How To Create A Customer Acquisition Flywheel with Referral Marketing, with Raul Galera
Update: 2022-02-09
Description
Raul Galera is the Chief Advocate at ReferralCandy, the #1 referral program platform online.
Referrals are the key for a lot of ecommerce brands, especially as acquisition costs and advertising costs continue to skyrocket. It’s why brands like Harry’s razors have gathered 100K emails in a single week.
In this conversation, Raul and I dive into the strategies that ecommerce brands use to create a good (or bad) referral program.
What I loved about this is that Raul is numbers driven.
In fact, referral marketing is all about numbers – understanding what profit margins are, what can be offered as a discount or incentive, and how to track the contributions of your referral marketing.
Referral Candy has helped over 30,000 customers since its founding a decade ago, with over $10M in annual revenue. What’s even more cool is that since then they’ve paid out over $300M in referral commissions to clients.
Referrals are the key for a lot of ecommerce brands, especially as acquisition costs and advertising costs continue to skyrocket. It’s why brands like Harry’s razors have gathered 100K emails in a single week.
In this conversation, Raul and I dive into the strategies that ecommerce brands use to create a good (or bad) referral program.
What I loved about this is that Raul is numbers driven.
In fact, referral marketing is all about numbers – understanding what profit margins are, what can be offered as a discount or incentive, and how to track the contributions of your referral marketing.
Referral Candy has helped over 30,000 customers since its founding a decade ago, with over $10M in annual revenue. What’s even more cool is that since then they’ve paid out over $300M in referral commissions to clients.
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