DiscoverCreate More Customers
Create More Customers
Author: Orren Prunckun
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© Orren Prunckun
Description
If you want to know how entrepreneurs and small business owners can get more sales, more often, without relying things like networking, referrals or spending a lot of money, then this podcast will show you how real marketers like us are declaring war on those dated methods. I have spent my career working out the answer to that question. Subscribe to this podcast so I can share the best secret marketing & sales hacks with you. My name is Orren Prunckun and welcome to my podcast.
130 Episodes
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In this episode you’ll hear my thoughts on:
What should be in your content;
Why giving away too much isn’t an issue;
What the problem is with a one-way conversation;
How to overcome that Problem;
How to get attention for the content; and
Why more content is better than less.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
What the only factor that matters is for getting referrals;
How to implement that for your brand; and
What the results will be if you do so.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
Why you shouldn’t automate any new marketing or sales activity;
Why manual marketing or sales activity at first is a very smart decision; and
When you should start marketing or sales automation.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
Staying front of mind with customers, including theory about how advertising work and tactics such as “surprising and delighting
Creating offers, with examples
Creating communities, transitioning from offline to online, and nuances of Facebook Groups
Branding, specifically wearables and interest categories for referrals
Instant demos for increasing sales, and some examples of them
Incentivizing referrals with specific phrasing
Content creation, topics, quantity, length, and finding your voice
So, listen here as I discuss these!
If you like what was on here and want more, go to https://createmorecustomers.agency
In this episode you’ll hear my thoughts on:
Categorizing ideal customers into different categories
Using well-known frameworks to identify these categories
Targeting product-aware customers and re-engaging with potential customers
Escaping the commoditization of the products and services
Creating a brand stand out in a competitive market
Building trust and relationships by adding value before pitching
Starting content distribution to contact customers and build a relationship with them
Fulfilling promises and promoting prospects to build trust and relationships
Asking for referrals and not taking a "no" as a dead-end
Using outbound methods via LinkedIn, Twitter, email and SMS
So, listen here as we discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
Why getting back in contact with prospects is important
What the new algorithms social channels are using
Why visual content works
How to do business development
A process of business development for content
A process for content creation
What makes quality content
Why testing content on social channels is important
How to target well via social channels
How to easily distribute audio
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
Identifying ideal customers
Educating potential customers
Utilising different channels
Creating and distributing content
Targeting specific customer segments
Building a sales funnel
Asking for referrals
Being consistent and persistent
Considering paid advertising
Providing value through communication
So, listen here as we discuss these!
If you like what was on here and want more, go to https://createmorecustomers.agency
In this episode you’ll hear my thoughts on:
Why Twitter bio disclaimers are redundant;
How to use 2 of a 3 step sales funnel to overcome brand use restrictions;
What to communicate to overcome brand use restrictions;
How these topics relate directly to lead generation for your employer;
How these topics build your personal brand as an employee;
What the practical steps to get started are;
Why organizers get brand benefits and attendees don't; and
What the practical examples of this organizing look like.
So, watch here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
What a brand is and is not;
What an easy way to rebrand is;
How this way creates awareness, recognition and recall; and
How you can and cannot control your brand.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
What happens to your product usage when the buyer and the seller are not the same person;
What sales is and why it is different that pitching; and
What to do when the buyer and the seller are not the same person.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
• How to help prospects know, like and trust you when you cold contact.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
• What conversation rates you should be aiming for with your cold contact;
• Why being different is superior to being better (etc);
• Why focusing on this is the key to navigating objections; and
• What the two tactics are for navigate objections.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
What you should be doing now when you cannot sell due to Coronavirus and having no ad budget.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
What a marketing & sales communication should match with;
What the current targeting criteria that is available;
What possible targeting criteria will be available in the future;
What technology will allow this to happen;
What most brands do despite both of these;
What the middle ground is practically in 2020;
What an example this targeting is; and
What you can do to better target your marketing & sales communication.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
What most brands do with their billboards, ads and marketing and sales communication;
Why you should not be following in their footsteps;
The only purpose of a billboard or ad;
What an example of this is; and
How to use this example for your own billboards and ads.
So, watch here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
Who the best partners are to do business development deals with;
Who to find these partners are to do business development deals with;
Why business development is different that selling and pitching prospects;
Why I do certain types of business development deals;
How these business development deals fit into business models; and
What the correct processes for business development deals to create partnerships.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
How most brands go about cold outreach and contact;
Why that approach rarely works;
What to do instead;
Why some ways of cold contact are better than others;
What an ideal cold outreach and contact process looks like;
What types of brands this works for; and
What types of results are possible with this alternative method.
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
Why salespeople have a bad reputations;
The common reasons why prospects despise salespeople;
How to overcome these reasons; and
What the results will be if you do so.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
Why producing engaging content discredits your expertise;
Why producing content not aligned with your expertise is bad for your brand;
What the majority of your content should convey; and
What the results will be if you do so.
So, listen here as I discuss these!
If you like what was on here and want more, go to http://orrenprunckun.com
In this episode you’ll hear my thoughts on:
What targeting ability traditional media has;
What types of messages capture attention;
Why consistent brand messaging is important;
Why your brand needs to speak to as many as possible; and
Why evoking emotion is important.
So, listen here as I discuss this!
If you like what was on here and want more, go to http://orrenprunckun.com
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