Claim OwnershipCart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared
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© 2021
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Do you want to know how today's best ecommerce marketers are actually driving growth? Yeah, so do we! So we set out to start this podcast to find out the WHO is making big things happening, and HOW they are doing it.
Join Gen Furukawa as he learns and shares actionable tactics that you can implement in your eCommerce marketing game today!
Join Gen Furukawa as he learns and shares actionable tactics that you can implement in your eCommerce marketing game today!
95 Episodes
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Plann Website: https://www.plannthat.com/
StoicYeti is an agency started by the guys who built up Purple Mattress from a Kickstarter campaign to a public company with $700 million/year in revenue in just four years. After spending over $400 million and testing thousands of ads, we’ve developed a proprietary model that combines direct-response video with smart paid media and real-time data feedback. This profitable, rapid-growth formula has resulted in more than $2 billion in sales and 3 billion video views for our clients. Stoic Yeti's website: https://www.stoicyeti.com/
Bamboo Ave: https://bambooave.com/Vybe Interior: https://vybeinterior.com/
Rush App: https://www.rush.app/Kiro on Twitter: https://mobile.twitter.com/heykiroKiro on Linked In: https://www.linkedin.com/in/heykiro/
Deb on Twitter: https://twitter.com/DebMecca Deb on Linked In: https://www.linkedin.com/in/debmecca/ SHOW HIGHLIGHTS: 03:29 How Deb manages the workflow and productivity for 10 apps 10:53 The channel mix that works for acquiring new customers14:47 How to address negative reviews on the App Store19:09 The opportunities that Deb sees for new app ideas
Optimonk: https://www.optimonk.com/Eric on Linked In: https://www.linkedin.com/in/ericmelchorEric on Twitter: https://twitter.com/melchor_eric
BILLY Footwear: https://billyfootwear.com/ Billy Price on Linked In: https://www.linkedin.com/in/billy-price-aaa7a6157 0:46 The personal experience that changed Billy's life, and career.10:50 The one channel that has driven much of the growth since Day 114:48 How Billy has tested various channels for acquisition20:31 How Billy identifies, and segments, his audience of customers
SHOW HIGHLIGHTS: 06:11 - How Will changes his offer and strategy depending on Order Value12:22 - How to calculate the break even point for advertising campaigns16:40 - Why you should send traffic to a long form sales page (and not a product description page)20:14 - How to evaluate the different growth levers of an ad campaign27:20 - What is working on TikTok right nowLINKS:Will on Linked In: https://www.linkedin.com/in/will-perry-4a483958Reason Agency: https://www.reasonagency.co/
Show Highlights: 1:10: Danavir's philosophy on email06:16 How Danavir builds out post-quiz flows14:01 How to continue generating new email content ideas Find Danavir online: Twitter: https://twitter.com/danavirsarriaLinked In: https://www.linkedin.com/in/danavirsarria/
Check out Zeenk: Zeenk.comBrian on LinkedIn: https://www.linkedin.com/in/brianeberman/Brian on Twitter: @beberman
HIGHLIGHTS: 5:35: How Tim & Joe discovered the idea for PaddleSmash11:35 How to maximize a limited budget and resources to launch PaddleSmash17:21 What the hardest challenges at the early stage are, and how they are addressing them.21:37 How affiliate and community building are core marketing strategies. Get your PaddleSmash set! https://paddlesmash.com/
HIGHLIGHTS03:07: Overview of how Strategy Sprints are organized over 90 days12:08 How to accelerate the customer journey from from Awareness To Purchase17:06 How to avoid falling into the weeds as a leader and stay focused on the big pictureNOTES:Learn More About Strategy Sprints: https://www.strategysprints.com/Simon on Linked In: https://at.linkedin.com/in/simonseverino/en
Find Anne Online: https://annezuckerman.com/https://beziwoman.com/
HIGHLIGHTS: 02:11 - How Andrew Scaled To 8 figures as a one-person team08:24 How to do keyword research to identify easy organic traffic opportunities15:11 How to approach omnichannel marketing to improve the customer experience22:03 How to capture customer data from an Amazon purchaseLINKS: Blue Tuskr - https://www.bluetuskr.com/Andrew’s Podcast, The E-Comm Show - https://ecommshow.bluetuskr.com/
Highlights: 04:08 - The framework to understand your Customer Value Journey12:20 - Why Performance Max is the future of paid marketing22:57 - How Jordan leveraged SMS Marketing for a $109k campaign28:31 - Why Ambassadors are still a huge arbitrage opportunityLINKS: upGrowth Commerce - https://upgrowthcommerce.com/The Kindred Studio - https://shopthekindredstudio.com/Jordan on Linked In - https://www.linkedin.com/in/jordan-west-marketer
Daniel is Founder at Email Composed, a leading email agency focused on helping eCommerce brands boost their revenue, customer lifetime value and engagement, by utilizing advanced email marketing strategies and automations.
Daniel shares tactical approaches to extracing more revenue from email marketing, while maintaining a cutsomer experience that keeps LTV high.
If you’re looking to boost your email revenue with a bigger impact and greater scale, this is a great episode to get started!
Email Composed: https://www.emailcomposed.com/
Find Brad on Twitter: https://twitter.com/bhoosThe Outloud Group: https://www.outloudgroup.com/
Sarah Williams website - https://sarahwilliams.tv/Sarah on Instagram - https://www.instagram.com/imsarah.williams/?hl=en
Connect with Raul on Linked In: https://www.linkedin.com/in/raulgalera/Referral Candy Website: https://www.referralcandy.com/
Learn more about LTVPlus here: https://www.ltvplus.com/ Say hi to GQ on Linked In: https://www.linkedin.com/in/gq-fu/
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