187: Why You Should Consider Launching a Podcast for Your Business
Description
Want to position yourself as the go-to expert in your industry, build unshakeable trust, and attract next-level opportunities? Podcasting can do all of that—and more. I'm Haylee Gaffin, founder of Gaffin Creative, a podcast production agency focused on helping business owners like you strategically grow your brand through podcasting. Since 2017, I’ve seen firsthand how intentional podcasting transforms businesses—not overnight, but through smart, strategic moves.
In this episode, I’m breaking down:
- The three biggest benefits of podcasting for business growth
- How to position yourself as the expert, even on interview-based shows
- Why your podcast is your best tool for building trust, loyalty, and high-impact collaborations
If you've been sitting on the idea of launching a podcast, this episode is your sign—and your strategy. Plus, I'm inviting you to join our Podcast Planning Challenge happening next week!
Sign Up for the Challenge: gaffincreative.com/challenge
Connect with Haylee:
Mic Check Society: gaffincreative.com/mcs
Instagram: instagram.com/hayleegaffin
Gaffin Creative: gaffincreative.com
Review the Transcript: https://share.descript.com/view/btLgvPFYZQp
Hosted on Acast. See acast.com/privacy for more information.
![Teaser: Podcast Planning Challenge - Day 1 [Launch a Podcast]](https://assets.pippa.io/shows/6031a3582e66d963c6fa1cf9/1757949214838-7caa6b49-a2e4-48f7-8e11-22b36c611e38.jpeg "Teaser: Podcast Planning Challenge - Day 1 [Launch a Podcast]")
![183: Podcast Repurposing Strategy: Get More Content From Every Episode [Part 4]](https://assets.pippa.io/shows/6031a3582e66d963c6fa1cf9/1755633524173-c6b9ced5-511e-4ea4-9cfe-63833bbf298a.jpeg "183: Podcast Repurposing Strategy: Get More Content From Every Episode [Part 4]")
![182: Building A Funnel Around Your Podcast That Converts [Part 3]](https://assets.pippa.io/shows/6031a3582e66d963c6fa1cf9/1754918263498-a14ecb17-dca8-4225-b6f5-3e0be901ce0c.jpeg "182: Building A Funnel Around Your Podcast That Converts [Part 3]")
![181: The Silent Seller: How To Build Strategic CTAs Into Every Episode [Part 2]](https://assets.pippa.io/shows/6031a3582e66d963c6fa1cf9/1754425000340-44b3d2c7-0591-446a-9e98-68499c1acb64.jpeg "181: The Silent Seller: How To Build Strategic CTAs Into Every Episode [Part 2]")
![Bonus: What Evergreen Actually Means (and What It Doesn’t) [Part 1.2]](https://assets.pippa.io/shows/6031a3582e66d963c6fa1cf9/1754424941257-de8e8a73-4599-4e81-b620-b50a1fa2f7b6.jpeg "Bonus: What Evergreen Actually Means (and What It Doesn’t) [Part 1.2]")
![180: Stop Winging It—Start Using Your Podcast Like an Evergreen Marketing Machine [Part 1]](https://assets.pippa.io/shows/6031a3582e66d963c6fa1cf9/1754424960713-812e4c1b-e202-4cab-9032-f1ae363a288b.jpeg "180: Stop Winging It—Start Using Your Podcast Like an Evergreen Marketing Machine [Part 1]")
![172: Why Successful Women Entrepreneurs Don’t Do It All Themselves [Hiring a Producer]](https://assets.pippa.io/shows/6031a3582e66d963c6fa1cf9/1752764461650-a1be5ad0-a08e-496f-a68a-c8d7d4c280e6.jpeg "172: Why Successful Women Entrepreneurs Don’t Do It All Themselves [Hiring a Producer]")
United States
