What Happens When Sales and Marketing Finally Work Together?
Description
Ep. 103 - Most teams say they want alignment. Strouse actually built it. In this episode of Endless Customers, Alex Winter talks with Lee House, Zach Tracey, and Lindsey Auten about how a single weekly meeting became the heartbeat of sales and marketing alignment at Strouse, driving better content, faster onboarding, and real revenue growth.
This isn’t a theoretical conversation. It’s a front-row look at what happens when a complex B2B team sticks to a simple, repeatable system.
Highlights include:
- How Strouse navigated a full sales team turnover without losing momentum
- What actually gets discussed in revenue team meetings and why it matters
- The ripple effects of consistent Assignment Selling
- How one article led directly to $200K in new revenue
If your team is struggling with handoffs, disconnected content, or too many silos, this conversation lays out what it really takes to build a system that lasts.
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Check out the full article here!
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