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Coffees & Content: No-Fluff Social Media & Marketing Insights
If you want straight-to-the-point social media and digital marketing insights that actually move the needle, you’re in the right place.
I’m Loren Tomlinson - founder of The Social Collective, international speaker, and social media strategist. I’ve built a multi-six-figure agency helping brands grow online, and now I’m sharing everything I’ve learned to help creators, brands, and business owners thrive in the digital space.
In Coffees & Content, you’ll get bite-sized, no-BS strategies, real talk on social media trends, and expert insights to help you stay ahead, scale smarter, and make marketing work for you.
Expect the latest platform updates, must-know strategies, and behind-the-scenes insights from industry experts — all delivered in a way that’s easy to digest and instantly actionable.
So grab a coffee, hit play, and let’s dive in.
☕ Follow & connect: @coffeesandcontentpod & @loren_thesocialcollective
74 Episodes
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The end-of-year pressure is real - but your marketing doesn’t need to feel like a rush job. In this Christmas episode of Coffees & Content, I'm sharing five clear, strategic marketing moves you can implement right now to close out the year with intention. No last-minute launches. No burnout. Just clarity, connection, and practical ways to make December count - for your audience and your business. In this episode: How to simplify your offers to avoid overwhelm (for you and your audience)Th...
In this episode of Coffees & Content, we’re stepping behind the scenes of a brand that’s become a blueprint for experiential marketing done right. We’re welcoming back Amy Dickinson, founder of The Social Summit, to talk about what really goes into building a successful, profitable, and aligned event - from the early days of brand chaos and zero profit, to now planning her third summit with a growing waitlist and serious momentum. This isn’t a conversation about fluffy event tips. It’s an...
Black Friday’s coming ... and if you’re already feeling behind, this episode is for you. In this week’s Coffees & Content, I'm diving into one of the biggest conversations happening with business owners right now: how to show up for Black Friday (and beyond) without burning out. Whether you’ve got a half-finished Canva graphic sitting on your desktop or a sale idea scribbled on a Post-it note, you’re not too late, and you don’t need to overcomplicate it. This episode is your reminder to t...
Welcome to a brand-new era of Coffees & Content - your go-to podcast for all things social media, marketing strategy, and business growth. In this episode, I'm back behind the mic with a fresh perspective, a bigger team, and a clear mission: to help business owners market smarter, not harder. I'm sharing the 5 key marketing shifts every entrepreneur should make before 2026 to stay ahead in a fast-changing digital landscape. From ditching “post for the sake of posting” habits to building s...
I’m back ... and this time, I’m keeping it real. In this bonus episode of Coffees and Content, I’m sharing the truth behind why the podcast paused, what’s been happening behind the scenes at The Social Collective, and why I believe we need to talk more honestly about the realities of running a business in the digital space. From burnout that showed up physically, to rapid business growth that looked amazing online but felt overwhelming in real life, this episode is a behind-the-scenes downloa...
It’s another THROWBACK THURSDAY week… which means we’re resharing one of our most-loved Coffees and Content episodes (that you may have missed the first time around). This time, we’re diving into the question so many of you are asking: are you selling the right way on Instagram? In this episode, I break down exactly how to use Instagram’s most powerful (and often underused) sales tool - the DMs. You’ll learn how to turn conversations into conversions, why content needs to educate and inspire ...
It’s another THROWBACK THURSDAY week … which means we’re spotlighting one of our top Coffees and Content episodes (that you may have missed the first time around). This week, we’re going back to a foundational fave, all about building authentic marketing that actually works (and feels good to show up for). If you’ve ever felt scattered with your marketing, unsure where to focus, or like your content isn’t quite landing, this one’s for you. I’m breaking down the essential building blocks of a ...
In this week's Social Sessions episode Amy and I explore various themes surrounding community building, marketing strategies, and the influence of social media trends. We chat about the importance of creating a strong community around content, the power of celebrity influence on consumer behaviour, and the sustainability of trends in fashion and marketing. During this session we also dive into personal branding, the significance of intentionality in content creation, and the chall...
In this third and final episode of 'The Growth Edit' mini series, I'm sharing the non-negotiables every business owner needs to grow and scale with sustainability and confidence. From my journey to five-figure mornings, to creating a marketing ecosystem that actually supports growth (instead of draining your energy), I'll walk you through the mindset shifts and strategies that helped me step into the role of modern CEO. If you're craving momentum, clarity, and more ease in how you show u...
In this episode of 'The Growth Edit' Mini Series, I'm breaking down the mindset and strategy behind selling with confidence. Whether you’re hesitant to pitch or unsure if your offer is truly resonating, I'll walk you through how to clarify your message, connect with your dream clients, and price your offer in a way that reflects the value you deliver. From understanding your ideal client to identifying the root problems your offer solves, this conversation will help you fall back in love with...
In this first episode of a mini series 'The Growth Edit', I’m pulling back the curtain on the chaos I lived through as a new founder, and how I transformed overwhelm into a clear, repeatable marketing system that gave me back my time and sanity. You’ll learn why posting on instinct alone keeps you stuck, how to build content pillars that guide every post, and why batching your content is the key to staying consistent (without burnout). If you’ve ever felt like you’re throwing spaghetti ...
I know how overwhelming it feels when mid-year hits and your marketing starts to spin its wheels. You’re posting everywhere, juggling clients, and despite your best efforts ... nothing’s really sticking. In today’s masterclass, I’m sharing the exact shifts I’ve made in my own agency (and now teach to my clients) to go from hustle-driven chaos to CEO-level clarity. We’ll reset your messaging, tighten your systems, and make sure your marketing works for you, without burning out. Inside This Mas...
Feeling stuck in the middle of the year’s marketing madness? In this solo episode I walk you through my personal mid-year marketing reset - no dramatic pivots, just five simple steps to realign your goals, sharpen your messaging, and simplify your content strategy so you close out 2025 stronger than ever. Have a question? Click here to send it to me! Stay Connected: Website: www.coffeesandcontentpod.com Instagram: @coffeesandcontentpod Facebook Community: @coffeesandcontentpod Subst...
In this Social Sessions episode of Coffees and Content, I’m back with the incredible Amy (@amzdicko) from The Social Summit for round two - and we're diving into the conversations that matter most right now in digital marketing. We’re unpacking: Why your DMs are more powerful than your feed (and how Amy sold out her conference using them)The Instagram update I’ve been waiting for (hello, voice note transcripts 🙌)Whether Instagram is still worth your time in 2025 (spoiler: it depends on your g...
I know how frustrating it feels when you’ve done the work, your offer is solid, and yet… people still aren’t buying. In this solo episode, I’m sharing exactly why that might be - and spoiler alert: it’s probably not your offer. It’s your messaging. After taking some time to rest and reset, I’m back with clarity, creativity, and something big: my brand-new group coaching program, The Modern CEO. And today, I’m walking you through the exact mindset and strategy shifts that took me from inconsis...
It's another THROWBACK THURSDAY week .. which means we're sharing one of top Coffees and Content episodes (which you may not have heard yet). This week I explore why using Facebook ads is far superior to boosting posts, thanks to its robust data, flexibility, and ability to precisely target audiences. I guide you through setting up structured ad campaigns, aligning your objectives with business goals, and mastering the art of ad design. I also tackle the importance of consistency in your ad e...
In this special Social Sessions edition of Coffees and Content, I'm joined by Amy Dickson — co-founder of Australia’s The Social Summit and social media powerhouse — to unpack everything currently shaking up the digital marketing space. From the rise (and plateau?) of Threads, to ChatGPT hacks that save you hours, to the real value behind influencer reach (spoiler: it’s not what you think) — this episode is all about what's working right now in social. Plus, Loren and Amy reveal how to future...
It's a THROWBACK THURSDAY week .. which means we're sharing one of top Coffees and Content episodes (which you may not have heard yet). This week I'm breaking down creating engaging and effective content for your brand. I break down the essential steps and processes for content creation, as well as talk you through the key content pillars that will help you create 16-20 pieces of engaging content per month that resonate with your audience. I have an easy to follow Content Planning Workbook fo...
If you’ve ever thought “I know my offer is amazing — why aren’t more people buying?”... this episode is for you. In this solo episode, I'm breaking down one of the biggest reasons great offers struggle to sell: it’s not the offer, it’s the messaging. 💬 You’ll learn how to diagnose the messaging missteps that are holding you back, how to make your ideal client feel the value of what you’re selling, and the small but powerful tweaks that make your message click. If you’re ready to stop tweaking...
In today’s episode of Coffees and Content, I’m joined by the absolute powerhouse that is Chanel Clark — marketing consultant and founder of The Marketing Club (TMC), a growing community of over 10,000 marketers across Australia and New Zealand. 👏 We talk about how she built a thriving marketing network, how to stay real on LinkedIn (spoiler: no fluff here), and the not-so-pretty truth behind burnout and building something that matters. Chanel shares how she unintentionally built a personal br...
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