If AI can build your marketing strategy in an afternoon, do you still need a coach to make it work? Tom DiScipio has watched this play out firsthand, including a prospect who canceled a coaching call after building their own Endless Customers plan with AI. He and Bob Ruffolo break down exactly where AI gets a marketing strategy right, and where it quietly leaves gaps that only experience catches. On this episode of Endless Customers, Bob Ruffolo talks with Tom DiScipio, about when self-implementing with AI works, and when it is time to bring in outside coaching. Key Topics 00:00 Should You Use AI or Work With a Coach? 03:07 A Prospect Cancels to Implement With AI 05:16 How Far Can AI Take Your Strategy? 08:32 Why Companies Turn to Coaching 12:20 The Accountability AI Cannot Provide 15:13 Why Strategy Is Basically Free Now 17:43 What AI Can Miss in Your Content 22:25 AI Versus Coaching for Sales Teams 25:28 Hiring and Managing the Right People 29:00 Why AI and Human Experience Work Better Together 30:42 IMPACT’s Deep Diagnostic and Roadmap Tom DiScipio is a Coach at IMPACT and has been Bob Ruffolo’s business partner for almost seventeen years. He is usually the first conversation a prospective client has with IMPACT when deciding if Endless Customers is the right fit for their business. Connect with Tom on LinkedIn: https://www.linkedin.com/in/tomdiscipio/ Free Endless Customers Assessment: https://www.impactplus.com/endless-customers-assessment Subscribe and follow Endless Customers for more straight-shooting conversations about content, sales, and building the most known and trusted brand in your market.
OpenAI opened up advertising inside ChatGPT to every business this year, but the platform is still missing basics like a direct HubSpot connection and reliable conversion tracking. Tanner Holman, Head of Paid Media at IMPACT, breaks down who it's actually built for right now (mostly retailers and ecommerce brands with a product feed), who should hold off (most home services and B2B companies), and the simple test framework to use once you're ready to try it. On this episode of Endless Customers, Bob Ruffolo talks with Tanner Holman about whether ChatGPT advertising deserves a place in your marketing budget yet, and what to fix first if it doesn't. Key Topics 00:00 Should Your Business Run ChatGPT Ads? 03:03 From a $200,000 Minimum to Self-Service Ads 07:09 Why You May Never See a ChatGPT Ad 08:19 Who ChatGPT Ads Fit Right Now 10:28 Where ChatGPT Ads Belong in Your Advertising Budget 15:25 Are ChatGPT Ads a Fit for B2B? 17:41 What Is Working in Paid Media Right Now? 23:34 Where AI Advertising Is Headed 24:27 Major Changes Coming to Google Local Services Ads Tanner Holman leads IMPACT's paid media team, known internally as the Swell Squad, and has spent roughly ten years managing ad strategy across Google, Meta, LinkedIn, and now OpenAI. Connect with Tanner on LinkedIn: [LinkedIn URL, PROPOSED: confirm and insert before publishing] Free AI Marketing Assessment: https://www.impactplus.com/endless-customers-assessment Subscribe and follow Endless Customers for more straight-shooting conversations about content, sales, and building the most known and trusted brand in your market.
This year's Endless Customers Live agenda got rebuilt from the ground up, built around 10 factors of becoming a known, trusted, and recommended company instead of the old pillars approach. Stephanie Baiocchi, Director of Marketing and Events at IMPACT, joins Bob Ruffolo to walk through what changed, why getting recommended by AI is only half the job, and what to expect at this year's event in Hartford. On this episode of Endless Customers, Bob Ruffolo talks with Stephanie Baiocchi about the new framework behind Endless Customers Live and what's different about this year's agenda. Key Topics 00:00 Why Endless Customers Live Is Changing 01:20 Meet Stephanie Baiocchi 05:03 What Does an Endless Customers Live Event Look Like? 06:31 Why Did the Agenda Need to Change? 08:31 What Are the 10 Factors? 16:30 What Happens on Day One? 20:34 What Happens on Day Two? 26:04 What's New on Day Three? 29:05 How Do You Register, and What Does It Cost? Stephanie Baiocchi is IMPACT's Director of Marketing and Events, and has run every Endless Customers Live event alongside Bob, somewhere around 13 or 14 at this point. Free Assessment - Is Your Marketing Ready for the Next 5 Years?: https://www.impactplus.com/endless-customers-assessment Subscribe and follow Endless Customers for more straight-shooting conversations about content, sales, and building the most known and trusted brand in your market.
Ep171 - Once your Google rating is already strong, which review platform should you actually chase next? Shane Rogers, Director of Strategy and Innovation at ZINTEX Remodeling, a bath and shower remodeling company based in Lewisville, Texas, walks through the internal rule his team uses to decide, plus how they grew from about 2,500 reviews to more than 5,000 in two years by mapping every touchpoint in the customer journey and building a system for handling negative reviews without ever deleting one. On this episode of Endless Customers, Bob Ruffolo talks with Shane Rogers about turning review generation into a repeatable system instead of a one time ask. Key Topics 00:00 How ZINTEX Doubled Its Customer Reviews in Two Years 04:18 Where Their Old Review Strategy Broke Down 08:22 How to Ask One Customer for Two Reviews 10:00 Which Review Platforms to Prioritize After Google 15:17 How to See What AI Says About Your Business 20:18 How to Respond When a Review Turns Negative 26:12 Why Company Culture Drives Better Reviews 33:02 How Reviews Influence AI Recommendations 37:43 Turning Neighborhood Proof Into an AI Visibility Engine 41:48 The Review Generation Playbook Recap Shane Rogers is Director of Strategy and Innovation at ZINTEX Remodeling, a home improvement company serving more than 40 markets, and spent the last 16 months building this exact system as the company's Content Manager. Connect with Shane on LinkedIn: [GUEST LINKEDIN URL NEEDED] Episode Article: [URL PENDING - not yet published] https://www.impactplus.com/endless-customers-podcast/doubled-customer-reviews-two-years Subscribe and follow Endless Customers for more straight-shooting conversations about content, sales, and building the most known and trusted brand in your market.
Ep170 - Two years ago, a landscaping client told Ruan Marinho he'd found him through ChatGPT, and that one conversation changed how Ruan builds content for every client since. Ruan Marinho, founder of Develomark and Product Manager at Splashdash, built an AI workflow that turns sales call transcripts into published content and stronger AI visibility, all without a dedicated content manager. On this episode of Endless Customers, Bob Ruffolo talks with Ruan about the exact tools and steps behind that workflow, from call tracking to AI drafting to what it takes to get mentioned by tools like ChatGPT. Key Topics 00:00 How This AI Workflow Cuts Content Work by 95% 05:03 How Did You Discover Clients Were Finding You Through ChatGPT? 06:33 Why Do Small Businesses Need an AI Content Workflow? 07:00 How Do You Turn a Sales Call Into a Piece of Content? 09:40 What Tools Do You Need to Automate This? 15:46 Where Should You Start If You Don’t Have a Content Manager? 20:12 What Does AI Visibility Mean, and How Do You Track It? 25:28 Why Is AI Bot Traffic Beating Human Traffic on Some Sites? Guest Bio Ruan Marinho is the founder of Develomark, a digital marketing agency serving local businesses across Connecticut, and the founder of Splashdash, a tool that pulls a business's key online data into one report. Connect with Ruan on LinkedIn: https://www.linkedin.com/in/ruanmarinho/ Resource Free Assessment: https://www.impactplus.com/endless-customers-assessment Subscribe and follow Endless Customers for more straight-shooting conversations about content, sales, and building the most known and trusted brand in your market.