New Requirements from Gmail and Yahoo
Update: 2023-11-06
Description
Gmail and Yahoo have announced new sender requirements taking affect in February of 2024. You can read more here: https://help.convertkit.com/en/articles/8538056-gmail-and-yahoo-s-new-requirements-for-2024-and-what-to-expect
The 3 main steps to take:
- Set up a verified sending domain in your email provider
- Set up a DMARC record if you haven't already
- Start monitoring your spam complaint rates within Google Postmaster Tools
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You are right, some rules have changed and you should think about your safety so that your strategies are better. Use email checkers that integrate with your email marketing tools for seamless, real-time verification. I'm currently using https://mailtester.ninja/ to clean up my email database