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Deliverability Defined

Author: Alyssa Dulin & Melissa Lambert

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Each week, Deliverability Defined will dive deep into topics about email deliverability, giving you the insight you need to reach the inbox of your subscribers.
20 Episodes
We’ve made it through the inaugural season of Deliverability Defined! Since we’ve covered so many important deliverability topics over the course of this season, we wanted to bring you our top takeaways. If you do nothing else, these strategies will help you significantly improve your deliverability. We’ll be back in January with brand new content. Thanks for making season one what it was and we’ll see you all again soon!
Everyone in the email world wants more subscribers – that’s a given. But how you go about getting those people on your list can have a major impact on your email deliverability, which, in turn, affects all your other email metrics.
We want to empower you to take as much control of your email marketing as possible and that includes addressing deliverability issues. A deliverability audit is a great place to start if you want to assess the health of your email marketing efforts. Throughout this episode, we take you through some of the things we check when doing a deliverability audit so that you can start doing them yourself.
It’s starting to look like fall in many parts of the country, so you know what that means! Pumpkin spice! Just kidding. Back-to-school! Today, we’re going to do a little vocab lesson and make sure we’re all up-to-date on the lingo being tossed around in the deliverability world.
If you've ever downloaded or used one of those free tools or applications that sync with your email inbox and automatically unsubscribes you from email that you don't open very often, there's a chance your email data is actually being used by someone else's inbox placement test to determine where their messages land.
FAQ's About Deliverability

FAQ's About Deliverability


As you’ve no doubt discovered, email deliverability is a complex topic. There are a number of factors that affect deliverability for senders, and it’s easy to get lost in all of the information when something goes wrong. In this episode, we discuss some of the frequently asked questions we get at ConvertKit, and some practical strategies for improving your deliverability.
It’s election season, and with that comes controversy, advertising, and extra emails in your inbox. In recent years, there have been claims that email providers, specifically Gmail, have filtered emails based on political beliefs. Congressman Greg Steube from Florida complained to the CEO of Google because he believed that his emails were being filtered to spam because he is a Republican.
Gmail has become ubiquitous as the leading mailbox provider. Gmail is also often considered the most advanced in terms of filtering and features among online mailboxes. And with so many users, it’s critical to understand how Gmail thinks about deliverability.
You may think it's too soon to talk about holiday promotions, but for email marketing, the time is now! The holidays often involve the biggest promotions of the year, so it’s important to plan your strategy well ahead of time.
There are a lot of email service providers (ESPs) out there and many misconceptions about how to choose the one that works for your needs. To understand what an ESP can and can’t do to help you with deliverability, it’s good to start by looking at the function of an ESP and the role it plays in your email marketing.
Today we’re talking about list validation. And to help bring some additional insight to our conversation, we’re joined by Lauren Meyer, the VP of Industry Relations and Compliance at Kickbox, a list verification company.
Blocklist is a cryptic word that can cause panic for an email sender. No one wants to be “blocked” from sending an email. It can be complex, but it’s important to know how blocklists work to ensure that you remain in good standing as a sender. In this episode, we unravel blocklists and how to not end up on one.
If you’re following the email marketing world, you’ve undoubtedly heard of from creators of Basecamp. A lot of people have a lot of opinions on Hey, and because our podcast is all about email deliverability, we believe it’s a relevant discussion for us to have.
Open rates are an emotional, yet somewhat unreliable metric. When people see a drop in open rate, they tend to think it’s an indication that engagement is down. But email metrics go well beyond open rates. And in many cases, other metrics can tell you much more about the success of your email marketing than open rates alone.
Email authentication is probably something you don’t spend a lot of time thinking about. But it’s important that you understand what it is and why it's crucial for your email deliverability.
Spam traps can elicit a negative gut reaction. It’s probably a natural reaction, however, we’re going to talk about how you can avoid spam traps without making things worse.
Listbombing can be a touchy subject because most people think it’s personal. However, it doesn't really matter which email service provider you use or what your website is about—hackers will generally attack any list in any form on any provider that they can find.
Over the last few episodes, we’ve brought up the topic of content and have essentially talked around it. This show is about deliverability, but it’s surprising how much the content aspect of your emails and website can impact overall deliverability.
Getting into your audience’s inbox all starts with sender reputation. It’s the most important factor when it comes to deliverability, and the domain you're using to send your emails is what holds the majority of that reputation.
Deliverability Defined is a new show from ConvertKit in which hosts Alyssa Dulin and Melissa Lambert help you navigate the complexities of email deliverability.
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