DiscoverChiroX: Business Growth for ChiropractorsRaise Your Prices, Scale Your Practice (How to Win)
Raise Your Prices, Scale Your Practice (How to Win)

Raise Your Prices, Scale Your Practice (How to Win)

Update: 2025-11-11
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The 5-Step System to Fill Your Chiropractic Schedule with High-Value Patients


Discover your chiropractic business growth score


Unlock Your Chiropractic Success: The Secret to Doubling Your Revenue!


In this episode, we dive deep into the secrets behind building a thriving chiropractic practice with Dr. Justin, who scaled his cash-based practice to a million-dollar business and did the same with his coaching venture.


Learn why chiropractors need to raise their prices, the importance of having a clear process of sales and marketing, and how to leverage workshops for high-value patients.


Dr. Justin also shares his pivotal moment of shifting to a cash-only model, the crucial business skills for success, and how to avoid common pitfalls in the chiropractic industry.


Tune in for actionable insights and inspiration to elevate your practice!


00:00 The Power of Raising Your Prices

00:42 Introduction to ChiroX and Dr. Justin's Success

01:29 Dr. Justin's Journey to a Million-Dollar Practice

02:33 Challenges and Changes in the Chiropractic Business

05:07 Transition to a Cash-Based Model

06:50 Thriving During the Pandemic

08:09 Overcoming Common Objections and Misconceptions

09:15 The Importance of Pricing and Value

12:13 Global Success Stories and Business Strategies

14:18 Balancing Business and Patient Care

24:00 Avoiding the Middle Ground in Pricing

31:30 Understanding Value Beyond Price

31:57 The Role of Desire in Decision Making

32:53 Case Study: Erica's Journey

34:02 Unique Selling Proposition and Niche Marketing

36:22 The Importance of Knowing Your Audience

36:46 AI in Marketing: A Game Changer

37:25 Overcoming Early Business Challenges

41:40 The Concept of Marketing Units

45:56 Workshops: A High-Value Marketing Strategy

51:13 Adapting Marketing Strategies to Your Practice

57:53 The Importance of Identity and Iteration in Business

01:00:40 Final Thoughts and Where to Find More


ChiroX Marketing Edge Newsletter


Dr. Justin Rabinowitz Instagram


Rehab Chiro Coaching


Strive2Move Chiropractic

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Raise Your Prices, Scale Your Practice (How to Win)

Raise Your Prices, Scale Your Practice (How to Win)

Corey Hiben