweight was super important for them to create, byline here on this would be a timeout, I know how to create these little balloon animals. It was something I learned at a convention back when I was in middle school for future Librarians of America, believe it or not very funny in my life. So this product, when I saw this, which was the doing, right, they created the results. The doing was they created this balloon animal, and then they put it on the shelf so that I could have it be do have, if you are waiting to have a six-figure increase to get a six-figure increase, you will never get there. You will never get there. Okay. Now, some of these like, this is going to be a little bit triggering. For some people, they're going to be like, but Lindsey, I need this. And I'm going to say no, you don't I in fact, I'm going, to be honest, a lot of people love to believe that they are special snowflakes, okay? And I'm going to be first off your soul, and your circumstances of where you're at today. Your life experience and blood are just like your fingerprint, that is a special snowflake, I will give you that 100%. And I honor that and I treasure that. And I love you exactly where you're at. I love you. And I know I don't know you probably in some cases here, but I do love you because we can hate without reason we can live without reason. Okay, so I love you. I see you, I hear you. But what I want you to know is whatever you want to tell me over here, Lindsey, I can't do that because it's bullshit and I say that with love too. Because there is nothing after 15,000 people we have worked with, there is nothing we can get past except you. Your belief. If you believe that you can, or you believe that you can't. You're right. That's Henry Ford's My favorite quote, whether you believe whether you think you can, whether you believe you can, or whether you think you can't, whether you believe you can or can't. You're right, whether you think you can or whether you think you can, you're right Henry Ford. All right. And here's why the only person that matters, the only person's opinion in the whole world that really should matter to you. First and foremost is yours. And if you say you know what? look at myself in the mirror Lindsay, you know what, you can't do that, then you're right, you can't. But if something and you say you know what, I'm willing to give this a shot. And maybe I'm just cracking the door so that maybe I can have a little belief in here. I am not interested in selling you something that's not gonna change your life. And so right now I'm selling you the idea. You know, the idea is that you're a badass. If that calls to you right now, I invite you to go to corporatecashmachine.com and learn about my next masterclass. It's going to be intense, okay, it's going to be several hours of commitment. And I'm going to ask that you put down whatever it is your phone, your distractions, the television, Netflix, and you tune in and your watch, because right now, it's not a timing issue. It's a priority issue. If this is a priority to you, and something speaks to your soul, I asked you to go take action right now. Because in order to be the thing that you want, you have to choose to be it right now the next step is to do it, do it, do it now. Do it now and have the life that you were truly m
Ep. 46- Is This a Scam? Lindsay 00:00I'm Lindsay Mustain, and this is the career design podcast made for driven ambitious square pegs and round holes type professionals who see things differently and challenge the status quo. We obliterate obstacles and unlock hidden pathways to overcome and succeed where others have not stagnation feels like death. And we are unwilling to compromise our integrity and settle for being average in any way. We are the backbone of any successful business and those who overlook our potential are doomed to a slow demise. We do work that truly matters aligns with our purpose, and in turn, we make our lasting mark on the world. We are the dreamers, doers, legends and visionaries who are called to make our most meaningful contribution and love what we do. Lindsay00:42Is this a scam? You know what? I'm getting that question a lot these days. So welcome to the Career Design Podcast. I'm Lindsay Mustain. I want to answer this question for you. Because a lot of our lives we have been told like that's a scam, people are always out to try to get something from you. Guys, I'm going to tell you, if you listen to me for more than a hot second, you know that I have 1000s of success stories, okay. And in fact, I have a very strange business operating model, which is that when you work with me, I hope you don't ever need me again. Now, when you want to go to the next level in your career, let's talk. But for the most part, my goal is not actually to be here to try to get you to be a lifetime customer. My goal is get you out the door get you massive success, and then you can send me all your friends. Okay, I have a very strange business model. And the reason why is that I don't want to be in the business I'm in. I know, let me just be really clear here. That's that's a strange, provocative thing to say. But I'm really like, want to be very transparent that the what I have to teach you is a failure of a system that has designed you to fail 99.6% of the time. Now, I was a part of that system. I mean, it was Amazon's most visible employee, I hired 10,000 people. Do you know the percentage of times that I said, No, it's over 99%. I said no to somebody 99% of time. In fact, I did a training yesterday and somebody came on, they said Lindsey, you said no to me and Amazon. And I was like, Okay, let's talk about that. And she said, in fact, you had an actual conversation with me. This is before I started my entrepreneurial journey. And you said, this is a no right now. I want you to it's not a no for forever. It's a no for this job. But honestly, I see that there's more for you. And so I want you to keep going. And I gave her some tools. And seriously, she came back and said she's actually increased her salary three times over. Now, I love the really clear, I had never actually talked to her since that moment. So this was like an unprecedented testimonial, I have to pull it out. So I can share with you guys. But that message was so powerful to me, because I told her she told me this after I told the story about being and perpetuating the system that actually causes you to think that something's wrong with you. So I don't want to be in this business. Okay, so in the meantime, while I'm working to correct the system, I'm going to teach you how to hack it for your advantage. That is my big goal. Okay. So like, that's the first belief that you have to believe here. Now when I say it, I'm going to destroy it. I'm going to destroy your perceptions of what the system is. And I'm going to say a lot of us we're kind of like playing in the matrix, we don't understand that we've actually been perpetuating this is what I had this this was like, so, so powerful for me. So let me tell you how I got to this point, I was sitting at Amazon and I was recruiting for a job. I had like three people in the world that we're qualified for it. This job is in Singapore. And I got a message from one of the the only woman I was interviewing and she said, I just want to let you know how much of an asshole you guys treated me like I mean, she said it a lot, much nicer way that I'm saying it. And I would never consider working for your company. And I know this is like really important to you. So it really shocked me that this was how the behavior was. And when I saw that, like I like First off, I turned completely red. I was mortified. And then you what I did, I cried. I cried. I mean, it was a Sunday. Like right now I'm recording this on a Sunday was a Sunday, I was sitting on my couch, my kids are running around. And I sat there and I just sobbed. I just saw. And it was like the most powerful moment when the realization of my paradigm completely shifted. And I realized that I was part of the problem that I was working in a system that actually is designed to make sure that you fail the majority of the time that we don't actually care about you were you are lucky to even get a shot to talk to us. That was the positioning. Notice how much that's changed now that we can't hire anybody, by the way. Like the fact that I had that conversation. I was like, Oh God, I hope it goes well. I've had to learn, you know how to we really should treat candidates which was we should always treat them with dignity and respect. After talking to millions. I mean, we're dealing with over a million resumes deal. That's a lot of people. That's just my people too. And like if you didn't go all the people my team it is millions. We always want to treat people the highest level of respect because I remember being there. I remember what it was like to be turned on. I remember it was like to be stuck. So when I got this message, I was like, Oh, I mean I was just sobbing and then I got really fucking pissed. The point where I immediately escalated it, I immediately escalated it. I sent it off. And then you know what I did? I wrote my resignation notice, let me be really clear at the time at a stay at home husband, I was the only one making money, I did not have the money to leave my job. I did not have the ability or understanding what I would do next. I just knew that I could no longer sell my soul for a paycheck and it could no longer be a part of the same system that not only broke me but if you ever heard my story, broke the story. Broke my family. My dad was laid off, you know, like, I've watched this like, it's not just me, it's like a generational thing. My dad and then me and I'm watching all these people go through with the COVID like we are going through this change so when I say it's a scam, like I want you to like you know, I hope it's a get rich quick scam, rather than get rich slow scam because that's actually what you're playing by. No, we can dramatically Quantum Leap your results because the thing is the bottom line that you have been told is that if you go to school, and if you work really hard, you're gonna get like the magic Fastpass at Disneyland and get to the front the line and that's a big fat fucking lie. Okay, but I'm gonna I'm gonna reframe this for you. Okay, have you ever heard the saying breakfast is the most important meal of the day? Breakfast is the most important meal today. Right? We've heard that how many times now? Okay, well, do you know who came up with breakfast is the most important meal of the day. Cereal companies. That industry and so when you think about it now, cereals also, like not genetically but engineered. Like we have food chemists that engineer the food to break down so that you were hungry in 90 minutes. And what do you eat again? Usually more cereal. There's a reason why we don't have cereal in my house. Okay. So they've told you Hey, not only is this most important meal, here's the solution and you're going to need it a lot. Okay, so if there's ever been a fucking scam, it's your cereal. First off, okay. Now, here's me saying hey, listen, I'd like to get you massive results. And I don't want you to ever really need me again. Is that completely different? Yes. Does it sound like a scam? I can totally see why. If you've ever listen to me for more than a heart like a hot second, you know that my heart's in this and I backup everything I say with either science or proof or testimony. We have proof of concept we print out graduates. There is no better person in the world that does this than me. Okay, and I can say that I am the greatest of all time I get to be the goat in this I am the greatest of all time. Why? Because I am a student of my craft. Okay. So yes, we can Quantum Leap your results. But the first reprogramming I need you to go to you're like is this scam? Or is this too good to be true? I get that. Like let me tell you somebody told me this at that point in my life. I was like, Holy crap. Are you kidding me? So do you mind if I change your life here? I'm gonna change your life. So tune in, lean in. Listen to me here now. Stephen Covey dfcm Covey's Seven Habits of Highly Effective People. Oh my god, this was such a massive reprogramming, I had the best foundation of corporate experience with my very first job. And I learned the Seven Habits of Highly Effective People, sometimes Highly Effective People, I went through their development program. In fact, I was being certified to be a trainer before company got where I got laid off. And I learned all the shit that I learned about what it's like to be unemployed and nearly lose everything. I was about to go through their facilitator training because it was so beautiful. Okay, and if you haven't read that book, another book, I highly recommend Seven Habits of Highly Effective People. But he has one of the habits is begin with the end in mind. And really what Stephen Covey says there are two sources of creation, we will be like, What are you doing? Okay, on this, like, how many of you are like, what's your metrics? What are you quantifying what like, I'm trying to tell you, that's a secret of really understanding high performance. So you can equate that t
Ep. 45: Secrets of $100K Pay RaisesLindsay 00:00I'm Lindsay Mustain and this is the career design podcast made for driven ambitious square pegs and round holes type professionals who see things differently and challenge the status quo. We obliterate obstacles and unlock hidden pathways to overcome and succeed where others have not stagnation feels like death, and we are unwilling to compromise our integrity and settle for being average in any way. We are the backbone of any successful business and those who overlook our potential are doomed to a slow demise. We do work that truly matters aligns with our purpose and in turn, we make our lasting mark on the world. We are the dreamers, doers, legends and visionaries who are called to make our most meaningful contribution and love what we do. Lindsay 00:43Yesterday, as I'm recording this, I just wrapped up corporate cash machine masterclass. And it was epic and incredible. And there were so many takeaways, I mean, massive transformation, if you want to check out the next day, go to corporate cash machine dot com. But today I want to talk to you about the traits of a high performer. Now, why this is important is that let me be really clear, there's a lot of people in the world. And I'm going to tell you that the economy is banked mostly, and on the backs of what we call sheeple and there's no disrespect for the sheeple but sheeple are part of the collective consciousness mass programming. And what I mean by that is that they've been programmed to believe that if you work hard, go to school that all doors will magically open, and then reality, they'll continue to perpetuate that belief in the things that they do, including getting multiple degrees, going back and working really hard and still getting stuck in their career until they finally reached the point of disillusionment, the enchantment breaks from the spell they've been under, which is conditioning and programming that's happened literally since birth. And they realize that the system is broken. Now, sheeple at whatever point of their awakening, which by the way, I was also a sheeple at one point, the programming I was given was the same right, education by dad, you know, he's right there, he would say education is something that you can never be can never be taken away from you. My argument to that is that while that's an important skill, and I believe that, like, I want my kids to go to college for the experience, not for the education, actually. But because I think we can all agree, you know that your school doesn't do a really good job of preparing you for real life. I mean, how did you learn how to balance your checkbook, any of the key skills like to maybe running a business, anything that would be really important? Actually, in real life there's a lot of deficient things, and I haven't really had to do too much, you know, calculus inside of my day to day life, but that was a requirement. So when I asked you like to think about this, the point of the solution will break. And that happened for me, you know, really late. If I'm really honest, really late, when I realized, wow, something is really wrong, something is really wrong. Like I've been told all these things. And I was told to stay in my lane, stay small, like be quiet, all the things to design who I really was at my core. So I want to talk to you about the pains of being a high performer, the traits of that, and what that really like what the kind of people I work with, which are all high performers, by the way, who have had their light diminished, okay. And now they might have been a high performer all their life, and they bought into that collective consciousness belief, or they've actually finally broken free from that. And now they're starting to recognize just how powerful breaking the system and exiting the sheeple exiting the collective consciousness and creating your own rulebook that's we're gonna talk about today. So how do you know if you are a high performer? Okay, so I want to give a shout out to my high performers because first off, you've probably been told that you're kind of a pain in the ass, that you just don't go with the flow that you may not be a team player. And in general, I tend to say I work with misfits. Congratulations, last time I said to somebody, they said, Wow, that kinda reminds me of like, Rudolph. And I was like, Do you remember Rudolph? Rudolph saved the fucking day people. Okay, so they made fun of him. And then he ended up saving the day. And that's the trait of a high performer. Now, in corporate America, being a high performer, and being a misfit, they don't usually actually create results for most people. Which is why like, first thing I need to dispel for you is not every job or every company out there is going to be good for you. In fact, 99% of what you see out there is not going to be good for your professional career and development. Okay, so how do we start to find these things? Well, first off, I would say subscribe to this podcast, because I'm going to walk you through this pathway. But I want you to first feel you're not alone here. Okay? So here's the traits of a high performer. The first thing is that they are relentless, okay, they understand that they have something to achieve. They're not really happy sitting on their couch, you probably have this friend that's just happy to, you know, play their Xbox or whatever it is that they play, and never do anything that's really substantial in the world. And for me, that feels like death. So they're relentless in pursuing betterment of some kind. Okay, so they might be like super gung ho into, I don't know, cross country skiing, whatever. I used to love aerial yoga. I still love early yoga. Really, honestly, I have one here in my house, an aerial swing, whatever it is, they're relentless in their pursuit and they will continue to be that high achiever. The second thing about them is that they're goal oriented. Okay? And what I mean by their goal oriented is I actually have something okay. And not just like, like, I would really like to start a business one day, but they're like by this point, I would like to start a business. They have written down goals. By the way, guys, if you're tuning in, you're like, I have a high performer way. I don't have written down goals. Seriously, take the next notch. Just write it down. Okay. And one of my favorite books lets you talk about the energy of money. And creating wealth in your life starts with setting goals. And let me tell you, that book is called Happy pocket full of money. Definitely one of my favorites to check out there, but goal oriented and I'll tell you a quick study here, in this 20 year review of a an Ivy League class that was graduating and they asked which of the students actually had written down goals, you would expect it to Ivy League school, there'd be a pretty significant percentage, but it was only 3% people 3%. So if you have a 3% rate of setting goals, what did that look like 20 years later? Well, that 3% rheir wealth was actually more than the whole 97 of the 97% that didn't have any combined, combined. Okay, so 3%. Now, this is something that you should see modeled in all of like, when we talk about the 1%, we can rebel against the 1% or we can say, how do we get into that? Okay, so let me be really clear here. You being a misfit is what creates that 1% Okay, nobody told Elon Musk, like, Hey, you're totally normal. They said, You're a crazy weirdo. You think that you can go to the moon, you think you can go to Mars, whatever it is, the guy is putting it into a to action. He's the first one to reach Tesla's market share, like, Are you kidding me? Be crazy. Okay, to the crazy ones. This job's Steve Jobs would say next is that they validate assumptions. Okay. Now I have a lot of intuition. I have a lot of feelings about a lot of things. But I don't make assumptions on what works or doesn't until I prove it. Now I come from a state called Missouri problem, I go with it. But we have a saying that says show me that's our state say our motto, show me. So when people are like, Well, I think this is the issue. I was like, show me or people are like, Well, I heard this question. I'm like, show me Tell me what kind of proof that person has tell me what kind of proof of concept tell me what kind of data and statistics now I use my intuition to guide what I want to prove. And then I go and validate with science which is why you find like why we literally manufacture results. It is a lean process from beginning to end and what gives you the shortcut and the fastest time possible on average right now guys, the last 60 days $100,000 increases. It's actually more than that, but it's hard for you guys to believe that first ones I'm gonna say $100,000 increases on average the last 60 days published on market enter how do we manufacture that keep printing out graduates? Well, guess what? We validated our framework and we have proof of concept and we continue to get better and we were fine. And we go even more if there's more more cool shit coming please. If you have not checked out the masterclass go to corporate cash machine dot com you will have massive reprogramming of some of the stuff that's held you back. Okay, so that's my, my next thing. Okay, so validate the assumption. And in that class, in particular, I destroy, destroy the stuff that is holding you back. And what we did is we surveyed over 500 people to get the answers. How about that? And I'll tell you what's actually holding you back, which I'm going to be really short here. It's you that's typically holding you back. So but how we break that down and what the things that you think are holding you back and what they really are we break that down the masterclass. So if you haven't a chance to register for that, or see when the next event is coming up, please do it will be literally people are saying you are changing future legacies with
Ep. 44: 1.5 Million in 45 Days (Welcome to the Hottest Job Market That’s Ever Existed) Lindsay 00:00I'm Lindsay Mustain, and this is the career design podcast made for driven ambitious square pegs and round holes type professionals who see things differently and challenge the status quo. We obliterate obstacles and unlock hidden pathways to overcome and succeed where others have not stagnation feels like death. And we are unwilling to compromise our integrity and settle for being average in any way. We are the backbone of any successful business and those who overlook our potential are doomed to a slow demise. We do work that truly matters aligns with our purpose, and in turn, we make our lasting mark on the world. We are the dreamers, doers, legends and visionaries who are called to make our most meaningful contribution and love what we do. Lindsay 00:43Welcome to the Career Design Podcast guys, I have a special edition for you because right now we have to interrupt our scheduling program to give you an alert, (alert sound) Yes, that's my alert to tell you that you are officially entering the hottest candidate market that has existed of all time. All right, so let's break that down. And what that means to you. All right, for the first time, candidates finally have the power in the negotiation conversation or their candidacy as top talent. Now, let me break that down. top talent versus commodity talent. We'll break that down a little bit here. But top talent is blowing up. And I want to tell you like how how big this is. Just last week, I said we've negotiated a million dollars for people over the last month or so, guys, the calculations came out today in the last 45 days we've negotiated up this is an additional add to your bottom line salary, we've added 1.5 million, 1.5 million to the bottom line, to the bottom line. So imagine just adding like that kind of money to people's lives that also looks like over $100,000 on average, more than $100,000 for our clients are graduating (graduating meaning they've accepted a job offer right now). All right, so why I'm telling you this, it means it's time to get your like act together and I say that with love because you might have been sitting on this and you know if you've ever gone back and like Gosh, I wish I would have invested in Bitcoin or pot stock in Starbucks. Guys, we are in the same thing right now is the time where you are just leaving money on the table. If you are not using the tools, right, now's the time to uplevel your skills into top talent and to go out into the job market. It's like saying, yeah, no pass, I don't really like money. And let's be really clear here. It's not money that we're looking for what we're looking for truly is freedom and resources to help take care of our family. So I want you to get out of your head, I talk about money. But if you've ever listened to me for more than a hot second, you know, I care about finding your purpose and doing work that you love. It just happens to be both of those things that we can get you so get to go to work excited, energized, motivated, and we can get you lots of money on top of it. Now this I think we call that a win win. Okay. Now, why is this happening? Well, COVID changed the game and you know, I know that COVID was very hard, and we lost a lot of life there. But we also gained a lot of freedom as a society because we learned all the things all these antiquated, outmoded ideas where we can't work from home or, you know, we have to recruit locally, we turned this like old industry now into an innovative machine in order to even survive, they had to, they had to pivot they had to evolve in order to thrive. Now, the top employers out there, they're recruiting top talent and understanding that they have to do what's right to attract and hire the best talent. So some people are like, Well, I'm not seeing that. And I'm like, anecdotally I asked here about three weeks ago, if this was the hottest job market, like I did a social media survey. And 89% of the recruiters 89% of the recruiters came back and said it was it was the hottest job market that has ever existed. Now, like let's look at supply and demand, the current availability of talent and the current number of jobs, there are more jobs than there are people now if we think about this, and like the housing market, when there are more. Let's see there's less houses and a lot more buyers, which is what's happening right now, what happens with the price? Well, it goes up a lot substantially exponentially if you've ever been in a bidding war, which I have for property. The same thing goes with top talent, okay, the law of supply and demand applies right now. And I just interviewed with CNBC and they said are we have How far are we into this? And I'm like, this is a long haul situation. So right right now this is your time to move and if you do this, right, you can capitalize on increasing your salary now and if it makes sense in just a little bit of time to move on to the next thing because there's more opportunity out there, then you are going to go for that too. But the thing is, people are going to lose out on opportunity unless they do something. Okay. So this is where I want to tell you about what I have done about it. Because, again, just like my business needs to pivot and evolve, I realized, gosh, guys, if I can teach you some of these things about what's happening in the marketplace, if you want to go deeper, if this has been just fascinating to you, I'm teaching a masterclass. Okay, the masterclass is called corporate cash machine, I'm going to show you exactly how to unlock the secret to these $100,000 pay raises. And not just that, remember, we're talking about going deeper into doing work that's really meaningful, because chasing a salary alone will 100% kill your soul. So what we're really going to be diving deep into is really transforming your job search. And we're gonna go into the first thing, the intentional career design blueprint, the this you've heard, this is called the career design podcast. You've heard me talk about this. But this simple system, it's how my clients, on average, increase their salary by 53 to over $100,000 in just nine weeks, just nine weeks. Okay. The next thing we're gonna talk about is the marketability mindset method. And this is a critical methodology to effectively communication sorry, communicate your skills and experience to get recruiters and hiring managers it interviewers literally banging down your door throwing money at you and begging you to work for their company. Can you imagine how crazy that would be? Yeah, it's not a imagination. I mean, this is what happens with our clients. And then the third thing is what we call the purple squirrel workshop. This is how we instantly shift into the candidate of choice. And you're going to walk away from this part of our masterclass knowing exactly what to do to get results fast. Without any unnecessary and bogus higher education costs. That means no PMP or MBA needed. They're selling you something telling you to break through right now. We are picking up talent, we don't need you to have those things. Okay. And guys, I'll be honest, it's always been like that if you understood how to position as top talent, but right now you have market leverage on your side. And the last thing we're gonna be doing is q&a, like literal hotseat coaching, okay, and I'll be honest here at the very end of the day, you cannot buy anything for me this is completely education and transformation. I hope you don't mind if I give back and over deliver a little bit here because you might know the majority of my business I do completely for free. The reason why I have a shift in my mind of changing how talent looks at themselves and making their bigger impact in the world. So this is a leave your wallet at home kind of situation. I absolutely want you to come and I want you to come with an open heart and open mind be coachable. I want you to fill out all of the information I've given you when you go through the masterclass and we're gonna actually do an exercise is like you're going to get to fully immersive with me. So you understand how to use this market to your advantage. So if you want to be a part of this incredible masterclass four hours, we get to hang out super dive deep into this entire process. Go to corporate cash machine.com I can't wait to see you there. It's gonna be epic. Looking forward to it.
Ep. 43: Why 90% of Networking Fails? Lindsay 00:00I'm Lindsay Mustain and this is the career design podcast made for driven ambitious square pegs and round holes type professionals who see things differently and challenge the status quo. We obliterate obstacles and unlock hidden pathways to overcome and succeed where others have not stagnation feels like death. And we are unwilling to compromise our integrity and settle for being average in any way. We are the backbone of any successful business and those who overlook our potential are doomed to a slow demise. We do work that truly matters aligns with our purpose and in turn, we make our lasting mark on the world. We are the dreamers, doers, legends and visionaries who are called to make our most meaningful contribution and love what we do. Lindsay00:42I just give you finger guns. It's Friday. Yeah. Friday, so those that are watching or watching on the replay. Happy Friday. We call this in my community. Happy FriYay. So yeah, it's been forever since I've hung out with you. Abby 00:59I know. I'm so excited. Welcome back. Lindsay 01:01You've been busy, busy. I gave you some work to do. Um, maybe you may not like me as much now. Abby 01:09Just a few things. It seems simple. And then you get into it. It's like, it's a lot Lindsay 01:14The part here where it seems simple like it the thing is, we all kind of know, it's kind of like, um, yeah, we all know how to get to Florida, right? Like, for me, for me, that's very far southwest. So there's direction. But I don't know the turn by turn directions. Like that'll get me there. And that's kind of the the pathway that we're going through. So we're talking today, and I named this one, why 90% of networking fails. And this one, this one is really like it's near and dear to my heart, because it's the thing that you guys tell me is what you struggle with the most is networking. So I am so happy to be back. If you guys are joining me live, like give me a little shout out here. I have been to Florida, which is not that big a deal. Except that came back with COVID. So I finally have recovered from COVID, where I my kids are still having some after effects with sleeping. But I am at the point where I think the only thing I have left is a little bit of congestion. And then I can't smell it as well.Oh no, the taste it's longest to get that back like smell and taste, I think, well, I didn't lose it until about I got COVID too. And I'm working from home. So like thanks to my husband for bringing that back to me. But um, but yeah, I lost my taste and smell for like eight days straight, like no smell, no taste for eight days. But it happened after like, maybe a week, week and a half of having COVID. OMG it's 10 later. Oh my gosh, that's craziness. Yeah, the that's how I knew I had it was like I was sitting here and I'm like, What is going on? I was eating and I tested at home, which, you know, like there's an incubation period. I just went home and it wasn't anything but I was thinking I'm like, I can't taste this. And I'm like, well, I took that test and yeah, I came back. Yeah. So not as fun as I would like to say it would be so we're talking about today about networking. And so the first thing I want to get into like why networking fails. Okay, so I'm just going to tell you, I'm not always captain obvious, but when I am I make it obvious. You know that networking is the secret to uplevel in your career. Okay, so stay with me, your network equals your net worth. Okay, now, I'm going to break down some of the things that happen. Why networking sucks. I mean, it sucks is the first 20 hours it's going to happen. Some people are getting bad networks. In fact, I had to call somebody out the other day on our comments, and they're like, Can I have a job and I go, you need to go look at the post. I just wrote about bad networking. Like, like you're doing it wrong. Okay, great. Abby 03:46Oh, boy, it sucks. Don't worry. Lindsay 03:49It sucks for everybody bikes. Abbi, let me just ask you here in the time that we've been together, how and you've had some of these shifts beforehand, but how was the conversations changed? Abby 03:59Um, you know, I think I've just slowed them down a little bit. Um, I think that's for me the biggest change and it's not that I was not personable before but I think in in you even say like, it's kind of awkward at first to reach out to someone you don't know, because like, what do you say to them? Um, so for me, it's a little I'm sure we'll get into it. So I don't want to say too much ahead of time. But I'm just really like, understanding who I'm connecting with and why I'm connecting with them. And then directing my conversation based on those things and making sure that I'm not just saying, oh, this person looks interesting. Click Like, let's connect. But hey, like, mentioning something that drew me to them in the first place to start the conversation and just being like, a person of interest. Lindsay 04:44Sorry, did not mean that we're switching back a little bit here. But talk to me about that. You're having connections already having conversations because of the branding work that you're doing. Yeah, so those conversations, how are those going It's really what I want to know Abby 04:56Ggood um, so I mean, there's starting off a little slower, right? So and in some cases, I'm like getting a lot of organic requests myself coming in, which is cool. My views on my profile have increased a lot. My SSI has gone up. Lindsay 05:14Yeah, social selling index for the wind, right, which shows up how much we shot inside the feed, and how well we're doing on branding ourselves. So that's really awesome. And I know that people, so I'm gonna tell you what it comes from the person who's here just working with Abby here, is people tell me how much they love her. And they're like, I've been following and I've been listening. I can't believe it, like, rock star you are. And so I'm guessing people watch, I won't say to you what your brand is face to face like they will or they won't, right. But most of the time, we have an impression like I don't go in. I'm like, I really like live. Okay, I'm gonna give you a bad example. I'm embarrassed to say I really like Olive Garden, fettuccine alfredo. So they don't know I'm a super fan. But that is my impression. Now however you feel about it. The other day if you guys if anybody here is loving fettuccine. Let's hear about it. We know, Rich says they love me. So inside of my community, they love. They love you. Like you haven't even interacted with a lot of these people. I want you to know, your brand is what we're trying to use. We're increasing your power position through. And then we're able to have conversations and what I mean by this talk about networking. So I want you to take networking, like do not feel icky. Like, oh, Abby 06:29Oh, yeah. It's so awkward. Lindsay 06:35It is awkward. I'm the most networked person. I know. I'm also the most outgoing person like that. I know. Like the idea of going to a networking event, I don't want to go people. I don't want to go. Alright, so give me a little feel here in the chat. If you understand what I'm saying. Like, I don't want to go I don't want to do this. Okay. And now this is where we come from, and I'm gonna look at you right in the eye. I'm gonna say, you can do hard things. You can do hard things. Okay. So the reason why the only way that you weren't going to move forward is because somebody helps you. Okay, stay with me. Somebody helps me. Somebody helps me. Yes, I know. Exactly. And so, by the way, Abby didn't ask for this. Like she This happened because of her brand. That's actually the secret here. And because I was impressed with what she wrote, I was like she is she is literally like untapped potential. Like, you know, like David came from, you know, he sculpted from a thing of marble, like, you know, I get that it's like key feeling I get that. And so I need you to reprogram the thought that How about friendship? How about a relationship and I was like, kind of get into weird things with people are like really? Like it is they're all relationships that I mean, I relationship, like, I was walking in here running, by the way, because I wanted to be nice. For this. I was not, by the way, um, and the takes care of the grounds here. He was like, Would you like some leaves? I was like, I don't and I don't have the the task of what's a pretty because we have so many in like that that's a relationship. So when I like I walked out, it's gonna sound ridiculous, silly thing. But I walked out in my hair got caught in a tree that were in my car. And I was like, oh, no, Bob, can you help me out? And you know what it was done in five minutes, that tree limb was trim? And I'm like, Why? Because I had a relationship. So just stay in the chat here for me. Relationship, okay, because then you'll understand what I'm talking about. So we're gonna stop thinking about, like, who can get me something? And I want you to think about how do I build friendships and relationships? And this is where people are like, well, nobody wants to do that. So let me give you a little truth bomb here. People are the most isolated and the most efficient on the hormone inside of our brain that friendship Kindles, so let me tell you that we are looking for friends. How many of you would like a friend? Hi, by the way? Yeah, yeah. So Abby is my friend. Now. She doesn't know that. Hey, you've been promoted to friend. Oh, well, everyone has helped me somebody says that you should not want to but I'm all for it. Super comfortable. It takes time to process. Yes. Ruby is so powerful. Yes. relationship. And I am good at recognizing talent that is like my superpower here. Okay. So the programming here starts with and I am going to say something that's very provocative. Stop showing up and asking for a handout. Okay. This is what happens most of the time when I s
Ep. 42: Personal Branding = Job Offers (Live Coaching) Lindsay 00:00I'm Lindsay Mustain, and this is the career design podcast made for driven ambitious square pegs and round holes type professionals who see things differently and challenge the status quo. We obliterate obstacles and unlock hidden pathways to overcome and succeed where others have not stagnation feels like death. And we are unwilling to compromise our integrity and settle for being averaged in any way. We are the backbone of any successful business and those who overlook our potential are doomed to a slow demise. We do work that truly matters aligns with our purpose, and in turn, we make our lasting mark on the world. We are the dreamers, doers, legends, and visionaries who are called to make our most meaningful contribution and love what we do. Lindsay 00:42It looks like we are officially live. I'm so excited. I haven't seen you for a week now. So I'm really glad to get to jump into it. This is one of my favorite topics. And I know you already started doing some of the work in it and had a really good time already. It looks like Abby 00:57Yeah, I'm excited about it. This is a I when I saw, you know, branding, I was like I just did this like going through design labs. And when I read through it, I was like, Oh, this is different. And I'm so excited Lindsay 01:09Was amazing, because you absolutely 100 do branding. And I am talking about probably the embodiment of the brand. And you're like the visual representation of the brand a little bit here. Okay, so amazing. So today we are talking about personal branding. And I like to this topic is one of my favorites, it is like this is a big deal. It's a big deal. And so when I talk about personal brand I talking about what it is that people are saying about you when you are not even in the room. And that's what Jeff Bezos said was real true brand. What are people saying about that, but it's not just true about a company or product, it's 100%, about the conversations that are happening without you being in the room. And we have the opportunity to influence that or even have you be brought up in those rooms. And so we want to talk about that today. So this part we call this expert brand builder, which is aka personal branding. And I always like to say this is this is a big deal. When I say that, I mean, this is the most important part of your professional investment that you need to make to free yourself and recession proof yourself. So you never need to look for a job again, that is how powerful personal branding is. So when I look at my time, I last time I looked for a job was in 2007. Why? It was my brand. And I went and I had this moment. And I know you've probably heard this story already before Abby. But I had this on where I've been laid off from a company. And I was starting to look for work in a time of the Great Recession. And there was no jobs like nobody was hiring recruiters that wasn't even like a thing at this point because we didn't need them. So I was looking for a job that's practically extinct. And when I tapped into using my brand combined with my networking, which we'll be covering, actually on Friday, you unlocked all this additional opportunity. And so for me, I got three different job offers and a 25% raise. And now it is the single topic I am asked to speak about more than anything else. I've even talked about it at Microsoft provisioning center in Times Square, and people pay me 1000s of dollars, just get up on stage and talk for an hour about this one topic. And it is single handedly the most efficient skill set that executives have identified for themselves is not having a personal brand. So if you look at when we make very notable CEO, like purchases as far as acquiring their talent, what makes those people who are different from the very top to your talent versus the people who are just really good at their job, it's 100% their brand. Okay, so that is what I we're going to talk about today is building your own personal brand. And I guess I want to hear from you, Abby, you've said, you know, you've done some of this brand work, but this wasn't exactly the same brand work. So tell me about what I got out of this. Abby 03:44So yeah, this was it was a little different for me coming at it from a perspective of my values. And, you know, storytelling, which I you know, I that's one of the things I have is my top skills. And I love to do, and that's something that I do a lot for other brands. So when I first you know, branded myself, a lot of it was you know what, you know, what are you about, and I had to figure that out. And then it was also about creating my portfolio, which is my image online, right, other than my LinkedIn. So yeah, but coming back through, you know, this week's lesson it was it was much more about things that are important to me, like I said, in alignment with my values, what are my top values? You know, what? important to me, what am I looking for? What kind of companies Am I looking for? What kind of industries do I want to work in that sort of thing, which can be difficult to narrow in on when you have so many different interests sometimes. But you know, it comes back to the things that are fulfilling for me, and so I had to really assess what that looked like and just kind of how I wanted to frame myself up in a way that organizations would then resonate with in those things that are important to me, finding companies that would also resonate and people that will resonate with the same things that energize me So, Lindsay 05:00I love that so much. Okay, so I thought Randy says hi, hey, Randy, if you guys are tuning in live right now, do me a favor, and let's do hashtag personal branding, if you believe is important, and you want to know more, let me know, I know, we have a lot of people watching on LinkedIn, across Facebook, I get like it kind of all compiles together for you to take a look at. So go ahead and drop that in here. But I want to talk about something that you said, that was really important, which is, it's about your values. And that is that people will think that their brand is just like the story they tell. But if that story doesn't actually represent who you are at your core, people don't tend to resonate with it. And so you have to really get deeper into the point of like, Who am I what are the values that I have to be really aligned to who we are at our core before we try to go out and find the right employer. That's one thing that I find people do. So your brand really needs to be representative representative of your own personal values. And by that, why it's so important to that we find a misalignment. So there's a couple of ways that misalignment can happen. When I talk about the dream jobs, when I'm looking for the right job at the right company at the right salary, we'll really want to talk about the right company that needs to align your personal values. So when there's a disconnect between what's important for personal values, and what's important for the company, where like maybe there is a lack of integrity. So I'll give you an example. This is not to shame anybody who works there currently, but one of the things I had struggled with was Uber. And Uber had done some things that were not in alignment with my integrity. Now they've since done some things to correct that but that would have been something where I go wow, integrity or love is one of my highest values which I kind of use a synonymously that's probably going to be in a good fit for me and even though they might have an opportunity that's available I'm really looking at what you what, what fills my soul in my cup first. But that is one really important thing. Now I've talked about like why why do you think your brand is is so important. What do you think you've learned after this Abby going through kind of this man, Abby 06:55I mean, I feel like I've probably said this a couple times already, but it was just kind of a, like a aha moment for me. So first off, I think this was not difficult, like it's becoming slightly easier as I go through because I'm saying, but I'm identifying a company that resonates with my values and feeling like my values are more important than my skill set is a kind of a new mindset for me. And it's like How is that possible? Like how could I possibly find work that is values based. That's not the way that I used to think and now what I'm realizing is that like you said, you know, if you're working for or with an organization that doesn't align to your values, it's going to rob you of a lot of joy that you can find in your work and honestly like you're going to have an unfulfilling career and you're going to end up somewhere that you don't want to be ultimately right so i think it's it's more about who do you want to align yourself to and what do you want for your life and making sure that the if your values are being matched then you're going to end up in an organization that is fulfilling for you you're going to end up in a place that you want to be and you're going to end up growing in the ways that you want to grow right you've placed yourself there intentionally so it's just a very different way Lindsay 08:18ike my favorite word so that's exactly at your your brand is just it's people seem to forget it they don't even acknowledge it like openly I have a skill so that it matches and then they go in a company they're not exactly not exactly a good fit and so I love that you talked about being a part of meeting and I'm looking at your your homework here your life right is what we're offering them the moment for me that kind of changed and guys if you were ready to start moving towards your dream job I actually put up a link here for the five day resume challenge go to bit.li slash five day resume challenge and I think you actually went through this didn't to Abby's started you're working as well. So this is really powerful and we'v
Ep. 41- LinkedIn in For Job Searching (Live Coaching) Lindsay 00:00I'm Lindsay Mustaine, and this is the career design podcast made for driven ambitious square pegs and round holes type professionals who see things differently and challenge the status quo. We obliterate obstacles and unlock hidden pathways to overcome and succeed where others have not stagnation feels like death. And we are unwilling to compromise our integrity and settle for being averaged in any way. We are the backbone of any successful business and those who overlook our potential are doomed to a slow demise. We do work that truly matters aligns with our purpose, and in turn, we make our lasting mark on the world. We are the dreamers, doers, legends, and visionaries who are called to make our most meaningful contribution and love what we do. Okay, we are officially live. I am so excited about this one. This is where you can get in trouble with LinkedIn because they're like don't do any meta stuff with LinkedIn. So we're talking about job searching on LinkedIn. But really, we're going to talk about optimizing your profile for LinkedIn. So Abby, let's go ahead and jump into introduce yourself to us. Tell us about you. I will she's gonna, by the end of this, you're gonna have your elevator pitch so far down. who you are, why we're doing this and the journey thus far. Abby 01:15Yep, so my name is Abby Mueller, and I am a user experience designer, I met Lindsay on LinkedIn a few months back, I guess we're not even two months, I don't even know No Time flies. But I experienced a job loss earlier this year in 2021. Just to lay off due to you know, pandemic changes, and so forth, and decided to go back to school and study UX design and got myself certified. I'm now back on the job market. And I'm just really struggling looking for work. So I posted an article about how my job search was going, just not so great. And it got Lindsay's attention. And that's how we got in touch. And now we are working through her career design program to help me find the dream job of my Yeah, the job of my dreams. So Lindsay 02:11here we are, the right job at the right salary at the right company. That's what we're looking for. So now we are in so the pathway is we're nearly halfway actually. So this is a really exciting point. I'm, in fact, at this point, so I had somebody who just graduated, he's gonna be supporting NASA. And he got a $45,000 raise, he did not apply for the job. After going through this and optimizing his LinkedIn profile. He was getting one to two people per week, but four to five per day is what he told me last night after doing this. So I want to optimize your LinkedIn. Okay, and I want to talk to you about why this is and this one wouldn't you have optimized your resume we can go straight into the LinkedIn. Okay, so your resume, if you do this, right. Last night, I showed a video from one of my clients, Maria hulan, her job at Apple and she never applied for the job. In fact, I talked today, if you look at my, my post I did today on LinkedIn. And I said, What's the statistic if somebody's actually getting an application, like submitting a resume and getting a job? Do you know the stat Abby? point? 4.4%? Yes, I was like, she probably knows this. You have access to everything. I mean, a dismal fact ever. So when I say your resume, people are like, I must spend 1000s of dollars on your resume. And I'm like, great. If you have money to do that, you know, you want to take the workload off, but no, it is not going to save you Okay, so here's your floatation device. It's Here I'm showing you right now, it's not going to be your resume. Okay, but your LinkedIn will be okay. Your LinkedIn is one of the most powerful ways for you to enhance your job search. So it's your professional real estate. Okay, so we all have our own little corner of the internet. If you have your own website, that's another way to do this. But your LinkedIn if you go Google Lindsey Mustaine and she's got a lot of results a lot 1000s that are actually me. And that, guess what LinkedIn is? Number one, number one, okay, so you really absolutely have to have your LinkedIn profile. Okay. So I want to let you guys know that we right now it's time for me to tell you dream job hack is open. Okay, so dream job hack is open freedom hack is a client that I talked about last night, the one who got a $45,000 raise is now working to support NASA, four to five contacts per day through LinkedIn. dream job hack was where it's at. So if you want to check the replay of how we did this and his story itself, go to dream job hack.com. You can opt in and watch the training right, then it's only going to be available for the weekend. Okay. All right. So let's get into LinkedIn profile. So I'm going to be because we're going to be using us on the podcast, we'll be doing a lot of visual descriptions. I thought that was a bad thing. Last time I did your resume, but after thinking about it a little bit more, like actually this might be the best thing. So we're gonna go into it. to LinkedIn optimization, okay, so your resume, how many seconds does it get for those in the chat? Shout out to you who might know and this in the comments how many seconds do you get your resume gets? Well, only 25% of the time because they viewed again go to my trading if you want to learn the real stats behind the curtain, but they won't tell you how I'm how many seconds do you get? us all savvy, I'm gonna let lets you go ahead. Abby 05:27Six, six seconds. Six seconds. All Lindsay 05:31right. Now, if you were here, any anybody, anybody? And you want a fair consideration of who you are as a complete individual, do you think six seconds is enough time to give somebody a fair shot? No. For me, it's about half of that. So yes, it Randy says. That's exactly six seconds. That's all we get. Yeah, it's sad, okay. Your resume doesn't give you a fair shot. It's not a good indication of your entire experience. But then there's your LinkedIn profile. Alright, so your LinkedIn profile hits 25 times the viewing time. 25 times. Okay. So this is how the most elite recruiting organizations design their framework. Okay. So here we call the post and pray method, which is what is my biggest beef around recruiting is like, Hey, I posted a job, please come apply. Okay. So we do that I will get a job requisition and I'll say, Okay, we have a job. Let's go post it. But do you think that I wait for Abby to hopefully be online looking for my job at that specific time on my website at that one moment? Or do you think she might be busy doing other stuff like actually running her? her life, her business, her career, it has other stuff to do? That's true. So high performance organizations, we target people. Okay, so how do you get found is LinkedIn are, right? So hashtag LinkedIn, if you're tuning in and watching this now, I'd love to hear from you. Hashtag LinkedIn, if you're, if you get this is so powerful. Alright, so I am going over to your profile. And we'll talk a little bit about all the things so I would love to know what was some anything surprising in here, anything that was eye opening for you? Abby 07:11Um, well, I mean, having done my resume work previous, it was kind of cool just to go through and I'm like, Oh, I can just plug that in here. And I can plug that in here. And I can plug that in here. And it's like, we're done. So Lindsay 07:25I was, like, the easiest module, if you do the work and resume, so resumes were like, there's many moments where you're kind of like, Lindsey, I really kind of dislike you right now. And it's a personal trainer, you know, you pay them to break it down a little bit. Yeah, I'm gonna walk you through LinkedIn. So the goal of this is just to update it from your resume, if you have a right, the right resume. So I want to first start. So I'm looking at Abby's thing, and the first thing, the most powerful thing, what's the most important thing about your profile? Anybody in the chat? Tell me? Go ahead. Your picture I know, okay, this will be like, Oh, I'm over at insert your age here. I don't care. What you probably should be on LinkedIn at that point. But like my picture, okay, so you can have one view or you can have 21 views? What do you think is going to help your job search more? 21 views 21 views. Okay, so the single hack here is you need a profile picture. If you want to know what profile picture to use, you go to photo feeler.com How did you get a chance to do Abby 08:31this? I did. I just checked my results last night because originally I had the same photo up there, by the way, but I had taken it like in my house. So my background was this color. And all I did was I went in and I put it into my design software. And I changed the background, based on some of the examples that I saw and others that I follow to look a little more professional a little more photo studio esque totally does it like it and I submitted like three different versions of it on that site, and everything went up like three to four points, like three point scale. Yeah, 10 point scale, it went up like three to four points. And I was like, Lindsay 09:15Whoa, all I got competency, influence and likeability. That's really what we're looking at at that point. But photofiltre.com This is the way to do it. We're gonna measure it. So here's your secret here. You got to appear a specific way. And I would have told you let me tell you, I became a LinkedIn sensation. And I use that loosely because I am just human, but I became a LinkedIn sensation with pink hair and a car selfie. Okay, so I would have I would have said, this is not important but when you go and look at the numbers you can see here that my light, my influence level was rated for Okay, now I'm at 90% or greater and how I do that is auditing my picture. So here's the deal, go to photo fuse. Put your picture up and just put it up for the test and put it for the business level
Ep. 40- Writing a Resume That Gets You the Interview (Live Coaching) Lindsay 00:00I'm Lindsay Mustain, and this is the career design podcast made for driven ambitious square pegs and round holes type professionals who see things differently and challenge the status quo. We obliterate obstacles and unlock hidden pathways to overcome and succeed where others have not stagnation feels like death. And we are unwilling to compromise our integrity and settle for being average in any way. We are the backbone of any successful business and those who overlook our potential are doomed to a slow demise. We do work that truly matters aligns with our purpose, and in turn, we make our lasting mark on the world. We are the dreamers, doers, legends and visionaries who are called to make our most meaningful contribution and love what we do. Lindsay 00:42If you're tuning in now for me go ahead and hit hashtag live. If you're catching me on the replay, go ahead and do hashtag replay that lets me keep track of who is having a conversation. So today, we're talking about what the stage that we are walking through. This is Abby Mueller, by the way, and she's amazing and wonderful, you should go follow her if you haven't already. We are doing the intentional career designing a pathway of how do we actually land our next opportunity as the position or the candidate of choice. And so last week, we covered clear clarity and clear clarity was all about where we want to go. We're really talking about our value proposition. The week before that, we talked about our mindset, which is the biggest thing I have to address with people because at this point, they feel like they've been beat down. It's like that whack a mole game, like whack a mole. How bad can we beat somebody down this process? So the top tracks that we have, and how do we increase our awareness about what we're doing and how we're almost on. Unconsciously sabotaging ourselves is probably the easiest way to describe that. And now we're talking about the resume. And so here's the deal, your resume is the ticket to the job search game, at the very highest level. And I have had I think four clients graduating this last? Oh, no, I had two job offers yesterday. So five clients graduated last two weeks. And what what if you do this the very, very highest level, you do not need to give your resume, however, you will give it to them at some point. And you want to make sure that that conversation that they've already had about you in their mind, they've already made a decision about you that it submits that that's all we're trying to get with your your resume. So I want to ask a poll to the question of the audience. Let me try that. Again. We're going to do a little quick poll here. How many seconds? Does somebody spend looking at your resume? And I think you already know obviously don't tell them? So how many seconds? Do you think that somebody has spent looking at your resume? Okay. And this is where people will be like, I spent 40 hours writing my resume. And Abby, how many of you think that you? Abby 02:48How many, how many hours did I spend on line? Lindsay 02:51This version, but in total? Abby 02:53Oh my gosh. I mean, it's got to be like, I don't know, at least 10-15 hours, I guess I don't even know like, I have no idea at this point. I've gone back and revise it so many times, like, I'm going to try this one and that nothing happened. So I'll change a couple things, and I'll send it out again. And you know, sometimes I'll tweak it just for the job that I'm applying for. And like, hopefully this sounds right, you know, do I have the right keywords in there? Or does it sound like the job description or in all have like a list of skills and you know, like, results from each position and I just kind of like trade in and out to see which combo work. So yeah, I've gone back and done this a million times different formats, like all of the above? Lindsay 03:40It is six seconds. All right. So how many of you feel like in six seconds that somebody can easily understand your entire life's experience and really glean every insight from your resume? Abby 03:54No. Lindsay 03:56So and for me, I'm going to be really transparent like I am here to tell you the truth. I'm sorry that it's going to suck sometimes I'm sorry that it's uncomfortable sometimes. But I spent about three seconds looking and I'm not really looking at your second page, I am really looking for a few key areas, which has been proven through they do heat map tracking on resumes to see what people are looking at. So when hiring managers are looking when recruiters are looking when we're looking at or the whoever's interviewing you, they're looking at sort of specific things. So I'm going to ask you another question. When do you think somebody is actually going to read your resume in full? Maybe never, but.. She's right, I even if you were writing here, I'm going to do it here right now. I'm going to show you I'm not writing her resume whatsoever. I'm not gonna read a resume even though we are going to so we do not read your resume. The person who is super invested in your resume is you. And so this is where I need you to say this is a piece of paper and this does not define me my work or my candidacy. Yeah, resume is Your ticket to the job search game, if you do not have it optimized, you're basically losing. You're basically losing the game, before you've even started. So like, you need to have this, this decision. So we have the pre frame, which is what we were talking about last week, the pre frame is a decision that happens before you've ever had a chance to really do anything that proves that decision. But we make this because we are biological beings built on tribal knowledge. That's how we survive for millennia, we make decisions on how somebody looks or appears automatically. Now I asked today I said, How many people think that you adding to like, open to work? Or that open to work profile frame? does it increase the candidate See, or does it decrease? And somebody said, and their recruiting consultant, and I want to say I appreciate the sentiment, but they're totally wrong. That, that we should not have any predispositions. And that's like saying, well, you should also not breathe, because we are human. And we have bias. There's over 150 human biases. I also have other biases, like people named Ian, there was a really mean kid in my class named Ian. And so therefore, he is make me a little concerned that does Ian have a fair shot with me? No, but knew I know that about myself. Yes, so I'm going to give him a fair shot. So there's a lot of programming that happens. And it comes from our own life experience. So what I'm telling you is that this is actually a good thing. This is a good thing. Here's why. If you understand what's wrong, we can hack it. Okay. So when we understand something's wrong, that's going to hack it in what you guys are doing is what we call the ad in, especially when we are doing things like marketing, or any kind of technology, we test things, right, we test what delivers and what works. And so everything in your resume is a test in essence, I'm going to give you the parameters here of how to optimize your resume to pass the six second test or if you're in my case, three second test. Okay. So let's, let's go a little bit deeper into this, on average, the amount of applications that we get for a single job right now is 250. Let me say that was pre, pre this recession. I know it's probably much higher, if I'm really honest. And so if you think about the number of candidates that somebody is working with, which is an individual Cruz working with 1000s of candidates, the likelihood they're going to spend time to evaluate your candidacy is slim to none. And so that's okay. You just need to know how to get your foot in the door. The other opportunity, okay. All right. So, Abby, what I'm gonna ask you, yeah, based on so you had I think, what did you say? I, this was insanely difficult. insanely difficult, despite all the time that I spent crafting and iterating on the existing version. And I'm going to go to what Daniel said is that one technical recruiter says, when you tell better stories, another recruiter says, you need those. So there is differentiating. So I'm going to tell you what wins because I wrote the book, folks, I wrote the book, I've reviewed over a million resumes, I have the research, I have the data, we proven it out 15,000 people, there's nobody who can say those same stats, okay, so that's in this space. It's why I am very, very good at what I do. So I'm sorry, that it's uncomfortable for you. But I also love you and I want you to be successful. So I'm just going to tell you the truth. I hope you don't mind. Okay. So talk Abby 08:12Like you said, because honestly, like, I also hate writing resume, I hate it. So it's been a struggle for me. Lindsay 08:24Yeah, I was telling her I was like, I'm still gonna have to force you to do this. Because if you're going to show up here with me, if you guys will, she has this force yet, but she will sit on this. And it's like, I just want you to get this through. Because this is where you think like, if I have this now I have the perfect resume. It will all work and it doesn't Okay, so it is one of like, of the tools I'm going to give you is the least important. C heck it let me just say that again. Of all the tools and I wrote the book on it. So you would think I'm really invested in resumes I do it because you think it's the answer. And I'm telling you it's not. Abby 08:58Oh, no, I'm like, so relieved. That's not it Lindsay 09:04It is not it but it also like So tell me about went from career clarity to this week. Just talk me through that experience. Abby 09:14I feel like I like I'm relieved at all the things that you're saying because I think I've said this before, it's just like, you know, what I'm trying is not working. So li
Ep. 39: Choosing What Your Next Job Is (Live Coaching) Lindsay 00:00I'm Lindsay Mustain, and this is the career design podcast made for driven ambitious square pegs and round holes type professionals who see things differently and challenge the status quo. We obliterate obstacles and unlock hidden pathways to overcome and succeed where others have not stagnation feels like death. And we are unwilling to compromise our integrity and settle for being average in any way. We are the backbone of any successful business and those who overlook our potential are doomed to a slow demise. We do work that truly matters aligns with our purpose, and in turn, we make our lasting mark on the world. We are the dreamers, doers, legends and visionaries who are called to make our most meaningful contribution and love what we do. Lindsay 00:42So I'm going to introduce you today because some of you have been along for the ride, some of you haven't. And this is the first of my broadcast this particular livestream series. I think I'm going to see some apologize in advance. Because I'm a human, I'm, oh, it might go rough here. But but but Abby, Abby, why don't you just give me like the quick one minute spiel of how we got to this place today where we're at and why I'm sharing your story, publicly and widely? Abby 01:12Sure. Yeah, let's I should probably have this down by now. Lindsay 01:17There might be a reason why I'm making you do that. And I want to thank you for tuning in. from Facebook. Hi. Abby 01:24Hi, guys. I was so happy you're all here with us? Um, yeah, be active in the comments. We love to see what you're saying and thinking as we're going Oh, please. That's awesome. Thanks for coming. So my my one minute spiel. So I, like many of you had a career change happen during the pandemic, there was, I worked in the same field for 16 years working corporate beauty retail. And, you know, with COVID-19, a lot of layoffs happen. And there was a reorganization eliminated my position, and I was faced with the decision of what, like, what do I do now. And I decided to go back to school during that time and train myself for a new skill in UX design, and took a boot camp and graduated in June. And I see some of my boot camp friends in the chat. So congratulations, you guys. We did it. As I went through this boot camp, and coming out of it, and looking, you know, for a new job and being on the hunt. And in this market. It I heard all these stories of how difficult it was. And I just didn't believe for myself that it was going to be the same thing. Because I've I feel like I've always been very fortunate. And so when I went into it, and I haven't gotten much of a response, and I've been putting in all this effort, I just became really frustrated and was asked to reflect on like, what, what is my journey so far? So I kind of wrote this very honest piece about what my my job hunt journey has been like. And so if you haven't read it, there's a link to it on my LinkedIn. But it's also on medium. If you're on medium. My name is Abby Mueller 411. Check it out. And yeah, it got some traction on LinkedIn. And that's how Lindsay and I got connected. She read the the piece, and it resonated with her. And it is just really in alignment with what she does, which is career design. So we hooked up and decided that other people needed to hear about what was going on. And this might be beneficial for others who are in the same boat as me looking for a job in 2021. In a new career, possibly even and yeah, just kind of hoping, like I said, to break the code last time of how to how to get past this stagnant place that we're in. Lindsay 03:39Yeah, absolutely. So there's some pain and we've been so I asked Abby, if she'd be willing to do this, like bear her soul publicly and do this in front of everyone. So first off huge, huge props to that because I said like, do you mind if I give you a publicly and walk you through the intentional career design process? I had somebody who recently started me, they're like, Oh, my, the person I was interviewed a whole bunch of job coaches, and they were so focused on what's the next title? What's the next company and I'm like, you missed the whole point of what we're trying to do here, which is get into doing work that truly matters that fills our soul that lets us actually do work that we feel energized and excited about. It's not about a job title. It's not about a particular company. It's all about what I want to do with my life. And now I wanted a lot of times people here they want to take control of their career trajectory. They want to find something that's really meaningful. The next thing is okay, now I want to work for an employer that models the values that I have. And then last actually like to be paid really well for what I do because I I'm worth it. And so that's what I teach. I'm not teaching you how to get a better job. There are a million people out there there's a reason why I'm the best in the world at what I do and I am willing to say it, I have 1000s of testimonials. I mean there is people who pop on here all the time to talk to you about what the results are working with me so and obviously that I don't ever have these people I Even though they're coming, they just come and show up. And so what what I'm going to do is walk Abby through this process. And so last week, we did. Well, she said last week, technically it was this week it was earlier this week. That was the most important thing about this is getting in the right headspace. Because if you believe that you were a victim here, if you believe that you don't have control of your circumstances, if you're doing things that limit, your, you know, energetic vibration really, honestly, is what I'm going for. If we raise that and you believe that you're capable, that you understand your worth, and that you believe that you can do this, then the rest becomes an act of of true courage and faith and walking through the process of the strategy. But if I neglect your mindset, which is what most job coaches do, then you're going to fall through the floor, and you're going to get paused on this process. And it's just it's not, you know, how emotional it can be. I asked you to do some work this week, and I want you to be really honest here. You struggled with it, right? Abby 05:53Oh, yeah. I was doing ghost cruising right along. And then it was like, like, for this job, I go, where I'm like, I throw? Lindsay 06:03Well, there's a lot of structure and what I do, mostly because it allows people this pathway, it's not been just a few time, you know, a few people, it's 15,000 people. So I 50,000 people that I've worked with them four years and my business, but before that I'd hire 10,000 people I looked at over a million resumes, I wrote the book. And now that we've had, you know, millions of views of my content, that I know what I'm doing. So the process is pretty systemized, so that we walk through it. And what I'm doing is I want to Abby, this and she is coming. I think one thing she said this week that might resonate with people, she said, I have exactly zero years of experience. And I'm looking for how the heck I even position myself here. And of which I said, What did I say? Abby 06:48Oh, I actually have a lot of relevant experience. Yeah, I've been doing this all along. Lindsay 06:53Yes. So one of the reframes, the most powerful reframing here is that she's actually well qualified to do this work. She's done it a lot. She hasn't done it, necessarily in the same modality as this. But just like my experience in recruiting and HR delivered this process, I didn't actually teach job coaching most of my career, but what I did is I walk people through the job process. And so that's easy for a lot of people to understand that we get into the mindset here a little bit, where we think we're not qualified, or we don't know how to express what we want to do. So if you've ever struggled with this question, what do I want to be when I grow up, you're in the right place, because that Peter Pan thing that we have, or that you don't want to grow up, I want you know, you can have fun at work, you can love what you do, and you can get paid well to do it at a company that actually will treat you like you matter. So that's what we're going to go through today. So we're this module that we're going through right now is called career clarity. So I'm going to tell you that I talked about the traits of high performer earlier this week, and I'm going to I just want to say here a little bit higher. LC, Catherine, Sasheen. I always mess up her name Cuzhana, I feel like I always mess it up. So tell me how to say that Asoko totally my setup to just know that I'm doing this with love. And I'm excited to see you hear me does hear Shivani is here and William, he just lost his job. So if you, William, you're in the right place. In fact, I'm going to ask you to do me a favor, because I've extended the bootcamp. You guys have been telling me how amazing this is. And I'm so glad because when I built this, it was so powerful. And hey, Hunter, so if you would type this in somebody, especially on LinkedIn, if you're on Facebook as well, I would like you to do Oh, it's Ruby. She says clarity is number one. I don't know why it doesn't aggregate inside of here. Oh, William. Okay. Sorry. It does aggregate here. I don't know why can't see. So Ruby. But Ruby is also saying clarity is number one. And Alex says thank you for sharing. Abby Lindsay's amazing a true genius provides incredible clarity. She's changed my life. So I wishes that she's and I know Abby and I are friends on Facebook. So this is coming between my Facebook my actual business page and LinkedIn. Thank you stream yard for that. So okay, all right. Blue otter is here, Mike Wallace, and Jody is here and hunter says hi. So if you'll do this for me type dream job hacker comm slash boot camp all one word. I'll tag it on this vid
Episode 38- The Mindset of the Successful Job Search (Live Coaching) Lindsay 00:00I'm Lindsay Mustain, and this is the Career Design Podcast made for driven ambitious square pegs and round holes type professionals who see things differently and challenge the status quo. We obliterate obstacles and unlock hidden pathways to overcome and succeed where others have not stagnation feels like death. And we are unwilling to compromise our integrity and settle for being averaged in any way. We are the backbone of any successful business and those who overlook our potential are doomed to a slow demise. We do work that truly matters aligns with our purpose, and in turn, we make our lasting mark on the world. We are the dreamers, doers, legends and visionaries who are called to make our most meaningful contribution and love what we do. Lindsay 00:42So we're walking through, Abby, can you give me like the 92nd version of how we got to here today? And then we're gonna keep going from here. Abby 00:52So yeah, absolutely. So um, the ones who are joining to you guys already kind of know what we're talking about, I think, just career search, I had a career switch in 2021 was laid off due to the pandemic and went back to school, graduated recently and have been on the job hunt ever since. And it's been a little frustrating going through this process. For me, for the first time in over 16 years, I've been with the same company for a long, long time. So I feel a little lost in the woods, and was asked to reflect on my experience so far on this journey. And I wrote a piece that I published in medium, if you haven't checked it out, go look at it, it's posted on my LinkedIn as well. And it's just a reflection on what how I feel about the process and how it's been going for me so far, and put it up on LinkedIn. And I was blessed to have Adam Karpiak comment on it. So if you don't know him, go connect with him he's amazing. And he does a lot of really great things for those who are searching for careers to in with, you know, resume services and whatnot. So he's amazing. And he tagged me in it and just asked everyone in his network to read it, Lindsay was part of that network and that's how we got connected. And yeah, it resonated with a lot of people. And I think there's just many of us out there right now kind of feeling this. And so yeah, Lindsay asked me to be on her podcast and talk about my journey and see if we can't crack the code. Lindsay 02:21We are going to go into talking about mindset today. And I'm gonna say, mindset affects every single one of us. In fact, I'm going to be one of the things radical transparency is one of my, my mantras here. And so I'm going to tell you that somebody came back to us after last week and told me that I told Abby, that I sounded like a valley girl. Oh, my God, which is so funny, because I was. So um, I'm not really a valley girl. But let me just say, if I'm not your cup of tea, then get the heck off of here. And I don't need to hear from you anymore. The same thing goes with you in your job search that there are going to be people who are not going to resonate with you. And a lot of times we're like, What's wrong with me? Here's the deal. What's wrong with it, you is them not, not actually something wrong with you. So a lot of times, people were like, please, please pick me, I don't really care if you pick me. I know that if you decide to follow my advice, we get massive results. In fact, this first somebody just started a job after going through my program. The same program, we're actually Abby is going through right now. He had a 55% raise after being laid off for 12-15 months, 55% raised. And then I had another person who just gave notice yesterday, and she got $5,000 more than her highest end of the compensation target, which we go really high, actually, that's one of the secrets about negotiation. Stay tuned, guys, if you want to get the same kind of information, you're getting live coaching with me, literally Abby's journey here. So please make friend with her and follow me. So you can be here when I'm going live. So what I want to know what I'm telling you about is that mindset is one of the most important things in fact, when I talk about introducing mindset into what we do now, if we don't have the right mindset for success, we tend to be victims of this process. And so I am going to say something really radical right now. Life is always working for you. And I know sometimes that doesn't feel like it. It doesn't. In fact, somebody very dear to me got fired via text, yesterday. I'll go back one year ago today, I sat and some of you don't know this, but my brother was murdered in 2019. One year ago today, I sat and faced his killer and gave a deposition in court. I have chosen to see that as a chance for me to be successful and to help others because I know life is really finite. Okay. So whatever it is, life is working for you and I don't need to share all of the pain that I've had in order for you to recognize like I've been there so have you I didn't start out being awesome. That would have been amazing story. I was born I was awesome and then I've just continued to be awesome. No, I started out with a pretty privileged childhood. I watched my dad go through a layoff and then I happen to have the same thing happened in early in my career, even after being a recruiter and I learned how to kind of crack the code as Vicki said. So that's really what we're sharing today is how do we get into this process, which is somebody who's hired 10,000 people, so 10,343 people, that's what I'm gonna go through here today. And mindset is the key differentiator. In fact, if you go look, I think I talked about resiliency and job search back in circa 2016, which I was interviewed by SHRM, which is a society for human resource management, as an expert about this and resiliency is the thing and job searching that keeps you to stay above the rest. So you have to recognize that life is working. I'm going to go back to Hey, and Waseem is here from Pakistan. 3% increase and Lindsay's guidance help tremendously. And thank you so much, Vicki. So Vicki is amazing. I don't like to volunteer, if you're one of the people who've worked with me, but we have 1000s of testimonials. So this is I love these stories. That's why keeps me going. But I want you to know that nobody has to be particularly special or have a degree from you know, I don't know, yeal, or anything, actually, other than claiming your power. That's, that's what I'm going to walk you through here. And that's what we're doing with Abby. And so, in fact, I've seen some shifts, and Abby just in this last week, in some of the ways that she has approaching things and even some of the changes she's made in her her stuff now so far. So I'm going to say here, if you're not interested in what I have to say, then get the heck off my live stream, because I have no time to waste for people who aren't here to get results. Okay, same thing goes. If somebody is not treating you with respect in your life or your career, then get the heck out of their circle and recognize that that was a blessing, but they show their true colors firsthand. Okay, so I'm going to actually read to you the mantra that starts with what we do for intentional career design. So it is called the I am talent mantra, which says that I can see Oh, no, you can't see it. Well, if you were zoomed out, right behind me. The I Am talent mantra says I am human, I am not defined by a piece of paper, nor defined by a system that has been designed to set me up to fail. I persevere I believe in something better, I give, assist, uplift and empower others, I do not complain, but I take action, I understand that failure is necessary on the path to success. I give before I take I am accountable for my actions, my results and my attitude. I believe in the best in others, I rise to any challenge. And I do not make excuses. I am resilient. I have unwavering faith that I will rise above my circumstances. When I fall down, I get up and I keep moving. I believe I can help change the world for the better. So this is where I'm gonna ask you to go hashtag I am talent. If you'll do that in the chat for me, I'll know that you're here with me. And that you guys get what we're going to do at the very end, I'm actually going to give you an opportunity to join something that'll give you some free results right away. So if you want to fast track some of the work that you're doing, in fact, I've enjoyed it. And I don't know how it's been for going through dream job boot camp so far. Abby 07:57It's good. No, I think it was really helpful just to kind of, like supplemented the other things that I was doing with you as well. And I got a lot of messages from others who joined us last week that were going through it and they were you know, just what did you think of this? And then we kind of got to talk about what we were doing different and it was a really great, yeah, good, good chance to connect with some of the others who are trying like to change up, you know, whatever their, their resume or their, their profile on LinkedIn. And then we'd send it back and forth to each other, like, how does this look, you know, so it was a really cool, cool experience. I think it was definitely a few like lightbulb moments for me. Lindsay 08:33I love that. And so Bobby has behind the scenes of not just that but like my one of my highest tier paid programs. So she the fact that this free resource it was there to give you because for those that you don't know 80% of my business is run completely for free. I do everything with the idea I given given given to literally hurts we monetize a little bit of the rest. If you want to have faster results. We keep the lights on so we can feed our family one time. It's somebody who asked me, Why don't you do this for free? And I was like, so why don't you work for free? So sorry, folks, if you w
Episode 37: Dear Hiring Manager (Live Coaching - Your Deep Dive into the Intentional Career Design Pathway) Lindsay 00:00I'm Lindsay Mustain, and this is the career design podcast made for driven ambitious square pegs and round holes type professionals who see things differently and challenge the status quo. We obliterate obstacles and unlock hidden pathways to overcome and succeed where others have not stagnation feels like death. And we are unwilling to compromise our integrity and settle for being average in any way. We are the backbone of any successful business, and those who overlook our potential are doomed to a slow demise. We do work that truly matters aligns with our purpose, and in turn, we make our lasting mark on the world. We are the dreamers, doers, legends, and visionaries who are called to make our most meaningful contribution and love what we do. Lindsay 00:42I am so thrilled to have you here today, Abby, and I want to I just want to go back to a moment when I have not a lot of things come across my feet because I have a large network. And I saw a bunch of people that are in my community who absolutely believe in human beings comment on your story. And so I want to go today, we're going to talk a little bit about what's happened in your journey. And we're actually going to do some work today to triage some of the challenges that you've had and help you get past some of the barriers that you've experienced. So can you start by just introducing yourself to me and we will, we'll go from there, and helping you kind of move the dial when it comes to your job search? Abby 01:29Yeah, but I'll give you a quick little intro. So as Lindsay mentioned, my name is Abby Mueller and fun fact, my middle name is Lindsay and spelled the same way as yours, so we've got that in common too. Yeah, and just wanted to first start and just say thank you for, for doing this with me, I think this is incredible. And the more I listened to your podcast, the more I really resonate with what you're trying to do. And I think that this is gonna be really powerful. And I'm just really excited to be here and part of this journey. So yeah, just a quick little video on me. I am a newly certified UX UI designer, and subsequently 2021 career switcher, I come from an extensive background in corporate beauty retail. I live in Southern California with my husband. And you know, when I'm not designing and solving problems, solving problems with excellent design solutions. I love to paddleboard and bake and love to try new things, which is why we're here. That's a little about me. Lindsay 02:34Beautiful. So you, you wrote this really powerful post on LinkedIn. And you told me a little bit about it. So I want to kind of go back to that moment. You had kind of a forced career change, correct? Abby 02:46Yes. Yeah. So my, my educational background is in psychology, which will come into play. But like many who do something completely different. I spent the last 16 years working for a fortune 500 company, advancing my career in beauty retail, which was excellent. And I held many positions with the company and a lot of different departments, but most recently was managing the corporate facilities for the for the business, which is in Chicagoland. And I've always tried to make really smart and strategic moves as I advanced my career throughout my tenure with them and so when my husband took a position in Oceanside, California, in January of 2020, you know, I went to my leadership, and was really fortunate to have amazing leaders who supported my career growth. And, you know, we talked about like, where do we go from here, what's next for me, and we came up with this plan to transition me from a position that was at our home office to a field leadership role in Southern California. So great, next move lined up, let's go. And then of course, as we all know, the pandemic hit two months later, full force, and that shut down all of our stores and our corporate office. And I took a leap of faith. And I moved to California anyway, because that was the plan and that's where we were going. And that's what what I wanted to do. So I moved out to California, and was really fortunate to be able to manage the facilities and manage my team remotely for 10 months, thanks to some excellent support from our leadership and from the company. But I knew that wasn't to last and so I began to look into some other options, because our stores just weren't opening as quickly as we thought they might. So I knew that there there had to be something else out there, which is how I got introduced to UX design, which for those of you who don't know, it's a discipline where you approach things from like a problem solution based approach and you place users are people at the center and you're designing a solution around a person to solve a problem or meet a need for them. It's very cool, and I'm really excited to be in it now. So I went online and I was like, Okay, well, how can I become a designer, and found these boot camps. So that's where I discovered Design Lab. It was a course that I could do at my own pace, you know, in my own time and complete in six months or less, and certify myself to be a designer. So that's what I did. I was working full time, and I needed something that worked around my schedule. So I signed up, I took my first class, and then my company went through a reorganization and my position was eliminated. Day one. So as crushing as that was, and it was like, it was like going through a breakup, honestly, I had been, you know, in this relationship with this business for 16 years. And it was tough, but, but it was also like kind of a relief in a way for me, because I knew that, you know, I was going in a different direction. And it really just opened the door for me to lean into that and you know, really power through this coursework, which I did. And I graduated in June of this year from design labs. So now I can do some UX work and solve some really big problems, which is super exciting to me. And yeah, so I'm just looking for a place to plug in and do some meaningful work with people who are passionate about what they do. Let's go okay, Lindsay 06:13I love that. So huge, powerful reason up-leveling yourself. I love how you look at your opportunity to make a difference now and what you're doing next, and really thinking about how do I make my best contribution. So these are all incredibly powerful, and you've done the right things, but how is that going actually in the job search? Abby 06:33That's so great. So that's part of the reason I made that posted that article was, you know, I, as part of my design lab journey, they set you up with a career coach. And she's been amazing. But I haven't had to look for a job for 16 years, because I've been with the same company. So this is all very, like, brand new to me again. So yeah, I've been doing all the traditional things, I guess, like on LinkedIn, and I'm on Glassdoor, and indeed, and I'm searching for jobs that are remote or in my local area that I can do. And I'm qualified for that sound interesting. And I'm creating all of this custom content for each of them write custom resumes, custom cover letters, custom pages in my portfolio, I'm following up with emails to a lot of these organizations afterwards, with varying degrees of success there, sometimes the email doesn't even really exist anymore. So that'll come back. And it's just been really frustrating, because I feel like I'm pouring out everything. networking events, you know, LinkedIn, like I said, you know, putting my work up on dribble, which is a site where designers showcase some of their UI work, and not getting a whole lot of feedback, and in many cases, nothing at all. And that's where what sparked me writing that piece was I was asked to reflect on my journey so far and I was just at this like my wit's end. And I was like, all right, well, I'm gonna tell you how I feel about this. And I'm gonna be really honest, it's not been great. I was fortunate to have Adam Karpiak comment on my LinkedIn, when I shared that article, and he asked everyone in his network to read it, which Thank you, Adam, if you're watching, because it really allowed. It's just insane, make you connections with so many people that I would never have otherwise been able to connect with. And to just find out that this is a chord that a lot of people are resonating with. And yeah, so this is, this is what brought us together as well. So hopefully, we're going to continue furthering this journey, and we'll see where it goes. And maybe we'll, you know, be able to solve this problem together as well. Lindsay 08:42Yes. So you are talking about some of my biggest pain points and why I do the work that I do. And so I'm listening to your story pretty much breaks my heart, in listening to out so I wanted to talk to you today was that one just to tell job seekers, they're not alone. This is this is it. So I'll just give a little background for anybody who's listening or tuning in here. Um, you know, funny, you talked about Adam, he's one of the most heart centered people that I actually know. And if you go look at one of the recommendations on my list, he actually started posting content after he saw what I was doing, which is, like probably the most amazing endorsement that I could get, because he's just a really remarkable human being. So I've been in the talent acquisition space for more than 20 years. It's hard to say that these days, 20 years now I started when I was five, I survived. It's probably it's kind of a little bit like the Hunger Games as job searching. And I'm going to highlight some things that people are actually talking about here. As you're as you're sharing these things, because what you're talking about, it's just an epidemic of what people are experiencing. So I'm going to tell you just my background is 20 years. Most recently, I was at Amazon before
Episode 36- The Future is Fluid Lindsay Mustain00:00I'm Lindsay Mustain and this is the Career Design Podcast made for driven ambitious square pegs and round holes type professionals who see things differently and challenge the status quo. We obliterate obstacles and unlock hidden pathways to overcome and succeed where others have not stagnation feels like death. And we are unwilling to compromise our integrity and settle for being average in any way. We are the backbone of any successful business and those who overlook our potential are doomed to a slow demise. We do work that truly matters aligns with our purpose, and in turn, we make our lasting mark on the world. We are the dreamers, doers, legends, and visionaries who are called to make our most meaningful contribution and love what we do. Lindsay Mustain00:42I cannot be more excited about this podcast, I've been trying to book it with you for weeks now, I think and so I had a few challenges like COVID getting in the way and you coming back from a beautiful talk. So I want to introduce you to Don Mamone, who is one of the most beautiful human beings that I know. And we're gonna talk about the future is fluid. So I want to just start here and say, This is not my expertise. However, as somebody who loves you, and wants to support you, I'm gonna say the wrong things. And I'm gonna be your student here. So I want you to just introduce me to the idea like, Who are you today? Like, who are you? And then like, let's walk through what is the future is fluid actually mean? Don 01:25100%. So thank you for having me, Lindsay. You know, I'm one of your biggest fans, and I'm super excited to this podcast. Thank you for acknowledging that you don't know everything all the time about specifically this topic. I hold you in such high regard and I know that your audience is going to be voraciously listening to you and by extension me. So thank you for having me here. You know, I am a hospitality veteran or survivor, however, you want to look at it. I'm a photographer, I'm an artist, I'm also an individual that's living happily outside the gender binary. I identify as they/ them. And that is a lifelong journey that I waited 40 years to unearth, unleash, acknowledge and own. And that's where I'm at, at this very moment. And I think that's one of the main reasons why we're here today is to talk a little bit about what it looks like to live outside the gender binary and/or what it's like to be transgender versus cisgender space. And so I'm excited to have a great chat, and inspire and educate and create an implementation in the world, right? To make sure that people start understanding what this is and what it means. Lindsay Mustain02:35Okay, I love this so much. And I, when I say I'm a student, I've used the wrong pronouns already here today. And when I say that, it's, it's, you know, Dom is very, very kind about saying, it's not that like, it's not gonna offend me personally, it's that we're working towards progression. And so with that idea, because I didn't know you, and we use different pronouns that that's been actually offered to me on my podcast, and I'm so glad that this is the time that we're doing it because this message is so potent and powerful. So you just got back from Vegas about talking about the same topic, correct? Don 03:07Yeah. So it's a really funny anecdote, and I'm going to tell it, so I, I finally acknowledged this about my gender identity. So I'm 45 years old, 45 years young. And I waited 40 years before I told a single individual on the planet about this internal feeling. It was my wife who was the first person I ever told. And I told her about five years ago, and it is something that I knew from childhood just wasn't willing to admit. And as I was going through this leadership program, and I acknowledged it, and I unearthed it, unleashed it, and started to really become comfortable with living truth and a reality that is valid and exists they reached out to this organization, which is the National Association for Event Professionals reached out and said, Hey, you submitted in 2020 to speak, we would love to have you submit again, for 2021, since we had to cancel for COVID. Do you want to speak? And it was literally at the exact moment, I was going through this realization. And I said, I do want to speak but I want to change my topic. Is that okay? Sure. Absolutely. Here's the form, submit your talk. I literally within 45 minutes created the talk that I wanted to give about gender inclusivity and diversity, have the needle what it means and they accepted it, and I gave that talk the first week of August, and it was literally the definition and Lindsay, I know you're spiritual and you believe things happen for a reason and there are no accidents. It literally happened in a container of time, where if it happened at any other time, if it had happened just before, I probably would not have been ready. If it happened just after I might have thought I'm too busy. I've got too much going on. It was literally perfect. And it was the most beautiful moment. It was so much fun. Lindsay Mustain04:47Getting to see the pictures from it, I can see I could feel the emotion in those images of you connecting to the audience though. I even have goosebumps right now. Like I'm just so so honored for you to share this journey because it's incredibly personal, but what I think we, you know, I talk a lot about this industry and particularly with, inside the career space, that's what I'm really working in occupational. What I'm really about is like, I'm a part of human resources, but somehow we forgot about the human. And we've just been overworking on treating people like numbers, like numbers on spreadsheets, and how do we almost put them in containers. And then I call them jobs description, like cages, and we forget about the actual humanity of individual people. So I do see like, that's one thing where everything about human resources we put like legal officers, and everything is about risk mitigation from our own people and then I see this other side work still awakening really happening in the world, and in communities where we see DNI like diversity and inclusion. And I always want to say diversity inclusion is not any one thing. Like I think that's a really, really big misnomer. When I talk about diversity, I am talking about diversity in thought, I'm talking about diversity in gender, and talking about diversity in background. I am not looking at some of these, you know, disability status as a number of diversity, diversity looks very different when we look at an individual level. So when we talk about creating like this inclusive culture, and I'm from Seattle, I mean, I am one of the most liberal and embracing cities that is in the world, I'm so very thankful for that. But I also see these really antiquated structures, and we've created like male and feminine. And that's like the only two options for people to exist in organizations. So the duality, which is really all of us has both of these insides of us. And giving a place for people to be safe and to be authentically them at work is a way for them to tap into their true power. So let's talk about like, what gender is? Because I feel like this one, I want to listen to you what it is, what is it isn't? How do we experience it? Tell me about that. Don 06:44So, first of all, again, thank you. I mean, genuinely, because I live in a world where I try to help career-driven professionals and entrepreneurs alike, understand and acknowledge that when unique starts with you, right? Why oh, you, you can basically bring your whole and authentic self, your genuine self to everything you do, whether you're a cog in a really wonderful important machine, or whether you're the machine in and of itself. Okay. And so, first thing, right, some undeniable truths, okay, the first thing is, gender identity is real and valid, and all of them should be represented. And when I say all of them, gender identity is as unique as the individual. So there are eight billion people on this planet, an undeniable truth that I want everybody to acknowledge is everybody's gender identity is unique. That means that there are 8 billion gender identities. Lindsay Mustain07:35Oh, okay. So we can't put people into two boxes is what you're telling me. Don 07:39Not only can we not put them into two boxes, but we can also even put them into a million boxes, because basically, what I'm telling you is each individual is comprised of four things, okay? That makes up their gender. Okay? The four things that make up your gender or your gender identity, right, which is what your mind and your heart tell you about your gender. That's number one. Number two is your gender expression, which is how you take that feeling of gender identity and express it forward. That means the roles that you exist in the way you express yourself in fashion, the way you express yourself in your behavior, the way that you express yourself, presentation, hairstyle, makeup, skincare, all those things. Okay, so that's your gender experts, lipstick, fierce lipstick, 100%, red finish, the lipstick looks so good on you. It's a statement. The third is your anatomical or biological sex assigned at birth, which we can look at it and basically scientific right, there is certainly scientific nature of it. But even that is not two boxes, right? We know that you have an X and a Y chromosome. But we also know that people have male and female parts, secondary sex characteristics. Some people have three sex chromosomes, right? Because of a mutation, right? biological mutation. So that's the third. And finally is your sexual orientation, which is who you're attracted to mentally, physically, emotionally. And one of the common misconceptions is your gender identity is in any way related to your sexual orientation, or your biological sex assigned at birth, or any of those things, each of these
Ep. 35: Passion into Purpose - Meaningful Work Fuels Your So... Lindsay 00:00I'm Lindsay Mustain and this is the Career Design Podcast made for driven ambitious square pegs and round holes type professionals who see things differently and challenge the status quo. We obliterate obstacles and unlock hidden pathways to overcome and succeed where others have not stagnation feels like death. And we are unwilling to compromise our integrity and settle for being average in any way. We are the backbone of any successful business and those who overlook our potential are doomed to a slow demise. We do work that truly matters aligns with our purpose, and in turn, we make our lasting mark on the world. We are the dreamers, doers, legends, and visionaries who are called to make our most meaningful contribution and love what we do. Lindsay 00:43Welcome to the Career Design Podcast today I have a special guest for you and she's someone I've known for a number of years and she is just a remarkable human being with a huge heart and her name is Destani Davies. Now she actually is somebody I knew at the beginning of starting my business in career coaching, and she has since made a pivot, and not only that she is changing the world. So today, we're gonna be talking about turning passion and purpose, and how meaningful work really fuels your soul's mission. Destani, welcome to the Career Design Podcast. Destani 01:15Thank you very much for having me today, Lindsay, it's an honor to be on your show. Lindsay 01:19I'm so thrilled that you are here. So why don't you start by kind of paint the picture of what happened to you to get to this point, and then we'll dive into come to that point. Where do you really pivoted? Destani 01:31Yes, so I was actually thinking about this earlier. And I was like, Oh, my gosh, where do you start? I suppose for this one, I'm going to start right at the very beginning. So my parents and before they actually had me, my mother was 17. And my father was 20 at the time, and my mother had grown up. Her mum had passed away when she was 11 years old. She didn't know her father ended up growing up with her grandmother and my father. Hit his own adversities he had gone through as a young men. So by the time they felt pregnant with me, they didn't feel like they had a lot to offer me. So together, they made the decision to put me up for adoption. My mother met with prospective parents. And she found one, the couple that had been trying to you know, have a baby for over 10 years. And it was settled, they were going to be my parents when I was born. The Doctor who birthed me, you know, he was informed of the plane at the time. And basically, the plan was the moment I was born, he was to take me outside of the birthing suite doors, there was a nurse that was going to be waiting, and I would be handed over to my perspective parents. Of course, when I was born, the plan was not followed. Instead of following those steps, he plunked me on top of my mother, and she couldn't, she couldn't give me up. What also happened is she received a phone call from another family member who said, you need to keep that baby or keep her girl inside their family. So the plan had switched from, we're going to adopt her outside of the family to we're going to keep her inside the family a day or so later, my mother and father went to the market knowing there was this new plan forging ahead and they had somebody who was ready to take me, they had left me in the car and while they were at the markets back in the mid-80s, it was safe to do that just so everybody knows and when they came back to the vehicle, I've been kidnapped. After talking to a few people, they actually ended up finding out the person who had taken me was the next one who was supposed to be my mother. So of course, my mother was, you know, besides herself, she knew she couldn't give me up, there was no way she was going to be able to do that. But because my mother and father were prepared to give me up, they had absolutely nothing in place to take on a baby. So over the next few days, they left me with family so they could go and sort that out. Basically, Iby the time they had actually come back to get me, they ended up staying in a property that had rodents in it, it was dark, dingy, and probably not fit at all for a family. It was definitely not ideal, which is why they wanted to give me up. And I suppose I share all of that, because that is part of you know, resilience for me started from that very moment. I also think there's the reason why everything happens and at that time, the one thing they had agreed on is my name. My father had chosen the name Destani, and my mother had chosen the spelling D E S T A N and I knowing full well that she was going to give me out And the reason why she chose the spelling to be different was so she could recognize one day if I ever became somebody that I was her baby. And you know, I've always known the story. But as a mother of five children myself, I never really considered how they would have felt to be in that position or even to be able to think on those terms like, how am I going to find them later on, I find it, it's quite emotional for me now. But I mean, this is just one instance of, you know, the life that I had been bought into and now I'm very grateful for all of the things, you know, we ended up being around or as a child, heavily around domestic violence, I was brought up in a woman's refugees because of their boss sick here, as a child who went to over 40 primary schools in the process, I was also sexually abused, 40, four zero, yes, I used to be able to name them. But now, I think I'm too old, I can't remember, which is a good thing. As a child, I was sexually abused at the hands of multiple individuals, which started at the age of four, which really changed everything for me. And then as a teenager, was also raped more than once, as well. But I suppose all of these different things and crappy is probably an understatement, or like, not the right word to use. But looking back, I can now say that I'm grateful for those experiences and grateful I suppose, from what I can now take from that and help others in that space if that makes sense. Lindsay 06:23That is just beautiful. Well, tell me about what kind of happened in your career, because you have gone down this one path, and then you decided, Okay, you know what, this is not going to work for me. And you decided to go all-in on true, what do we call passion and purpose, the real foundations of true career power? Destani 06:41Yes. So this is where I got to meet Lindsay actually, so originally, I had started in the career space. And this is, I think it's a lot of it had to do with because of those 40 primary schools I had been to, I realized, there are so many transferable skills that I had, and side those times of adversity that I actually bought into my job searching, I've had over 60 roles, and you know, multiple corporates, totally different industries, probably 250 into views. And I'd like to think I learned things along the way that we're able to, you know, I was able to land jobs much quicker and help other people in that space. And I thought this is it. This is exactly what I can do. I'm great at doing jobs and recognizing as I said, the transferable skill set that people have in situations they may not recognize prior, and I suppose as a way to empower them in their journey going forward. So here, I was going in that space. And you know, things were kind of going well, but then it didn't. And it started to affect my relationships. And I think just pivoting from full-time work into you know, working in the corporate side to doing my own thing was a journey in itself. I am that, like I failed miserably throughout that process, and was really ashamed that, you know, it just didn't really take off. But now looking back, I can see, although I looked at it that time because I was learning as my first proper business venture, that it wasn't actually a failure at all, it was stepping stones into what I am now currently doing, which is very much aligned and still quite the same. I'm just not working in that career space anymore. So that journey happened, I ended up packing it because it did interfere. I shouldn't say interfere, but impact my relationship. So I thought, well, I, you know, family needs to come first, if I keep pursuing this, I'm basically going to lose my family. So I chose to let that go for a bit. Lindsay 08:37I just wanna pause you there for just a minute because I want to say that just takes an extraordinary act of bravery. And for people that are listening right now, I think it's really important to know and we use the word failure. And I like that word. But that word is incredibly painful for people like we typically just want to be successful. But I want you to take a moment just to pause and look back, as Destani has and say, Wow, the things that were actually my failures. And I call this the scenic route, the scenic route prepared me to take and ascend to the next level, if it had just been easy to just come to me, we wouldn't have been able to become the person we are now to do the next thing, and then the other part I want to say is that there is a point we're all reaching our lives and I hope before you get to the point where you're hemorrhaging or where you know, you have to make this do or die decision that you choose to pivot at that point before it becomes so painful. Now I didn't have that I got to the point where I was basically felt like I was hemorrhaging. I was bleeding out. I was bleeding my purpose, and I was acting like it was the most unimportant thing to keep me safe. But there's a point where we have to make that change. And I hope you'll do it before you get to that point. But it's just such a powerful message to say I've done all these things and I'm still walking about them. While I've been successful and helped a
Ep. 34: Introduction Fun Into Work Lindsay 00:00I'm Lindsay Mustain and this is the Career Design Podcast made for driven ambitious square pegs and round holes type professionals who see things differently and challenge the status quo. We obliterate obstacles and unlock hidden pathways to overcome and succeed where others have not stagnation feels like death, and we are unwilling to compromise our integrity and settle for being average in any way. We are the backbone of any successful business and those who overlook our potential are doomed to a slow demise. We do work that truly matters aligns with our purpose, and in turn, we make our lasting mark on the world. We are the dreamers, doers, legends, and visionaries who are called to make our most meaningful contribution and love what we do. Lindsay 00:42Welcome to the Career Design Podcast today. I am so thrilled with my guest, she calls herself a chief fun officer and we're gonna dive deep into this Rebecca, do you mind introducing yourself to my audience? Rebecca 00:56No, I don't mind at all. Hi, everybody. I'm Rebecca Binnendyk and I am the new CFO, the Chief Fun Officer who doesn't need a chief fun officer in their life? Lindsay 01:06That was like that. So much more fun than the regular CFOs I know. I said to Rebecca when I first met her that we have a Chief Fun Officer here at Tom paradigm. She's seven and her name is Nora and she definitely has a lot of fun in spirit and that playfulness. So I want to know a little bit about the idea of how did you come up with Chief fun Officer and what did you see in businesses that made you realize that this was something that was missing? Rebecca 01:36Okay, so two, two questions there that I'll answer. So first of all, my entire life, I've been having fun. And you know, sometimes when we get older, we look back and we realized things about ourselves as we grow and develop personally. That's been really part of my growth journey. And in studying like neuroscience, and personalities, and all these things, I look back at myself, and I went, Holy smokes, I've been having fun my whole life, and not just frivolous fun, but fun, and taking risks, and doing things that people wouldn't do to have things that most people don't have, such as freedom and financial stability, and a career that I've designed that I love and that's always evolving. And it hasn't always been that way. But the choices I've made have been based on is that going to be fun, you know, is it going to be fun to fly to China, I don't speak a lick of Chinese but I'm going to go there. And that was at a very young age, you know, is it going to be fun to go down to Nashville and record my first album, and this was when I was, you know, in university and supposed to be doing a classical singing exam. Is it going to be fun to completely, you know, started a whole new company at 38 years old. Um, you know, it was all these things. And I just realized I was having fun. And if it wasn't fun, I wouldn't do it. So I had a career in teaching as well. I taught on off as a school teacher for 10 years. And you know what it got to be, to the point where it wasn't fun. So this kind of answers your second question. The policies, the red tape, the I don't know, the people at work, who were just so bent out of shape, when you would do something different. And I didn't fit in, I realized that for simple things, like letting kids stand up in the classroom, when they were doing no harm was, you know, looked down upon. So I quickly saw that this wasn't an environment for me. And then on top of that, I was hearing the kind of trends in corporate and in business, because I have a lot of friends that were working in corporate. And you know, basically, the trend was, I want to quit my job. I don't like working incorporate. How do I become an entrepreneur like you because, at that point, I quit teaching and became an I've been entrepreneur kind of at the same time as teaching for many years. But I had finally gone out on my own fully and was running my own business. And people were like, how do I do that? So I was like, Well, why Why does everybody want to quit corporate? And you know, I did some, some research on that and just questioning and surveying people. And really what it boiled down to was the community and the culture in this corporate world completely lacked fun. Nobody was being appreciated. They felt like they couldn't be themselves at work. They always felt judged. They couldn't wait for the weekends, talk about weekends, teachers, like life for the weekends in the summers. I committed myself to never do that. Once I had finally quit teaching, I had a plan and I was kind of smart about it. But you know, it was like, Okay, I'm not going to live for the weekends and for the holidays. I want my whole life to be like a weekend and a holiday. I want to enjoy the people I surround myself and I want to be the one in control of that. And So I guess the trends were just that, yeah, people were quitting. And it was because of culture. And not just, you know, you know, companies have tried for many years to make things a little bit better, but they've really missed the point. And I can talk about that a little bit later, too. But that kind of summarizes, you know, okay, so I guess I didn't say why. So then becoming the CFO, I guess I got really passionate about people being in corporate and being able to do those kinds of jobs because I knew that not everyone could quit their job and become an entrepreneur. That's a very, very specific set of skills to be an entrepreneur that needs to be learned, and not everyone in the world is gonna be able to do it. So I was not, I was not content with the fact that the entrepreneurs were going to get to create and design their own lives and career. But all these other people we were going to leave behind in corporate, it's always gonna suck. So I just decided, how can we make this a better space in the corporate world, and, and I realized, you know, there are leaders and bosses that want to change the way they've done business and there are examples in our world, like big companies that are doing it, now they have big budgets, but I believe that you are capable of creating a positive, fun culture, even without a huge budget. So I believed that everyone could make these changes, and we could improve the lives of many, even if they wanted to stay in a nine to five job. Lindsay 06:37I love that so much. And I think that we have, there's so much untapped brilliance that people have at work. And when they are told to stay small stay in a box, here's your black and white job description, I call those cages for talent, that just stifle their genius, that we diminish the opportunity, and then no time called this, like the death of innovation. And we wonder why it's happening when people aren't encouraged to really be innovative or to be different. We want them to be, you know, drones. And I just think that's just a powerful mindset. So when you when you've seen because as you've gone into businesses and helped introduce fun, tell me what happens for those people. Rebecca 07:19So there's, there's probably two elements, I think, for one, it's the CEO. And they become Okay, so they have to have an open mind. To begin with, you can't even change the culture of a company unless your CEO or founders have an open mind to this kind of work. So two elements, one would be the owner, and the founder does some really deep work on themselves, and they become a leader. They aren't just the CEO, they're, they're becoming the person who is the example, they're getting vulnerable. I like to say like, take your hat off for a second, your CEO hat, and just be human, just be a person. And when CEOs do that, and when they start being vulnerable. And for example, I'll give you a great example of a gentleman that I know he was working with his company having a really tough weekend. So just so much stress, because he had to do this, this, this, his list was so long, and he had to finish all this by Monday. And he was doing it all by himself. And this was a conversation I had. So he's a colleague, but his son, who's 19 years old, said to him, Dad, why don't you ask the people at work to help you? Why don't you tell them you're struggling with this and get it done together? And this is coming from a 19-year-old, which leads me into a whole other conversation but great ideas from that generation. Right? This is something we've done kind of done wrong. We tried to segregate and these you know, the 50-60-year-olds don't get the 20-year-old the new-gen. But if we just tried for a second, listen to their ideas and learn from one another how different the culture would be but this son said to his dad, he said that, well his dad immediately there's fear that comes up, right? It kind of bubbles up in his stomach. I can't do that I can't do that. Like then it kind of is deeming me weak, or like I don't know what I'm doing. And then he got over that real quick. He went back to his workplaces team. This was during COVID. And he told them Hey, guys, I just want you to know, it's been a really tough day because I've been trying to solve this problem all day and I don't know what to do. Well, didn't they all just get on a call and figure it out together. And not only does that change, I mean that the person so the CEO got over his fear. Congratulations, hand clap for you. But also he brought in these other people with like you just said they have their own geniuses and their own problem-solving techniques and their own experiences that they bring to the table. So Now do they not only see their leader not as the boss, but now as a human being a vulnerable individual who's undergoing stress, and they relate to him, and they go, Oh, cool, how can I help? This is the kind of community and, and culture you create. And as a CEO, you kind of have to decide, do you want a team? Or do you
Episode 33Lindsay 00:00I'm Lindsay Mustain and this is the career design podcast made for driven ambitious square pegs and round holes type professionals who see things differently and challenge the status quo. We obliterate obstacles and unlock hidden pathways to overcome and succeed where others have not stagnation feels like death. And we are unwilling to compromise our integrity and settle for being average in any way. We are the backbone of any successful business and those who overlook our potential are doomed to a slow demise. We do work that truly matters aligns with our purpose, and in turn, we make our lasting mark on the world. We are the dreamers, doers, legends, and visionaries who are called to make our most meaningful contribution and love what we do. Lindsay 00:42Welcome to the Career Design Podcast, I could not be more excited for our guest today. And I want to introduce you to Amanda Love, and I'll let her introduce you. But one of the things we're going to be really talking about here is true self-love and worthiness because, in order to really intentionally create that future that you want for yourself, you have to go inside and find the person that's worthy of love first in order to create that future. And it all starts with you. So I'm gonna let Amanda go in today and talk a little bit about this. But she is going to be talking about self-love goddess initiation, awakening, your divine love codes to feel empowered, inside and out. This is all about self-love. So Amanda, welcome to the podcast. Amanda 01:25Thank you so much, I appreciate you having me here. I'm just super excited to share a little bit of my thoughts on self-love, so if you don't know me, I'm an intuitive tarot reader and I work with people to manifest the ideal relationship, I use Tarot and other magical modalities with my clients to create the love life that they really want. Lindsay 01:53Beautiful. And I specifically asked you to come on here, because I knew that is a way that you really create that relationship with others. And let me just tell you that everything in life is based on relationships. So she is incredibly powerful, but really starts with you, right? Amanda 02:08Completely agree, it's all about that self-love, I work, obviously with people looking to find that ideal partner, but where we start is within ourselves. So that's kind of how we attract the ideal partner that we want. So and you'll see through the love codes, just how that works a little bit. Lindsay 02:30I am so excited about this. And we have three love codes that she's going to share with us. And I want you to again, remember that, while Amanda talks about, you know, her role is really about attracting that ideal partner. The same thing goes with intentionally designing your career and the relationships that you attract into this. So I want you to see the correlation that really it's all about you before you can begin to create your future it starts the work starts internally. So let's jump into divine love code number one. Amanda 02:57Okay, so divine love code number one is busting the truth about what self-love really is. And this is probably where we spend the most time when I work with clients. It's about going within yourself, literally loving yourself. So I know that right now we're inundated with self-love, you know, go to the spa, do a vacation, but really, it's about going deep within yourself and becoming your own BFF, which I think a lot of us sometimes have some hard time with, you know, understanding what it is we want. Amanda 03:32I'm sorry? Lindsay 03:34I said absolutely. Amanda 03:35Okay, understanding what we want. What's missing in our life from being happy. Like, we have to understand what is important to us so that we know where to spend our time. And so I think that is a big portion of it is diving deep. It's a little bit hard, but I think it is completely unnecessary if you want success within various aspects of your life. Lindsay 04:04And do you have anything where you would say I mean, I think self-care, like I feel people get confused self-care versus self-love. What's the difference between like, and I think we've normalized like let's give mom showers like that's the basic level of self-care. Everybody else in the world with the shower except for moms, but how do we get into the place of true self-love versus self-care? Amanda 04:26So obviously I listed vacations and getting a pedicure manicure before I to me, that is self-care. And it is very important. I'm not saying that it is not but self-love is really there's a lot of dimensions to it. It includes spiritual, physical, social, emotional, psychological. So really just going within yourself. Um, so some examples of things that I do. Learning boundaries, respecting yourself how you talk to yourself. For me detoxing from social media because it can be overwhelming. Absolutely. Yes. Physically, I love yoga, eating healthy training yourself to some me-time where you're actually like, asking yourself some of these questions that I don't think, I think with our busy schedules we forgot, we need me time, you know. So, to me, it's like, it's a combination of various things that we do throughout our day or in our life to really respect ourselves, I think it all comes down to how much respect we have for each other first. Lindsay 05:39I love that too. And I think there, I'm gonna say that some of the things that I've had to learn in my journey here, especially because we all get kind of traumas, we go through life, and we tend to think something's wrong with us. And just acceptance that we are our own creator, that the person that's staring back to you in the mirror is perfectly imperfect exactly who they need to be. And then accepting that. And it's not to say that I'm stagnant, but that I choose to accept and love myself today. And I choose to be better in everything that I do moving forward. Amanda 06:09Exactly. And I think something that people have a hard time dealing with is not being perfect. You know, we're in this society where we love perfection. It's all over social media, our role models, and part of it is knowing that healing is not linear. We're constantly working on ourselves. And as long as you're doing the work, to tackle whatever comes up that day, that is showing yourself self-love. Having the patience, having the respect to honor where you're at the moment. Lindsay 06:41I love that the phrase healing is not linear I am so borrowing that because that is incredibly powerful and giving yourself permission to forgive everything you've done up until this point that didn't go right. I think that's another thing is releasing the shame and guilt that you didn't get it right, because you were never meant to we aren't perfect, and you have to learn, you do have to heal, and then you have to choose to deliberately move forward. Amanda 07:04Of course, yeah. And I mean, those mistakes, as we call them, lead us to where we're at the moment, you know, they help us grow, they prepare us for our future. And I think that's where we get hung up is we want this perfect life and the perfect look and all this needs to be perfect but the reality is, it's just a bunch of pieces that we put together the best we can so. Lindsay 07:28Absolutely and I love this like the idea here the relationship with yourself in order for other people to fall in love with you. Whether It's Your dream employer or whether it's your trading partner. It starts with loving yourself first because if you can't see it in you, then no one else will see it either. Completely agree. So okay, let's talk about divine love code number two, this one I'm excited about? Amanda 07:49Yes. So activate yourself, love goddesses, sacred boundaries first excel, the keyword being boundaries. Lindsay 07:56I hear boundaries a lot right now. So I would love to hear more about this. Amanda 08:01Well, this is probably the hardest one for a lot of my clients. Because we are just in this mentality that we have to say yes to everyone that we're going to hurt someone's feelings if we can't help them with something, or we just don't spread ourselves too thin. Or, you know, so, for me, it's like you have to set boundaries to show yourself respect. Sure, it might seem selfish, and that's okay if it is. But the thing is that boundaries help make you feel empowered. Having respect for yourself is necessary. So some of the big ones are learning to say no, when you don't want to do something when you can't, don't have the time. Eliminating toxic people from your life. That is a big one. A lot of times we're in relationships, whether it's work or personal. Where it's a one-way street you're giving all in that person might not get as much. So I think when you do the self-love work, you realize where you want to spend your time what your goals are, and you need to evaluate each decision on if it's helping you get to the goal that you want. Lindsay 09:22I love this so much. And I think I always like to practice the absence of tolerance in this process, meaning we tolerate so much and that's that boundary that is wishy-washy, but people have mad respect for people who set their boundaries. So I'm gonna give you an example here. I asked her to do this podcast and she said, here's what I'm available, which was completely outside the time. I normally record podcasts and I said for you, I will find the time because I was so excited to share this with you and that's just the power of really, truly owning your boundaries. Amanda 10:00Yes, and I do appreciate that and we all are busy. And the thing is, we think that people are going to be upset with us if we say no, but the reality is most people are very understanding if somebody gets upset because you're setting a boundary, they're probably not the best person to have in your life. Lindsay 10:19So true. Amanda 10:22And I think we have a hard time because we
Ep. 32: How's Your Ego Holds You From Your True Success Lindsay 00:00I'm Lindsay Mustain and this is the career design podcast made for driven ambitious square pegs and round holes type professionals who see things differently and challenge the status quo. We obliterate obstacles and unlock hidden pathways to overcome and succeed where others have not stagnation feels like death. And we are unwilling to compromise our integrity and settle for being average in any way. We are the backbone of any successful business and those who overlook our potential are doomed to a slow demise. We do work that truly matters aligns with our purpose, and in turn, we make our lasting mark on the world. We are the dreamers, doers, legends, and visionaries who are called to make our most meaningful contribution and love what we do. Lindsay 00:43I've spent a lot of time reflecting this week, because this day, four years ago, I actually am at the very last moment of me taking a pause after deciding to leave Amazon. And before I officially dove into my business talent paradigm, let me take you to this moment. Lindsay 01:04I walked away from everything, I walked away from everything. When I left Amazon, I left all security and safety, I left being the breadwinner. But I had reached that point in my career in my existence, in my experience, where I could no longer be willing to put my purpose on hold to appease my ego is the best way to describe it. And what I mean by that is the ego has its own place, the ego is here to help you survive. But the ego doesn't always keep you expanded. And what I mean by that is its kind of like your family, your ego is the family that you have your family's job is not to provide for you but to protect you. And the ego does that same thing where it says, Hey, play safe, play small because then you're valued, then you know, you're okay. And you're not risking anything. And we can continue to live in this world where everything is just fine, and you're doing the best you can. And then there is your higher self. And your higher self says, Yeah, you're playing small, you have a light inside of you that is meant to be not just this flicker, but it's a bonfire. And you're extinguishing it because you believe in the ego. And the ego keeps you safe, and therefore small. So at this moment, I'm in this break between I left Amazon, and I gave myself two days, because I'm Type A, I want to drive. I want to get things done. Hello, ego Hello, humanity. I spent two days getting my time together. So I could go all into the talent paradigm. Here's where I was at this moment. I knew I couldn't do it anymore. Because at some point your body is in physical health, your mental health, your emotional health, your universal abundance, health will be sacrificed because of the ego. And I spent time now realizing I had no idea what I was doing. I had no idea what I was doing. I had no idea what I was doing. But I knew I couldn't do what I was doing anymore. I was at the point where whether it looked like it from the outside or not, I was hemorrhaging. I was bleeding my purpose. And it was going nowhere. It was going nowhere. Because I kept going into work. And I was selling my soul for a paycheck. I was selling myself for a paycheck. And that's when things when I reached that point where I got so angry that I realized I had given myself permission to walk away from safety. I'd given myself permission to walk away from safety. And you have done this in your life, you have abandoned the old to create the new, the greatest change engine your life. While it may sometimes have come from the external, typically, we're the ones who invite that change in we choose to make a change even though we want the ego, in particular, wants stability and security and consistency but as a human, you have a core mean for variety, for change for expansion. And so we tend to whether or not we want to admit it to burn things up and choose to do something different. And I had done that I had decided now and stuck with my decision to walk away from safety and security. So at this moment, four years ago, I want to go back to what I was feeling what I was thinking, and then I want to take you on a timeline of where I'm at today. I was thinking I have no idea what I'm doing. But I know I can't do this anymore. And you may have reached that in your job in your relationships, you may have reached out with your financial stability. These tend to be the three areas where I see that. And you may have said, Enough is enough. Enough is enough. How long am I willing to tolerate it? How long am I willing to tolerate this reality. And the only way for me to do something about it is no longer to flow by but to change. And we are in that passenger status of believing that this vehicle of your life is driven by somebody else. And the only thing you have to do is get out of the car and get in the driver's seat. That's what I was in. And so I had no idea what I would do, except I knew that I could help people find their ideal career opportunity. I knew it, I knew it, I knew it. Lindsay 05:53And I didn't know the how I didn't know the how. But I trusted myself enough to believe that I could figure it out that I had enough resources, enough drive enough belief in myself that I was capable, more than anybody else. And that's the person who you're really looking for the approval of is really you. Because you might look for it externally. But the truth is all the answers that you need are inside of you right now, whether or not you know it, there's going to be a seed of you. Let's go. So yeah, that's actually accurate, stop looking for external validation, you just need to look inside a little bit more. And that was what had changed for me. So in a snap, I changed my mind. And I decided to go head into the talent paradigm. Now I'm not gonna say again, it's sunshine and rainbows It was not always easy. But when you start tapping into your purpose, my favorite book is called the alchemist. It says all the universe conspires for your success. And in that month, I did more than I would make in three months, even though I had no idea what I was doing. I had no idea what I was doing. And here's the deal. When you start to stand in your power, when you start to stand in your purpose, when you start to combine what I talked about in career power, passion, purpose, pursuit, and profitability, those things happen, it becomes this virtuous cycle where I stand in what I'm supposed to do. I put it out into the world, I'd be off, I'm authentically me. I'm exactly who I am today and in turn, we magnetize opportunities, people, we bring in wealth, and that happens through you standing in your purpose. So when I'm talking about dream jobs, and yes, I want you to have that most of the time that people I'm talking about, this is a destination, a temporary one, it's not the final destination, it's not the point where they're supposed to end up. It's one of the many pathways. And what I mean by that is that all roads will take you to your future. It's whether or not you choose to make the climb, whether or not you choose to float along, or you choose to do the work to create the future that you really want, the end is always going to be the end. And that's the end when your body no longer has another breath in it. Okay, so we're all going towards that destination. So you have a journey here, and you get to choose what you do now. So the message for you today is what journey are you choosing? What journey Do you want for yourself? Are you okay tolerating, are you okay treating your purpose? Like it doesn't matter? Are you okay with the ego keeping you small, because those things have to be realized in order for you to burn what you believe to the ground, you have to be willing to do something anew to become who you were meant to be? And it's like the idea of a Phoenix, you're going to combust, you are going to burn to ashes, and you will rise again. But the thing they don't know about the Phoenix is that that flame is because the Phoenix wants it. And inside of you, the same thing happens. So it is your turn now to choose to be the light to choose your future to choose a timeline, where you get to be everything that you ever wanted. And that's in every capacity of your life. And the way you do that is by intentionally designing your life and it begins with your occupation. It begins with your purpose begins by tapping into your reason for being on this planet. If this makes sense to you, then I want to hear from you. Let me know I want to hear from you. Just send me a message and I want to find out what is your purpose. What is your reason for being? What do you know and even if it's not, I don't have this clear picture. Neither did I that's perfect. Just tell me here's what I want to create in my life, and I can help you get there. I'll see you on the other side.
Episode 30: Introduction to Humanistic BrandingLindsay 00:00I'm Lindsay Mustain, and this is the Career Design Podcast made for driven ambitious square pegs and round holes type professionals who see things differently and challenge the status quo. We obliterate obstacles and unlock hidden pathways to overcome and succeed where others have not stagnation feels like death, and we are unwilling to compromise our integrity and settle for being average in any way. We are the backbone of any successful business and those who overlook our potential are doomed to a slow demise. We do work that truly matters aligns with our purpose, and in turn, we make our lasting mark on the world. We are the dreamers, doers, legends, and visionaries who are called to make our most meaningful contribution and love what we do. Lindsay 00:43Welcome to the career design podcast. I'm Lindsay Mustain and today I am thrilled to introduce you to Carrie Thomas Omaur and she is a luxury brand Alchemist. And not only is she that she's also a dear friend of mine and has been responsible to help my business talent paradigm now cross into a seven-figure business and she is for all of our external brands. And I want to talk to you today about the combination of what we thought I think about extra brand building. So getting your authority in thought leadership out into the world, whether you're a CEO, or whether you're an individual, this is the thing that sets people free. But in particular, what Carrie is the magic around is humanistic branding. So Carrie, welcome to the show. Carrie Thomas01:29Oh my gosh, thank you so much for having me. I'm super excited. First of all, love you bunches. It's been super amazing to be working with you for a year and a half. Not only growing your business but also growing as our friendship and our relationship. This has been an amazing journey. Lindsay 01:44I'm so thankful for you and just to get to watch your authority establish and how you start to amplify other messages for people because you are a luxury brand Alchemist now. So you work with the most premier brands in the industry. But this humanistic branding, I want to like I talked about brand building, it's the most efficient skill set that executives have is the thing that they wish they had worked on. It's definitely what is missing. It's I think the secret ingredient for amplifying your voice. Talk to me about what the heck is humanistic branding? Carrie Thomas02:15Oh my gosh. So yes, first of all, it's a new era of branding. I really believe that this is a new era. I feel like a lot of times before we were doing branding, a different way. And I feel like this is the way that's really going to give the most results, the most catalyst to your actions, and advertise your clients and the people around you. So the biggest thing about humanistic branding is the idea of bringing the human back into the brand. So the brand that they think about bringing the human back into brands, the branding is the fact that you have to understand humans, a lot of times we as entrepreneurs, and a lot of marketers we like to believe in and think we understand our clients and the people that we were trying to talk to and our followers and our tribes, but we don't we only know the surface like we know what they do. We know where they live, but we don't understand who they are as humans. And I always say humans are intrinsic beings they have, they have like their choices, their decisions, their thoughts, their emotions, their experiences, experience, they have framed their life, and his frame their life. And it has been that create the catalyst to determine what decisions they're going to make in their life. So if you're actually want to be able to understand people, you have to understand who they are as primal beings, what are their primal instincts? What are their motivating factors? What are those things that are truly going to create that momentum and the catalyst and make them make the decisions? And it's really important to understand that, that no human is a life. Every person has their own journey and their own experiences. And you have to be able to understand that when it comes to building your brand. So one thing that is always talked about is you have to understand your primal instincts, you have to understand, what motivates them, you have to understand what are the lenses that they look out of. And what I mean by that is, a lot of times people have these core drivers that push them throughout their life. So my mom is funny, one of her core drivers is a sense of buying safety and security. So in everything she does in her life, that matters in relationships, if it's in business if it's in anything, she's always going to be looking for places and situation decisions, that's going to bring her closer to something that's secure and it's something that's safe. So when it comes to companies that market to her she's gonna automatically be super inclined, super attached to them. If they give her that, that safety and that's the thing that makes it really cool. So you have to understand the lenses that they look out of. But you also need to understand how do they deal with tough situations. Like what are those situations like what are they like? How do they deal with grief? How do they deal with the loss of like loss of clients loss of anything, you have to understand that you have to understand what are the ebbs and flows in their life? And how did they that actually play a part in the, in the frame of how they who they are as people? How does that sound? Lindsay 05:15Yeah. So, understand in order to resonate with our audience, we actually have to look at them as individuals versus numbers, every single person, just like I like to consider when we're looking at humans, we look at them as not just numbers or resources or capitals, those every single number we put on a spreadsheet, that is a human being the same thing goes for your followers, for your tribe, for your company, and for the people you're trying to influence. Carrie Thomas05:41Exactly. And the best way to do that, if you think about it, the best way connecting with somebody and connect with a human is by connecting to their heart. So one of the things that we're really, that we really pride ourselves on, is helping create heart alignment and heart connections with our clients and their clients. So the way we do that is we help make sure that they're speaking their language, they understand like their the rally cry is activating, it is magnetizing people to the mission, you're speaking to their core heart, your understanding, they're your understanding, they're the lenses, they look at you understanding all these pieces, you're understanding how to evoke emotion. So you're making sure your imagery and your fonts and your colors, and all your visual aspects are all geared towards invoking the emotion and feeling that you want to be able to create to be able to solidify those connections. And the next thing is, are you solidifying the connection? Are you amplifying your brand and your voice? Are you continue putting out content and information that's connecting to the heartstrings of that client, which is going to be creating what we call this titanium connection between you and them? And then the next thing is, are you creating a home? Are you creating offers tribe services, where these people after you have been invited and magnetize it activated to your calls? Are you giving them a place are you having them all hyped up, and they don't have anywhere to go, you want to give them a home. And that's going to be through your offers, you're thinking about your offers, and you're curating them based on their needs and their desires, not based on what you think they need, you're going to really look at them. And you're going to, you're going to craft your offers based on who they are, and what they actually need at that moment in their life. And at the end of the day, those are like that's the fundamentals, I would say, of the humanistic branding. And if you start checking off those and of course, we have other separate bread archetypes and things like that. But you have to understand the big thing, you have to understand humans, you have to understand primal instincts, you have to understand their alignment. And once you understand that, it's all about just diving in and creating stronger, tighter connections and timing in or understanding your customer and your human at the most core level. Lindsay 07:57All right, I love this so much. And so obviously Carrie is doing this for brands, but she helps me actually reach you. If you look at my imagery, my message, it's something that Carrie has helped me to still so that we get to that point where you are listening, we are invoking emotions in you because we want you to know that you are not a resource, you are not capital, you are not a number on a spreadsheet, you are a human being who has a zone of genius, you are entitled it is your birthright, In my opinion, to do work on this planet that truly matters aligns to both passion purpose, the pursuit of it to create massive profitability for you individually. So the thing here I want to come up tie this into is that this brand is a business, you are in a business, you may not know it, but you are in the business of me inc. And so we talked about creating an offer an offer is an extension of building a relationship. And that is what we are dragging walkabout. So the relationship whether you are in a business where you actually are charging, or you're actually building a relationship for a networking conversation. And I wanted to say like your network equals your net worth, the reason why my business has gotten to seven figures is completely built on building a brand amplifying a message and calling in my ideal clients and my tribe, through my networking conversations, which starts with brand alignment. So you hav