Clocking In with Haylee Gaffin - Podcast about Podcasting for Podcasters

If you think your podcast isn’t working, think again. In today’s episode, I’m talking to service-based business owners who are ready to treat their podcast like a business asset, not just a hobby. I’m covering the ways that your podcast can be integrated into your business and the possibilities that come from leveraging it correctly. Today's episode is brought to you by Mic Check Society, our community for podcasters who are looking to take their podcast from good to great. Come join us for educational trainings, a private member's only community, and monthly calls! Get $10 off per month with code PODCAST at micchecksociety.com. Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.Find It Quickly: Integration vs. isolation (1:17)Isolation in marketing (2:09)Integration in marketing (3:50)Integration with your client experience (5:30)Building a central hub as a thought leader (6:49)Your podcast’s big vision and impact (8:57)Why isn’t your podcast working? (9:35)Mentioned in this Episode:The Podcast Growth Program: gaffincreative.com/growthConnect with Haylee:Mic Check Society: gaffincreative.com/mcsInstagram: instagram.com/hayleegaffinReview the Transcript: https://share.descript.com/view/dzQF3GZMWuO Hosted on Acast. See acast.com/privacy for more information.

What if real growth in your business would come from dreaming bigger? In today’s episode, I’m sharing the moment from a recent conference that stopped me in my tracks. At that moment, I knew: I’ve been playing too small and I’m ready to dream bigger. For my business, and for yours. Today's episode is brought to you by Mic Check Society, our community for podcasters who are looking to take their podcast from good to great. Come join us for educational trainings, a private member's only community, and monthly calls! Get $10 off per month with code PODCAST at micchecksociety.com. Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.Find It Quickly: The moment the story hit me (1:21)I need to be the big dreamer (1:52)Where I’ve been playing small (3:14)Dreaming bigger at Gaffin Creative (4:20)Dreaming big in your own business (5:28)Mentioned in this Episode:The Podcast Growth Program: gaffincreative.com/growthConnect with Haylee:Mic Check Society: gaffincreative.com/mcsInstagram: instagram.com/hayleegaffinReview the Transcript: https://share.descript.com/view/x3eHXMvH794 Hosted on Acast. See acast.com/privacy for more information.

How do CEOs create impact with their podcast? In today’s episode, I’m sharing how you can use your podcast as a CEO-level visionary tool instead of just another marketing task. I’m diving into the mindset shift that CEOs use to create opportunity from their podcast and step into the thought-leader role. Today's episode is brought to you by Mic Check Society, our community for podcasters who are looking to take their podcast from good to great. Come join us for educational trainings, a private member's only community, and monthly calls! Get $10 off per month with code PODCAST at micchecksociety.com. Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.Find It Quickly: Reframe the role of your podcast (1:13)CEOs use podcasts differently (3:35)Consider how opportunities multiply (6:09)Stepping into the CEO visionary role (8:33)Mentioned in this Episode:The Podcast Growth Program: gaffincreative.com/growthEpisode 188Episode 150 What It Looked Like to Become a Full-Time Podcast Producer: gaffincreative.com/what-it-looked-like-to-become-a-full-time-podcast-producerConnect with Haylee:Mic Check Society: gaffincreative.com/mcsInstagram: instagram.com/hayleegaffinReview the Transcript: https://share.descript.com/view/BzXwP0Hm0Xa Hosted on Acast. See acast.com/privacy for more information.

The best ROIs from podcasts aren’t just in the download numbers. In today’s episode, I’m sharing four hidden returns that podcast hosts often overlook. Whether you book a speaking gig, a new client, or even just build brand authority - there is a lot more that podcasts have to offer. Today's episode is brought to you by Mic Check Society, our community for podcasters who are looking to take their podcast from good to great. Come join us for educational trainings, a private member's only community, and monthly calls! Get $10 off per month with code PODCAST at micchecksociety.com. Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.Find It Quickly: Authority (1:53)Connection (2:55)Content (6:43)Client (9:45)Mentioned in this Episode:Episode 180 Using Your Podcast Like An Evergreen Marketing Machine: gaffincreative.com/180-stop-winging-it-start-using-your-podcast-like-an-evergreen-marketing-machine-part-1Connect with Haylee:Mic Check Society: gaffincreative.com/mcsInstagram: instagram.com/hayleegaffin Hosted on Acast. See acast.com/privacy for more information.

It's the final day of the Podcast Planning Challenge! Today’s bonus episode is here to highlight what's happening on day three of the challenge—where we’re focusing on scripting and writing podcast content, including your intro, outro, and trailer. I’ll be guiding you through ideas in today’s prompt, how to structure each, and what to make sure you include!Sign Up for the Challenge: gaffincreative.com/challengeBook a Podcast Launch VIP Day: gaffincreative.com/podcast-launch/Connect with Haylee:Mic Check Society: gaffincreative.com/mcsInstagram: instagram.com/hayleegaffinGaffin Creative: gaffincreative.comReview the Transcript: Hosted on Acast. See acast.com/privacy for more information.

It's day two of the Podcast Planning Challenge! Today’s bonus episode is here to highlight what's happening on day two of the challenge—where we’re focusing on the podcast content, including your selecting from the primary categories offered on podcast players, checking out music options, and brainstorming content topics!Sign Up for the Challenge: gaffincreative.com/challengeBook a Podcast Launch VIP Day: gaffincreative.com/podcast-launchConnect with Haylee:Mic Check Society: gaffincreative.com/mcsInstagram: instagram.com/hayleegaffinGaffin Creative: gaffincreative.comReview the Transcript: Hosted on Acast. See acast.com/privacy for more information.

We're coming at you this week with a few special bonus episodes, brought to you by my Podcast Planning Challenge, happening this week! Today’s little bonus is here to highlight exactly what’s happening in the challenge, along with the particulars of today’s challenge prompt! If you're ready to plan your podcast over the next three days, head to gaffincreative.com/challenge to sign up!Sign Up for the Challenge: gaffincreative.com/challengeBook a Podcast Launch VIP Day: gaffincreative.com/podcast-launch/Connect with Haylee:Mic Check Society: gaffincreative.com/mcsInstagram: instagram.com/hayleegaffinGaffin Creative: gaffincreative.comReview the Transcript: Hosted on Acast. See acast.com/privacy for more information.

Want to position yourself as the go-to expert in your industry, build unshakeable trust, and attract next-level opportunities? Podcasting can do all of that—and more. I'm Haylee Gaffin, founder of Gaffin Creative, a podcast production agency focused on helping business owners like you strategically grow your brand through podcasting. Since 2017, I’ve seen firsthand how intentional podcasting transforms businesses—not overnight, but through smart, strategic moves.In this episode, I’m breaking down:The three biggest benefits of podcasting for business growthHow to position yourself as the expert, even on interview-based showsWhy your podcast is your best tool for building trust, loyalty, and high-impact collaborationsIf you've been sitting on the idea of launching a podcast, this episode is your sign—and your strategy. Plus, I'm inviting you to join our Podcast Planning Challenge happening next week!Sign Up for the Challenge: gaffincreative.com/challengeConnect with Haylee:Mic Check Society: gaffincreative.com/mcsInstagram: instagram.com/hayleegaffinGaffin Creative: gaffincreative.comReview the Transcript: https://share.descript.com/view/btLgvPFYZQp Hosted on Acast. See acast.com/privacy for more information.

Have you ever wondered what’s really going on behind the scenes of podcasting, especially on this show? From the tech and the strategy to the quirks and even my favorite guilty pleasure shows, I'm sharing a no‑filter Ask Me Anything episode! Listen in to hear how my top coffee order changes with the season, what theme song I wish my podcast could have, and the weird little “filler phrases” I catch myself saying.Connect with Haylee:Instagram: instagram.com/hayleegaffinGaffin Creative: gaffincreative.comReview the Transcript: https://share.descript.com/view/h59LZDKn6qh Hosted on Acast. See acast.com/privacy for more information.

What if Rory Gilmore had a podcast? Or Lorelai? Or even Taylor Doose? We’re diving deep into the whimsical world of Gilmore Girls and imagining what podcasts each beloved character would host—and how they’d actually monetize them. This episode is pure autumn nostalgia mixed with practical podcasting inspiration for creatives, entrepreneurs, and anyone obsessed with Stars Hollow.I walk through 12 fictional podcast concepts, from Rory's literary deep dives to Sookie and Jackson's farm-to-table audio adventures. We’ll explore monetization strategies like affiliate links, sponsorships, premium content, merchandise, and live events—all grounded in realistic podcast business models. Plus, you’ll walk away with ideas you can use in your own podcast.This episode originally aired on November 28, 2023.Review full show notes at clockinginpodcast.com!Mentioned in this Episode:About Your Mother by Jennifer GriffithLet's Grab Drinksgaffincreative.com/showsHow I Built ThisConnect with Haylee:instagram.com/hayleegaffinGaffincreative.commicchecksociety.comReview the Transcript: https://share.descript.com/view/9U00mWyVtbW Hosted on Acast. See acast.com/privacy for more information.

If you could go back in time and restart your podcast, what would you do differently? It’s a question I get a lot. In today’s episode, I’m sharing the five things that I would do if I was starting my podcast today, that I didn’t do back then. Today's episode is brought to you by Mic Check Society, our community for podcasters who are looking to take their podcast from good to great. Come join us for educational trainings, a private member's only community, and monthly calls! Get $10 off per month with code PODCAST at micchecksociety.com. Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.Find It Quickly: Build out a launch marketing plan (1:10)Create a unique content style (3:15)Put more prep time in before hitting record (5:54)Invest in advertising to expand my reach (8:07)Build a community funnel from day one (10:39)Mentioned in this Episode:VIP Podcast Launch: gaffincreative.com/podcast-launchEpisode 177 What Podcasting Can Do For Your Business: gaffincreative.com/177-what-podcasting-can-do-for-your-businessEpisode 168 Steal Our Podcast Growth Framework: gaffincreative.com/168-steal-our-podcast-growth-frameworkEpisode 148 Should Podcast Hosts Invest In Advertising For Their Podcast: gaffincreative.com/should-podcast-hosts-invest-in-advertising-for-their-podcastConnect with Haylee:Mic Check Society: gaffincreative.com/mcsInstagram: instagram.com/hayleegaffinGaffin Creative: gaffincreative.comReview the Transcript: https://share.descript.com/view/NQWEyTa8hL7 Hosted on Acast. See acast.com/privacy for more information.

Are you giving your podcast a polished edit? In today’s episode, I’m sharing why podcast editing matters for your listener experience. Plus, I’m diving into all of the little details that the Gaffin Creative team looks for to potentially edit out of our clients’ episodes. Today's episode is brought to you by Mic Check Society, our community for podcasters who are looking to take their podcast from good to great. Come join us for educational trainings, a private member's only community, and monthly calls! Get $10 off per month with code PODCAST at micchecksociety.com. Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.Find it Quickly: Filler words (2:26)Mouth and breath sounds (4:36)Technical issues (7:15)Language and delivery issues (9:23)Environmental noises (10:49)Conversation mishaps (11:23)Why editing matters for your listener experience (12:30)How to record as polished as possible (15:34)Connect with Haylee:Mic Check Society: gaffincreative.com/mcsInstagram: instagram.com/hayleegaffinReview the Transcript: https://share.descript.com/view/98GZ20Bghvi Hosted on Acast. See acast.com/privacy for more information.

Creating a podcast episode takes effort, so why not make the most of it? Today’s episode is the final part in a series all about turning your podcast into an evergreen marketing machine. In this episode, I’m breaking down a handful of ways that you can turn just one episode into a number of assets, plus how to make repurposing sustainable. Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.Find it Quickly: The benefits of repurposing (2:37)Turning one episode into many assets (5:33)Making repurposing sustainable (15:14)Delegation for podcasting (18:22)Mentioned In This Episode: Podcast Budget Template: gaffincreative.com/podcastbudgetEpisode 164 Foundations Of Podcast Growth: gaffincreative.com/164-foundations-of-podcast-growth-grow-your-podcast-series-pt-1Connect with Haylee:Mic Check Society: gaffincreative.com/mcsInstagram: instagram.com/hayleegaffin Hosted on Acast. See acast.com/privacy for more information.

What if you had a podcast marketing funnel that worked for you automatically? Today’s episode is the third in a series all about turning your podcast into an evergreen marketing machine. In this episode, I’m breaking down types of content funnels that will take leads from the awareness stage to paying clients. This is part 3 of our series on Turning Your Podcast into an Evergreen Marketing Machine.Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.Find it Quickly: The three levels of a marketing funnel (1:37)Funneling leads to your podcast through other channels (3:19)Types of funnels to create with your podcast (5:05)Examples for each funnel type (6:49)Tools I’m using for conversion (8:23)10 strategic podcast episode ideas that drive business growth (14:11)Repurposing your content throughout your funnel (15:28)Building a sustainable funnel (18:29)Mentioned In This Episode: 10 Strategic Podcast Episode Ideas That Drive Business Growth: gaffincreative.com/strategic-growth-episode-ideasThe Podcast Growth Program: gaffincreative.com/growthEpisode 164 Foundations Of Podcast Growth: gaffincreative.com/164-foundations-of-podcast-growth-grow-your-podcast-series-pt-1Honeybook: gaffincreative.com/honeybookFlodesk: gaffincreative.com/flodeskThrivecart: gaffincreative.com/thrivecartWooCommerce: woocommerce.comShopify: shopify.com/arKartra: kartra.comConnect with Haylee:Mic Check Society: gaffincreative.com/mcsInstagram: instagram.com/hayleegaffinReview the Transcript: Hosted on Acast. See acast.com/privacy for more information.

You know what you want your podcast to do for your business, but does your audience? Today’s episode is part of a series all about turning your podcast into an evergreen marketing machine. In this episode, I’m breaking down how to use CTAs (Call To Actions) to drive your content and grow your business. This is part 2 of our series on Turning Your Podcast into an Evergreen Marketing Machine.Today's episode is brought to you by Mic Check Society, our community for podcasters who are looking to take their podcast from good to great. Come join us for educational trainings, a private member's only community, and monthly calls! Get $10 off per month with code PODCAST at micchecksociety.com. Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.Find it Quickly: CTAs and how they drive your content (0:38)3 types of CTAs to consider (2:50)Using CTAs in your podcast episodes (6:37)Offering education with CTAs in Clocking In (8:08)Selling products with CTAs in Clocking In (10:23)Promoting programs with CTAs in Clocking In (11:53)Growing a service-based business with CTAs (14:04)Audit your last five episodes (16:22)Mentioned In This Episode: Let's Connect: gaffincreative.com/contactEpisode 176 Mic Check Retreat Roundtable: gaffincreative.com/176-mic-check-retreat-roundtable-real-advice-from-seasoned-podcastersEpisode 172 Why Successful Women Entrepreneurs Don’t Do It All Themselves: gaffincreative.com/172-why-successful-women-entrepreneurs-dont-do-it-all-themselves-hiring-a-producerEpisode 158 How To Handle Guest Communication As A Podcast Host: gaffincreative.com/158-how-to-handle-guest-communication-as-a-podcast-hostEpisode 154 What You Should Know Before You Launch A Podcast: gaffincreative.com/154-what-you-should-know-before-you-launch-a-podcastMic Check Society: gaffincreative.com/mcsInstagram: instagram.com/hayleegaffinReview the Transcript: https://share.descript.com/view/zCLkHEdkmxH Hosted on Acast. See acast.com/privacy for more information.

Evergreen doesn't mean boring — it means leveraged. In this bonus episode, we break down what evergreen podcast content really is, how it fits into your business strategy, and why it's the most underutilized growth tool for podcasters looking to monetize long-term.This is your mindset and strategy reset on what it means to create content that stays relevant, gets discovered repeatedly, and fuels your marketing systems for months (or years) to come.This is a bonus episode in our series on Turning Your Podcast into an Evergreen Marketing Machine.Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.Review the Transcript: https://share.descript.com/view/47Vj6gKyHZp Hosted on Acast. See acast.com/privacy for more information.

What if your podcast wasn’t just content, but a powerful marketing tool? Today’s episode kicks off a brand series all about turning your podcast into an evergreen marketing machine. I’m sharing what I see podcasters doing wrong in their podcast strategy, plus the mindset shifts necessary to go from content creator to strategic marketer. This is part 1 of our series on Turning Your Podcast into an Evergreen Marketing Machine.Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.Find it Quickly: Creating week to week with no plan (2:21)Not aligning your content with your goals (3:36)Not creating an intentional funnel (5:49)Aligning your podcast with your services and offers (8:30)Be strategic in your repurposing (9:13)Making your podcast live within your automations (10:43)Your podcast isn’t your product, it’s your sales tool (12:39)From content creator to strategic marketer (13:30)You don’t need more content, you need a smarter strategy (18:02)Mentioned In This Episode: The Podcast Growth Program: gaffincreative.com/growthMic Check Society: gaffincreative.com/mcsInstagram: instagram.com/hayleegaffinReview the Transcript: https://share.descript.com/view/sylxz54avbW Hosted on Acast. See acast.com/privacy for more information.

What can you learn from listening to other podcasters? In this episode, I’m breaking down three patterns in podcasting that I’ve noticed my clients and retreat attendees using to grow their shows. I’m connecting the dots so that you can build intentionality, confidence, and relationships in your next episodes. Today's episode is brought to you by Mic Check Society, our community for podcasters who are looking to take their podcast from good to great. Come join us for educational trainings, a private member's only community, and monthly calls! Get $10 off per month with code PODCAST at micchecksociety.com. Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.Find it Quickly: Intentionality is the new growth hack (2:14)Solo episodes build confidence and conversion (3:36)Your podcast is a relationship builder and a soft sales funnel (6:37)Mentioned In This Episode: The Podcast Growth Program: gaffincreative.com/growthEpisode 176 Mic Check Retreat Roundtable: gaffincreative.com/176-mic-check-retreat-roundtableEpisode 175 Your Podcast Is Working, Even If It Feels Like It’s Not: gaffincreative.com/175-your-podcast-is-workingEpisode 172 Why Successful Women Entrepreneurs Don’t Do It All Themselves: gaffincreative.com/172-why-successful-women-entrepreneursMic Check Society: gaffincreative.com/mcsInstagram: instagram.com/hayleegaffinReview the Transcript: https://share.descript.com/view/P2qIp75d31Y Hosted on Acast. See acast.com/privacy for more information.

What if you gave yourself permission to say your biggest podcast dreams out loud? In today’s episode, you’ll hear from the attendees of this year’s Mic Check Retreat, as they speak their podcasting dreams into existence. Today's episode is brought to you by Mic Check Society, our community for podcasters who are looking to take their podcast from good to great. Come join us for educational trainings, a private member's only community, and monthly calls! Get $10 off per month with code PODCAST at micchecksociety.com. Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.Mentioned In This Episode: The Podcast Growth Program: gaffincreative.com/growthGet on the waitlist for Mic Check Retreat: gaffincreative.com/retreatMeet the Podcasters:Bree Pair: instagram.com/thrivetogetherblogThrive Podcast for Content Creators: thrivetogether.blog/podcastBret and Brandie: instagram.com/bretandbrandieChristi Johnson: instagram.com/christijohnsoncreativeThe Dream Biz Podcast: christijohnsoncreative.com/podcastClaire Kellems: instagram.com/clairekellems_The Ultra Aligned Podcast: podcasts.apple.com/us/podcast/the-ultra-aligned-podcastColie James: instagram.com/coliejamesBusiness-First Creatives coliejames.com/podcastNata Salvatori: instagram.com/accidentalceo.coAccidental CEO: accidentalceo.co/podcastQuianna Marie: instagram.com/quiannamarieQuianna Marie Weekly: quiannamarie.com/podcastTranscript: https://share.descript.com/view/2DGkMXouqIZ Hosted on Acast. See acast.com/privacy for more information.

Ever wonder if podcasting would make a difference in your business? In today’s episode, I’m passing the mic to a few of our Gaffin Creative clients, who are answering the question: what has podcasting done for your business? Listen in on their stories about what’s possible when you commit to using your voice strategically. Today's episode is brought to you by Mic Check Society, our community for podcasters who are looking to take their podcast from good to great. Come join us for educational trainings, a private member's only community, and monthly calls! Get $10 off per month with code PODCAST at micchecksociety.com. Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.Find it Quickly: Ali Haney of Brand & Market (1:01)Jennifer Griffith of About Your Mother (3:43)Stephanie Deininger of Organize and Cherish (4:26)Bree Pair of Thrive Podcast for Content Creators (6:11)Meet the Podcasters:Ali Haney: instagram.com/brandandmarket.coBrand & Market: podcasts.apple.com/us/podcast/the-brand-market-podcastJennifer Griffith: instagram.com/byjennifergriffithAbout Your Mother: byjennifergriffith.com/podcasts/welcome-to-about-your-motherStephanie Deininger: instagram.com/theorganizedflamingoOrganize and Cherish: theorganizedflamingo.com/podcastBree Pair: instagram.com/thrivetogetherblogThrive Podcast for Content Creators: thrivetogether.blog/podcastReview the Transcript: https://share.descript.com/view/TR0inIeQ26B Hosted on Acast. See acast.com/privacy for more information.