The Power Of In-House Content. How Roe Painting Took Control Of Their Marketing and Tripled Qualified Leads
Description
Ep.105 - Everyone wants more leads. But not everyone is ready to become a media company to make it happen. In this episode of Endless Customers, Alex Winter sits down with Andy Roe (CEO, Roe Painting), Ashley Jensen (Marketing and Content Manager), and Janet Mendez-Latouche (Website Strategist at IMPACT) for a candid look at how a regional painting company turned its marketing into a lead-generating media engine.
This isn’t a story about flashy campaigns. It’s about doing the real work: hiring the right people, aligning sales and marketing, and building trust through content that buyers actually care about.
Highlights include:
- The moment Roe Painting realized their content approach wasn’t working, and what they did next
- How hiring the right content manager unlocked momentum across sales and marketing
- The tools and tactics bringing in real leads, from pricing calculators to local service pages
- Why thinking like a teacher (not a marketer) changed everything about their website strategy
If you’re leading a growing business and wondering how to turn your website into your best salesperson, this episode is packed with real talk and hard-won lessons.
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