189: Your Podcast as a CEO Move, Not Just a Marketing Task
Description
How do CEOs create impact with their podcast? In today’s episode, I’m sharing how you can use your podcast as a CEO-level visionary tool instead of just another marketing task. I’m diving into the mindset shift that CEOs use to create opportunity from their podcast and step into the thought-leader role.
Today's episode is brought to you by Mic Check Society, our community for podcasters who are looking to take their podcast from good to great. Come join us for educational trainings, a private member's only community, and monthly calls! Get $10 off per month with code PODCAST at micchecksociety.com.
Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.
Find It Quickly:
Reframe the role of your podcast (1:13 )
CEOs use podcasts differently (3:35 )
Consider how opportunities multiply (6:09 )
Stepping into the CEO visionary role (8:33 )
Mentioned in this Episode:
The Podcast Growth Program: gaffincreative.com/growth
Episode 188
Episode 150 What It Looked Like to Become a Full-Time Podcast Producer: gaffincreative.com/what-it-looked-like-to-become-a-full-time-podcast-producer
Connect with Haylee:
Mic Check Society: gaffincreative.com/mcs
Instagram: instagram.com/hayleegaffin
Hosted on Acast. See acast.com/privacy for more information.



![Teaser: Podcast Planning Challenge - Day 3 [Launch a Podcast] Teaser: Podcast Planning Challenge - Day 3 [Launch a Podcast]](https://assets.pippa.io/shows/6031a3582e66d963c6fa1cf9/1757949238133-06156299-ef85-4c06-a394-c11558775359.jpeg)
![Teaser: Podcast Planning Challenge - Day 2 [Launch a Podcast] Teaser: Podcast Planning Challenge - Day 2 [Launch a Podcast]](https://assets.pippa.io/shows/6031a3582e66d963c6fa1cf9/1757949228242-7571ac49-472d-46d7-be37-7312ed3e366d.jpeg)
![Teaser: Podcast Planning Challenge - Day 1 [Launch a Podcast] Teaser: Podcast Planning Challenge - Day 1 [Launch a Podcast]](https://assets.pippa.io/shows/6031a3582e66d963c6fa1cf9/1757949214838-7caa6b49-a2e4-48f7-8e11-22b36c611e38.jpeg)





![183: Podcast Repurposing Strategy: Get More Content From Every Episode [Part 4] 183: Podcast Repurposing Strategy: Get More Content From Every Episode [Part 4]](https://assets.pippa.io/shows/6031a3582e66d963c6fa1cf9/1755633524173-c6b9ced5-511e-4ea4-9cfe-63833bbf298a.jpeg)
![182: Building A Funnel Around Your Podcast That Converts [Part 3] 182: Building A Funnel Around Your Podcast That Converts [Part 3]](https://assets.pippa.io/shows/6031a3582e66d963c6fa1cf9/1754918263498-a14ecb17-dca8-4225-b6f5-3e0be901ce0c.jpeg)
![181: The Silent Seller: How To Build Strategic CTAs Into Every Episode [Part 2] 181: The Silent Seller: How To Build Strategic CTAs Into Every Episode [Part 2]](https://assets.pippa.io/shows/6031a3582e66d963c6fa1cf9/1754425000340-44b3d2c7-0591-446a-9e98-68499c1acb64.jpeg)
![Bonus: What Evergreen Actually Means (and What It Doesn’t) [Part 1.2] Bonus: What Evergreen Actually Means (and What It Doesn’t) [Part 1.2]](https://assets.pippa.io/shows/6031a3582e66d963c6fa1cf9/1754424941257-de8e8a73-4599-4e81-b620-b50a1fa2f7b6.jpeg)
![180: Stop Winging It—Start Using Your Podcast Like an Evergreen Marketing Machine [Part 1] 180: Stop Winging It—Start Using Your Podcast Like an Evergreen Marketing Machine [Part 1]](https://assets.pippa.io/shows/6031a3582e66d963c6fa1cf9/1754424960713-812e4c1b-e202-4cab-9032-f1ae363a288b.jpeg)







