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The Power of Niching Down: Building a Thriving Prenatal Chiropractic Practice with Dr. Lauren Daniels

Welcome back to ChiroX! In this episode, we chat with Dr. Lauren Daniels, a successful chiropractor who transformed her passion for prenatal and pediatric care into a thriving seven-figure practice.

Dr. Daniels shares her journey from knowing she wanted to specialize in pediatrics and prenatal care to building a comprehensive wellness spa. Discover how niching down allowed her to charge premium prices, attract 80+ new patients a month without ad spend, and create a flourishing practice that grants time and financial freedom.

Learn actionable steps on finding and sticking to a niche, team building, and transitioning from clinician to CEO. Perfect for practitioners looking to take their business to the next level. Don't miss this insightful conversation!

00:00 Introduction to Premium Services in Chiropractic Care

00:46 Welcome to ChiroX: Business Growth for Chiropractors

01:29 Dr. Lauren Daniels' Journey to Specialization

01:58 Building a Niche Practice: Steps and Strategies

03:19 The Importance of Community and Referrals

04:23 Understanding the Value of Niching Down

11:26 Creating Generational Care in Chiropractic

16:20 Transitioning from Clinician to CEO

24:53 Maintaining Consistency in Team Training

25:33 The Importance of Constant Reminders

27:02 Marketing and Repetition

28:19 Navigating Niche Selection

29:10 Saying No to Non-Ideal Clients

32:35 The Value of Specialization

37:42 Expanding Services with a Wellness Spa

43:54 Advice for New Practitioners

46:50 Conclusion and Contact Information

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Flourish Family Chiropractic