For some designers, working with clients isn't their schtick. Good news is there are plenty of other ways to make a living as a designer, especially in branding, without client work. Also, please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.com/subscribe
This can be a struggle for many brands to be the go-to brand people think of. So let's lay out some ways for brands to be more easily remembered and thought of when needed by customers. Also, please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.com/subscribe
There's this trite saying going around in design/branding circles that higher-paying clients are easy to work with and lower-paying clients are hard to work with. Let's put this misconception to rest. Also, please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.com/subscribe
It has grown bigger and bigger in the last decade to the point it's not just one day anymore. And with every other retailer doing Black Friday sales, does it mean you need to as well? Let's diagnose. Also, please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.com/subscribe
Many branding designers are now adopting an RGB-first approach to brand colour selection, but is that the optimal process of choosing brand colours? Let's diagnose. Also, please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.com/subscribe
One of the harder decisions to make in branding is crossing the brand architecture bridge, to decide if you should have one brand or multiple brands for different offerings. Let's prescribe a solution. Also, please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.com/subscribe
A few months back, Doctor Frank put together a document called The Brand Map, to map out all the pieces of building a brand and where they fit. So let's better navigate this map. To download the Brand Map PDF, head to http://bit.ly/3wXJFow. Also, please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.com/subscribe
We've covered many bases of branding and what the Doctor has prescribed others to do, but what is the Doctor's process for developing a brand with his clients? Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.com/subscribe
No matter which is harder, both require consistent attention, detail and longevity in mind. So let's see what the people think and diagnose which might be the harder effort to put in when growing a brand.Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.com/subscribe
It might be a question that is like asking how long is a piece of string? But let's break down how a logo can be costed and the reasons why some cost more than others, especially for a small business. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.com/subscribe
Sure the big brands we know and buy from have tremendous brand equity. But they didn't always. Which means you can build this equity and there is no better time than now to start, in these 5 ways. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.com/subscribe
What do we do once we've got a branding ready to make our mark. Let's put together a treatment plan of what is next for your brand once you have your ducks in a row. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.com/subscribe
It can be a challenge to maintain your brand with a consistent presence. So let's treat Brandconsistosis. Here's Doctor Frank's criteria for effectiveness. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.com/subscribe
With any new branding, be it an entirely new brand, a rebrand or a minor refresh, what makes for a good brand identity, if not a great brand identity? Here's Doctor Frank's criteria for effectiveness. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.com/subscribe
A bit of a prickly question has come in that has identified some branding people are contradicting their own advice to businesses and designers, with what they do themselves, so lets treat this. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.com/subscribe
Doctor Frank is getting fired about about this one. We're talking PayPal, Burger King, Formula 1 and KIA. And we're unpacking why people get negative about rebrands. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.com/subscribe
The more A.I. enters the chat, it is creeping it's way into branding in many ways. So is it ok to use it in a branding process or even a final output? Let's look more into this. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.com/subscribe
If you're starting out in branding and perhaps getting into using Adobe Illustrator for the first time for your design work, let's go through the top tools, panels and shortcuts to do better branding. If you're looking for a bonus tool to export your logos from Adobe Illustrator, check out Logo Package Express. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.com/subscribe
To help our brand succeed we need to analyse, measure, tweak and manage our brand over time. To help do that, a brand audit can help achieve this. So let's look at what and when this is needed. Let's treat this branding ailment. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.com/subscribe
When the cost of the tools we use to design and market our brands is going up, is it time to switch or reframe the problem and solve it in a different way? Let's treat this branding ailment. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.com/subscribe