In this episode of Deliverability Defined, Alyssa and Melissa dive into the topic of using recommendation tools to grow your email list while maintaining healthy deliverability. They explore the potential impact of using ConvertKit’s Creator Network recommendation tool, and provide insights on how to effectively manage new subscribers.

Balancing list growth with subscriber engagement is critical for email senders. Making a strong first impression with new subscribers through a clear and compelling creator profile, setting up a robust welcome sequence, and implementing automated list cleaning will help keep engagement high and maintain deliverability. 

In this episode, we discuss:

• 00:19 - Nicolas Cage’s Dream Scenario
• 04:50 - Email deliverability and recommendations tools
• 05:40 - Understanding subscriber dynamics with recommendation tools
• 12:23 - Crafting the perfect creator profile
• 15:15 - The importance of a welcome email sequence
• 21:02 - Optimizing subscriber engagement and list health

Key Takeaways

• Balancing list growth with subscriber engagement is crucial for maintaining healthy deliverability.
• Making a strong first impression through a clear and compelling creator profile enhances subscriber understanding and interest in your content.
• Utilizing welcome sequences and automated list cleaning helps in demonstrating value, ensuring engagement, and maintaining deliverability standards.

Quotes

“We often see people who have other methods of subscriber collection, that are not illegal and they're not bad necessarily, but they don't always convert to the best subscribers.” ~ Melissa Lambert

“If you have friends who are newsletter people or they have an email list and they know how to grow their list, that's a great fit. Reach out to your friends, be like, hey, let's form a pod, let's recommend each other. Then every time one of you grows your list, you're all benefiting, which is awesome.” ~ Alyssa Dulin

Links

• Dream Scenario
• ConvertKit
• ConvertKit Creator Network
• Google Postmaster Tools
• Subscribe to the weekly Deliverability Dispatch Newsletter!
• Subscribe to the monthly Deliverability Defined newsletter!

Connect with our hosts

• Alyssa Dulin
• Melissa Lambert

Stay in touch

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• Deliverability Defined Website

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It's now free to use ConvertKit with an audience of 1,000 subscribers or less! Start building your audience and reaching their inboxes: convertkit.com/pricing.