DiscoverChiroX: Business Growth for Chiropractors
ChiroX: Business Growth for Chiropractors

ChiroX: Business Growth for Chiropractors

Author: Corey Hiben

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Your dedicated resource for actionable strategies and expert insights to scale your chiropractic practice for greater impact and profitability.

If you're a chiropractic business owner serious about growth, increasing revenue, and building a thriving practice, you've found your show.
14 Episodes
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The 5-Step System to Fill Your Chiropractic Schedule with High-Value Patients Discover your chiropractic business growth score The Road to 10 Clinics: Dr. Tony's Masterclass on Scaling a Chiropractic BusinessIn this episode, we talk about how to grow a chiropractic business with Dr. Tony, the founder and CEO of Sandstone Chiropractic. He talks about how he went from being a solo practitioner to an entrepreneur with 10 clinics in the Houston, Texas, area.Dr. Tony talks about how to use the strengths of introverts, how to get through the ups and downs of business, and how important it is to build a winning team. This episode is full of useful information and advice for both single-location doctors who want to grow their practice and those who are interested in how the chiropractic industry is changing.00:00 The Power of Neuroticism00:21 Introduction to Dr. Tony's Success00:59 The Challenging Early Days04:06 The Reality of Business Growth10:15 The Importance of Mission and Vision19:48 Scaling Up: From One to Multiple Locations30:38 Embracing Introversion in Leadership34:24 The Wow Factor: Learning from Disney34:51 Walt Disney's Philosophy on Excellence35:44 Steve Martin's Secret to Success36:05 Consistency and Hard Work36:34 The Power of Sticking with It38:53 The Evolving Landscape of Healthcare41:24 Direct to Employer Model in Healthcare43:56 AI and Its Impact on Marketing47:02 Navigating AI in Chiropractic Practices53:41 The Importance of Reviews and SEO01:04:22 Final Thoughts on EntrepreneurshipChiroX Marketing Edge Newsletter Dr. Tony DeRamus InstagramSandstone Chiropractic Website
The 5-Step System to Fill Your Chiropractic Schedule with High-Value PatientsDiscover your chiropractic business growth scoreDr. Savvy Ford talks about how to build a successful chiropractic practice by getting involved in the community.Welcome to ChiroX, where we talk about how chiropractors can grow their businesses.Dr. Savvy Ford, the owner of Blossom Family Chiropractic and a visionary entrepreneur, is our guest today. Dr. Ford shares her secrets for building a loyal, high-retention practice by changing the way she thinks about patients from seeing them as transactions to seeing them as real people in her community. Find out about her unique sales method that focuses on the community, her ways to keep patients coming back, and how she went from being a child entrepreneur to a successful clinic owner. Listen in for useful tips and ideas that will change the way you run your chiropractic business!00:00 Introduction to Community-Driven Chiropractic Care00:50 The Misconception of New Patients Equals More Revenue03:56 Strategies for Enhancing Patient Retention04:47 Creating a Welcoming Environment for Patients06:21 Celebrating Patient Milestones and Community Engagement08:43 Women, Wine, and Wellness Events13:23 Managing Event Burnout and Vendor Coordination15:09 The Importance of Strategic Partnerships21:50 The Challenges of Leadership and Team Dynamics24:55 Hiring for Cultural Fit and Core Values29:41 The Role of AI in Hiring and Team Efficiency33:31 Early Entrepreneurial Spirit and Lessons Learned38:56 Specializing in Prenatal and Pediatric Care43:16 Building a Community-Driven PracticeChiroX Marketing Edge NewsletterBlossom Family Chiropractic InstagramBlossom Family Chiropractic Website
The 5-Step System to Fill Your Chiropractic Schedule with High-Value Patients Discover your chiropractic business growth score From Solo Practitioner to Multi-Clinic CEO: Strategic Growth Tips with Dr. Michael HenryIn this episode of Carex, we delve into the journey of Dr. Michael Henry, the founder and CEO of Techstar Chiropractic, who successfully scaled his practice from a solo clinic to multiple locations. Dr. Henry shares his insights on the mindset shifts, key metrics, and systems essential for building a profitable and sustainable multi-clinic practice. From his beginnings with a single 'everything center' clinic to the strategic decision to expand to multiple locations, Dr. Henry discusses the importance of coaching, vision, and smart growth. He also offers valuable advice on managing regulatory challenges, hiring the right associates, and maintaining a balance between hands-on patient care and business management. Whether you're a chiropractor looking to expand your practice or a business owner seeking sustainable growth strategies, this episode is packed with actionable insights.00:00 Introduction to Strategic Growth in Chiropractic00:26 Dr. Michael Henry's Journey to Multi-Clinic Success00:47 Mindset Shifts for Scaling a Practice03:20 The Role of Coaching in Professional Growth05:23 Metrics and Systems for Expansion07:47 Vision and Strategy for Multiple Locations10:40 Challenges and Considerations for Mobile Chiropractic12:29 Building a Credible Chiropractic Brand13:28 Personal Journey: From Medical Aspirations to Chiropractic16:48 Key Metrics for Practice Growth21:39 Identifying Green Lights for New Locations25:16 Finding the Right Associates26:19 Challenges of Hiring in Different Locations27:36 Lessons from Expanding the Practice30:55 Importance of Patient Experience39:42 Regulatory Insights and Business Impact44:32 Scaling and Systematizing the Practice47:48 Balancing Management and PracticeChiroX Marketing Edge Newsletter TexStar InstagramTexStar FacebookTexStar LinkedInGoogle LinkTexStar Website
The 5-Step System to Fill Your Chiropractic Schedule with High-Value Patients.⁠⁠Discover your chiropractic business growth score.Revolutionizing Patient Retention: How to Double Your Chiropractic Lifetime Value with Dr. Tabor SmithWe are joined by Dr. Tabor Smith, the founder of the Spinal Hygiene Movement, who reveals his blueprint for solving patient retention issues in chiropractic practices. Dr. Smith discusses how his retention strategies, inspired by the dental profession, have more than doubled the lifetime value of his patients. Learn about the systems and educational frameworks he uses to convert new patients into lifetime clients, and why focusing on spinal hygiene could be the game-changer your practice needs. Dr. Smith also shares insights on the pitfalls of rapid growth, the importance of stabilization, and practical tips for building long-term patient relationships. Don't miss this episode if you're looking to enhance patient retention and build a stable, thriving chiropractic practice.00:00 Introduction to Retention Strategies00:24 Guest Introduction: Dr. Tabor Smith01:29 The Dental Profession's Influence on Retention03:39 Implementing Spinal Hygiene for Better Retention06:23 Patient Education and Retention Systems09:16 Automated Systems for Retention12:45 Challenges and Lessons in Practice Growth20:16 Financial Instability and Business Challenges20:42 Importance of Legal Protection21:06 Building a Stable Practice21:32 Shifting Focus to Patient Retention21:56 Content as a Marketing Tool23:09 Targeting the Right Patients24:28 Simplifying Patient Care25:18 Core Spinal Hygiene Exercises27:26 Training and Educating the Team31:05 Implementing Retention Strategies32:19 Engaging Patients Through Workshops37:17 Final Thoughts and ResourcesChiroX Marketing Edge NewsletterDr. Tabor's InstagramA Better Way Chiropractic
The 5-Step System to Fill Your Chiropractic Schedule with High-Value Patients.Discover your chiropractic business growth score.How a Near-Death Experience Transformed My Life and Business – Dr. Justin Moseley's JourneyIn this episode, Dr. Justin Moseley shares his extraordinary journey from a successful chiropractor to a sought-after speaker and mentor, all triggered by a life-changing near-death experience. Learn how this pivotal moment made him re-evaluate his life’s purpose, leading him to embrace personal growth, expand his practice, and eventually inspire others through his content and TED Talks. Whether you're a chiropractor or a business owner feeling stuck, discover practical advice on building a personal brand, the power of visualization, and the importance of serving others. Join us as Dr. Moseley reveals the mindset shifts that can propel you to the next level.00:00 Near-Death Experience: A Life-Changing Event02:00 From Comfort to Calling: Embracing a Bigger Purpose02:55 Building a Community: The Power of Consistency04:03 Mindset Shifts: The Impact of Near-Death Experiences11:57 Visualization and Affirmations: Tools for Success22:59 The Importance of Personal Branding26:51 Understanding Personal Branding27:13 Leveraging Your Personal Facebook Page27:51 Starting Your Personal Brand Journey28:07 The Impact of Content on Community Engagement28:56 The Importance of Consistent Content Creation32:45 Documenting Your Journey34:16 Sharing Your Unique Lifestyle35:04 Building a Loyal Tribe38:05 The Long-Term Play of Personal Branding39:42 The Power of Service and Value44:09 Getting Comfortable with Content Creation48:03 Mindset Shifts for Growth48:14 Finding the Right Support50:59 Connecting with Dr. Justin MosleyChiroX Marketing Edge NewsletterDr. Justin's InstagramDr. Justin's Ted TalkThe Secret to Having More - Lessons from my Near Death Accident How I Overcame My Fear of Public SpeakingDr. Justin's website
The 5-Step System to Fill Your Chiropractic Schedule with High-Value Patients⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Discover your chiropractic business growth score⁠⁠⁠⁠⁠⁠ From Rock Bottom to Building an Empire: Dr. Chris Zaino's Unbelievable JourneyIn this compelling episode of ChiroX, we delve into the extraordinary journey of Dr. Chris Zaino. From losing millions to hitting rock bottom, Dr. Zaino's story is one of perseverance, passion, and an unbreakable mindset. He shares his unique approach to patient acquisition, his radical cash-based model, and the powerful talks that transformed his chiropractic practice into one of the world's largest. Additionally, Dr. Zaino recounts his harrowing experience in a Mexican prison and how these adversities reshaped his life and career. Through candid reflections and invaluable insights, this episode isn't just about business growth; it's about personal transformations and the unwavering determination it takes to build a lasting legacy.00:00 Introduction and Personal Struggles00:20 Welcome to Carex: Business Growth for Chiropractors00:31 Dr. Chris Zaino's Journey and Mindset01:09 The Power of the Original Talk01:38 Core Message: Health is How You Function02:34 Leveraging Personal Story for Patient Acquisition05:25 Transition to Cash-Based Model19:30 The Importance of Lifetime Patient Care25:31 Understanding Patient Retention26:24 Building a Community Through Workshops27:12 The Importance of Health Prioritization28:08 Personal Journey: Overcoming Illness28:54 Congruency in Practice34:07 The Mexican Prison Experience38:42 Lessons from Adversity45:02 Defining Your Purpose48:49 Final Thoughts and Contact Information⁠⁠⁠⁠ChiroX Marketing Edge Newsletter⁠⁠⁠⁠⁠⁠⁠⁠Dr. Chris's Instagram⁠⁠⁠⁠⁠Dr .Chris Zaino's Personal Website
The 5-Step System to Fill Your Chiropractic Schedule with High-Value Patients⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Discover your chiropractic business growth score⁠⁠⁠⁠⁠ Unlocking Seven-Figure Success: Dr. Ryan Browning's Blueprint for Smart Niches and Wellness FocusIn this episode of ChiroX, we explore business growth strategies for high-earning chiropractic clinic owners with Dr. Ryan Browning. Dr. Browning, the visionary behind the seven-figure practice Browning Family Chiropractic and Wellness, shares his blueprint for accelerating growth through smart niches. Learn how to identify high-impact services, integrate them seamlessly for maximum profit, and understand the core philosophies that allowed him to thrive even during challenging times like 2020. Discover the importance of wellness-focused practice, effective team building, marketing strategies, and the potential benefits of coaching and consulting to fast-track your practice to seven-figure success.00:00 Introduction to Smart Niches in Chiropractic01:00 The Wellness Approach in Chiropractic03:19 Adapting to COVID-19 Challenges07:17 Identifying and Integrating New Niches22:42 Overcoming Insurance Challenges29:40 Personal Injury Marketing Strategies30:21 Building Relationships with Attorneys32:22 Digital Marketing Insights34:34 Community and Local Marketing38:21 Team Building and Retention43:34 Common Misconceptions in Practice Growth44:04 Effective Systems and Scheduling48:13 Balancing In-House and Outsourced Marketing52:01 Final Thoughts and Advice for Growth⁠⁠⁠ChiroX Marketing Edge Newsletter⁠⁠⁠⁠⁠⁠Dr. Ryan's Instagram⁠⁠⁠Browning Family Chiropractic & Wellness
The 5-Step System to Fill Your Chiropractic Schedule with High-Value Patients⁠⁠⁠⁠ ⁠⁠⁠⁠Discover your chiropractic business growth score⁠⁠⁠⁠ Mastering Facebook Ads to Build a Million Dollar Chiropractic Practice with Dr. Travis StewartWelcome to ChiroX, your go-to channel for business growth insights tailored for chiropractors. In this episode, we're joined by Dr. Travis Stewart, co-owner of MŪV Chiropractic in Boulder, Colorado, who has successfully built a seven-figure practice. Dr. Stewart shares his exact blueprint for dominating patient acquisition using Facebook ads. Discover how to engineer a million-dollar practice, the importance of a clear vision, and the critical role of lead generation and conversion. We also discuss the impact of Facebook's advertising landscape and the importance of both paid and organic social media strategies. Whether you aim to scale your practice or enhance patient engagement, this episode offers invaluable insights to elevate your business.00:31 Meet Dr. Travis Stewart01:04 Blueprint for a Million Dollar Practice01:34 Engineering Your Practice for Success02:24 The Math Behind Patient Acquisition03:59 The Importance of Facebook Ads07:05 Serving the Market, Not Your Message09:38 The Value of Personal Touch in Sales16:17 The Journey to Mastering Facebook Ads19:42 The Impact of iOS 14.5 on Advertising22:21 Crafting Effective Ad Creatives29:25 The Role of Organic Content37:13 Essentials for Running Successful Facebook Ads42:49 The Mindset for Building a Million Dollar Practice46:10 Conclusion: Leadership and Longevity⁠⁠ChiroX Marketing Edge Newsletter⁠⁠⁠⁠Dr. Travis's Instagram⁠MŪV Chiropractic Health Center: Chiropractor Boulder CO
The 5-Step System to Fill Your Chiropractic Schedule with High-Value Patients⁠⁠⁠ ⁠⁠⁠Discover your chiropractic business growth score⁠⁠⁠ In this episode, we explore the existential threat of not leveraging AI in practice, the importance of proper AI integration, and its role as an augmentation tool rather than a license to be lazy. Dr. Woolner shares a four-step blueprint for using AI in chiropractic practice, covering brand identity, content creation, patient acquisition, and developing a high-ticket offer. He also discusses marketing strategies, the balance between direct response and branding, and the future of search with AI. Additionally, we touch on his projects: Simplified Functional Medicine and Applied Functional Neurology, which offer streamlined solutions for functional medicine and brain health. Whether you're looking to future-proof your practice or create substantial growth, this episode is packed with invaluable insights.00:00 The Existential Threat of Ignoring AI00:31 Introduction to the Four-Step AI Blueprint00:59 Understanding the Right Approach to AI05:00 Leveraging AI as a Consultant05:33 The Tsunami Analogy and AI's Potential09:36 The Four-Part Framework for AI in Practice21:10 Creating High Ticket Services27:28 Shifting Paradigms in High-Ticket Offers29:01 Creating Branded Solutions for Higher Value33:26 Understanding Patient Needs for Better Outcomes38:30 Effective Marketing Strategies for Practitioners40:02 The Future of Marketing: AI and Branding43:12 Combining Direct Response and Branding46:42 Leveraging Content for Relevance and Value51:14 Intentionality in Marketing and Branding54:23 Conclusion and Resources⁠ChiroX Marketing Edge Newsletter⁠⁠Dr. Woolner's InstagramSimplified Functional Medicine
The 5-Step System to Fill Your Chiropractic Schedule with High-Value Patients⁠⁠ ⁠⁠Discover your chiropractic business growth score⁠⁠ Mastering Chiropractic Business: Dr. Paul Shrogin's Journey from Neuroscience to Chiropractor.Join us on the ChiroX Show as we dive deep into the world of chiropractic business with Dr. Paul Shrogin. Discover how Dr. Shrogin transitioned from a promising career in neuroscience to mastering the art of running a successful, multi-stream chiropractic practice. Learn the secrets behind building a resilient business, tips for ensuring a superior patient experience, and the importance of having multiple income streams. Dr. Shrogin also shares valuable insights on effective hiring practices, navigating challenging business transitions, and practical advice for budding chiropractors. Whether you're a seasoned chiropractor or just starting out, this episode is packed with essential strategies and lessons for building a thriving practice. Don't miss it!00:00 Introduction to Diversified Income Streams00:43 Meet Dr. Paul Shrogin: From Neuroscience to Chiropractic01:16 The Journey to Becoming a Chiropractor04:17 Challenges and Support in Chiropractic School07:24 Learning Business Lessons as Director of Operations13:05 The Importance of Knowing Your Business Metrics22:02 Building a Patient-Centric Practice27:47 Transitioning and Expanding the Practice28:54 Transitioning to a Traditional Practice29:44 Mentorship and Self-Taught Business Skills32:17 The Importance of CEO Time34:03 Leveraging AI in Chiropractic Practice36:52 Hiring and Retaining A-Players45:03 Navigating Employee Loss and Resilience48:53 Financing and Valuation of Chiropractic Practices54:21 Future of the Practice and Final Takeaways⁠ChiroX Marketing Edge Newsletter⁠⁠Dr. Paul Shrogin's Instagram⁠South Austin Chiro
The 5-Step System to Fill Your Chiropractic Schedule with High-Value Patients⁠ ⁠Discover your chiropractic business growth score⁠ How Dr. Dan Shaddock Built a 7-figure Chiropractic business.Are you a chiropractor chasing the dream of a seven-figure practice? This episode is a must-watch! Discover how Dr. Dan Shaddock, a Marine Corps veteran and team chiropractor for Texas State Football, built a multimillion-dollar practice with three locations and six doctors. Learn his blueprint for insane growth, the importance of community involvement, and the sales secrets that nobody else is talking about. Dr. Shaddock shares his journey, from nearly giving up to successfully managing multiple locations while maintaining a powerful clinic culture and high-quality patient care. Whether you're new or seasoned in the industry, this episode provides invaluable insights to help you dominate in your field.00:00 Introduction: The Seven-Figure Dream00:33 Meet Dr. Dan Shaddock: Breaking the Mold02:19 The Journey Begins: From Marine to Chiropractor05:12 Starting from Scratch: Building the First Practice06:21 Overcoming Challenges: The Turning Point14:51 Scaling Up: From One Office to Multiple Locations26:11 Maintaining Culture: The Key to Success31:10 The Importance of Retention in Chiropractic32:12 Balancing Work and Friendship with Employees33:25 Building Relationships for Business Growth36:10 Expanding to Multiple Locations42:58 Effective Use of Google Ads47:29 The Role of Insurance in Chiropractic Practice53:08 Advice for Aspiring Chiropractors58:29 Community Involvement and Business SuccessChiroX Marketing Edge NewsletterDr. Daniel Shaddock's InstagramAbsolute Life Wellness Center
The 5-Step System to Fill Your Chiropractic Schedule with High-Value Patients Discover your chiropractic business growth score Building a 7-Figure Chiropractic Practice: Insights from Dr. Brad ColeWant to break free from the grind and scale your chiropractic business? Corey Hiben talks with Dr. Brad Cole, a second-generation chiropractor, about building a powerhouse practice. Learn about the brutal truths of letting go of ego, working on your business, and creating a culture where doctors thrive. This episode is packed with strategies for maximizing clinic efficiency, effective delegation, and leadership tips to bring your practice to the next level. Dr. Cole shares his battle-tested wisdom and the blueprint for achieving long-term success. Don't miss it!00:00 Introduction and Goals00:28 Meet Dr. Brad Cole01:15 Transitioning from Practitioner to CEO02:09 Building a Strong Team05:47 Maximizing Clinic Efficiency07:32 Delegation and Leadership11:40 CEO Time and High Leverage Activities25:23 Adapting and Problem-Solving in Daily Huddles25:57 Acknowledging and Addressing Issues in Real-Time29:38 Weekly Team Meetings and Acknowledgements31:43 Effective Hiring Strategies for Support Staff33:54 Group Hiring Events: A New Approach38:36 Hiring and Training New Doctors42:50 Challenges in Marketing and Delegation46:23 Final Advice for Chiropractic Business OwnersChiroX Marketing Edge NewsletterDr. Brad Cole - InstagramCole Pain Therapy Group - Website
The 5-Step System to Fill Your Chiropractic Schedule with High-Value Patients ⁠⁠Discover your chiropractic business growth scoreMastering Chiropractic: Building a Million-Dollar Practice with Dr. Tim YoungWant to build a high-earning chiropractic practice while maintaining work-life balance? Dr. Tim Young shares the secrets to his success, emphasizing the importance of mastering your craft, being present, and setting the right priorities. From delivering focused adjustments to eliminating unnecessary tasks, Dr. Young provides actionable insights that can help you scale your practice efficiently. This episode is a must-watch for anyone aiming to boost their chiropractic business and achieve both personal and professional fulfillment.00:00 Introduction: Simplifying Your Practice00:29 Balancing Work and Personal Life02:05 Priorities and Relationships04:39 Being Present and Mastery05:16 Building a Million Dollar Practice16:12 The Importance of Specific Chiropractic Adjustments22:54 Mastering Your Craft and Patient Communication24:53 Introduction to Chiropractic Giants25:05 The Sacred Trust of Chiropractic Philosophy26:33 The 90/10 Rule in Chiropractic Practice27:31 Mastering the Craft: Truth and Technique31:21 Scaling Your Practice: Overcoming Bottlenecks34:48 Efficiency and Focus in Chiropractic Practice38:57 Leveraging Technology and AI in Chiropractic43:23 Final Advice for Building a Seven-Figure Practice⁠ChiroX Insider NewsletterDr. Tim Young's InstagramFocus Foundation
The 5-Step System to Fill Your Chiropractic Schedule with High-Value Patients Discover your chiropractic business growth scoreWant to scale your chiropractic business? Dr. Paul Reed drops serious knowledge in this episode, sharing his journey from building multiple clinics to coaching tons of chiros. We're talking mindset, killer strategies, and how to hit those big goals. Whether you're just starting out or ready to level up, this is for you!0:00 - Intro: Scaling Up0:46 - Early Lessons3:30 - Transformative Moments9:21 - Mindset Matters15:35 - Key Business Numbers19:48 - Delegation & Complacency29:34 - Men's Mentorship31:08 - Building a Business34:30 - Fear of Success40:33 - Leadership42:40 - Practice Acquisition48:24 - Chiro Fest51:33 - Final TipsChiroX Insider NewsletterDr. Paul Reed's InstagramChiroFEST
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