How To Nail The Fundamentals of Influencer Marketing, with Brad Hoos
Update: 2022-03-09
Description
Brad Hoos is CEO of The Outloud Group, a leading influencer marketing agency that works with brands like Care/Of, Keeps, KiwiCo and more.
He is also the Founder of MuskOx, and DTC apparel brand.
And after working with hundreds of innovative online brands, he is an expert at creating a scalable strategy to leverage influencer marketing.
In this convo, we get into the details of how he creates the strategy and execution of his influencer campaigns:
- What are the fundamentals that marketers should understand about influencers?
- The cost structure of an influencer campaign, and how to get the highest ROI possible
- What leads to an influencer campaign performing well vs poorly?
He is also the Founder of MuskOx, and DTC apparel brand.
And after working with hundreds of innovative online brands, he is an expert at creating a scalable strategy to leverage influencer marketing.
In this convo, we get into the details of how he creates the strategy and execution of his influencer campaigns:
- What are the fundamentals that marketers should understand about influencers?
- The cost structure of an influencer campaign, and how to get the highest ROI possible
- What leads to an influencer campaign performing well vs poorly?
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